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www.insightssuccess.comwww.insightssuccess.com July 2016July 2016
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
IoT, Wearable
Computing - Where
Everything is
Addressable
J. Mark MacDonald
Canada151
Data Centers Inc.
Connecting
Dark Data
with IoT
Adrian Hinrichsen
Marketing & Business
Development Director
Datumize
IoT Business
Will Boost The
Economy In The
Next Decades
FAST COMPANY BRAZIL
The way of business solutionsThe way of business solutions
José Antônio Scodiero
GRANT VAN ROOYEN
President, CEO
& Director
COLOGIX:COLOGIX:
Data Centers That Provide Neutral and Plentiful Choice of
Network and Cloud Providers at the Edge of the Internet
Data Centers That Provide Neutral and Plentiful Choice of
Network and Cloud Providers at the Edge of the Internet
IndustryOutlook
EditorʼsPick
Exigency of
Energy Efficiency of
Data Centers
Exigency of
Energy Efficiency of
Data Centers
Mega Data Centers:
Hindrances To Face
Mega Data Centers:
Hindrances To Face
Insights Success  The 10 Fastest Growing Data Center Solution Provider companies
Insights Success  The 10 Fastest Growing Data Center Solution Provider companies
xpeditious growth in the demand for data storage has
Emetamorphosed the traditional Data Centers into the Mega
Data Centers. In accordance with this storage demand the
enormous amount of data is being handled by the companies with
the help of a number of Data Centers, which is becoming immensely
difficult to handle.
The giants of the field like, Google, Amazon, Microsoft, Apple,
Facebook, and eBay has another way to deal with this situation and
that is to capacitate Mega Data Center instead of handling many
small ones. It gives the benefit of low energy prices for large-scale
consumption, tax and climatic benefits.
This ‘quid pro quo’ of traditional Data Center to the Mega Data
Center has changed the scenario of Data Center Industry thoroughly.
New giant Data Centers are soon to be built. According to the
reports, the Information Technology market is expected to be ahead
in the competition of building Mega Data Centers, while it will be
followed by the Banking, Financial Services and Insurance (BFSI)
vertical.
The Cloud which once thought to be the most unsafe place has
become the most banal one to save data. The demand for being faster
every single year, is what transforming the Data Centers into the
Mega Data Centers. Transforming itself with a mettlesome growth,
the Data Center Industry is experiencing a host of new drivers, from
cloud adoption to data preeminence. Enterprises are becoming more
vigilant while choosing the best data and compute strategy for
themselves.
Amidst the humongous problem of climate change, the big brands of
the industry are looking forward to improve the factor of people,
planet, and profit, the triple bottom line too. When it comes to power
saving, it has been observed that, the U.S. data center industry has
significantly improved its electricity savings in the last few years.
And it is expected that in the future too, it will continue to reduce
energy use despite extreme growth, with improved cooling and
powering strategies, power proportionality methods and data center
microgrids.
According to the study, the Global Data Center Power market is
expected to grow $26.33 billion by the end of 2020 at a CAGR of
9.67%. The need for a green environment has transformed the
scenario with the businesses adoption of greener or eco-friendly
alternatives. This growing concern over excessive power
consumption is one of the dominant contributors to the growing Data
Centers Market.
Editorial
Desideratum of
Energy Efficient
Mega Data Centers
,6
Insights Success Media and Technology LLC
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Database Management Steve
Technology Consultant Vishal More
Circulation Manager Robert
Research Analyst Jennifer
John,
David, Peter,
Brian
Editor-in-Chief Pooja M. Bansal
Managing Editor
Ariana LawrenceSenior Editor
Archana Ghule
Sugandha Sharma
Co-Editors
Sonal Burghate
David Smith
Vikram Suryawanshi
Mary D’Souza
Stephanie Andrews
Corporate Ofces:
July, 2016
Art  Design Director Victoria
Picture Editor
Kalpesh
Co-designer Alex Noel
Visualiser David King
Business Development Manager Mike Thomas,
Business Development Executive
Art Editor
Mayur
Marketing Manager Chris
Nick Adams
COVER STORY
Grant Van Rooyen
COLOGIX, INC.
Exigency of
Energy Efciency
of Data Centers
Mega Data
Centers:
Hindrances
To Face
J. Mark MacDonald
CANADA151
DATA CENTERS
INC.
CXO Standpoint
CONTENT
FAST
COMPANY
BRAZIL
Adrian
Hinrichsen
DATUMIZE TEO
TECHNOLOGIES
Thomas
Beck
8
32 26
22 42
34 24
José Antônio Scodiero
Christopher P.
Eldredge,
DUPONT
FABROS
TECHNOLOGY,
INC.
Rob
Hirschfeld
N
RACK
Marc
Ferrie
RIGHTITNOW
Michael
Bullock
TRANSITIONAL
DATA SERVICES
XERAFY
LTD.
Dennis
Khoo
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
20 28
30
38
40
ARTMOTION
LTD.
Mateo
Meier
18
Insights Success  The 10 Fastest Growing Data Center Solution Provider companies
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LEADERSHIP
GRANT VAN ROOYEN
President, CEO
 Director
Cover Story
he data center industry continues to see explosive growth, driven by an increase in overall Internet
traffic and businesses that are increasingly migrating their internal IT systems to third party data
center providers. One key reason for this shift toward outsourcing is that businesses are adapting
their IT strategies to take advantage of new technologies (the Cloud) while protecting maximum
flexibility to adjust vendors or technologies over time. This concept of IT future-proofing has
become a hot topic amongst CIOs, many of whom agree that flexibility, scalability, choice of
network providers, choice of cloud providers and geographic reach are keys to success in today’s environment.
Cologix, Inc. is one of the world’s preeminent network neutral interconnection and data center companies that on-
ramps enterprises, financial services providers and media companies to an expansive neutral choice of more than
450 network carriers and more than 200 cloud service providers to ultimately enable future-proofed IT deployments.
Their data centers enable providers to bring content closer to the consumers who have a seemingly insatiable
appetite for content and applications. Providing infrastructure and connectivity choice in key strategic markets
enables optimized network performance resulting in greater quality, reliability and speed; often at a significant cost
savings.
T
Data	Centers	that	Provide
Neutral	and	Plentiful	Choice	of	
Network	and	Cloud	Providers	
at	the	Edge	of	the	Internet
Enabling Businesses to stay ahead of rapid change, technology and growth
Cover Story
Cologix provides massively scalable interconnection
services and secure, reliable colocation services to over
1,600 Customers from 24 densely connected, strategically
located data centers in Columbus, Dallas, Jacksonville,
Lakeland, Minneapolis, Montreal, Northern New Jersey,
Toronto and Vancouver. The company’s experienced team
of communications infrastructure professionals supports a
Customer ecosystem consisting of carriers, managed
services, cloud, media, content, financial services and
enterprises ensuring the highest standard of local customer
support.
Strategic Locations  Unparalleled, Neutral Choice of
Service Providers
Since inception, Cologix has focused on operating data
centers at the interconnection hubs in strategic edge markets
where Internet and Cloud traffic intersect and connect.
These data centers are not only ideally located but they also
provide access to more choice of networks and cloud
providers than any other provider across its markets. Why
does that matter? Robust choice and low switching costs
are the core elements for Enterprises to find the right
vendors, reduce costs and find the flexibility to adapt to
their ever-changing requirements.
Customers have far more leverage to negotiate rates when
in a competitive, neutral environment. Many businesses
moving to neutral data centers have gained over 30%
savings on their overall network costs by forcing providers
to compete for their business. Neutral data centers result in
fair pricing and innovation for customers of all sizes. In
fact, smaller businesses often leverage the same buying
power traditionally reserved for the biggest customers.
Choice also enables businesses to use the best providers for
their specific applications within the same facility negating
the need for a multiple data center solution. Leveraging
multiple networks within the same data center also
increases redundancy and ensures 100% uptime as it
prevents having a single point of failure.
With all of this talk about cost savings for businesses
Cover Story
connecting to network and cloud
providers you might wonder why they
want to have a presence in densely
connected (competitive) data centers.
By extending networks to Cologix data
centers, service providers can reach a
large and growing embedded base of
potential customers in target segments.
Cologix enables access to hundreds of
relevant customers who buy network
and cloud services by accessing their
Meet Me Rooms and Cloud Connect
platform.
Excerpt from Stratecast Colo Brief:
Whereas some co-lo providers are
focused on the largest US markets,
Cologix is building a dominant
presence within the next tier of
strategic US and Canadian cities, such
as Vancouver, Jacksonville,
Minneapolis, and Dallas. As a leading
data center and interconnect provider
in those cities, Cologix has attracted
nearly every major carrier and cloud
service provider to its data centers -
including 450 carriers and more than
200 cloud service providers.
For customers, the result is choice -
choice of network provider, choice of
the cloud provider, and choice of other
service and technology providers in the
cloud ecosystem. The message of
choice and flexibility is one way
Cologix attracts customers and
differentiates itself from other data
center providers and deployment
options. Because it is so difficult to
migrate applications and re-architect
infrastructure - whether in a hosted
cloud or a customer-managed facility -
businesses can mitigate risk by
utilizing a center that provides the
greatest number of options for
deploying IT environments. Cologix
expanded its support for hybrid IT
environments when it launched the
Cologix Cloud Connect platform
offering direct access to private, public
 hybrid providers.
Cologix stands firm in its strategic
focus on “next tier” cities. The
company believes that such markets
are underserved, as larger data center
companies - including Equinix and
Telx - exclusively focus on the top
markets. Yet many mid-tier cities have
high growth rates, and enterprise
customers, carriers, and services are
looking for a gateway into those
markets. In developing its data center
buildout plans, Cologix anticipates
which cities will experience the next
burst of traffic growth.
Supporting the Cloud
The massive growth and acceleration
in cloud adoption and advancement has
required businesses to redefine their
cloud strategies. Data centers play a
critical role in supporting cloud
environments as the physical servers
that host the cloud sit within the data
center. Businesses must assess critical
Cover Story
infrastructure (power and cooling),
redundancy, security, uptime service
level agreements (SLAs), flexibility,
scalability, and choice of network 
cloud providers.
Cologix has a reputation for best in
class colocation and interconnection
solutions exceeding the infrastructure
demands of companies seeking a cloud
solution. They also address cloud
requirements through their Cloud
Connect Solution which facilitates a
direct gateway for private, secure,
physical connections to the top public
cloud providers (AWS, Softlayer,
Microsoft Azure, and Google Cloud) as
well as more than 200 additional “best-
in-breed” cloud service providers
across the platform. By enabling access
to public, private and hybrid cloud
providers businesses can customize a
solution for their specific needs all
within a data center environment that
will scale with their growing needs.
What’s Ahead?
Cologix has always been committed to
heavily investing in their markets in
order to successfully grow and scale
with customer demand. Management
expects to continue their aggressive
construction schedule to bring new
capacity online. Meanwhile the
organization will focus on bringing in
more networks and more cloud
providers into their Meet-Me-Rooms.
Operationally, they will continue to
invest in infrastructure, preventative
maintenance programs, systems,
monitoring and live Customer Support.
Their unique Customer Support model
provides 24/7 local support in each of
their data centers by trained experts
who have intimate knowledge of the
facilities. Cologix also has several
enterprise grade data centers under
construction that will introduce new
capacity to meet growing demand in
multiple markets. Cologix is also
committed to staying ahead of industry
trends that impact customer’s network
and IT decisions and to enhance its
platform accordingly.
