Insights success the 10 most admired consulting companies in 2017

Global CA Multi-disciplinary Consulting & Advisory Firm
AUGUST 2017
www.insightssuccess.in
10
Most Admired
CONSULTING
THE
Aman Moudgil
Co-Founder
Gaurav Moudgil
Co-Founder
Companies in 2017

he market demand for talent is changing the definition of ‘a
Tconsulting firm’ and a ‘consultant’. The scenario is like today’s
consulting firms are no more using the word ‘consulting
services’. The reason is the broad area of service offerings. Now a day,
consulting firms are jumping into the long run traditional offerings and
moving towards satisfaction of every single client, offering a bouquet
of modern day services. This is what makes them drop the confined
entity that is ‘consulting firm' and moving forward to the future of the
multi-services firm.
These new age consulting firms or creative agencies are transforming
into ‘everything agencies’ by offering all the new age services blended
with digitalization. These new age consulting agencies are
transforming themself in every manner possible, let’s say from their
attire to their work approach.
This redefining effort of the consulting firms is what making consulting
a strong industry in the Indian Economy. The expertise of consulting
firms in diverse areas is what making the consulting industry make its
mark in the Indian economy. It is forecasted by The Associated
Chambers of Commerce and Industry of India that the consultants
industry is expected to emerge into Rs. 27,000 cores industry by 2020.
It is not just the transformation that is challenging for the consulting
firms in India but there is much more lined up in the near future. One
of them is competing with the global players already working in the
market. The other very important aspect comes in the front when we
consider the globalization. The consulting firms will need to adopt new
organizational design to define their unique identity on the global
platform.
All in all, the consulting industry in India is growing at a fast pace
despite the challenges overcame in the past and planning for the
forthcoming hurdles. There is a bright future ahead for the consulting
industry when it comes to exploring new strategies, new horizons of
expertise, new ways of enhancing consulting skills and improving the
technological base.
Editorial
The Age of
Multi-talented,
Multi-services Firms

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Corporate Ofces:
August, 2017
Managing Editor Archana Ghule
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Research Analyst David
Business Development Executive
Divya, Rutuja, Priyanka, Tarun
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Copyright © 2017 Insights Success, All rights reserved.
Contributors
Rajarshi
Ariana LawrenceSenior Editor

CXOSTANDPOINT
COVERSTORY
Mitigating Risk in Financial
Investment related to a
Patent Lead Businesses28
The ‘Big’ Technology Ride:
What it means for Business
Transformation and the Shift!
38

08 Global C:
A Multi-disciplinary Consulting & Advisory Firm
Tech-Talk
Staff Augmentation
24 Editor’s Pick
The Criss-Crossing of
Articial Intelligence and Consulting
34
CONTENTS
ARTICLES
Bramma Learning Solutions:
Revolutionizing the SMEs
18
RKS Associate:
Offering Litigation & Regulatory
Legal Services That You Need
TheSocialPeople:
Laser Focused on Establishing
Your Brand Equity in the Market
Krib Information Services:
Ensuring Efcient Employee
Background Verication while
Assuring Safe Workplace
Raje Project Management:
Emphasizing on the Utilization of
Resources in the Most
Efcient Manner
P(X) Brand Ideas:
A Brand Incubator and
a Marketing Strategy Partner
Global Educational Consultants:
Most Trusted, Experienced,
Successful & Award
Winning Consultants
20
22
30
32
40
42

t is not just the market trends, competitors, or own strengths and weaknesses that an entrepreneur should be
Itotally aware of and work on to fetch success for his business. But it is the best talent working in the
organization that takes a business towards success. And consultant is the one who helps the entrepreneur in
this concern truly.
The talented people at consulting firms are making it a goal to satisfy the needs of the client in the best way
possible. Helping an organization in every single way possible consulting firms have created their utmost
importance in the market. To list out some of these outstanding consulting firms, we have come up with an issue
of The 10 Most Admired Consulting Companies in 2017.
Here in this issue, as a Cover Story we have with us Global C, A Multi-disciplinary Consulting & Advisory
Firm, providing integrated Project Management, Comprehensive Architecture, and Structure & MEP
Engineering Services for Project Developers, Lenders and Users.
Global C is a Comprehensive Project Management & Engineering Design Firm based out of Gurgaon
(Delhi NCR), having PAN India presence along with working associations in Spain & Maldives, with rich
expertise in management of all forms of Urban Infrastructure development including Hospitals, Townships,
Hotels, Commercial complexes, Office Buildings, Institutional buildings, Data Centres, Structures for
Diplomatic Missions, Cinemas, Clean room facilities, Auditoriums and associated ancillary developments.
Also, we have with us, Bramma, a Learning Solutions and the Consulting Services firm helping
organizations in analyzing their problems, setting a clear vision, and getting a clear solution in implementing
strategies throughout their institution. Krib Information Services provides Employee Background verification
services in PAN India from small businesses to large multi-nationals. P(X) is a brand consultant and marketing
agency. TheSocialPeople is a full-service integrated digital marketing strategy firm that builds customized
solutions for businesses to unleash the power of Online & Social Media Marketing. RKS Associate is a young
Law Firm which is providing Consultancy Services covering various spectrums of Law including Arbitration,
Banking, Corporate, Criminal and Property. Raje Project Management offers Project Management consultancy
services in design management, Quality, Safety, Cost & Contracts Management & Execution of construction
projects.
Also, in this issue we have with us Suneet Sabale, Founder & CEO Brainiac IP Solutions, writing a CXO
Standpoint, Mitigating Risk in Financial Investment related to a Patent Lead Businesses. Also, Mr. Paramjit
Anand, Executive Director at Acreaty, shares The ‘Big’ Technology Ride: What it means for Business
Transformation and the Shift!
Consulting Firms Boosting the
Success of the Companies
The10Most
ADMIRED
Consulting Companies
IN 2017

Global C:
A Multi-disciplinary
Consulting &
Advisory Firm
Gaurav Moudgil
Co-Founder
Cover Story

While marching forward in pursuit of fulfilling
organizational goals, organizations need to
work minutely on the planning and
management part which depends on the resources
available. A weapon that is useful while handling these
tasks is project management, which helps in achieving the
goals set by the organization by utilizing all the resources
like, time, money, and people.
Highly preferred by every small and large organization,
effective project management techniques help
organizations to carry out large-scale projects on time, on
budget and with minimal disruption to the rest of the
business. When it comes to following and evaluating
development, dealing with the emerging challenges and
setbacks, and adapting to the change, it is the project
management that can best help the business.
The construction industry has been highly unorganized,
with no benchmarks or certifications on quality,
accountability, etc. However, the Real Estate (Regulation
and Development) Act, 2016 (RERA), aims to bring
accountability and transparency in the business. With the
consumer becoming more aware & the need for quality
deliverance the new norm, the need for trade experts/
consultants has risen. With this high sense in quality
management coupled with timely delivery, there is a dire
need for Project Management Consulting companies to
exercise benefits associated with their engagement. A
Multi-disciplinary Consulting & Advisory Firm, Global C
Those who plan do better than those who do not
plan even though they rarely stick to their plan
- Winston Churchill
“ “

