The efforts of Insurers are being oriented more and more towards associating auto insurance with services (based on telematics data) The black box makes it possible for Insurers to enrich their auto insurance value proposition by adding services built upon data provided by telematics. This is an element to be taken in consideration when evaluating the overall ROI of a telematics program. On the one hand, these services represent a way of de-commoditizing the car insurance policy and are also a source of income. On the medium/long term, this characteristic will become more and more important because of the de-risking trend in the MTPL business –due to the technological progress when it comes to security and connected cars. On the other hand, the delivery of these services is generating a growth in the number of interactions with the client and it also helps in creating a richer connection between company and client. This shift in the ways of interaction between client and Company presents great potential and the evidence for this come from many customer satisfaction surveys: there is a clear link between customer satisfaction and the level of interaction with the Company. This is true both for Italy and at an international level. [Continue to: http://insurtechnews.com/ ]