Grant van Rooyen, Founder of
Cologix
Grant van Rooyen, President, CEO
 Director of Cologix, has over 15
years of experience in the
communications industry. Prior to
forming Cologix, Grant was CEO of
IX Investments which was acquired by
Cologix in late 2010. He was with
Level 3 Communications for 10 years
from 1999 until 2009 where he held a
number of leadership positions,
including President of the Content
Markets Group, with responsibility for
over $1.5 billion of customer and
product revenue.
In addition to his Cologix
responsibilities, Grant is a Partner in
vR Equity - a private investment firm.
Grant has lived and worked around the
world and holds a bachelor’s degree in
Economics and Finance.
“Cologix has a reputation for best in
class colocation and interconnection
services exceeding the infrastructure
demands of companies seeking
network and cloud solutions
“
Insights Success  The 10 Fastest Growing Data Center Solution Provider companies
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Insights Success  The 10 Fastest Growing Data Center Solution Provider companies
or the last 40 years, every new business requirement has been fulfilled with the technological advancement.
FWith the money and deployment of the new hardware and software has resulted in an Information Technology
(IT) infrastructure that gave an enterprise a competitive advantage in the race. Enterprises today can only be
successful if they are able to juice out the advantages of new innovations at one and the same time, reducing cost,
complexity, and overcapacity.
The space and time efficiency of Data Centers is getting distinguished amplifying its importance. Usually run by large
companies or government agencies to accommodate computer systems and associated components, like storage
systems and telecommunications, Data Centers are providing fast-growing cloud solution services to private and
business applications.
The race to cut down the prices of the services, scale, and the rapid releases of new features by the cloud giants has
increased the expenses to operate a global data center fleet. For our readers, we have shortlisted such courageous Data
Center service providers to make the job easy.
To help in the hunt for the best of all Data Center services, we are introducing this new issue of our Magazine, “The 10
Fastest Growing Data Center Solution Provider Companies”. This listing of companies will be a great help for the
enterprises who needs highly connected Colocation Data Centers to access cloud services privately, over direct network
links.
Here in this issue, our cover story Cologix, Inc. is one of the best Data Center Solutions available out there. A network
neutral interconnection and data center company headquartered in Denver, Colorado, Cologix provides massively
scalable interconnection services and secure, reliable colocation services in densely connected, strategically located
facilities in Columbus, Dallas, Jacksonville, Lakeland, Minneapolis, Montreal, Northern New Jersey, Toronto and
Vancouver.
With more than 450 unique network choices and 24 prime interconnection locations, Cologix currently serves over
1,600 carriers, managed services, cloud, media, content, financial services and enterprise customers. The company’s
experienced team of communications infrastructure professionals is committed to provide its customers the highest
standard of local customer support.
This issue, “The 10 Fastest Growing Data Center Solution Provider Companies” gives the best insights of Data Center
industry with the Articles and the shortlisted companies highlighted in the magazine.
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
Data Centers Becoming
“Must Haves”
Management BriefCompany Name
Cologix provides colocation, connectivity, recovery and
managed infrastructure services to create a neutral marketplace
for buyers and sellers of IT services.
N
Rack is an Automated, Composable, Software-as-a-Service
Platform for Hybrid Cloud and Data Center Infrastructure.
RightITnow ECM software aggregates, filters and correlates
infrastructure and application events into actionable alerts.
TDS provides consulting, implementation and operational
services for IT and Data Center Transformations. TDS also
created the TransitionManager software used by TDS
consultants, end customers and global strategic partners.
Interxion is a leading provider of carrier - and cloud-neutral
colocation data centre services in Europe.
Artmotion Ltd
artmotion.eu
Grant van Rooyen
President, CEO
 Director
DFT is a leading owner, developer, operator and manager of
enterprise-class, carrier-neutral, large multi-tenant wholesale
data centers.
DuPont Fabros
Technology
www.dft.com
Christopher P. Eldredge
President, CEO
 Director
Digital Realty focuses on delivering client-driven data center
and colocation solutions by providing secure, reliable and cost
effective facilities that meet each client’s unique
data center needs.
Digital Realty
digitalrealty.com
A. William Stein
Chief Executive Officer
Global Switch
globalswitch.com
Global Switch data centres are operated provide resilient and
secure solutions to customers who include global system
integrators, telecommunication providers, enterprises, financial
institutions, government organizations, managed service
providers and other hosting businesses.
Interxion
interxion.com
N
Rack
rackn.com
RightITnow
rightitnow.com
Transitional Data
Services
transitionaldata.com
David Ruberg
Chief Executive Officer
Rob Hirschfeld
Founder  CEO
Marc Ferrie
Founder  CEO
Michael E. Bullock
President  Co-Founder
Xerafy
xerafy.com
Dennis Khoo
CEO  founder
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
Security and data privacy are at the heart of Artmotion’s
business, offering state of the art, highly secure server
solutions for businesses of all sizes.
Mateo Meier
Founder
Cologix
cologix.com
John Corcoran
Executive Chairman
 CEO
Xerafy provides high performance, reliable RFID solutions for
on-metal applications in challenging environments.
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
Artmotion: Data Security
Is On High Priority
Datacenters are on top of the
chart when it comes to IT
infrastructure requirements.
Being a key business parameter,
Datacenters are no more counted as
only an external facility for storage of
information and business operation
models. They are becoming a key
component of all large enterprises.
Artmotion’s high security datacenters
enable businesses to regain control
over their data security. Rather than
relying on traditional datacentres,
shared hosting plans or the whim of
government privacy laws Artmotion
enables organizations to specifically
choose to host their data in a location
where individual privacy is taken
seriously.
Artmotion is a leading solution for all
Datacenter related services. With
private clouds hosted entirely in
Switzerland, companies can rest
assured that their data is secure and
accessible only by them. Artmotion’s
solutions are underpinned by the latest
technology, secure, high performance
dedicated servers and military-grade
encryption to safeguard data and
reduce the risk of third parties
infiltrating private data.
Serving businesses in around 30
countries, Artmotion serves medium to
large international clients, including
several Fortune 500 companies.
Artmotion’s commitment to privacy is
a key part of their relationship with
those customers, which means that
while it is not possible to publicize
who they work with, it also ensures a
high level of trust with customers -
most customers have worked with
Artmotion for over five years.
Artmotion, Offering Bespoke Secure
Data Outsourcing Solutions
Security and data privacy are at the
heart of Artmotion’s business, offering
state of the art, highly secure server
solutions for businesses of all sizes.
Artmotion has a commitment to
individual privacy and has worked
hard to ensure that all of its customers’
data is secure. Its location in
independent Switzerland means that,
unlike many European datacenters,
Artmotion does not compromise the
security of its data by including any
backdoors or “master keys”.
By refusing to compromise on data
security, Artmotion has developed a
hosting service that can provide
businesses with genuine peace of mind
- keeping their data away from the
prying eyes of competitors, hackers
and even governments.
According to research published by the
Ponemon Institute, 83% of businesses
don’t know where their sensitive data
is being stored, with many not even
knowing which continent their private
information is currently hosted in. As
cloud computing grows increasingly
ubiquitous this confusion is only going
to get worse, with many cloud
providers distributing backups across
multiple sites in various locations. As a
result, while a business may be under
the impression that their data is secured
under one country’s jurisdiction, there
is nothing to say that it won’t be
backed-up in an entirely separate - and
less privacy-conscious - location.
To help organisations understand these
risks, Artmotion has recently published
Data Danger Zones, a comprehensive
Our Datacenters offer
businesses the ultimate in
data privacy“ “
| JULY 2016 |18
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
benchmark of the world’s safest - and
riskiest - data locations. This analysis
found that over a third of the world's IP
addresses are registered in unsafe
countries, while the fifty safest nations
account for less than 3% of public
computing - emphasizing the
advantages that Artmotion’s enhanced
security can provide.
Mateo Meier, the man behind
Artmotion
Mateo Meier, the founder of Artmotion
is a Bachelor of Miami International
University, Miami, and CAS -
Marketing  Corporate
Communications from School of
Management  Law - Zürich
University of Applied Science.
Mateo spent the early stages of his
career over in the US where he became
an astute marketing director before
returning home to Switzerland to setup
Artmotion. Artmotion was started in
early 2000 and provides highly
bespoke server solutions to an
international set of clients. Mateo
continues to provide his insights to a
range of leading publications and has
gone on to open a full service
marketing agency.
Mateo was only 18 years old when he
founded Artmotion and fifteen years
later the business has grown under his
leadership to become one of the largest
privately owned datacenters in
Switzerland.
While speaking about his Datacenter,
Mateo says, “The past year has
shocked many large enterprises into
rethinking their approaches to both
cyber security and data privacy.
Following numerous hacking scandals,
corporate spying, and the complicity of
several large tech firms in government
snooping, businesses are finally
beginning to realize that defending
privacy is not only good for their
customers, but also good for business.”
He adds, “Despite increasing
complexity, data security is now firmly
on the corporate agenda as businesses
lose faith in the ability of many
providers to protect their data. Having
focused on security since the inception
of Artmotion, it is extremely
encouraging to see that the market is
increasingly coming round to our view
on the importance of data security and
privacy.”
Further Mateo desists, “Many
businesses are now being far more
proactive in their approach to data
security - and as far as I am concerned
that can only be a positive trend.”
Mateo Meier
Founder
| JULY 2016 | 19
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
enterprise-class, carrier-neutral, large
multi-tenant wholesale data centers.
The facilities are designed to offer
highly specialized, efficient and safe
computing environments in a low-cost
operating model. DFT has 11 data
centers located in three major U.S.
markets: Santa Clara, CA; Chicago, IL;
and Northern Virginia. The portfolio
currently includes 3.2 million gross
square feet and 278 megawatts of
available critical load capacity. DFT is
actively expanding in each of its
current markets and is also entering
new markets, including Toronto and
Portland.
DFT’s premium, wholesale data
centers are designed to Tier 3
standards. Built for performance, the
data centers are engineered to be
concurrently maintainable while
offering customers the ultimate in
reliability, availability, scalability,
efficiency and flexibility.
Salient Features of DFT’s Latest
Data Center Design:
• Flexible to support unique customer
equipment layouts
• A new water side economization plant
with chiller assist allowing outside air
to cool water using a plate and frame
heat exchanger
• An industry-leading design Power
Usage Effectiveness (PUE) of 1.15 at
full capacity annualized by use of a
containment strategy
• The use of medium voltage (MV)
4160V technology for power
distribution within the data center
• The utilization of reclaimed water
• Slab floor for increased weight
capacity
• Power Distribution Units (PDUs)
housed off the computer room floor for
added usable square footage
Center of the Data Centers
Christopher P. Eldredge, President,
Chief Executive Officer and Director
of DFT, is responsible for developing
and defining the company’s vision and
expansion strategy.
Eldredge has worked in the IT
infrastructure and telecommunications
industry for nearly two decades and
has a strong background in executive
management, strategic business
development, mergers and acquisitions,
“ “
DuPont Fabros Technology:
“Enabler of the Cloud”
We keep your computing environment
running at optimal performance so you
can stay focused on running your business
and less time worrying about data center
uptime, network migrations, reliability, etc.
Adata center is a facility that
centralizes an organization’s
IT operations and equipment,
also where it stores, manages and
disseminates its data. Data centers
house their network’s most critical
systems and are vital to the continuity
of daily operations.
Organizations are demanding more
effective and efficient data centers for
their real-time compute and storage of
data. This has pressurized the
traditional data center vendors to
upgrade facilities and also provides an
opportunity for new organizations to
develop and build productive data
centers. DuPont Fabros Technology
Inc. (DFT), founded in 1997, delivers
the highest of expectations to clients as
a wholesale data center provider.