Affordable housing to Hospitality projects. Aman says,
“While Global C is led by an experienced team of
industry experts, our strength is reinforced by the fact
that we specialize in Engineering design also and hence
understand the project’s requirements from both
aesthetics and functionality both which induces efficiency
in coordinating also. Moreover, we share value
engineering support to our customers also.”
Over the Par Services offered by Global C
Global C is an Engineering Design Cum Project
Management Consulting Firm experienced in hand
holding the clients from concept to commissioning in all
forms of urban infrastructure project kinds as afore
outlined. Other than that, it also renders Development
Advisory Services and Strategic Consulting for
prospective projects even before the idea of their
germination is incepted.
Additionally, Global C has an in-house team to cater to
all these suite of services it offer and is not dependent on
external processes or resources for executing its
deliverables.
The services can be categorized as follow:
Strategic Consulting
Strategic consulting services are provided in the first part
of the development cycle which includes Business Plan
Formulation, Investment Strategy, Financial Modelling,
Market Research, Land valuation & Due Diligences. The
deliverables includes feasibility reports, detailed budget
documents, Legal Due Diligence and Market survey.
Global C provides vital information to the client on the
risk profile and also mitigation strategies that forms the
basis of the project location and implementation. This
helps the project developer to minimize risk profile and
develop techno-commercially bankable project.
Project Management
Global C aims in bringing all the modern day
construction management practices to all the projects it
undertakes. The company guides projects from initial
conception, through site feasibility analysis, preparation
of construction, structural and architectural drawings and
contract documents, bidding, construction staking and
support, final assessment and project completion as
Project managers & Owners’ Engineers.
is providing integrated Project Management,
Comprehensive Architecture, and Structure & MEP
Engineering Services for Project Developers,
Lenders and Users.
Experts at GLOBAL C Lending Hand to Solve
your Project Management Problems
Global C is a Comprehensive Project Management
& Engineering Design Firm based out of Gurgaon
(Delhi NCR), having PAN India presence along with
working associations in Spain & Maldives, with rich
expertise in management of all forms of Urban
Infrastructure development including Hospitals,
Townships, Hotels, Commercial complexes, Office
Buildings, Institutional buildings, Data Centres,
Structures for Diplomatic Missions, Cinemas, Clean
room facilities, Auditoriums and associated ancillary
developments.
GLOBAL C has a team of Industry experts, with
rich & diverse experience in fields of Oil & Gas,
Roads & Highways, Airports, Green Buildings,
Water & Waste Management, Construction,
Structural Designing and Auditing, Project
Management, Electrical, Plumbing, HVAC, Medical
Equipments & Services, Firefighting, Landscaping,
Lighting, Industrial Designing & Mobility solutions.
Global C, a Tale of Two Brothers
The journey of Global C and its founders, the
Moudgil Brothers tells a tale of the duo building a
project management company in a time and place
where the concept was unheard of. Gaurav
Moudgil, a Structural Engineer from the University
of California, Berkeley founded Global C, a project
management company in 2005 with his brother
Aman Moudgil, Associate Partner; with a combined
vision to integrate all phases of the development
cycle right from conceptualization to final
commissioning in which objectives of pre-
construction, architectural planning & design,
construction and occupancy are completed and
presented as a whole package of project
management service.
The customers have been benefiting due to Global
C’s diverse experience in handling all forms of
urban infrastructure projects ranging from
The Most
ADMIRED
IN 2017

Design Engineering
Global C has an experienced faculty of engineers and
PEERs both national & international to help design state-of-
the-art structures. Its design services can be broadly
categorized into: Structural Engineering, Structural Design,
High Rise RCC/ Steel Structures, Composite RCC/Steel/
Masonry, Bridges/Specialized Shuttering, Formwork
Design, Strengthening of Existing Structures, Integration of
General Civil Design, Utility Services Layout & Design,
Electrical Layout & Design, and HVAC/Acoustical.
Quality First!
Aman adheres, “Our philosophy rests on delivering quality
& building partnerships and that is how we have been able
to get repeat business from our customers. Our past track
record is perfect evidence where you can see multiple
projects under the same client which instills confidence on
our setup and deliverance.”
Global C supports its potential & existing customers by
macro and micro-management of every detail concerned to
a project such as coordinating cash flow, managing the
timeline, monitoring the team onsite, quality control &
assurance etc. In addition to these, engineering services like
Electrical systems, Plumbing, Fire Fighting, and expertise
in domains like Oil & Gas, Water Management, Medical
Equipments & Services, along with Industrial Designing &
Mobility Solutions helped Global C to command a project
effectively and efficiently.
Client Satisfaction, Top Priority
Citing a recent example of a Multi super-speciality hospital
project delivered by Global C, it has not only completed the
project ahead of the intended schedule but has also
supported the client through all phases of the project
including coordinating documentation for debt syndication
as they were raising funds to complete the project. In
reciprocation of the satisfactory services, the customer
appointed Global C for 2 more hospital projects, one of
which is nearing completion and work for the other already
started and in full swing.
Future March with an Unmatched Expertise in Business
The biggest USP that Global C carries in its legacy of
experience is the boutique & personalized services that it
provides to its customers. Right after appointment, Global
We provide
integrated
Project
Management,
Comprehensive
Architecture,
and Structure
&
MEP Engineering
Services for
Project
Developers,
Lenders & Users

C has been ensuring personalized availability of its key
project management team to render personalized
attention to projects and has been sticking to its motto
of “Delivering Optimacy” through its sincerity and
diligence.
The Gurgaon-based company being an established
entity in sectors like retail, healthcare, government set-
ups, diplomatic missions, industrial infrastructure,
waste management, education, energy, and cinemas &
auditoriums now seeks to venture out into further
different vectors in partnership with architectural &
consulting companies from Spain and Maldives,
targeting luxury projects like Resorts & Hotels with
their sights also on Oil & Gas industry, Railways,
Infrastructure and Power transmission projects.
Management is,
above all,
a practice
where
art, science,
and craft
meet - Henry Mintzberg
“
“

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Phone - India: 020-69400110 | USA: 302-319-9947

Management BriefCompany Name
Global C
globalcinc.in
Gourav Moudgil
& Aman Moudgil
Co-founders
Global C is a Decade Plus Comprehensive Project
Development Management & Engineering Design Firm.
Anil Agarwal
Sole Proprietor
I.P. Pasricha & Co
capasricha.com
I.P.PASRICHA & CO. is a leading chartered accountancy
firmrendering comprehensive professional services which
include taxaudit, internal and statutory audit, management
consultancy, taxconsultancy, accounting services, manpower
management, secretarialservices etc.
Krib Information Services
kribindia.com
Krib Information Services provides Employee Background
verification services in PAN India from small businesses to
large multi-nationals.
Raje Project Management
rajeconsultants.com
Raje Project Management offers Project Management
consultancy services in design management, Quality,
Safety, Cost & Contracts Management & Execution of
construction projects.
TheSocialPeople
thesocialpeople.net
Viral Thaker
Founder & CEO
TheSocialPeople is a full-service integrated digital marketing
strategy firm that builds customized solutions for businesses to
unleash the power of Online & Social Media Marketing.
RKS Associate is a young Law Firm which is providing
Consultancy Services covering various spectrums of
Law including Arbitration, Banking, Corporate,
Criminal and Property.
RKS Associate
rksassociate.com
Rakesh K. Singh
Founder & Proprietor
Bramma Learning
Solutions Pvt Ltd
bramma.in
Bramma a Learning Solutions and the Consulting Services firm
helping organizations in analyzing their problems, setting a clear
vision, and getting a clear solution in implementing strategies
throughout their institution.
Briskon Software
Consulting
briskon.com
Briskon is a privately held global web development and
software application development company.
Global Educational
Consultants
globaledu.in
Manoj Puthenpeedikayil
CEO
Global Educational Consultants is one of the Leading Overseas
Educational Consultants, acknowledged for providing best
guidance and counseling to the students.
P(x)
pofx.in
Njarakkadan Ajeesh
Founder
Junain Nazri
Founder & CEO
P (X) is a brand consultant and marketing agency.
Varun Raje
Executive Director
Sajeev Nair
MD & Chairman
A. R. Ranjith
CEO
Maneet Pal
Director
The10Most
ADMIRED
IN 2017

Bramma: Revolutionizing
the SMEs
Contributes in Empowering SMEs by Systemising them
AUGUST 2017
Most of the small and
medium level businessmen
face challenges in
structuring and systemizing their
organizations. Most of them faced the
issues because of their traditional
management style. Thus, they were
stuck in their process of expanding
their business. Bramma, the
Consulting Service Company,
decided to start from the top by
mentoring these business people.
Bramma made these businessmen
consulting ready and then entered into
their organizations. Thus they got clear
solutions in implementing strategies
throughout their institution.
Bramma mainly focuses on the
practical issues faced by small and
medium level businessmen. By
analyzing their problems, Bramma
helps them in setting a clear vision,
designing a proper strategy, developing
organization structure, setting up
systems, streamlining the processes,
supporting in the recruitment,
imparting training and mentoring the
key people of the organization.
Motive Forces of Bramma
Sajeev Nair is the Managing Director
and Chairman of Bramma. He is a
great visionary, having excellent
corporate experience in the fields of
HR, Marketing, and Corporate
Planning. Became an entrepreneur by
choice and turned into the field of
Training and Development. He has
trained more than 1,00,000 people
from all walks of life on Behavioral
Skills and Creative Imagination. He is
also an Author and a Columnist in
Business Publications and has received
many awards for his entrepreneurial
contributions.
A.R.Ranjith is the CEO of Bramma.
He is having immense experience at
IBM, Helix and Kerala Govt projects
in management strategic consulting
and also has hands on experience in
strategizing and implementing result
oriented systems for more than 300
small businesses.
Creative Functioning
Most consultants end up by developing
numerous reports and templates unlike
that team Bramma design MIS but
make sure that it is implemented by
thorough follow up for 2-3 months. If
any issues happen, the rectifying
measures are also taken. Thus, when
the company is systemized and the
information starts flowing an automatic
increase of profit can be seen. This
may happen between 6 months to 1
year time period. Bramma also takes
care of the entire management aspect
of a company to make them move to
the next level; including HR,
Operations, finance and the sales and
marketing which makes it one of the
rare consultants in the country itself to
provide these many services under one
roof.
Services offered by Bramma:
Management consulting
Bramma START UP: With Bramma
START UP package, you will be fully
ready to launch the business.
Bramma RESEARCH: Marketing and
operational feasibility can be studied
scientifically by a Bramma team with
different types of surveys and interviews
to help you with the real results.
Bramma SCAN: SCAN goes through
every department and every person to
help you in identifying the issues inside
the company and the solution to
overcome it.
Bramma INSIGHTS: INSIGHTS
provide you all the support you need to
streamline your entire operations and to
take the company to the next level.
Bramma MAKE OVER: A complete
strategic marketing and branding service
is provided through MAKE OVER
assignment.
Bramma REVIEW: Bramma REVIEW
thus can enhance the performance level
of the organization in the most effective
manner.
Bramma MENTORING: All the
organizational doubts can be addressed
through Bramma MENTORING
sessions. A mentor can guide you to
make better decisions for the better
business.
Training and Development
Vision/Strategy setting workshop:
Bramma’s vision workshops develop an
apt vision statement for the organization,
which help in developing appropriate
strategies to attain that vision.
18

