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Automotive Market Outlook Vietnam
Top 5 Automobile Brand by Car Owners’ Age
Automobile Owners’ Age by Gender, Area, Model

Transcrição

  1. 1. VIEVIEW REPORT “Vietnam statistical data & INTAGE Vietnam data” = Vietnam Consumers’ insights
  2. 2. AUTOMOBILE Part 3
  3. 3. Automotive Market Outlook Vietnam Passenger Car: Still Low Number But Potential Markets - Vietnam remains a small car market by regional standards, well behind market leaders Indonesia and Thailand. Motorcycles continue to be the dominant mode of transport. The car-ownership rate was just 24 vehicles per 1,000 people in 2017, compared with at least 400 per 1,000 in rich developed countries. Ownership is also low compared with Indonesia (58 per 1,000), and the Philippines (35). Car ownership in Thailand is more than four times higher. Nevertheless, car ownership in Vietnam has nearly tripled over the past decade. -Demand for cars typically takes off only when the median income reaches US$2,500, which is not expected to happen in Vietnam during our forecast period. We expect the car-ownership rate to rise to just 29 per 1,000 population by 2022. Ownership will remain limited to an urbanized minority and an expanding professional class. Ho Chi Minh City, Vietnam's commercial center, is a major market for motor vehicles. Source: Economist
  4. 4. Top 5 Automobile Brand by Car Owners’ Age Top 3 brand is Toyota, Kia, Ford. Why Mazda Users tend to be Younger? Theansweris….pleaseaskINTAGEVN 40 or over (1978 -) 20-29 (-1989) ToyotaToyota1 2 3 Kia Mazda Kia Ford 5 Ford MazdaHyundai Hyundai4 30-39 (1979-1988) Toyota Kia Ford Mazda Hyundai Top 5 28% 24% 12% 6% 7% 25% 22% 13% 10% 6% 28% 16% 13% 11% 8% Total Toyota Kia Hyundai 27% 24% 8% 12% 6% Mazda Ford Source: INTAGE VN Data (INTAGE original Automobile Panel)
  5. 5. Automobile Owners’ Age by Gender, Area, Model Average Age of Car Owners in VN are around 40, while Average Age of Female Car Owners is around 35. Why Female Car Owners are slightly Younger? Theansweris….pleaseaskINTAGEVN HCMC Hanoi Total Vietnam 40 (1978)40 (1978)Average Median Mode 39 (1979) 38 (1980) 39 (1979) 38 (1980) 39 (1979) 38 (1980) 35 (1983) Youngest 81 (1937) 81 (1937) 19 (1999) 19 (1999) 68 (1950) 22 (1996) Oldest Mazda Users 37 (1981) 36 (1982) 38 (1980) 63 (1955) 19 (1999)22 (1996) 66 (1952) 40 (1978) 39 (1979) 38 (1980) Toyota UsersFemale 35 (1983) 34 (1984) 35 (1983) 60 (1958) 19 (1999) Age Source: INTAGE VN Data (INTAGE original Automobile Panel)
  6. 6. What is INTAGE’s AUTOMOBILE PANEL? INTAGE Automobile Panelists are profiled of age, gender, SEC by Car Brand/Model information. (as of Oct 2018) Total : ~ 7,336 samples Quảng Ninh : ~ 45 samples Hanoi : ~3,210 samples DaNang : ~ 484 samples Bien Hoa : ~ 306 samples HCMC : ~ 3,271 samples Hanoi HCMC Danang Quang Ninh Bien Hoa
  7. 7. The perfect blend of experts with 7-20 years’ experience in various industries & intensive knowledge in business consulting, marketing & research Nationwide field force with over 800 well-trained interviewers for data collection Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard & ESOMAR/MRSA code of conduct Intensive experiences across wide range of industries & categories with huge client base from local to overseas Using advanced software & system for data processing & project management Appling newest technology & solutions into research to add values for clients INTAGE Vietnam In Brief Leadership in Japan No.1 Global Position No.9 Overseas Expansion 10 Countries and Regions Sales Growth 24 Years of Sales Increases INTAGE Group Snapshot
  8. 8. Get in touch with us facebook.com/INTAGEVietnam www.intage.com.vn contact@intage.com.vn (+8428) 3820 5558 1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC

Descrição

Automotive Market Outlook Vietnam
Top 5 Automobile Brand by Car Owners’ Age
Automobile Owners’ Age by Gender, Area, Model

Transcrição

  1. 1. VIEVIEW REPORT “Vietnam statistical data & INTAGE Vietnam data” = Vietnam Consumers’ insights
  2. 2. AUTOMOBILE Part 3
  3. 3. Automotive Market Outlook Vietnam Passenger Car: Still Low Number But Potential Markets - Vietnam remains a small car market by regional standards, well behind market leaders Indonesia and Thailand. Motorcycles continue to be the dominant mode of transport. The car-ownership rate was just 24 vehicles per 1,000 people in 2017, compared with at least 400 per 1,000 in rich developed countries. Ownership is also low compared with Indonesia (58 per 1,000), and the Philippines (35). Car ownership in Thailand is more than four times higher. Nevertheless, car ownership in Vietnam has nearly tripled over the past decade. -Demand for cars typically takes off only when the median income reaches US$2,500, which is not expected to happen in Vietnam during our forecast period. We expect the car-ownership rate to rise to just 29 per 1,000 population by 2022. Ownership will remain limited to an urbanized minority and an expanding professional class. Ho Chi Minh City, Vietnam's commercial center, is a major market for motor vehicles. Source: Economist
  4. 4. Top 5 Automobile Brand by Car Owners’ Age Top 3 brand is Toyota, Kia, Ford. Why Mazda Users tend to be Younger? Theansweris….pleaseaskINTAGEVN 40 or over (1978 -) 20-29 (-1989) ToyotaToyota1 2 3 Kia Mazda Kia Ford 5 Ford MazdaHyundai Hyundai4 30-39 (1979-1988) Toyota Kia Ford Mazda Hyundai Top 5 28% 24% 12% 6% 7% 25% 22% 13% 10% 6% 28% 16% 13% 11% 8% Total Toyota Kia Hyundai 27% 24% 8% 12% 6% Mazda Ford Source: INTAGE VN Data (INTAGE original Automobile Panel)
  5. 5. Automobile Owners’ Age by Gender, Area, Model Average Age of Car Owners in VN are around 40, while Average Age of Female Car Owners is around 35. Why Female Car Owners are slightly Younger? Theansweris….pleaseaskINTAGEVN HCMC Hanoi Total Vietnam 40 (1978)40 (1978)Average Median Mode 39 (1979) 38 (1980) 39 (1979) 38 (1980) 39 (1979) 38 (1980) 35 (1983) Youngest 81 (1937) 81 (1937) 19 (1999) 19 (1999) 68 (1950) 22 (1996) Oldest Mazda Users 37 (1981) 36 (1982) 38 (1980) 63 (1955) 19 (1999)22 (1996) 66 (1952) 40 (1978) 39 (1979) 38 (1980) Toyota UsersFemale 35 (1983) 34 (1984) 35 (1983) 60 (1958) 19 (1999) Age Source: INTAGE VN Data (INTAGE original Automobile Panel)
  6. 6. What is INTAGE’s AUTOMOBILE PANEL? INTAGE Automobile Panelists are profiled of age, gender, SEC by Car Brand/Model information. (as of Oct 2018) Total : ~ 7,336 samples Quảng Ninh : ~ 45 samples Hanoi : ~3,210 samples DaNang : ~ 484 samples Bien Hoa : ~ 306 samples HCMC : ~ 3,271 samples Hanoi HCMC Danang Quang Ninh Bien Hoa
  7. 7. The perfect blend of experts with 7-20 years’ experience in various industries & intensive knowledge in business consulting, marketing & research Nationwide field force with over 800 well-trained interviewers for data collection Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard & ESOMAR/MRSA code of conduct Intensive experiences across wide range of industries & categories with huge client base from local to overseas Using advanced software & system for data processing & project management Appling newest technology & solutions into research to add values for clients INTAGE Vietnam In Brief Leadership in Japan No.1 Global Position No.9 Overseas Expansion 10 Countries and Regions Sales Growth 24 Years of Sales Increases INTAGE Group Snapshot
  8. 8. Get in touch with us facebook.com/INTAGEVietnam www.intage.com.vn contact@intage.com.vn (+8428) 3820 5558 1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC

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