Using the Most Advanced
Technologies
DuPont Fabros Technology is an
American public company owning,
developing, operating and managing
| JULY 2016 |20
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
operations and sales.
Eldredge received a Master of
Business Administration from Dowling
College; a Master of Communication
Arts from New York Institute of
Technology; and a Bachelor of
Business Administration in marketing
from Hofstra University. Eldredge also
serves as a board member of the
Northern Virginia Technology Council.
Data Centers Powered By Trust
DFT offers a multitude of services to
help its customers achieve their
infrastructure objectives, including
consulting, construction, project
management and managed services.
Upon engagement, DFT can provide
customers with room design and
installation. Once a customer is
operational, DFT can assist with
additional services, adding
supplimentary layers of security and
compliance audit support.
With all of the support and services
provided, a relationship built on trust
is an important parameter for the
customer who chooses DFT among all
the data center providers.
Worthy Partner to Work With
DFT’s customers claim that the
partnership approach is one of the most
highly regarded aspects of the DFT
experience. Nothing makes DFT
happier than to hear customers provide
feedback about the quick response
times to answer questions and solve
problems. They also continually hear
from customers about the proactive
communication, flexibility and
openness to changes, as well as their
expertise in data center design.
Most importantly, customer feedback
is what drives DFT’s strategic
initiatives. Customers explained to
DFT what they want from their data
center partners, and DFT built it. Their
customers told them what markets they
want to be in, and the company is
entering those geographies.
DFT knows that clients need reliable,
available, cost-efficient and safe homes
for critical IT assets. Enterprises of all
sizes bring their unique data center
challenges to the company, and DFT
tailors a proven solution on a
foundation of stability.
Referring to the future goals, Eldredge
stated, “The use of technology is not
slowing down. From the Internet of
Things to mobile applications and big
data, we are all consuming more and
more technology and bandwidth. Much
of this growth is being fueled by “the
cloud.” At DFT, one of our stated goals
is to be the largest enabler of the cloud.
The industry is only at the beginning
stages of this massive migration, and
I’m most excited about the role DFT
will play in this ever-changing
landscape.”
Christopher P. Eldredge
President, Chief Executive
Ofcer and Director
| JULY 2016 | 21
CXO Standpoint
From a financial perspective I
liken that debate to a
comparison of renting a car,
from any of the national rental
companies, versus buying a car - which
comes down to how frequently you
need it and whether the daily rental
meets your particular needs.
That debate is further clouded by data
residency issues (no pun intended),
which may dictate against public cloud
for sensitive data.
And as we all should know, not all
clouds are the same. AWS and Azure is
one shape and size; the private and
public cloud providers in our data
center is another shape and size, with
multiple variations in between. IT
applications can be generic but many
are specialized / customized and don’t
work on a generic AWS / Azure
platform.
Next up in the evolution is the IoT -
internet of things - wearable computing
- where everything is addressable - and
including very time sensitive apps. In a
nutshell, cloud is / can be relatively
slow; and for any applications
employing vast amounts of data
(Netflix, Film and TV Production
IoT, Wearable Computing -
Where Everything
is Addressable
Industry etc) and speed, latency
matters; therefore location matters (as
well as direct connectivity). This
demand is / will be huge. As one
pundit exclaimed: what happens when
all of our refrigerators order milk at the
same time!
As a relative newcomer to the industry
with a background in finance, I would
also perceive a huge knowledge and
understanding gap between IT and the
rest of most companies. IT can appear
to the un-initiated to be the world's
largest, most complicated and
expensive black box. I would perceive
| JULY 2016 |22
that this may be a significant contributor to calls for
complete IT outsourcing or at least cost reduction.
As a solution provider to end clients, this overall confusion
can create significant impediments to adoption of best
practices – including what should be simple but is not:
back-up and disaster recovery. Over the past 25 years (most
of the history of the internet), I have served on the Board of
numerous companies, public and private, small and large; I
can count on one hand the number of board room
discussions concerning back-up and DR, or risk mitigation
of any type regarding critical data loss.
The happy news is that from my perspective, the options
available to most companies of all sizes has never been
better. Connectivity, processing and storage costs will
continue to drop. There is no one set solution for companies
but current and future technology is such that demands of
all types can be met. Big public cloud, small public cloud,
private cloud, dedicated, on premise, off premise, etc., high
speed, big connectivity can all be accessed and utilized to
minimize IT costs. But all solutions must be business based,
working from the business need to the IT solution. And all
IT solutions should be benchmarked to minimize cost.
Lastly, all solutions must be based on rock solid and highly
secure and redundant power, connectivity and cooling
infrastructure. Grids will go down, not if but when.
Mechanical devices, generators, UPS, HVAC will cease to
function, not if but when (if maintained properly and
replaced appropriately, very rarely). Loss of data is another
when, not if. The problem is that it happens infrequently, so
consequences are difficult to understand and inertia sets in.
People didn’t stop smoking when presented with proof that
it would kill them in 50 years – the consequence was too far
off and hence of low practical probability.
Data loss and outages have low frequency but are hugely
impactful; Again, not if but when. Regret is huge – ever lost
your laptop, without having a backup?
These events, while infrequent but catastrophic, can be
mitigated by best businesses practices which means
frequent backup to a highly redundant infrastructure. But
risk mitigation culture starts at the top.
At Canada151 Data Centers we try to keep a finger on the
pulse of all changes in the IT landscape and we are keen
observers and participants in the ongoing debate between
cloud, private cloud (and all other variations), and dedicated
infrastructure.
J. Mark MacDonald
Founder / CEO,
Canada 151 Data Centers Inc.
CXO Standpoint
| JULY 2016 | 23
For years experts and analysts
have predicted, pushed, and
prodded businesses to a future
of unified communications. Their claim
was that in a world where all of our
technologies and tools to communicate
were truly integrated, there would be a
transformative improvement in
efficiency and work life balance.
However, our world today feels less
unified than ever before. It seems as if
every day (or even every hour) brings a
new stand-alone business application
designed to supercharge productivity.
The problem is that very few of these
apps truly work together, and very few
business users derive the same benefit
from each. Thus, we have actually
created a new world of “dis-
unification.”
Where there is pain, there is
promise.
Within our current situation there does
lie the potential that inter application
APIs can be leveraged so that different
apps can work together, each user can
choose the app of their choice, and in
the end everything will be unified
again. This IS a technical possibility.
However, in reality the competing
business interests of different
application developers stands in the
way of seamless and reliable
integrations. Often times even apps
that could be integrated have their
interface capabilities turned off or
removed for business reasons. Further
adding to this complexity, many
company acquisitions can lead to
capabilities being disabled in the best
business interests of the new owners.
Where to Turn?
There are many paths businesses can
take in light of these realities. Some
choose to grin and bear the current
situation. Some choose to build
solutions of their own. Some attempt to
select a handful of key suppliers to
partner with, and build a tightly
coupled ecosystem they hope will
stand the test of time. And still others
keep looking for the perfect solution
that might not exist yet, that could be
just around the corner, not realizing
that by choosing inaction they run the
very real risk of falling behind.
The Application Monopoly Game via
MA
Through aggressive merger and
acquisition (MA) activities, many
organizations are looking to rope
together impressive collections of
complementary applications. These
apps are intended to attract businesses
looking to garner a wide assortment of
functionality from a single vender, or
at least from a smaller collection of
vendors. A troubling component of this
approach though, is that many of the
vendors with the largest application
collections also have the least business
interest in allowing competing
applications to integrate well.
What about Telco?
Most business application developers
are lacking the capabilities (and the
understanding) to integrate complex
PSTN services into more advanced
applications. Even traditional phone
service companies struggle here, and
appear to have little or no path to the
future for deploying more advanced
capabilities via their dated and bloated
infrastructures. They rely on two
primary vendors, Metaswitch and
Broadsoft, who both have critical
billing system integration capabilities
with the legacy carriers, but lack more
advanced applications. So, where are
businesses to turn for truly integrated
unified communications solutions?
Never Give Up
While the needs are complex, and the
more well-known vendors to choose
from are lacking in key ways, all hope
is not lost. There is a new breed of
solution provider, one that possesses
the pedigree of PSTN service
integration, and also the next gen
application integration capabilities that
traditional providers lack. These new
solution providers are able to deliver
truly integrated unified
communications, call center, contact
center, and analytics solutions in a
single platform, providing not only a
huge array of capabilities, readily
customizable for each customer, but
also built to integrate with other
vendors’ solutions.These solution
providers have engineered and
designed for the demands of the
modern business, and they are the ones
to watch. While they may not be
household names today, they are the
forward-thinking partners that
innovative organizations turn to when
taking their next strategic leap in their
business success.
Thomas Beck
Director of Marketing 
Business Development Teo Technologies
CXO Standpoint
| JULY 2016 |24
The Power of
Converged Solutions
Preliminary Financial Results Annual Report 2015
People Who Know How to test
and evaluate your assets
People Who Know How
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and evaluate naval systems
Headquarters
Cody Technology Park Ively
Road Farnborough,
Hampshire GU14 0LX
United Kingdom
Our Presence Follow Us
www.qinetiq.com
People Who Know How to help
you reach new heights
Data Centers are the powerhouses, whose engines
are pumping blood through the arteries of global
economy, while in the interim consuming a huge
amount of energy. As much as we are depending on the data
centers they are becoming convalescent towards energy
efficiency as its scale is extraordinary.
The demand for data center capacity in the US grew
enormously over the last five years, on the other hand, total
data center energy consumption grew only inappreciably.
As per the study, these energy efficiency improvements will
have saved 620 billion kWh between 2010 and 2020.
But the question is will efficiency be the final answer?
When at one end, data centers have cut out their energy
consumption, on the other end, there are still software
running in the highly inefficient data centers, small and
mid-size enterprise IT facilities built a decade ago or even
prior to the support applications for hospitals, banks,
insurance companies, etc. There are energy problems the
data center industry will have to face in the near future.
Well, the situation explains the need of improvement in the
data center energy efficiency. Rather, it is the utmost need
of the time. The function and objectives of a data center
revolves around providing a secure physical space, ensuring
the availability of power and environmental operating
conditions best fit for the reliable operation of the IT
equipment. Furthermore, there is a range of complex
business and technical issues which interact that can affect
the design, on the same time, the present and future
operating conditions over the operating life of the data
center. Ergo, to fulfill the IT
equipment environmental
requirements as they continue to
broaden in the future will remain
an important factor for data
centers to be efficient.
Ways to Lessen the Use of
Energy
What organizations can do is they
can follow the ASHRAE thermal
guidelines best fit for their
business requirements. The
hyperscale Internet and cloud
service providers have different
requirements and so they can use
custom hardware made
specifications. Obviously, the
environmental specifications of
Exigency of Energy Efciency
of Data Centers
| JULY 2016 |26
Editor’s Pick
that equipment may even be greater
than the current A4 and so how to cool
them will be a big decision. This is the
reason that no particular recommended
way can be helpful, as it will vary
according to the data center’s cooling
system’s energy efficiency.
‘Regulation’…Real Answer?
Some of us will say that the
governmental regulation is the best fit
when it comes to improve energy
efficiency, let it affect the cost of
building or operating cost of any type
of building, counting data centers.
Some of the others will say and agree
that the inherent supporters of energy
efficiency yet recognize that over-
passionate and prescriptive mandatory
measures are not the best one among
all the methods, just because it can
hamper this process.