We stand to create Positive
and Progressive
transformations in people
and organizations through
Developmental and Non-
Developmental Interventions
““
Sajeev Nair
MD & Chairman
Attitude re-engineering training: The attitude is more
important than skill. This is done through a step-by-step
process which is developed through intense research by the
expert training team in Bramma.
Sales Enhancement training: Sales enhancement can be
done when the sales team identifies the reasons for selling
that product or service. Bramma training sessions give them
proper reasoning for the same and make them motivated for
more sales using innovative tips and techniques.
Operational excellence training: Many issues in
organizations occur due to role ambiguity and lack of
ownership. The importance of taking ownership will be
communicated and techniques to become a team leader that
are presented through these sessions.
Outbound trainings: Outbound trainings are necessary for
improvement, Bramma’s specially trained OBT trainers can
thus help you to improve the efficiency of your team.
Growlab-Business connection platform
GrowLab is an initiative from Bramma, using its long term
experience in re-engineering scaling up more than 300
companies in India and the Middle East. Team Bramma’s
expertise in systemizing/ managing/re-engineering/turning
around businesses will be a huge advantage to the members
of this platform.
Future sketch
Bramma has created a big brand name in the SME sector
in Kerala. In the coming years Bramma plans to be the
final word of ‘entrepreneurship’ in South India and in the
Gulf region. Bramma will be creating social business
circles all over the nation to spread the awareness of
entrepreneurship and to help rural India to gain strength
and thus contribute much to our economy. Bramma also
plans the activities starting from business courses like
CERTIFIED BUSINESS LEADER, campus initiatives like
EXPOSURE, funding platforms like GROWLAB etc.
A. R. Ranjith
CEO
The10Most
ADMIRED
IN 2017
AUGUST 2017 19

Global Educational
Consultants, incepted in
1993, is a Kerala-based
Overseas Educational Consultancy,
dedicated to providing the best
solutions to the Indian students seeking
for education in International
educational institutions.
Global Educational Consultants is one
of the Leading Overseas Educational
Consultants, acknowledged for
providing best guidance and
counseling to the students. It helps
candidates to study abroad in best
educational hubs of the world,
including UK, USA, Australia, Canada,
Ireland, and New Zealand. As
education is the main catalyst in
deciding the career of a student, Global
leaves no stone unturned in ensuring
that you make the right decision.
Global expert mentors understand the
dilemma of Indian students and hence,
it has the par excellence in resolving
all their doubts.
Experts in Shaping the Future
Global keeps extensive knowledge of
the ever-changing education sector.
With the valuable insights to deliver, It
offers the best educational, cultural and
financial solutions to the
undergraduates, graduates and all the
interested students. Global team
comprises the potential educators and
counseling experts, along with a huge
Alumni network to refer candidates to
the top colleges and universities.
Global provides the complete
assistance in Course counseling,
University/Country selection,
Scholarships, Education Loans, Pre-
departure orientations. From form
filling to fee submission, from the
thought of studying abroad to your
departure – it can help candidate at
every step. Global has a right mix of
professionals and young education
enthusiasts, their exclusive, worthy and
ideal knowledge about overseas
studies, along with the right tactics to
consult the aspirants makes it one of
the most sought after Overseas
Educational Consultancies in India.
Institutor of Global Educational
Consultants
Mr. Manoj Puthenpeedikayil is the
CEO of Global Educational
Consultants, who is a post graduate in
Management with about 25 years
experience in counseling and guiding
thousands of students to the world
ranked universities. Also, he is a
qualified education Counselor (QEAC-
Australia) also holds memberships and
accreditations from various
international organizations, including
NAFSA (USA), AAERI (Australia),
British Council, Education Ireland,
Imagine Canada etc.
Trusted Navigator
The comprehensive service packages at
Global Educational Consultancy
(GEC) are highly cost effective and
suitable to the diverse academic
interests of students. With the backup
of resourceful personnel and powerful
infrastructure.
Services from Global Educational
Consultants:
Guidance for
IELTS/TOEFL/GRE/GMAT/SAT:
GEC assists you in scheduling the
required tests, Filing application forms,
scheduling the tests, giving the
probable list of universities where the
scores can be reported etc. GEC
provides imported study materials,
CDs, and computer-based tests to
ensure that you get good scores.
Country/University and Course
Selection: Taking into consideration
your academic strengths and
weaknesses, financial capabilities,
subjects of interest and future plans,
GEC will help you in identifying the
right course in the right
college/university.
Application Processing: Assistance in
preparing the application file and
required documents such as transcripts,
letter of recommendations, essays
(Statement of Purpose) etc. are given
on the basis of a successful strategy to
maximize the chance of admissions.
Follow-up and Securing Admission:
Global do the necessary follow-up and
secure admissions in the shortest
possible time. GEC’s success rate in
admissions is 100%.
Visa Guidance: GEC provides the
guidance in preparing your visa
application and necessary
documentation enabling you to put in
conclusive proof in terms of
establishing your academic
genuineness, financial stability, and
roots back to India.
Global Educational
Consultants:Most trusted, Highest rated & Award winning Overseas Educational Consultants
AUGUST 201720

With quality credentials and a
trust worthy service, we guide
students to reach their best
possible academic heights
based on their academic
merit and financial capacity
Global has an unbeatable success rate of over 95% in
securing student visas to even the toughest places in the
world like the USA due to its systematic guidance and
professional approach.
Bank Loan and Travel Arrangements (Value Added
Services): GEC assists you with educational loans, foreign
exchange formalities and even travel plans. It will
coordinate airport-pick up and temporary accommodations
if required.
Pre –departure preparation and orientation: GEC also
holds very informative and intensive Pre-Departure
orientations that prepare the students to face the initial
cultural transition problems they face on arrival.
Ultimate Navigator
Most of the students who travel abroad for higher studies
have never traveled overseas. Most of them rely on friends
and associates to assist them on arrival. The new
environment can be daunting and students lose confidence
after a few false starts.
The global team prepares students for success by holding
workshops on the following:
· Personality development
· Soft skills training
· The do’s and don’ts of studying abroad
· Resume preparation and interview skills (that are
necessary for applying for part time and full-time jobs)
· Pre-departure orientation
· Immigration and post-study work permit regulations.
Ideal Academic Partner
GlobalEdu has successfully placed thousands of students in
many illustrious universities all over the world – a feat that
can be ascribed to their methodical mapping of
geographical locations, institutions and courses as
appropriate to the applicant’s profile. In order to ensure the
consistency in the quality of its services, it has consciously
chosen not to operate through the conventional business
model of franchisees/agents or branch offices.
““
AUGUST 2017 21
The10Most
ADMIRED
IN 2017

With the advancement in the
world of science and
technology, the needs and
necessities of the people are
transforming rapidly. Apparently, not
only the thinking of people, rather the
lifestyle of people and the workflow of
the enterprises are evolving too. With
the sudden changing demands of
clients and workforce preference, the
definitions of consulting companies
and consultants are changing.
To overcome the ups and downs of the
industry, Krib Information Services,
the leading Employee Background
verification company, is aiding the
corporate world and taking the industry
forward. Since its inception in 2010,
the company is known to provide
Employee Background verification
services in PAN India to every
enterprise ranging from small
businesses to multi-nationals. Industry
experts say that the employee
background screening is a vital part for
employers to protect their businesses
from legal hassles that can arise from
minor negligence. With Krib
Information Services, companies can
benefit to avoid those risk factors and
minimize the cost of replacement
hiring which can be as much as five
times the salary of the post to be filled.
Krib Information Services is ensuring
better quality of employee with their
extensive knowledge in the field and
the enormous expertise in employee
background check. While providing
comprehensive and legally compliant
result that help employers to reduce
workplace violence, theft, substance
abuse and negligent hiring, the
company is creating a safe and
productive workplace for the
employees. The immense experience in
the field has earned them a
membership in NASSCOM.
Offering Best-in-Class Solutions in
Lowest Price and Fastest Pace
Krib Information Services has a wide
range of network and that is what helps
it to grab all the opportunities that
come its way and makes the best out of
it. With a nationwide networking,
presence in PAN India and elsewhere,
the company provides all the major
verification services in India and US to
meet the ever-growing needs of their
customers across different locations. It
is known to offer solutions that are the
lowest as compared to the market price
and fastest in terms of delivery. While
ensuring the least expensive solution
and superfast delivery, Krib
Information Services assures zero
compromise with the quality.
Krib Information Services is quite
famous for their services in the field of
major verification checks for the
Employees which includes Address
Verification, Education Qualification
Verification, Past and Current
Employment Verification, Professional
Reference Verification, DrugTest
Verification, Criminal Record
Verification Through Court, Identity
Verification, Database Check,
Document verification, etc.
About the Man Leading Krib
Information Services
Anil Agarwal, the Sole Proprietor of
Krib Information Services, is the one
promoting the company responsibly
since its beginning days and improving
its services to ensure client satisfaction.
He is a man of knowledge, experience
and expertise of another level. After
completing his Masters in Computer
Application from Punjab Technical
University, Jalandhar, Anil has
sincerely finished his degree on
Masters of Business Administration
from Sikkim Manipal University.
With a rich working experience of
more than a decade in the industry of
Employee Background Screening
Company, Anil is leading the industry
now and helping clients achieve their
goal. To any common-man, awards
mark out one’s achievement and points
out how good he/she is and Anil is one
such man who has been winning
awards since the beginning of his
journey. Started his career with Onicra
Credit Rating Agency of India as an
Executive Operation in EBS
(Employee Background Screening
Department) in the year 2005-2006,
where he was awarded as the “Best
Employee of the Year” in 2009.
Krib Information
Services:Ensuring Efcient Employee Background Verication while Assuring Safe Workplace
AUGUST 201722

Our Employee Background
Verification services provide
comprehensive and legally
compliant result that help
employers to reduce workplace
violence, theft, substance abuse
and negligent hiring liabilities
Thinks out-of-the-box strategies and Commits to
Accuracy
This employment background verification company is
known to think out-of-the-box and deliver quality services
to the industry. With a commitment to accuracy each
employment background check at Krib Information
Services undergoes extensive quality assurance protocol
and the company has already been seen to adapt a
pre-employment screening methodology based on their
unique industry expertise protecting the company,
employees and clients from personal and financial risk. The
researchers and investigators of the team have developed an
extensive network, which includes a close working
relationship with members of the universities and colleges,
companies for employment verification and education
departments of governments, that gives them quick and
ready access to authentic and accurate information.
Krib Information Services provides clear, concise and easy
to understand screening reports. Its diligent employment
background screening capabilities provide important and
current information to their clients. It says that the criminal
background checks are conducted at the source and not via
any third-party databanks and that is stands to be a critical
factor for an accurate employment background check. They
are helping businesses with their flexible state-of the art
employment screening technology, access to web-based
tools simplifying employee background check process from
instant employment background check products and FCRA
compliance assistance to paperless solutions. Their services
are also known to facilitate cost-effective and expedited
employment screening services.
Way to the Future
The need for Employment Background Screening of
employees in the IT and BPO industry is ever increasing
and so is the demand for job. The present scenario suggests
that most multinationals hire only verified candidates. Krib
Information Services is working hard to develop the means
and expertise to assist these companies and individuals in
ensuring a safe work environment. The company is leading
the industry and looking forward to doing so in the future.
““
Anil Agarwal
Sole Proprietor
AUGUST 2017 23
The10Most
ADMIRED
IN 2017

Staff
usiness owners and managers
Bmay need to think innovatively
when filling up employment
needs. Recruiting new staff isn’t
always feasible and there may be times
when you need a different solution.
And in these days of economic
recession and insecurity about the
future, companies have been forced to
reconsider the way they do business.
To meet their recurring business
challenges, many organizations have
been forced to reduce their staff and/or
stop hiring. Yet, they still need to do
the same or more with very less
resources and staffs. Staff
Augmentation, here could help you
increase the staff when you need to
without making any permanent hires.
Staff augmentation in simple terms can
be defined as an outsourcing strategy
which is used to run a project and
respond to business objectives. This
technique consists of appraising the
current staff and then ascertaining
which added skills that are required.
One possible benefit of this tactic is
that it may leverage current resources
as well as hire outsourced services and
contract workers. Employing
temporary workers allows you to avoid
the hiring process and the worries of
additional payroll duties.
So many companies have turned to
staff augmentation to fill the gaps in
their workforce, endure the declining
economy and maintain a competitive
edge. Using workers from service
providers, mostly in nearshore
locations, organizations are able to
supplement their staff with the workers
who have the skills necessary to meet
the requirements of their businesses.
Why Staff Augmentation Services?
Experience Matters
Augmenting your staff with qualified
professionals at the peak of their
careers permits you to allocate projects
and tasks with confidence.
Accomplished mid-career
professionals are not interns and so
will not require much training or
support. Merely assign projects and
tasks as needed and an augmented
staffer or team will be able to deliver
the results you need right on time. An
experienced professional brings his
own significant set of skills to your
project, and frees up your time letting
you to focus on the big picture.
Cost Effective
There’s no point in paying for extra
employees all year round if you only
need them for a very short time. With
staff augmentation, you’re paying for
the task to be done, when you need it
and only for the accurate skills at the
right times. By not paying regular
wages year-round, you’re saving a lot
of money in both the short and long
term.
Risk Mitigation
Another situation where augmentation
is reasonable for companies those are
in a situation where it is unclear if they
are going to welcome growth or if they
may have to deal with reducing the
staff size. A company tackling this
difficulty may still have a demand for
increased recruitment for the short
term in order to get dire products to the
market. Hiring permanent employees
under those conditions can be very
tricky both from a financial perspective
as well as public relations.
Flexibility
Staying flexible in business is possibly
more important than staying powerful.
The capability to adapt is what keeps
Editor’s Pick
AUGUST 201724

the company at the
forefront and with staff
augmentation you can
upgrade the passion of your
staff’s work output whenever needed.
Control
By using staff augmentation, you can maintain a
complete and overall control over who is doing the
important work, who gets assigned to minor tasks and
who is leading your most important and crucial projects. Maintain
control, the final product and every single step along the way.
A motivated and balanced workforce
Because consultants are hired to embark on specific projects and meet firm
deadlines, they tackle the tasks with accuracy and concentration. Their goal is
to warrant the client’s success. Since they aren’t concerned about promotions or
AUGUST 2017 25

office politics, they can provide a neutral and direct opinion from an unbiased point of view.
Accessibility
Finding, recruiting, training, reskilling, and preserving employees take time. With staff augmentation you get speedy access
to skilled and experienced talent to meet needs that can grow suddenly or more rapidly. You are protected against
possibilities such as a team member proving to be a bad fit for the project, management style or the company culture.
Other Benefits Staff Augmentation offers
In addition to the huge advantages described earlier, the staff augmentation model also offers other benefits over other
outsourcing models. One of the most apparent is that outsourced resources work with the current employees. This means that
contractors will take commands from your administrators. Leveraging company leadership to supervise contractors improves
the assimilation with the existing teams and increases the knowledge of what is expected of these temporary resources.
AUGUST 201726