Going totally other way, the traditional
enterprise data centers colocation and
cloud service providers are highly
competitive businesses. Just because
the TCO model they are following,
congenitally drives them to improve
their energy efficiency wherever
possible. The cost of energy or local
tax incentives and customer’s market
demands, and their own strategic
technical and business objectives, are
some of the other factors organizations
can look after while making the
decision. Forasmuch as, organizations
should have the liberty and ability to
build their facilities as per the
customers need, and use whatever
designs that will enable them to adapt
to the best and most cost effective use
of local conditions and resources.
The Future of the Industry
When it comes to the future aspect, the
data center industry has to look
forward to the looming 4th edition of
the TC9.9 Thermal Guidelines and the
culmination of the 90.4 and 90.1
standards. Nevertheless, it is changing
when it comes to historic industry
practices that have inhibited many
enterprise data centers from increasing
their operating temperatures, due to
perceived risk.
The greater understanding and
interaction of facilities and IT
operational management domains will
prove to be beneficial to everyone. In
this way, they can permit more power
to be used for IT hardware, at the same
time less for cooling the facility. In this
way, the data centers can achieve the
ultimate energy efficiency target by
allowing the data center to install more
IT equipment and computing capacity,
without augmenting the total power
used by the site.
Thus and so, data centers can improve
the energy efficiency by incorporating
the best fit guidelines for them.
| JULY 2016 | 27
Editor’s Pick
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
N
Rack : Bringing the Cloud to the
Data Center and the Data Center
to the Cloud
Being the center of modern
software technology, Data
Centers are playing a critical
role in expanding capabilities for
enterprises. No more do enterprises
have to dwell upon the error-prone
paper-and-pencil documentation
methods, as data centers have vastly
improved the usability of data as a
whole. When it comes to the physical
place or time required, data centers
have reduced both. Data centers are
playing a very important role when it
comes to the advancement of
technology with new concepts entering
the landscape that represent a dramatic
shift in the way data centers are
conceived, configured and utilized.
One such Software-as-a-Service
platform for Hybrid Cloud and Data
N
Center Infrastructure is Rack . Based
on the Digital Rebar open source
N
project, Rack provides a UI  API-
based, template-driven platform which
automates and composes an easy way
to orchestrate the provisioning,
upgrade and scale of independent
technologies and services so hybrid
cloud and data center infrastructure can
be operated in the same fashion. For
example, if your usage model called
for the deployment of containers, SDN,
microservices conducting 1000s of
configuration steps across multiple
clouds and data centers in the process,
N
Rack does this automatically within
N
hours. Rack completes what
traditional DevOps tools, converged
infrastructure and cloud managers did
not, which is to provide a flexible,
easy-to-use, vendor-neutral technology
that composes and orchestrates how
independent technologies, multiple
platforms and micro services are
installed, function and upgrade
together as a complete system within
any operational framework.
N
Rack Bringing Solutions to
Production
N
The Rack Unified Hybrid Cloud 
Infrastructure software platform solves
the problem of how traditional IT,
cloud and DevOps technologies and
teams work together to bring solutions
N
to production. Rack ensures CIOs,
CTOs, data center and cloud managers
reduce cost and risk while accelerating
innovation and automating
operationally efficient deployments of
complex technologies across the hybrid
infrastructure.
N
Rack has incorporated DevOps
principals and concepts such as
continuous integration/deployment,
testing, and feedback loops into the
software architecture. By adding a
layer of intelligent composability
which analyzes the configuration steps
and dependencies of the provisioning
N
workflow, Rack breaks up the build
runbook into independent units. Once
these configuration steps and units are
inventoried, they are then composed
into a single-click template and can be
copied, modified and used repeatedly
across multiple platforms and
N
technology stacks. Rack makes it
super-simple to build, test, deploy and
upgrade complete functional systems
on new and existing multi-cloud and
hybrid infrastructures repeatedly.
Composable Hybrid Operations
By assigning roles to these
N
independent units, Rack can
determine how they operate
independently and behave as part of a
single or multiple systems. This
architecture is required for
environments that are dynamic and
require iterative re-provisioning,
constant upgrades and are prone to
miss-configuration due to constant
N
change. Rack integrates with leading
cloud management and CMDB tools
such as Chef and Puppet so current
operations and development can be
optimized.
N
Rack believes CIOs, developers,
cloud and IT operators should focus on
N
Our purpose of the Rack software
is to be adaptive and complementary
to ANY existing infrastructure,
provisioning tooling and platforms
and provide a continuous, automated,
mistake-proof deployment experience
“ “
| JULY 2016 |28
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
developing and operating and not focus
on deployment and provisioning issues
around networking, server, storage,
platform misconfigurations or API
N
compatibility issues. Rack is
architected to abstract away the
proprietary and technical differences of
the multi-cloud hybrid infrastructure
environment.
Customer Satisfaction on Top
Priority
N
The of Rackcustomers demands
solutions that are cost-effective,
vendor-neutral, technically flexible and
do not add operational complexity.
N
Rack provides “easy button”
automation around lifecycle
management for any technology
intended to be part of an innovative,
evolving production-scale system. It is
N
important to Rack not to increase the
operational burden and complexity for
cloud and data center managers but
rather empower them to deliver
solutions more repeatedly in a shorter
amount of time.
Taking example of one customer in
particular, their mission is to provide a
self-service model to which allows for
the customers to have the choice of
using any DevOps tool, software-
defined-networking, cloud or physical
infrastructure to build, test and deploy
N
an application. Because Rack has the
ability to intelligently provision,
compose and orchestrate workflows for
any platform or technology, they
automate and remove the guesswork
and risk from how hybrid
infrastructure needs to function as a
singular system to deliver value to the
provider and consumer.
Rob Hirschfeld, Founder  CEO,
N
Visionary behind Rack
Graduate of Duke University and
Louisiana State University, Rob has
been building and leading innovative
software companies and organizations
for over 20 years, that have changed
the way developers and companies
build and deploy software in
N
production. Prior to founding Rack ,
Rob was Director and Distinguished
Engineer at Dell where he drove the
company’s strategy and development
of OpenStack and Crowbar. Prior to
Dell, Rob founded software
automation company, Surgient which
was later acquired by Quest Software
in 2010.
N
While talking about the future of Rack
Rob says, “We are truly in the golden
age of technology. The innovation and
choices around cloud, software
delivery platforms and data center
technologies to solve business
problems have never been higher. With
these advances comes the challenge of
production-scale adoption, ongoing
management, maintaining expertise,
risk reduction and launching new
products and services to market in a
cost-effective manner.”
As a software technology company in
N
this space, Rack makes the end-to-end
lifecycle management of hybrid
N
technology simple. Rack is well
positioned to be incredibly influential
and bring a tremendous amount of
value in this area.
Rob Hirschfeld
Founder  CEO
| JULY 2016 | 29
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
RightITnow: Blue-Ribbon IT
Operations Management Solution
Aforetime, SME organizations
had mostly bypassed legacy
event and fault management
tools because of the cost and
configuration complexities. Now, with
the new technologies like virtualization
and a dynamic infrastructure, a
consolidated, automated IT operations
management platform becomes a
necessity. The right platform equipped
with powerful Event Correlation and
Management (ECM) built for today’s
dynamic infrastructures at price levels
affordable for small and medium
enterprises is RightITnow.
When it comes to event management,
change is long overdue. Existing
solutions are tired, inflexible and
simply not compatible with today’s
complex, dynamic and virtualized
environments. RightITnow delivers a
new class of groundbreaking event
management solutions that addresses
IT operations’ unmet need to support
and enable their service delivery
infrastructure. RightITnow solutions
sets a new industry benchmark - in
terms of efficiency, simplicity, agility
and total cost of ownership - a
dramatic breakaway from current
market offerings.
RightITnow’s ECM solution includes
out-of-the-box integration with popular
management systems; a flexible Web
2.0 operations console that enables
drag and drop configuration; intuitive
and accessible dashboards; and
dynamic charting with no
programming requirements.
Top-notch Products of RightITnow
IT environment of an organization
consists of complex, multi-tiered
infrastructure and application assets
that need to work together perfectly to
support the delivery of business
services. All of these IT assets generate
event notifications that track their
status and ongoing changes. It’s likely
that your organization has deployed
multiple active monitoring and
management systems to track the
performance and availability of
individual infrastructure components
and end-to-end services. These
monitoring systems also generate their
own events sending notifications for
everything from unreachable instances,
to performance anomalies to service
interruptions.
Taken together, your IT infrastructure
components and monitoring systems
can generate tens of thousands to
millions of events each day. Many of
these events are informational, while
some hold meaningful and critical
information on potential or ongoing
failures.
However, given the high volume of
raw events, IT operations teams cannot
put the knowledge of real-time events
to direct use. They necessarily need
some level of intelligent event
correlation and reduction into relevant
alerts to feasibly and economically
manage the IT operations process.
RightITnow ECM (Event Correlation
Manager) fills this gap, by making
your IT Operations and Service Desk
teams more effective and productive. It
aggregates, filters and correlates your
high-volume of infrastructure and
application events into a streamlined
number of actionable alerts. With
RightITnow ECM, your IT operations
staff can proactively detect, isolate and
We dramatically simplify the
management of IT operations“ “
| JULY 2016 |30
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
respond to infrastructure issues before
they impact customers.
Additionally, it facilitates IT operations
process automation by enabling the
creation and execution of automated
workflows, including one to efficiently
connect the flow of alerts from the
Operations Center to the Service Desk.
It is a perfect fit for organizations,
which need high-volume event
collection, filtering and correlation
across their different monitoring tools.
Also, for them who are ready to
replace their legacy Event
Management Systems with
RightITnow ECM’s cost-effective
enterprise-class capabilities, simplicity
and usability.
The RightITnow Partner Program
has changed the shape of the event
management market place. It is ideal
for any organization wanting to
increase revenue within their market,
deliver a real alternative solution to
today’s event management challenges
and work with a trustworthy vendor.
Marc Ferrie, Founder and CEO,
Visionary behind RightITnow
Marc Ferrie, Founder and CEO of
RightITnow, holds a Master’s degree
in Computer Science and Artificial
Intelligence from the University
Descartes, Paris, and a Master’s degree
in Sociology from the University La
Sorbonne, Paris. He was a CEO and
Chairman at RiverMuse. Marc brings
two decades of executive experience in
delivering enterprise software
solutions.
Previously, Marc was the Senior Vice
President of Engineering at
GuardianEdge, a leader in endpoint
data protection. Prior to GuardianEdge,
he was the Vice President of
Engineering at Elemental Security, a
leader in enterprise policy and risk
management. Marc has also led
engineering and technical operations
(Customer Support, IT, hosted ops) at
companies such as Ventaso, a provider
of sales effectiveness solutions, and
Evolve Software (now Oracle), a
leading provider of IT operations
management and professional services
automation. Prior to this, Marc held
numerous executive management
positions at Computer Associates and
Ingres in France and the U.S., in both
Engineering and Customer Service.
While talking about the company,
Marc says, “RightITnow ECM has
changed the way IT operations are
being managed across industry
verticals; Once you have evaluated our
solution and you are ready to bring
your IT ops to the next level.”
Marc Ferrie
Founder  CEO
| JULY 2016 | 31
MEGA DATA
ENTERS:C HINDRANCES
TO FACE
scenario, Mega Data Centers help companies handle their
increased business needs efficiently. Additionally, the cost
of communicating and cloud services can be cut with the
help of a Mega Data Center. There will be a kind of
standardization it will give to the racks, servers, storage,
and networking equipment by leveraging a standard layout.
The bulk purchasing of setup and equipment costs will
automatically help reduce costs.
Mega Data Center Revolutionizing the IT Market
The global IT landscape and computing business is
changing with the introduction of Mega Data Centers. To be
ahead in the competition and to fulfill the businesses need
of increased storage, data transfers, computing, and
bandwidth, enterprises are relying on Mega Data Centers.