MitigatingRisk
inFinancial
Investment
relatedtoaPatent
LeadBusinesses
ith start-up fever rising in India, there is also
Wrise in improper investments. In other words,
investment without proposer due-delegacy can
be referred as bad investment. Basically, start-up can be
broadly divided into two categories which we seen in
perspective of Intellectual Property are 1. Services oriented
start-up and 2. Technology based start-up.
1. Service oriented start-up generally have a unique
business using existing technology, e.g.: Ola, Flipkart,
Zomato, Mintra software companies and the like. In these
kind of industries even if they have an innovate idea, these
business models or the softwares cannot be protected under
patent law/protection in India. Copyright can be filed but it
gives very narrow protection. Therefore, you may see rise
in companies with similar concept. E.g. Amazon-Flipkart-
Snapdeal, Grofers-Bigbasket- BaniyaBabu-Amazon. These
companies largely survive on aggressive marketing
supported by good funding. Larger is the funding it’s easier
to do business and pass on benefits to the customers and
thereby creating a database of loyal customers, which even
can be sold with the brand later on.
2. Technology based Start-ups generally have an
innovative product, which can be protected under
patent. A start-up requires production facility,
marketing and sales team. As the product is protected
by patent, it’s very difficult for any competitor to enter
this market by making minor modifications. Patent
gives a border protection, provided that it’s drafted at
least correctly. Number of start-ups in these domain are
very less. We can many companies which are presently
large corporation but initially starts ups with IP savvy
strategies like QUALCOMM, Agrima Infotech,
Huawei, Lenovo and like.
Innovative product can be protected under “Patent” and
or “Design Registration”. Patent provides protection for
the technology and “Design Registration” also referred
as “Design Patent” for outer aesthetics. Under normal
process 4-7 years are required for getting a grant for
“Patent” and for getting Design registered/approved 03
months to 2year. Filing does not mean it is registered.
After registration/grant, a certificate is issued and the
status is accessible to all on ipindia.nic.in website only.
Most of the first time investors invest in a company,
which has filed a patent application. But, filing of a
patent application is the first step, which does not
guarantee grant or protection or monopoly in the
defined jurisdiction. Anyone can file anything with the
patent office and still an application number will be
issued. Which is a very normal process. There is no
restriction on filing of a patent application, but there are
criteria for grant of the patent application. Before filing
or after filing the patent application a patentability
search will also reveal the possibility of grant.
Normally, after filing a patent application, it’s published
in the patent journal, giving an opportunity to any
interested person/party to oppose the grant of the
patent. In most of the case opposition (pre-grant
oppositions) are not filed. Still the patent application is
examined to check whether the invention that is applied
for patent is patentable or not.
Patentability Criteria:
1. Novelty – The invention should be new world
wide,
2. Invention Step – even if the invention is new,
it should not be obvious modification
(E.g.: new application of the known machine,
CXO Standpoint
AUGUST 201728

composition etc., mere change in material, replacing one
technology with other know technology and the like)
3. Industrial application.
Examiners do a thorough search to find relevant citations
for negating grant of the patent application based on the
write-up submitted to the patent office and then try to
negate the patent based on inventive step with
combination of documents. This sent as an examination
report. Thereafter, a hearing may be called for resolving
any pending queries and thereafter the patent application
is granted. After grant, one can file patent infringement
cases and claim retrospective damages if any.
Even if the patent is granted there may be a possibility,
that the invention (a portion) may be infringing a live
patent. Which may cause major financial problem. This
search is generally referred as Freedom to Operate
(FTO) search in general done by patent professionals.
At last valuation of the patent should be done before
doing any transaction.
Thereafter, it would be good to go ahead with any
contracts and financial transactions.
Therefore, before investing into any patent application,
it would be recommended to check the quality of the
draft, patentability, infringement, and then decided to
make the investment. Additionally, valuation will give
approximate estimation of expected profits.
Suneet Sabale
Founder & CEO Brainiac IP Solutions
AUGUST 2017 29

In the midst of the forth industrial
revolution, a positive change is
expected by the new talent
entering the industry. Today’s need is
the young talent that will create a
revolution with their skills of creativity
and thinking, problem-solving and
logical correlation and adaptation to
the emerging changes; a pressing skill
to survive in a fast-paced changing
world.
One such revolutionary name in
the branding and consulting
industry is P(X) Brand Ideas. A
team full of young and dynamic
talent, P(X) is a brand consultant
and marketing agency in
Bangalore, Cochin, and Kerala.
Knowing the importance of
cooperation and collaboration
within a team for the best
outcome, P(X) always focuses on
environment and building strong
relationships among team
members to achieve mutual goals.
Ajeesh N, Forerunner of the
'Millennial Brigade’
Every successful venture needs a
leader that will show the way, go the
way and make everyone follow the
same dream he has dreamt about the
company in their own way. One such
enthusiastic persona is Njarakkadan
Ajeesh, Founder of P(x) Brand Ideas.
Ajeesh, a Chemical Engineer saw the
dynamic and challenging world of
branding and sketched the outline of
P(x) Brand Ideas.
Ajeesh started his career with SAB
Miller Trade Marketing Team where he
took care of all BTL activities for
Foster’s, Royal Challenge, KnockOut
and Hayward’s for Karnataka. Next
crusade was through advertising
powerhouses of Bangalore: Saatchi &
Saatchi, Thousand Suns and Leo
Burnet. Advertising gave him an
opportunity to work with the best of
Indian corporates like Jyothi Labs,
TTK, TVS, Indus League, SAB Miller
etc. he also worked for a few regional
brands like Bhima Jewellers,
KaatiZone and John Distillers also
gave a great opportunity to sharpen the
branding skills.
The challenges thrown in by jobs were
not enough to tie down the
Entrepreneurial spirit in Ajeesh and he
took the calling and started the Journey
called P(X) A brand solutions agency.
While narrating about it he asserts,
“The name P(x) came from the
mathematical function f(x), a function
of variable x. ‘P’s are the pillars of
marketing. Every marketer plays with
variables to create suitable equation of
P's. In P(x) we are trying to solve this
equation to develop the best branding
and communication plan for our
clients.”
P(x), ‘Branding with a
Difference’
At P(x), their endeavor is to
create the best equation for its
clients which enables the
intersection with their
stakeholders. They often call
themselves, as a crazy bunch of
Brand Intersection Planners.
Harnessing the power of the
youth and their exuberance to
create has given P(x) an edge that
translates into new thoughts and ideas.
P(x) is not just an advertising agency
or a creative services boutique. They
are a brand incubator and a marketing
strategy partner.
While elaborating the idea, Ajeesh
says, “Brand planning is not just about
creation of an identity or
communication. It’s about planting an
idea deep in to the subconscious brains
of the TG. These ideas will feed on the
subconscious and grow to an
P(X) Brand Ideas:
A Brand Incubator and a Marketing Strategy Partner
AUGUST 201730

P(x) is not just an
advertising agency or a
creative services boutique.
We are a brand incubator
and a marketing
strategy partner
influential force that will enable Brand Intersections. Every
successful marketer will be able to plant these idea seeds
deep and right in to the minds of their customers.”
Climbing the Ladder of Perfection While Establishing a
Brand
When it comes to creating a brand, P(x) always encourages
the consumer. The P(x) way towards establishing a brand in
the market is based on a holistic and cyclic approach. They
tackle each and every facet of brand interaction and at the
same time keeping the brand at the core of each
engagement. Unlike traditional models, which terminate
once the transaction is made, the relationship model of
functioning P(x) makes sure that each and every branding
exercise it takes up follows the model since it has been
tested and tried to show promising outcomes that have
generated goodwill and brand recall time and time again.
Here are the basics followed:
Awareness: Getting the word out about a brand is of
paramount importance and is undertaken with
communications that are both pertinent and attention
grabbing in order to capture the minds of the people.
Interaction: Getting the audience to interact first hand with
the unique selling points of the brand helps people to relate
to the service or product more.
Collaboration: By initiating a sequence of activities that
will unify the synergy of the audience and the thrust of the
brand strategy, we create collaboration that harnesses the
power of convergence.
Satisfaction: For the target audience to derive the benefits
of a brand directly is an amazing experience and catapults
the brand to the very apogee of customer satisfaction.
Co-creation: The ultimate in projecting brand identity is
for the consumers themselves to take part in the branding
process. We enable such a scenario so that the brand in
imprinted in the psyche of the consumers.
Future March
While talking about the future endeavor of the company,
Ajeesh says, “With dot P(x), we are entering the digital
market in a full-fledged manner with offering our clientele
the complete online experience covering social media
planning, digital marketing, web designing, search engine
optimization and more. Together we shall exploit the virtual
world and reach to the people all around the world.”
““
Njarakkadan Ajeesh
Founder
AUGUST 2017 31
The10Most
ADMIRED
IN 2017

While running a business,
there are two inevitable
needs, first is an
Accountant and the other one is a
Legal Adviser. Legal adviser comes in
the frame first as there is the need of a
vital assistance a company needs at
every single step of a business. The
assistance of a legal adviser is just
engraved from a basic zoning
compliance and copyright and
trademark advice to formal business
incorporation and lawsuits and
liability.
To make the clients’ business process
easy and help them in the legal matters
that are just alien to them, RKS
Associate is offering Consultancy
Services covering various spectrums of
Law including Arbitration, Banking,
Corporate, Criminal and Property.
Founded with the objective of giving
proactive advices to clients, RKS
Associate is based on the concept of
“Preventive Lawyering”, wherein to
make people aware of the technicalities
of Law on a pro-active basis.
Founded with a Dream to Create the
Future Leaders
RKS Associate was founded by Shri
Rakesh Kumar Singh in the year
2005, with an objective of providing
pro-active Preventive Lawyering to the
clientele and also to create a team of
future Leaders who can contribute
positively to the field of Law and to the
Society.
A Law Graduate from Government
Law College, Churchgate, Mumbai and
having done his Masters in Business
Law, Mr. Singh has also done Masters
in Modern India and in Public
Administration. He has appeared in a
number of important Legal
Constitutional matters before the High
Court and the Supreme Court of India
and carries a vast experience in public
life.
Mr. Singh specializes in Arbitration,
Banking, Criminal and Property law
with wholesome experience that
encompasses all streams of law. Over
these years he has successfully
practiced preventive lawyering and has
delivered favorable outcomes desired
by the clients. Mr. Singh has the
experience of working and learning
from some stalwart names in the field
of law.
A Wide Area of Practice
RKS Associate is a young, energetic
and a fast growing full service Law
Firm based at Mumbai and having
office also at Delhi. The firm has
affiliates and tie-ups all over India. It
provides corporate, litigation and
regulatory legal services to regional,
national and international companies,
emerging businesses, governmental
entities, nonprofit organizations and
individuals.
The firm is in the process of being the
first full service law firm in India to
introduce Online Client Information
System to provide its clients online
status of matters and accounts. Timely
and prompt update on the matters and
the details of the invoices raised to
clients has always been a point of
concern for international clients and
referring law firms operating in
different time zones. Online Client
Information System will remove
communication gap and time zone
barriers.
Arbitration Practice
RKS Associate conducts both domestic
as well as International Commercial
Arbitration. The Arbitration practice
includes conducting arbitration before
Arbitral tribunal as well as court
litigation relating to Arbitration
covering subjects like appointment of
Arbitrator, Interim relief’s, Removal of
Arbitrator, Challenging the award of
the Arbitral Tribunal and covers areas
like, All Commercial Disputes,
Telecommunication, Power,
Infrastructure & Construction,
Aviation, Banking, Insurance and
financial sector, Governmental
departments like Railways and others.
Being a Full Service Law Firm,
RKS Associate offers consulting in
Litigation & Non-litigation Practice,
consulting to the banking sector,
Corporate & Commercial Practice,
Intellectual Property Pratice, Media
& Entertainment Laws, Intellectual
Property Pratice, andCriminal
Litigation.
Achievements and Accolades
RKS Associate and its Members,
RKS Associate:
Offering Litigation & Regulatory Legal Services That You Need
AUGUST 201732

Our aim is to make
people aware of
the technicalities
of Law on a
pro-active basis
Associates and Consultants enjoys the memberships and
affiliations of various prestigious forums, bodies and
listings such as Asia Law & Practice, Bar Council of
Maharashtra & Goa, Bombay Bar Association, Delhi High
Court Bar Association, European Association of Lawyers,
I am People, Indian Council of Arbitration, Indian Venture
Capital Association, International Bar Association,
International IP law firm profiles, Indo German Chamber of
Commerce, Legal 500, Supreme Court Bar Association,
World Jurist Association and so on.
Leader Exhibiting the Path
It is the contribution of Mr. Singh and the direction he is
showing to others that is encouraging the team at RKS
Associate to give their best. Mr. Singh has appeared in
number of important matters in Courts across India,
including Supreme Court of India. Recently, because of
hard work and dedication of Mr. Singh towards legitimate
losses of about 2000 families who have been cheated by the
Developers and Builders of Maharashtra, the State of
Maharashtra has appointed Mr. Singh as Special Counsel to
protect the interest of those 2000 families.
Mr. Singh has wide experience ranging from the Trial Court
to the Supreme Court of India and ranging from basic Suit
to Public Interest Litigations, involving the fundamental
question of Law. The legal advice provided by Mr. Singh is
beyond national boundaries and there are a number of
International Corporates who avail the advice of Mr. Singh
and consult him on important points of law.
A number of Case Laws argued by Mr. Singh has found its
place in the law journals which are being relied upon by
legal fraternity across the country. In fact Mr. Singh has
appeared in courts around the country including Supreme
Court of India as well as before the Joint Parliamentary
Committee.
Contributions at the Grass Roots
Mr. Singh is the founder, managing trustee of Bharat
UthanSangh (BUS), a Non-Profit Organization, which has
made far reaching and impacting contributions to the Indian
society. Under the aegis of BUS, Mr. Singh actively
provides Medical, Educational and Legal aid to needy and
deserving people since last 12 years without taking a single
Naya Paisa Aid from the government. In fact this is the
philanthropic side of Mr. Singh whereby, he out of his own
earnings and with the help of his clients espouses this noble
cause.
Different Offices Different Specialties
RKS Associateis having mastery on legal part while
specializing in different zones. The Mumbai office of the
firm deals mainly in Litigation with Focus on Litigation in
High Court, City Civil & Sessions Court and DRT and
DRAT. In fact the Mumbai Office can boast of special
expertise in Arbitration law, Banking Law, contractual
disputes and Property Matters. The Delhi Office mainly
deals with Corporate and IPR.
““
Rakesh K. Singh
Founder & Proprietor
AUGUST 2017 33
The10Most
ADMIRED
IN 2017

The Criss-Crossing of
Artificial
Intelligence
Consulting
The diligent invention and innovation by research
teams in companies around the world have helped
to keep-up with the pace of technological
expansion in computer processing power for several
decades. This led to the ability of technology companies to
put more computing power than the whole Apollo space
program into the bags of more than a billion people
worldwide.
Everything around us including music, books and even
movies have taken a digital physiognomy. There is a
considerable amount of threat to both people and their
enterprises due to these increasingly intelligent digital
technologies and unpredictable customer expectations.
The last few decades have been an amazing time for
consultancies with full of revenue and opportunities
provided by these technological advancements. Clients
were desperate for solutions to help them match these
changing times. This has led to the growth of management
consulting in size and scale, expanding multiple
technologies and even marketing specialties. The increase
in the divergence of the large international consultancies
into other specialisms is the ﬁrst step to what fallouts in an
&
Chalk Talk
AUGUST 201734

inevitable shrinkage forced upon the industry.
The same forces that are causing a feeling of disequilibrium
for the firms that consultancies serve are also causing the
same challenges, trepidation and uneasiness for the
consulting firms. One of all the major game-changers of the
consulting industry is the inception of Artificial
Intelligence.
Intervention of Artificial Intelligence
Mechanical muscles made human labor less in demand, so
are mechanical minds making human brain less in demand.
You might misinterpret this as an economic revolution
which is more appropriately a robotic evolution. When you
think of automation, you think of giant, efficient and
precise but really dumb robots blind to the world doing
their own work. They were a scary kind of automation, but
they were cost effective in narrow situations. These are the
old kind of robots (just mechanical muscles), and the real
threat is by the new kinds with Artificial Intelligence.
Chatbots, roboadvisors, and other implementations of
artificial intelligence have taken over people’s imaginations
and led to the practical implementations of artificial
intelligence. People are becoming increasingly comfortable
with artificial intelligence.
But what does the consulting industry has to do with
artificial intelligence?
In the short run, maybe consultants don't have as much to
fear from artificial intelligence as compared to the workers
in transportation, retail, or manufacturing. But, in the wider
bandwidth of things, over time innovative technology
vendors will inexorably build upon openly available
artificial intelligence frameworks made publicly accessible
by companies like Microsoft and Google (which are
looking for an increase in the sale of cloud services) to
automate some of the tasks that lately cast undergraduate
analysts or Indians do now for the large consulting firms.
Today, we comprehend our business and our interactions
with our customers well enough, what was once a mystery,
and then we try to identify patterns inside it which then
eventually allows us to create algorithms and procedures
that can be captured in Standard Operating Procedures
(SOP’s) and then ultimately in code. This process is similar
to the heuristic technique. The power of artificial
intelligence is the ability to move the role of machine to the
left in The Knowledge Funnel, far away from pure manual
AUGUST 2017 35