With the increasing demand, the Mega Data Centers are
expected to record significant growth, but for as of now, the
demand is just blossoming. The absorption of heavy loads
in the capacity that is being transferred to the Mega Data
Centers are the reason of their big size which can be over
hundreds and thousands of square meters. Nowadays,
organizations and businesses are looking forward to
instrument the Cloud Model supported by Mega Data
Centers.
Hyperscale Configurations Becoming Instrumental
With the advancement of Mega Data Centers, Hyperscale
configurations are becoming run-of-the-mill as cloud and
colocation services are rising up. But, on the contrary, these
large-scale configurations which are data-dense are also
creating new network challenges. These Mega Data Centers
To simplify day to day operations organizations and
businesses are banking on the advanced
technologies. The need of high speed internet smart
devices and advancement of technology has elevated the
demand for anytime and anywhere data access. This
ascending growth of data is creating tremendous demand
for data storage, boosting the emergence of Mega Data
Centers.
Associated cost benefits, increasing cloud and colocation
services and better economies of scale are some of the
important factors which affect the Mega Data Centers. The
large scale infrastructure equipment and facilities needed
for the Mega Data Centers facilitates the significant
reduction in the operational cost. But on the other hand, low
availability of resources, huge initial investments and high
probability of error multiplication are some obstacles in the
way of Mega Data Centers. But these obstacles cannot deny
the need of it.
There are some challenges before Data Centers like,
Application maintenance, Application development, Server
infrastructure operations, Network infrastructure operations,
Storage infrastructure operations, High operational costs
leading to slow transition, and Expensive and difficult to
enable real-time analytics. All these challenges are fueling
to the bigger challenge and that is growing need for Mega
Data Centers.
Running a business smoothly and systematically has
become an arduous task because of increased business
evolution and acute competition in the field. In this
| JULY 2016 |32
Industry Outlook
are also being able to freely mix and
match variety of cabling formats,
particularly between fiber-optic and
copper infrastructure.
The Dynamics of the Mega Data
Center Movement
When it comes to Data Center, swift
movement in the cloud, using server
virtualization to reduce the hardware
footprint of facilities and reinforcing
the infrastructure was the focal point of
the organizations. It is because of this
approach Big Data has got immense
importance and cloud became the
important tool for organizations and
businesses to expand in the market.
This favor of Big Data and Cloud has
changed the dynamics, nowadays,
businesses and organizations are
emphasizing on shrinking their internal
data centers to least levels and
establishing hosted private clouds or
public cloud subscriptions for a
number of their other needs. This
situation has created the need of Mega
Data Centers, to fulfill the clients need.
Definitely, Mega Data Center will
fulfill the need of businesses and
organizations like, power demands will
skyrocket, data will move at large scale
both between systems in the facility
and to users too, system density will be
extremely high as creating value from
every square-foot of facility space will
be huge, Virtualization across the
entire configuration and not just
servers will lead to higher data
densities, all these things will add up to
an incredibly powerful data center
where data will move in diverse
directions at breakneck pace.
Things to be Taken Care of
There are three network considerations
Mega Data Centers will have to take
care of, Aggregate networks, Flattened
architectures and Physical space
challenges. Businesses, many a time,
has to face situation where they have
high-performance network links
interconnecting various parts of their
facility or enabling a channel for data
to move to external locations. The
confusion is whether to choose the
fiber-optic cabling or copper. The
underlying cabling configuration
provides enough bandwidth, only when
flattened networks will able to create
flexibility.
There are new challenges created by
Hyperscale data center configurations,
like the way data moves through
facilities and out to users. This
demands the blend fiber and copper
into an adaptable architecture to fulfill
the demand of flexibility by the client.
No doubt there are hindrances the
Mega Data Center has to face, but it
will not going to lessen the demand of
the clients for it.
| JULY 2016 | 33
Industry Outlook
Connecting Dark
Data with IoT
-By Adrian Hinrichsen, Marketing  Business Development Director of Datumize
The above infographic is astonishing when you
really delve into the numbers. The last few years
have been quite interesting when it comes to the
IoT space.
I have personally taken a back seat and watched how the
industry has sprouted, from an embryonic platform to an
early catalyst for possibly becoming the next “Skynet” (no
pun intended). For some time now pundits have been
predicting great things for the Internet of Things (IoT),
CXO Standpoint
| JULY 2016 |34
Adrian Hinrichsen
Marketing  Business
Development Director, Datumize
from smart cities and smart homes to smart energy grids,
driverless cars and autonomous robots. What is in no doubt
are the number of “things” that now have “connected
capability”, and it is rising fast; according to one leading
analyst, 6.4billion connected things will be in use by the
end of this year, an increase of 30% from last year, meaning
5million new things are being connected up to the internet
every single day. The term internet of things (IoT) was
coined round about the turn of the millennium and is
widely held to mean the connection of “things”.
There are a number of factors driving IoT. First,
consumers are demanding greater convenience,
speed of delivery and personalisation of the goods
and services they consume. There are also other
drivers for the IoT explosion we are witnessing.
The costs of infrastructure are on a downward
trajectory. Sensors are becoming smaller,
cheaper and more energy efficient and
battery life is improving. The further
innovation of cloud computing platforms
and the emergence of specialised IoT
services on them mean that the data
collection and analysis necessary for
wide scale deployment are more
accessible.
Here you can see one infographic
from Deloitte in 2014 that shows the
value they analysed for smart homes
and smart cars. Interestingly enough
these percentages have not differed too
much till now.
Is IoT Fact or Future?
IoT is right at the top of the “hype” cycle
and firmly perched to what everyone is
talking about. Mckinsey  Co predict that the
economic impact of the IoT could be between
$3.9tn and $11.1tn per year by 2025. That is a
huge industry considering it was only born 16
years ago.
One of the main question I get asked a lot is
“where do you see IoT making the most
advantage”? Currently the top industries are
CXO Standpoint
| JULY 2016 | 35
domestic/leisure, utilities/energy and transport/automotive.
At Datumize we are seeing traction in all these sectors with
each project very much different to the next. Our everyday
environment is changing, sometimes without us even
noticing, however our lives are being made easier for it.
Although we are moving quickly to an IoT environment, we
are also facing “Barriers to connection”, where businesses
and consumers do not share the same vision of IoT. One
suspicion is the concern for security and how IoT
technology could be hijacked and manipulated by those for
ill intent. Other factors are more technical in nature, and
seem to be around operating systems, pricing and current
offerings. All of these factors will have to be overcome if
we are to achieve the holy grail of “smart Cities” and
connection of things.
In Conclusion
IoT is a concept which is no longer discussed only by
technical scientists, it has very much moved into the
mainstream. Certain industries have embraced IoT more
than others, for example domestic/leisure, utilities and
transport are leading the way. We are all consumers and
citizens, and a great deal of education needs to occur before
the reality of IoT is understood and accepted by us at large.
Data is the key to IoT and organisations seems to want to
get their hands on that “Dark data”, but do not know what
to do with it once they have it, or how to turn it into a value
for their business. It is here that obstacles occur in our
everyday business environment as the resources needed
have currently not been implemented into the infrastructure
and this will not happen until businesses understand the
value that is passing them by on a daily basis within their
organisation.
IoT is potentially the most exciting technical revolution to
have happened in a long time, and if we are able to help
businesses and consumers connect in a smarter way, help
build the resources and infrastructure to support this new
environment, then the way we live and work will change
forever, in a very positive way.
CXO Standpoint
| JULY 2016 |36
Insights Success  The 10 Fastest Growing Data Center Solution Provider companies
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
alignment with more strategic business
issues such as digital transformation,
business resiliency, agility and
flexibility.
TDS has built TransitionManager
Software, specifically to break through
the conventional challenges inherent to
silo-based approaches.
TransitionManager increases velocity
of transitions and transformations by
breaking down barriers between
operating silos, and allowing change to
be implemented efficiently across the
organization. This allows the IT
organization to better accept and
embrace the perpetual change which is
inherent to IT.
The change to infrastructure and
operations should not be considered
isolated to IT. Change must be
managed in a way that aligns with the
business needs and controls. From a
business perspective, digital business
transformation is undertaken to support
one or more key themes, Increase
revenue, Reduce cost or Risk
mitigation. IT transitions are secondary
to these higher level business goals.
Three Key Factors of TDS
TDS is having Deep Technical
Experience in all facets of IT. This
includes strategy, architecture,
implementation, applications
development, enterprise systems,
leading-edge data center design, and
operations. As an example, TDS has
been managing the server operations
for Kayak.com from early startup
while they’ve become a top travel
portal on the planet.
They Take Time to Understand
Clients Business Needs, risk factors
and financial ramifications of every
decision so that clients can make
recommendations that best align with
your short and long term goals.
TDS invented the software
TransitionManager, a tool for clients
and partners. TransitionManager is
their industry-proven, cloud-based IT
migration platform that puts their
decade of transformation experience
into the hands of each of their
consultants, and clients project team.
This turns chaotic and complicated
migration events into a well-
orchestrated, methodical solution.
The Process
You cannot understand the full impact
of changing anything in IT or the data
center with a full understanding of the
interdependencies among other
applications and infrastructure -
servers, database, storage and network.
The accurate inventory and cross-silo
dependency mapping go hand in hand.
TDS can leverage available sources of
information to accelerate the
generation of inventory and
dependency views. TDS typically
validates the inventory using short
interviews with the various
infrastructure and application owners.
According to TDS, as recognized
“ “
Acknowledged as a “Cool
Vendor” by Gartner in 2015
for their innovative approach
to orchestrate the execution of hybrid
data center migrations, Transitional
Data Services (TDS) is the leading
service provider for planning and
executing complex data center
transitions and transformations. It is
TDS’ experience, approach,
methodology and tools which set the
company apart from others.
Since its establishment, TDS is helping
clients minimize risk, improve project
efficiency, and increase migration
speed while facilitating more
predictable, forward-thinking technical
operations for years to come.
Leading Service Provider for IT and
Data Center Transformation
TDS established this leadership
position by tackling the more
challenging aspects of IT
transformation. While others have
more narrowly tactically on device
relocations, virtual migrations and
cloud enablement, TDS recognizes that
successful transformation requires
greater attention to the application
dependencies, end-to-end
infrastructure interdependencies and
Transitional Data Services:
Leveraging Field Proven Success
Our transformation services and TransitionManager
SaaS have established a unique place in the market
that aligns with digital business transformation,
increased business resiliency and the embracement
of perpetual change as necessary, vital and valuable
to ongoing success of our clients.
| JULY 2016 |38
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
by Gartner and others, transition
planning must be broken down into
realistic waves or groupings. As you go
through this process, you will need to
address all interdependencies that will
be broken or interrupted in order to
avoid unplanned disruption to the
business.
TDS can then automatically
generate a detailed step by step
execution plan to move from clients
current to future state. They call this
the Runbook. The runbook is
generated automatically by applying
transition recipes to the inventory
migration groups result in an integrated
plan to execute the complete migration
effort. Unlike more conventional /
static approaches, this plan can be
incrementally refined and improved
along the way until it is time for
execution. This agile and adaptive
approach is critical to transformation
success when taking into account the
complexity and constant change
inherent to modern IT.
All this leads up to an execution
process that is refined, adaptive and
orchestrated in real time. The
migration team manages their discrete
activities in the proper sequence.
Command and control functions can
operate at a higher level while the
detailed task execution is controlled
directly with those responsible for each
step and in the proper execution
sequence. Full visibility and
transparency is available to the team so
everyone can see the collective
progress though dashboards and
detailed drill - down if necessary.
Michael Bullock, Professional
behind TDS
Michael Bullock is the CEO of TDS,
which he founded in 2002. Mike’s
vision was to create a new type of
professional services company that
would focus on delivering efficiency,
value and results to TDS clients. Prior
to creating TDS, Mike held technology
leadership positions with internet
startups Student Advantage and
iCAST, and previously was Vice
President of Technology for
Renaissance Worldwide where he
managed the technology convergence
from 26 portfolio companies as
Renaissance grew to become a $1B,
public company.
Future Panorama
TDS’ annual service bookings have
been growing at an annual
compounded rate of 25% per year over
the last 7 years. Furthermore, since
TransitionManager was publicly
introduced in 2014, the company sales
growth has accelerated to over 50%
annually - and securing its place as one
of the top 10 fastest growing data
center solution providers profiled by
Insight Success. Michael says, “There
are two key parts of TDS’ business that
feed each other. First, we provide
turnkey services to help companies
transform their infrastructure and
operations (IO), which includes;
Comprehensive Analysis and Planning
Services and Physical, Virtual and
Cloud Migrations.” Bullock continued,
“The other is TransitionManager and
the reach through our partner network
which has allowed us to sustain our
leadership position in the market.”
Michael Bullock
CEO
| JULY 2016 | 39
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
First to introduce several game-
changing technologies such as
Embeddable Tags, Printable
On-Metal Labels, and the world’s
smallest tags that today are used for
tracking assets, Xerafy Ltd. is
continuously investing heavily in RD
to evolve with the changing landscape
of technology and customer needs.
Xerafy is working closely with the
clients and the hardware, software, and
integration partners to create solutions
tailored to the customers’ industries
and unique needs.
Xerafy RFID tags have been the top
choice for many organizations for IT
asset tracking and they have
successfully deployed RFID for data
centers across Intel, CISCO, Huawei,
and many others. RFID has enabled
them to achieve real-time asset
visibility quickly and easily, improve
inventory management efficiency,
increase regulatory
compliance/adherence, and better
management asset service agreements
through improved maintenance and
lifecycle tracking.
Overall, data centers have seen
approximately 15-times increase in
inventory productivity and have
reduced the labor as well as reducing
time from entire inventory process by
80% to 90% by automating with RFID.
This also includes goods ordering and
receiving to goods removal and
destruction. Server disk hard drives
when decommissioned are assigned
RFID tags for identification throughout
the process, providing real time
visibility to ensure drives have gone
through all processes of
decommissioning and do not pose a
threat of accidentally leaving the
facility and causing a security breach.
Offering High Performance, Reliable
Solutions
Xerafy provides high performance,
reliable RFID solutions for on-metal
applications in challenging
environments. Their data center
solutions are an extension of their
mission to provide highly accurate
automatic identification solutions for
industries where manual tracking
creates inefficiencies, and where
traditional RFID applications struggle
to manage assets using traditional
identification systems such as barcode
and manual processes.
The metallic-rich nature of a data
center (metal server racks and cases)
poses a challenge to the physics of
RFID. Metal has a tendency to
interfere with the RF signal. Xerafy
solves the challenge by offering RFID
tags that are not only rugged enough to
survive the day-in-day-out shuffle of
servers from one location to another,
but also provide performance that is
not hindered by the presence of metal.
Additionally, the small form factor of
Xerafy’s RFID tags has allowed it to
be able to tag all types of servers and
small IT assets, which have a limited
amount of tag real-estate on an already
crowded, sever faceplate and chassis.
Xerafy’s popular RFID tags for data
center applications and deployments
include:
Slim Trak - A versatile, low profile,
global frequency RFID metal tag ideal
for asset management for both indoor
and outdoor use.
Dash XXS - The world's smallest
“
Xerafy: A Global Provider of
Passive RFID Metal Tags
Our wide selection of RFID tags
make it possible for organizations
to automate the process and be
able to track all types of assets in
the data center cost effectively
“
| JULY 2016 |40
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
RFID metal tag - the size of a grain of
rice - for tracking very small metal
assets with superior read performances.
Data Trak II - Cost-effective RFID
tag specifically designed for data
center solutions that can be read both
on- and off-metal.
Metal Skin smart-labels - The world’s
first, thin, flexible and printable family
of patented metal labels that work on
metallic and non-metallic assets.
Pico-on Plus - This flagship product is
one of the most popular RFID tags in
the IT asset management market due to
its outstanding size-to-performance
ratio.
Dennis Khoo, Brain behind Xerafy
Dennis Khoo founded Xerafy Ltd. in
2010, and serves as the company’s
CEO. A veteran in the smartcard and
RFID space, he brings with him more
than 20 years of senior management,
regional sales and business operation
experience to help steer the company
toward its mission of being the
industry leader in read-on-metal tags
and providing its global customers
with affordable, high performance tags
with the smallest form factor yet.
Mr. Khoo, a Singaporean, graduated
from the Electrical and Electronics
Engineering program at the National
University of Singapore, and has lived
and worked for more than 20 years in
Hong Kong and China. He was
responsible for the success of many
new businesses’ set up and growth
including Motorola, Schlumberger and
Inside Contactless throughout his
career. He served as Vice President of
Sales and General Manager of
Asia/Pacific for INSIDE Secure (also
known as Inside Technologies).
Previously, he worked as Sales
Director for Motorola’s Worldwide
Smart Card Solutions Division for Asia
Pacific, based out of Singapore, and as
Sales Director, North Asia, for
Schlumberger Smart Cards 
Terminals, based in Hong Kong.
Future in the Offing
At Xerafy, they believe in
technological innovation which allows
them to challenge the boundaries of
what is available and viable for
providing greater safety, traceability
and efficiencies to the industries.
Mr. Khoo says, “We are excited about
the unlimited potential of RFID to
expand the ways to capture data and to
strengthen its role in the world of
Internet of Things (IoT) initiatives, as
our technology provides the foundation
for connecting all type of assets to the
network, regardless of the environment
in which those assets reside.”
Dennis Khoo
Founder  CEO
| JULY 2016 | 41
IoT Business
Will Boost The
Economy In The
Next Decades
IoT Business
Will Boost The
Economy In The
Next Decades
-By José Antônio Scodiero, Director  Founding Partner of FAST COMPANY BRAZIL
The world of the Internet of Things promises to be
the main engine of the global economy in the next
years. In developing countries, such as Brazil, the
opportunities will be even bigger. Considering the size of
the local market and the pressing need that Brazil has in
increasing the innovation rhythm, technology usage and
development, the country can already be seen as a big
global player by companies from this sector. In this
moment, the more accurate motto for companies that want
to act or are acting in Brazil is “Innovate or Die.”
After a cycle of more than 10 years of continuous growth,
that put the country in evidence on the global landscape as
part of the select group of so-called BRICs (Brasil, Russia,
India and China) and that stressed even more its leadership
in Latin America, Brazil is now entering, in the past two
years, a moment of political tension that has reflected
directly in the economy. The moment now is of reviewing
and restructuring. But in spite of the perception of some
foreign executives and entrepreneurs that this is not a good
time to invest in the country, it is clear that Brazil had a
virtuous cycle of many years and reached a higher level. All
this indicates that, for sure, not all is lost. Far from it. The
time is for opportunities.
With the stabilization of the smartphone market, there’s a
great potential for the technology industry - especially in
the semiconductors area - in business involving connected
cars, agriculture, livestock, smart cities, among others. To
fully use this opportunities, it is necessary to understand in
which ways it is possible to develop the best technological
solutions to different regions. And the solutions to problems
from different countries can only be found locally.
Investing in the right time and in the right moment
Despite the low participation of Brazil in the
semiconductors industry, the country has a great potential to
use the Internet of Things and to develop in this sector. It is
a field in which no one has the advantage yet: we are,
theoretically, in the same level as United States and China.
Besides that, a chip to a sensor for IoT is cheaper and easier
to develop than one made for smartphones. Therefore, it is
CXO Standpoint
| JULY 2016 |42
José Antônio Scodiero
Director - Founding Partner of FAST
COMPANY BRAZIL
With over 30 years of experience in areas
like information technology, personal
computing, semiconductors,
entrepreneurship and startups, José
Antônio Scodiero has already acted as a
high level executive in several big and
successful international corporations like:
IBM; Apple Computer; OkiData, where he
was president of the Brazilian subsidiary,
and more recently; AMD, leader in the
semiconductors segment, where he held
the position of Vice-President for the Latin
America region. José Antônio Scodiero is
graduated in Electronics Engineering with
specialization in hardware and
microelectronics and has an MBA in
Corporate Administrations by Fundação
Armando Álvares Penteado (FAAP).
As an entrepreneur, he founded lots of
startup companies since the 90’s, having
created his first company when he was
only 24 years old. In 2009 he founded Fast
Company Brazil, with the objective of
catapulting multinational organizations,
from sectors like digital technology,
semiconductors and software that are
seeking to install subsidiaries in the
Brazilian and Latin American markets. In
2010 he obtained the certification of Corporate Governance from the Brazilian Institute of Corporate Governance (IBGC)
and started acting as a consulting advisor in companies in 2011. In 2012, he became president of the task force of
semiconductors of AMCHAM - American Chamber for Brazil and USA. Still in 2012, Scodiero was also elected Director
of SBMICRO - Brazilian Society of Microelectronics, where he remains until the end of 2016.
less costly to invest in IoT.
In the technology world, the innovation
chain has inverted itself recently, with
the large domain of big multinational
companies giving space to startups and
new entrepreneurs. This movement
creates a pulverization of
opportunities. It is no longer something
concentrated, in the domain of few big
players like it used to be. There is
space for companies from outside the
country and also for the appearance of
new local players that can learn and
develop their own systems and foment
the industry.
The technology giants, that lost a wave
of opportunities that emerged with the
mobile business (smartphones, tablets
and M2M), now are moving rapidly so
they don’t miss out on the
opportunities that the IoT segment will
bring. There are several examples in
this direction and IBM is one of them,
since its announcement, in December
of 2015, to return to the consumer
electronics market, ten years after
selling its computer division to the
Chinese Lenovo. The problem is that
there are a lot of companies, big and
small, repeating the same strategies in
the search of its own space in the
technology market. This needs to
CXO Standpoint
| JULY 2016 | 43
change. The motto “Innovate or Die” also needs to be
applied in the planning.
IoT as a transforming agent of an economy
As well as in great transformations of the past, the
revolution caused by IoT will change the entire landscape
of the career scenario. It is estimated that in time, it will be
possible to see 20 to 30 million jobs migrate, and some
functions might disappear, thanks to robotics, intelligent
machines and artificial intelligence (AI), that will infiltrate
in new corporate areas and automate the positions that are
repetitive and transitional.
But what it seems like bad news is in fact a readaptation,
from work stations focused on operational to opportunities
in areas that demands data analysis, ability to solve
problems, think creatively, innovate and work within a
team. Nothing too distant from the profile that today is
comprehended as a good professional. It is an evolutionary
movement, driven by technology.
If the job openings in operational work stations tend to
drop, the opportunities to professionals that seek
qualification and even reinvention will grow a lot. It is a
market that, according to IDC, will grow about US$1, 7
trillion until 2020. This amount needs, and will be, shared
among the professionals that manage to keep up with the
demands of the market.