coding by a human, to the computer programs that
write themselves and eventually to heuristic
identification and algorithm creation at some point in
the near future. This is ultimately made possible by
crowd computing, machine learning and deep learning.
The fact remains that as computer programmers and the
artificial minds their creation becomes more adept at
watching the work that consultants do and recognizing
the patterns in their recommendations.
Is the Threat Even Real?
These are challenging times for large consultancies and
small independent consultants as consultancies are
forced to respond to these attacks from three sides:
Increasingly Available Intellectual Property, Internal
Consultants and Artificial Intelligence. A huge part of
that three-pronged attack will come from an ever-
growing multitude of automation engineers taking over
the cubicles around the world to design people out of
jobs. In the same way that mechanical engineers build
robots to substitute our human muscles with machine
muscles, automation engineers and computer
programmers are creating inexpensive machine minds
with sufficient artificial intelligence to replace our more
expensive human brains. Professions like that of the
automation engineer will attract workforces from
around the world in increasing numbers, but not nearly
enough to counterbalance the losses in job opportunities
that these engineers are tasked with eliminating. Only
time will tell how quickly and how broadly artificial
intelligence (AI) threatens the core business of
consultancies.
Think, if you are in the consulting industry, what is
your strategy for responding to this threat?
Because, make no mistake, the threat is real. The only
question is how quickly it will substantially impact the
bottom line. Sooner or later Artificial Intelligence and
Machine Learning for better solutions will rule. With
the contributions of these two technologies, time
invested in primary research and data analytics can be
substantially reduced. Now decision making can be
quicker and more fine-tuned based on the client's
desires and behavior. Behavior patterns can be well
drawn out, and quick actions can be implemented.
However, for your comfort, let's make a dulcet
statement; say consultants are a balance of EQ and IQ
so AI and robotics can't replace the EQ and sensibility
part.
AUGUST 201736

CXO Standpoint
The ‘Big’ Technology Ride:
What it means for Business Transformation and the Shift!
Many times you might have
heard people saying that
‘Change is the ultimate law
of nature, and every single thing in this
world is inherently subjected to
change.’ We all have to agree that
technology and evolution have similar
story as ‘change’, and over the period
of time, technological development has
mastered our human race in the most
spectacular way. The scale, scope, and
complexity of this change are vast-
something that is beyond and above
our limitations and experience. Neither
have we had a complete idea that how
this change took place nor we are
absolutely confident about the future
progression. But one thing that is sure
is its dynamic effect on the socio-
economic, cultural and industrial
sphere of our society.
The BIG Impact- 200 Years of
Industrial Revolution:
Ever since the dawn of the industrial
revolution, the socio-technological
paradigm in industrial structure has
seen a visible shift. With each passing
day, technology is becoming more and
more scientific. And not just the origin
is scientific in nature, but also the
entire development process and
fundamental idea and knowledge
behind the technology has an
experimental touch. So whether it is
about the discovery of artificial
intelligence or the advent of
superconducting material, every story
has similar components like
technological invention, extraordinary
application, super material and
advanced economy.
Three factors that have
extraordinarily supported the
technological shift:
Speed: The pace with which the
technology is advancing is
phenomenal. In comparison to the
previous stages, the latest evolution is
at an exponential pace.
Scope: As technology is connecting
billions of people through smart
devices at unprecedented power and
storage options, the scope is unlimited.
System and its impact : The emerging
technology thrives on innovation
system, and the impact is ever
promising.
Emerging Technologies in Recent
Times:
The technological breakthrough in
domains like artificial intelligence,
robotics, IoT (internet of things), 3-D
printing, nanotechnology,
biotechnology, quantum computing,
etc. is magnificent. As we find
ourselves surrounded amidst artificial
intelligence (such as in automobiles
and virtual assistance), we are simply
blown away by the way computing is
riding the technology drive. It is the
power of computing that makes the
vast amount of data available to the
user over the cloud- from the use of
new software to the discovery of drugs;
the advancement of technology drives
every single sphere. We can see how
the digital technology is interacting
with the biological domain every day
to give rise to some new heights of
innovation. The professional domains
are combined as the roles of engineers,
designers, architects and conceptual
thinkers are collective.
Perks of Technological
Advancement:
Technological advancement has paved
way to higher income levels. With the
rise in global revenue, the GDP of
nations are improving, and as people
are able to earn more, it is developing
their buying behavior and socio-
economic culture.
Technology is becoming a synonym to
comfort. It has raised the ‘Quality of
Living’. As people are able to live a
comfortable life, there is higher
contentment and satisfaction. The
world is becoming a happier place.
Technology is improving our efficiency
levels. It is making the world a
‘preferable’ space to live and more
than that; it is developing our cult zeal
for competition.
With integrated technologies, we now
understand the power of collective
comfort. For instance, if you have a
AUGUST 201738

smartphone, then you can use it for multiple purposes like
calling, messaging, browsing, filming, booking a cab,
watching a movie, listening music, making quick payments,
etc.
Technology has rationally dropped the cost of
transportation and communication. The global supply chain
is as lucrative as ever. Economic growth is ever rising, and
the cost of the trade is diminishing.
How IT Businesses/ Start-ups can take benefits
Don’t scrimp on technology- it is a tool to improve the
productivity and communication channels of your
business.
Manage and know your online data with the help of
analytics. It’s insightful.
Embrace cloud technology to modify your data space and
utility.
Make your business contactable through mobile
friendliness.
If you are planning to go online with your business, make
network security a major concern.
Research for the best Social Media options for a winning
digital presence.
Introduce innovation through BYOD (bring your own
device) concept to employees
About Mr. Paramjit Anand :
Mr. Paramjit Anand is the Executive Director at Acreaty
since 2001, a leading global management consulting firm
with the core set of offerings including Business Strategies,
Process and People Outsourcing, complete HR solutions,
Training & ITES. Acreaty emerged as a key market player
in the past decade and has strongly positioned worldwide
with an extensive geographical footprint across India, USA,
UAE & Ghana. Mr. Anand is a professional & an
entrepreneur with over 20 years of experience, including
general management of small to large size organizations;
corporate development, business operations, complete HR
operations, product marketing, and strategy across the
globe.
AUGUST 2017 39

Firm believer of “Change
happens” and helping the
clients to accelerate change in
their organization while helping the
clients’ to ‘evolve’, TheSocialPeople
is ensuring the best digital marketing
services possible for the clients!
TheSocialPeople is a full-service
integrated digital marketing strategy
firm that builds customized solutions
for businesses to unleash the power of
Online & Social Media Marketing. Its
services include strategizing
cutting-edge digital solutions
framework that enables businesses to
harvest clients’ marketing needs on the
digital media. Most of its maneuvers
are around systematic content
marketing, experiential marketing,
guerilla marketing and integrated
marketing tactics. TheSocialPeople’s
clients range from startups to scale up
to large corporations and national news
publications to local businesses and
niche blogs.
Viral Thaker, a Dreamer with
Million Dollar Dreams
Often described as a visionary dreamer
by the night and an aggressive dream
catcher by the day, Viral Thaker,
Founder and CEO of
TheSocialPeople, is an investor and a
serial entrepreneur. Viral loves starting
up in the new & emerging sectors
while planning new initiatives for a
sustained growth for the existing
businesses.
A philanthropist who actively supports
causes related to animal rights, child
education & women empowerment,
Viral is a voracious reader and has a
great interest in activities like music,
gardening, history and travelling. As a
Founder & CEO, Viral takes care of
the overall operations of
TheSocialPeople from marketing to
business development. Apart from
being the usual 11th-hour Samaritan at
TheSocialPeople, he also serves on
board the Thaker Group as a Managing
Director which is the holding company
of The Social People.
While elaborating about
TheSocialPeople, Viral says,
“Honestly, size isn’t nearly as
important as the ambition and the drive
to succeed. Some have called us a
Social Media Public Relations firm.
Others perceive our abilities to run a
Marketing campaign on the social
networks. The fact is that we do much
more than just marketing which is just
one aspect of a business; we establish
& insure your brand equity in the
market. Our company identity has
never been as important to us as the
results we can bring to your business
and its dynamics.”
Totally “Out-of-the-Box” Services
The very existence of TheSocialPeople
is on the basis of “out-of-the-box”
approaches and unconventional tactics
to a given scenario. Its strategies are
crafted uniquely with various SWOT &
PEST analysis of the client & its
marketing needs v/s market potential.
Based on the insights, TheSocialPeople
find a possible marketing/branding
opportunity that would possibly
activate the brand. Its immediate
approach is to run an organic campaign
to do a beta market testing. This is a
major step and unlike the fad of a lot of
agencies that burn a lot of dollars on
Google Ads or FB Ads promotions,
TheSocialPeople do not take up the
promotional approach immediately
when they get a new mandate.
Based on the learning that the
TheSocialPeople get out of the beta
campaigns, a strategic media buyout
plan is made & budgets are allocated to
it accordingly. The real game is to
optimize the spend & get maximum
results .The company firmly believes
that marketing is not a sprint but a
marathon.
When it comes to providing unique
solution to the client,
TheSocialPeople’s approach is simple;
they go to the DNA of the business
nitty-gritty and understand the unique
preposition the client can leverage as
its strength in the market. Unlike the
other players in the market
TheSocialPeople do not take the “All
Size Fits All” approach as it firmly
believes that marketing is absolutely
unique to every company.
TheSocialPeople clearly establish a
scrum role between themselves and the
client as the SMEs in the marketing
and business activities respectively.
TheSocialPeople:
Laser Focused on Establishing Your Brand Equity in the Market
AUGUST 201740

We do much more
than just marketing,
we establish
your brand equity
in the market
This helps the company gain trust from the clients that fuels
most of the campaign ideas.
While answering about the benefits that clients are getting
from TheSocialPeople, Viral asserts, “This is a billion
dollar question! Answer is simple - our clients’ business
exists in the market with a strong market shareholding
while the competition that might be making a lot of noise
by burning up cash would eventually cease to exist. Our
milestone based brand & marketing ROI approach is a
proven model that is unique to us & has helped us gain
immense trust amongst our customers and prospects.”
Defeating Challenges to See the Dawn of a Future that is
Mesmerizing
TheSocialPeople is geared up to defeat any challenge
coming its way to see the dawn of a mesmerizing future
ahead. Viral says, “Convincing our target customers that a
marketing strategy is vital for succeeding on marketing
maneuvers over what tools to use was the biggest initial
hurdle as the market was flooded with all possible tools. We
called this scenario (with all due respects) a “Fool with a
tool” syndrome. We were able to eventually convince them
to first work on the strategy and then decide on what tools
to leverage over a gradual period of time with scalable case
based scenarios.”
Even today, the lack of marketing knowledge and a vital
difference between marketing and sales is the biggest
hurdle TheSocialPeople is facing all these years. The
company is patiently investing its time on creating
awareness amongst the customers on this difference.
The recent development in the mobility space such as AR &
VR are ground breaking and TheSocialPeople is extremely
excited as well as gearing up to be able to provide product
solution framework on these lines in a scalable manner.
The company has already invested a strategic amount on
the R&D of the prospects of AR/VR websites and
collaterals for various industry verticals. These
developments are definitely going to change the way people
will be communicating in the near future.
““
Viral Thaker
Founder & CEO
AUGUST 2017 41
The10Most
ADMIRED
IN 2017

Built on strong foundations of
principles and values, Raje
Project Management is an
initiative of , anDr. H. M. Raje
academician and a technocrat. It is the
values that motivate the company to
deliver most efficiently with utmost
sincerity towards professional and
work ethics.
While dealing with building and
structures, Raje Project Management
goes totally out of the box. The first
thing it focuses on is to challenge the
status quo and all such conventional
ways which can be changed by
adopting modern tools, equipment and
strategies to deliver in the most
challenging projects to tune something
which was impossible into possible!
Every single step is taken through
practical and meaningful approach
which always adds value.
Project Management Made Easy
Raje Project Management majorly
deals with building and structures,
while providing clients end to end
solutions right from the inception of
ideas to completion. Under the
buildings and structures, the company
works in three kinds of projects such
as Brownfield Projects, Redevelopment
Projects Corporate Fit Outs &and
Industrial Projects.
The company offers Project
Management Services, Construction
Management Services, Redevelopment
Consultancy, Interior Fitouts, Capital
Budgeting Through Estimation and
Developing Project Cost Structure,
Procurement Management (i.e. tenders,
appointment and contracts), Third
Party Quality Audit Services, Pre
Execution Services ( plan, coordinate,
estimate and procure) & Technical Due
Diligence For Financial Institutions &
Corporates.
Raje Project Management deals with
all types of sectors, such as Real Estate
Developers, Private Owners, Media
Conglomerate, Education Institutions,
Financial Institutions like Private
Equity Funds, Retail, Hotels,
Industrialist and Corporates and also
Celebrities.
Varun Raje, Accelerating Raje
Project Management towards Next
Level of Success
Varun Raje, a young and passionate
Engineer with a professional
experience of 10 years who spearheads
the company and oversees its
operations. A Civil Engineer from
Shivaji University and a Post Graduate
Diploma holder in Business
Management from NMIMS, Varun is
pursuing his MTech in Construction
Technology and Management from IIT
Bombay.
Under Varun’s leadership, the company
has completed many successful
projects such as a Five Star Hotel in
Mumbai, Mall, Commercial Buildings
and a few Prestigious Residential
Projects. Varun believes in forming
strategies through his experience and
modern technologies with a strong
belief to drive the projects with
complete focus and diligence. He has
developed many such in-house systems
which help his team to function in such
a way that all critical challenges can
overcome effortlessly.
Varun is currently working on an
online portal which will have access to
all the clients through mobile
applications for MIS systems which
will ensure that everybody works in
tandem. He motivates his team to
deliver as per client’s expectations and
has gained popularity amongst clients
which range from Prestigious
Architects, Corporate honchos,
Industrialists, emerging builders and
celebrities.
While talking about the challenges
company had to face on the initial
stage, Varun describes, “There were
quite high expectations from us
considering the legacy of our parent
company and its reputation. Therefore
when companies start with
straightforward small scale projects or
let’s say relatively simpler
assignments, we were conferred with
complex projects. During this time, we
did a lot of brainstorming and trials,
used our knowledge to the fullest to
Raje
Project Management:
Emphasizing on the Utilization of Resources in the Most Efcient Manner
AUGUST 201742

Accomplishing company
goals through
TEAMWORK and by
sharing a common vision
and purpose
overcome the hurdles to satisfactorily deliver for our
clients. This phase helped us to develop such efﬁcient
approach methods that it has helped us thereafter to gain an
edge in the profession of project management consultancy.”
Always Ready with a Line of Action
Client satisfaction is always on the top of the priority list
for Raje Project Management. The company indulges into a
lot of brainstorming and prepares various strategies to
overcome all odds and deliver the best solution to the client.
It believes in having an alternate plan/ line of action which
seldom works when it sees any kind of mitigation in the
initial thought process. It adopts a decision mapping tree
process through risk management to prepare itself and its
clients to face any unwanted situation. “We believe in think
tank sessions with our clients as every client is different so
is their requirements, therefore we consider to understand
these requirements before deciding any delivery model,”
adds Varun.
Raje Project Management believes in working closely with
the Clients. The biggest advantage that the company
provides to the clients is by using the experience in various
areas to provide cost effective and the most efﬁcient
solutions in the most practical manner. The company
provides its clients with personalized and tailor-made
services which suit as per their working culture rather than
providing them with so called standardized systems &
procedures.
The company has developed its people and the
organizational setup to deliver not only management
services but also a blend of techno-managerial services,
that's how Raje Project Management differs from many
other consultants who either work in a typical managerial
framework following corporate protocols and beauracatic
approach. The company has built a team to deliver prompt
service which is the need of an hour.
Future Filled with Challenges and Opportunities
When it comes to outlining the future of the company,
Varun asserts, “The future is quite exciting and full of
challenges. At one hand we are experiencing several
reforms be it changing polices, change in tax structure,
competition etc., which all leads to adopting a professional
approach. Opportunities are followed by challenges and we
are thoroughly geared up to face them.”
Meticulous planning and monitoring would be essential to
deliver projects to make them conducive for companies and
entrepreneurs. This is where; engaging companies like us
could make a difference.”
““
Varun Raje
Executive Director
AUGUST 2017 43
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ADMIRED
IN 2017

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