CXO Standpoint
| JULY 2016 |44
Insights Success  The 10 Fastest Growing Data Center Solution Provider companies
Insights Success  The 10 Fastest Growing Data Center Solution Provider companies

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Insights Success The 10 Fastest Growing Data Center Solution Provider companies

  • 1. www.insightssuccess.comwww.insightssuccess.com July 2016July 2016 The 10 Fastest Growing Data CentreData Centre Solution Provider Companies IoT, Wearable Computing - Where Everything is Addressable J. Mark MacDonald Canada151 Data Centers Inc. Connecting Dark Data with IoT Adrian Hinrichsen Marketing & Business Development Director Datumize IoT Business Will Boost The Economy In The Next Decades FAST COMPANY BRAZIL The way of business solutionsThe way of business solutions José Antônio Scodiero GRANT VAN ROOYEN President, CEO & Director COLOGIX:COLOGIX: Data Centers That Provide Neutral and Plentiful Choice of Network and Cloud Providers at the Edge of the Internet Data Centers That Provide Neutral and Plentiful Choice of Network and Cloud Providers at the Edge of the Internet IndustryOutlook EditorʼsPick Exigency of Energy Efficiency of Data Centers Exigency of Energy Efficiency of Data Centers Mega Data Centers: Hindrances To Face Mega Data Centers: Hindrances To Face
  • 4. xpeditious growth in the demand for data storage has Emetamorphosed the traditional Data Centers into the Mega Data Centers. In accordance with this storage demand the enormous amount of data is being handled by the companies with the help of a number of Data Centers, which is becoming immensely difficult to handle. The giants of the field like, Google, Amazon, Microsoft, Apple, Facebook, and eBay has another way to deal with this situation and that is to capacitate Mega Data Center instead of handling many small ones. It gives the benefit of low energy prices for large-scale consumption, tax and climatic benefits. This ‘quid pro quo’ of traditional Data Center to the Mega Data Center has changed the scenario of Data Center Industry thoroughly. New giant Data Centers are soon to be built. According to the reports, the Information Technology market is expected to be ahead in the competition of building Mega Data Centers, while it will be followed by the Banking, Financial Services and Insurance (BFSI) vertical. The Cloud which once thought to be the most unsafe place has become the most banal one to save data. The demand for being faster every single year, is what transforming the Data Centers into the Mega Data Centers. Transforming itself with a mettlesome growth, the Data Center Industry is experiencing a host of new drivers, from cloud adoption to data preeminence. Enterprises are becoming more vigilant while choosing the best data and compute strategy for themselves. Amidst the humongous problem of climate change, the big brands of the industry are looking forward to improve the factor of people, planet, and profit, the triple bottom line too. When it comes to power saving, it has been observed that, the U.S. data center industry has significantly improved its electricity savings in the last few years. And it is expected that in the future too, it will continue to reduce energy use despite extreme growth, with improved cooling and powering strategies, power proportionality methods and data center microgrids. According to the study, the Global Data Center Power market is expected to grow $26.33 billion by the end of 2020 at a CAGR of 9.67%. The need for a green environment has transformed the scenario with the businesses adoption of greener or eco-friendly alternatives. This growing concern over excessive power consumption is one of the dominant contributors to the growing Data Centers Market. Editorial Desideratum of Energy Efficient Mega Data Centers
  • 5. ,6 Insights Success Media and Technology LLC 555 Metro Place North, Suite 100, Dublin, OH 43017,United States Phone - (614)-602-1754, (302)-319-9947 Email: info@insightssuccess.com For Subscription: Visit www.insightssuccess.com Insights Success Media and Technology Pvt. Ltd. Ofce No. 513, 5th Floor, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune , Maharashtra 411017 Phone - India: 020-69400110, 111, 112 Email: meera@insightssuccess.in For Subscription: Visit www.insightssuccess.in sales@insightssuccess.com Database Management Steve Technology Consultant Vishal More Circulation Manager Robert Research Analyst Jennifer John, David, Peter, Brian Editor-in-Chief Pooja M. Bansal Managing Editor Ariana LawrenceSenior Editor Archana Ghule Sugandha Sharma Co-Editors Sonal Burghate David Smith Vikram Suryawanshi Mary D’Souza Stephanie Andrews Corporate Ofces: July, 2016 Art Design Director Victoria Picture Editor Kalpesh Co-designer Alex Noel Visualiser David King Business Development Manager Mike Thomas, Business Development Executive Art Editor Mayur Marketing Manager Chris Nick Adams
  • 6. COVER STORY Grant Van Rooyen COLOGIX, INC. Exigency of Energy Efciency of Data Centers Mega Data Centers: Hindrances To Face J. Mark MacDonald CANADA151 DATA CENTERS INC. CXO Standpoint CONTENT FAST COMPANY BRAZIL Adrian Hinrichsen DATUMIZE TEO TECHNOLOGIES Thomas Beck 8 32 26 22 42 34 24 José Antônio Scodiero
  • 7. Christopher P. Eldredge, DUPONT FABROS TECHNOLOGY, INC. Rob Hirschfeld N RACK Marc Ferrie RIGHTITNOW Michael Bullock TRANSITIONAL DATA SERVICES XERAFY LTD. Dennis Khoo The 10 Fastest Growing Data CentreData Centre Solution Provider Companies 20 28 30 38 40 ARTMOTION LTD. Mateo Meier 18
  • 9. C MERIT SAP HANA Business Intelligence Training Consulting Contact 2201 Francisco Drive Suite 140-283 El Dorado Hills, CA 95762 United States Tel: (888) 556-5990 Fax: (916) 358-7863 Email: info@comerit.com Follow UsHeadquarter Recognized as the leader in SAP BI implementation, COMERIT’s thought keaders act as technology and project advisors to Fortune- 500 companies and are actively involved in the SAP Community. Look for our blogs and upcoming presentations. LEADERSHIP
  • 11. Cover Story he data center industry continues to see explosive growth, driven by an increase in overall Internet traffic and businesses that are increasingly migrating their internal IT systems to third party data center providers. One key reason for this shift toward outsourcing is that businesses are adapting their IT strategies to take advantage of new technologies (the Cloud) while protecting maximum flexibility to adjust vendors or technologies over time. This concept of IT future-proofing has become a hot topic amongst CIOs, many of whom agree that flexibility, scalability, choice of network providers, choice of cloud providers and geographic reach are keys to success in today’s environment. Cologix, Inc. is one of the world’s preeminent network neutral interconnection and data center companies that on- ramps enterprises, financial services providers and media companies to an expansive neutral choice of more than 450 network carriers and more than 200 cloud service providers to ultimately enable future-proofed IT deployments. Their data centers enable providers to bring content closer to the consumers who have a seemingly insatiable appetite for content and applications. Providing infrastructure and connectivity choice in key strategic markets enables optimized network performance resulting in greater quality, reliability and speed; often at a significant cost savings. T Data Centers that Provide Neutral and Plentiful Choice of Network and Cloud Providers at the Edge of the Internet Enabling Businesses to stay ahead of rapid change, technology and growth
  • 12. Cover Story Cologix provides massively scalable interconnection services and secure, reliable colocation services to over 1,600 Customers from 24 densely connected, strategically located data centers in Columbus, Dallas, Jacksonville, Lakeland, Minneapolis, Montreal, Northern New Jersey, Toronto and Vancouver. The company’s experienced team of communications infrastructure professionals supports a Customer ecosystem consisting of carriers, managed services, cloud, media, content, financial services and enterprises ensuring the highest standard of local customer support. Strategic Locations Unparalleled, Neutral Choice of Service Providers Since inception, Cologix has focused on operating data centers at the interconnection hubs in strategic edge markets where Internet and Cloud traffic intersect and connect. These data centers are not only ideally located but they also provide access to more choice of networks and cloud providers than any other provider across its markets. Why does that matter? Robust choice and low switching costs are the core elements for Enterprises to find the right vendors, reduce costs and find the flexibility to adapt to their ever-changing requirements. Customers have far more leverage to negotiate rates when in a competitive, neutral environment. Many businesses moving to neutral data centers have gained over 30% savings on their overall network costs by forcing providers to compete for their business. Neutral data centers result in fair pricing and innovation for customers of all sizes. In fact, smaller businesses often leverage the same buying power traditionally reserved for the biggest customers. Choice also enables businesses to use the best providers for their specific applications within the same facility negating the need for a multiple data center solution. Leveraging multiple networks within the same data center also increases redundancy and ensures 100% uptime as it prevents having a single point of failure. With all of this talk about cost savings for businesses
  • 13. Cover Story connecting to network and cloud providers you might wonder why they want to have a presence in densely connected (competitive) data centers. By extending networks to Cologix data centers, service providers can reach a large and growing embedded base of potential customers in target segments. Cologix enables access to hundreds of relevant customers who buy network and cloud services by accessing their Meet Me Rooms and Cloud Connect platform. Excerpt from Stratecast Colo Brief: Whereas some co-lo providers are focused on the largest US markets, Cologix is building a dominant presence within the next tier of strategic US and Canadian cities, such as Vancouver, Jacksonville, Minneapolis, and Dallas. As a leading data center and interconnect provider in those cities, Cologix has attracted nearly every major carrier and cloud service provider to its data centers - including 450 carriers and more than 200 cloud service providers. For customers, the result is choice - choice of network provider, choice of the cloud provider, and choice of other service and technology providers in the cloud ecosystem. The message of choice and flexibility is one way Cologix attracts customers and differentiates itself from other data center providers and deployment options. Because it is so difficult to migrate applications and re-architect infrastructure - whether in a hosted cloud or a customer-managed facility - businesses can mitigate risk by utilizing a center that provides the greatest number of options for deploying IT environments. Cologix expanded its support for hybrid IT environments when it launched the Cologix Cloud Connect platform offering direct access to private, public hybrid providers. Cologix stands firm in its strategic focus on “next tier” cities. The company believes that such markets are underserved, as larger data center companies - including Equinix and Telx - exclusively focus on the top markets. Yet many mid-tier cities have high growth rates, and enterprise customers, carriers, and services are looking for a gateway into those markets. In developing its data center buildout plans, Cologix anticipates which cities will experience the next burst of traffic growth. Supporting the Cloud The massive growth and acceleration in cloud adoption and advancement has required businesses to redefine their cloud strategies. Data centers play a critical role in supporting cloud environments as the physical servers that host the cloud sit within the data center. Businesses must assess critical
  • 14. Cover Story infrastructure (power and cooling), redundancy, security, uptime service level agreements (SLAs), flexibility, scalability, and choice of network cloud providers. Cologix has a reputation for best in class colocation and interconnection solutions exceeding the infrastructure demands of companies seeking a cloud solution. They also address cloud requirements through their Cloud Connect Solution which facilitates a direct gateway for private, secure, physical connections to the top public cloud providers (AWS, Softlayer, Microsoft Azure, and Google Cloud) as well as more than 200 additional “best- in-breed” cloud service providers across the platform. By enabling access to public, private and hybrid cloud providers businesses can customize a solution for their specific needs all within a data center environment that will scale with their growing needs. What’s Ahead? Cologix has always been committed to heavily investing in their markets in order to successfully grow and scale with customer demand. Management expects to continue their aggressive construction schedule to bring new capacity online. Meanwhile the organization will focus on bringing in more networks and more cloud providers into their Meet-Me-Rooms. Operationally, they will continue to invest in infrastructure, preventative maintenance programs, systems, monitoring and live Customer Support. Their unique Customer Support model provides 24/7 local support in each of their data centers by trained experts who have intimate knowledge of the facilities. Cologix also has several enterprise grade data centers under construction that will introduce new capacity to meet growing demand in multiple markets. Cologix is also committed to staying ahead of industry trends that impact customer’s network and IT decisions and to enhance its platform accordingly. Grant van Rooyen, Founder of Cologix Grant van Rooyen, President, CEO Director of Cologix, has over 15 years of experience in the communications industry. Prior to forming Cologix, Grant was CEO of IX Investments which was acquired by Cologix in late 2010. He was with Level 3 Communications for 10 years from 1999 until 2009 where he held a number of leadership positions, including President of the Content Markets Group, with responsibility for over $1.5 billion of customer and product revenue. In addition to his Cologix responsibilities, Grant is a Partner in vR Equity - a private investment firm. Grant has lived and worked around the world and holds a bachelor’s degree in Economics and Finance. “Cologix has a reputation for best in class colocation and interconnection services exceeding the infrastructure demands of companies seeking network and cloud solutions “
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  • 18. or the last 40 years, every new business requirement has been fulfilled with the technological advancement. FWith the money and deployment of the new hardware and software has resulted in an Information Technology (IT) infrastructure that gave an enterprise a competitive advantage in the race. Enterprises today can only be successful if they are able to juice out the advantages of new innovations at one and the same time, reducing cost, complexity, and overcapacity. The space and time efficiency of Data Centers is getting distinguished amplifying its importance. Usually run by large companies or government agencies to accommodate computer systems and associated components, like storage systems and telecommunications, Data Centers are providing fast-growing cloud solution services to private and business applications. The race to cut down the prices of the services, scale, and the rapid releases of new features by the cloud giants has increased the expenses to operate a global data center fleet. For our readers, we have shortlisted such courageous Data Center service providers to make the job easy. To help in the hunt for the best of all Data Center services, we are introducing this new issue of our Magazine, “The 10 Fastest Growing Data Center Solution Provider Companies”. This listing of companies will be a great help for the enterprises who needs highly connected Colocation Data Centers to access cloud services privately, over direct network links. Here in this issue, our cover story Cologix, Inc. is one of the best Data Center Solutions available out there. A network neutral interconnection and data center company headquartered in Denver, Colorado, Cologix provides massively scalable interconnection services and secure, reliable colocation services in densely connected, strategically located facilities in Columbus, Dallas, Jacksonville, Lakeland, Minneapolis, Montreal, Northern New Jersey, Toronto and Vancouver. With more than 450 unique network choices and 24 prime interconnection locations, Cologix currently serves over 1,600 carriers, managed services, cloud, media, content, financial services and enterprise customers. The company’s experienced team of communications infrastructure professionals is committed to provide its customers the highest standard of local customer support. This issue, “The 10 Fastest Growing Data Center Solution Provider Companies” gives the best insights of Data Center industry with the Articles and the shortlisted companies highlighted in the magazine. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies Data Centers Becoming “Must Haves”
  • 19. Management BriefCompany Name Cologix provides colocation, connectivity, recovery and managed infrastructure services to create a neutral marketplace for buyers and sellers of IT services. N Rack is an Automated, Composable, Software-as-a-Service Platform for Hybrid Cloud and Data Center Infrastructure. RightITnow ECM software aggregates, filters and correlates infrastructure and application events into actionable alerts. TDS provides consulting, implementation and operational services for IT and Data Center Transformations. TDS also created the TransitionManager software used by TDS consultants, end customers and global strategic partners. Interxion is a leading provider of carrier - and cloud-neutral colocation data centre services in Europe. Artmotion Ltd artmotion.eu Grant van Rooyen President, CEO Director DFT is a leading owner, developer, operator and manager of enterprise-class, carrier-neutral, large multi-tenant wholesale data centers. DuPont Fabros Technology www.dft.com Christopher P. Eldredge President, CEO Director Digital Realty focuses on delivering client-driven data center and colocation solutions by providing secure, reliable and cost effective facilities that meet each client’s unique data center needs. Digital Realty digitalrealty.com A. William Stein Chief Executive Officer Global Switch globalswitch.com Global Switch data centres are operated provide resilient and secure solutions to customers who include global system integrators, telecommunication providers, enterprises, financial institutions, government organizations, managed service providers and other hosting businesses. Interxion interxion.com N Rack rackn.com RightITnow rightitnow.com Transitional Data Services transitionaldata.com David Ruberg Chief Executive Officer Rob Hirschfeld Founder CEO Marc Ferrie Founder CEO Michael E. Bullock President Co-Founder Xerafy xerafy.com Dennis Khoo CEO founder The 10 Fastest Growing Data CentreData Centre Solution Provider Companies Security and data privacy are at the heart of Artmotion’s business, offering state of the art, highly secure server solutions for businesses of all sizes. Mateo Meier Founder Cologix cologix.com John Corcoran Executive Chairman CEO Xerafy provides high performance, reliable RFID solutions for on-metal applications in challenging environments.
  • 20. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies Artmotion: Data Security Is On High Priority Datacenters are on top of the chart when it comes to IT infrastructure requirements. Being a key business parameter, Datacenters are no more counted as only an external facility for storage of information and business operation models. They are becoming a key component of all large enterprises. Artmotion’s high security datacenters enable businesses to regain control over their data security. Rather than relying on traditional datacentres, shared hosting plans or the whim of government privacy laws Artmotion enables organizations to specifically choose to host their data in a location where individual privacy is taken seriously. Artmotion is a leading solution for all Datacenter related services. With private clouds hosted entirely in Switzerland, companies can rest assured that their data is secure and accessible only by them. Artmotion’s solutions are underpinned by the latest technology, secure, high performance dedicated servers and military-grade encryption to safeguard data and reduce the risk of third parties infiltrating private data. Serving businesses in around 30 countries, Artmotion serves medium to large international clients, including several Fortune 500 companies. Artmotion’s commitment to privacy is a key part of their relationship with those customers, which means that while it is not possible to publicize who they work with, it also ensures a high level of trust with customers - most customers have worked with Artmotion for over five years. Artmotion, Offering Bespoke Secure Data Outsourcing Solutions Security and data privacy are at the heart of Artmotion’s business, offering state of the art, highly secure server solutions for businesses of all sizes. Artmotion has a commitment to individual privacy and has worked hard to ensure that all of its customers’ data is secure. Its location in independent Switzerland means that, unlike many European datacenters, Artmotion does not compromise the security of its data by including any backdoors or “master keys”. By refusing to compromise on data security, Artmotion has developed a hosting service that can provide businesses with genuine peace of mind - keeping their data away from the prying eyes of competitors, hackers and even governments. According to research published by the Ponemon Institute, 83% of businesses don’t know where their sensitive data is being stored, with many not even knowing which continent their private information is currently hosted in. As cloud computing grows increasingly ubiquitous this confusion is only going to get worse, with many cloud providers distributing backups across multiple sites in various locations. As a result, while a business may be under the impression that their data is secured under one country’s jurisdiction, there is nothing to say that it won’t be backed-up in an entirely separate - and less privacy-conscious - location. To help organisations understand these risks, Artmotion has recently published Data Danger Zones, a comprehensive Our Datacenters offer businesses the ultimate in data privacy“ “ | JULY 2016 |18
  • 21. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies benchmark of the world’s safest - and riskiest - data locations. This analysis found that over a third of the world's IP addresses are registered in unsafe countries, while the fifty safest nations account for less than 3% of public computing - emphasizing the advantages that Artmotion’s enhanced security can provide. Mateo Meier, the man behind Artmotion Mateo Meier, the founder of Artmotion is a Bachelor of Miami International University, Miami, and CAS - Marketing Corporate Communications from School of Management Law - Zürich University of Applied Science. Mateo spent the early stages of his career over in the US where he became an astute marketing director before returning home to Switzerland to setup Artmotion. Artmotion was started in early 2000 and provides highly bespoke server solutions to an international set of clients. Mateo continues to provide his insights to a range of leading publications and has gone on to open a full service marketing agency. Mateo was only 18 years old when he founded Artmotion and fifteen years later the business has grown under his leadership to become one of the largest privately owned datacenters in Switzerland. While speaking about his Datacenter, Mateo says, “The past year has shocked many large enterprises into rethinking their approaches to both cyber security and data privacy. Following numerous hacking scandals, corporate spying, and the complicity of several large tech firms in government snooping, businesses are finally beginning to realize that defending privacy is not only good for their customers, but also good for business.” He adds, “Despite increasing complexity, data security is now firmly on the corporate agenda as businesses lose faith in the ability of many providers to protect their data. Having focused on security since the inception of Artmotion, it is extremely encouraging to see that the market is increasingly coming round to our view on the importance of data security and privacy.” Further Mateo desists, “Many businesses are now being far more proactive in their approach to data security - and as far as I am concerned that can only be a positive trend.” Mateo Meier Founder | JULY 2016 | 19
  • 22. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies enterprise-class, carrier-neutral, large multi-tenant wholesale data centers. The facilities are designed to offer highly specialized, efficient and safe computing environments in a low-cost operating model. DFT has 11 data centers located in three major U.S. markets: Santa Clara, CA; Chicago, IL; and Northern Virginia. The portfolio currently includes 3.2 million gross square feet and 278 megawatts of available critical load capacity. DFT is actively expanding in each of its current markets and is also entering new markets, including Toronto and Portland. DFT’s premium, wholesale data centers are designed to Tier 3 standards. Built for performance, the data centers are engineered to be concurrently maintainable while offering customers the ultimate in reliability, availability, scalability, efficiency and flexibility. Salient Features of DFT’s Latest Data Center Design: • Flexible to support unique customer equipment layouts • A new water side economization plant with chiller assist allowing outside air to cool water using a plate and frame heat exchanger • An industry-leading design Power Usage Effectiveness (PUE) of 1.15 at full capacity annualized by use of a containment strategy • The use of medium voltage (MV) 4160V technology for power distribution within the data center • The utilization of reclaimed water • Slab floor for increased weight capacity • Power Distribution Units (PDUs) housed off the computer room floor for added usable square footage Center of the Data Centers Christopher P. Eldredge, President, Chief Executive Officer and Director of DFT, is responsible for developing and defining the company’s vision and expansion strategy. Eldredge has worked in the IT infrastructure and telecommunications industry for nearly two decades and has a strong background in executive management, strategic business development, mergers and acquisitions, “ “ DuPont Fabros Technology: “Enabler of the Cloud” We keep your computing environment running at optimal performance so you can stay focused on running your business and less time worrying about data center uptime, network migrations, reliability, etc. Adata center is a facility that centralizes an organization’s IT operations and equipment, also where it stores, manages and disseminates its data. Data centers house their network’s most critical systems and are vital to the continuity of daily operations. Organizations are demanding more effective and efficient data centers for their real-time compute and storage of data. This has pressurized the traditional data center vendors to upgrade facilities and also provides an opportunity for new organizations to develop and build productive data centers. DuPont Fabros Technology Inc. (DFT), founded in 1997, delivers the highest of expectations to clients as a wholesale data center provider. Using the Most Advanced Technologies DuPont Fabros Technology is an American public company owning, developing, operating and managing | JULY 2016 |20
  • 23. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies operations and sales. Eldredge received a Master of Business Administration from Dowling College; a Master of Communication Arts from New York Institute of Technology; and a Bachelor of Business Administration in marketing from Hofstra University. Eldredge also serves as a board member of the Northern Virginia Technology Council. Data Centers Powered By Trust DFT offers a multitude of services to help its customers achieve their infrastructure objectives, including consulting, construction, project management and managed services. Upon engagement, DFT can provide customers with room design and installation. Once a customer is operational, DFT can assist with additional services, adding supplimentary layers of security and compliance audit support. With all of the support and services provided, a relationship built on trust is an important parameter for the customer who chooses DFT among all the data center providers. Worthy Partner to Work With DFT’s customers claim that the partnership approach is one of the most highly regarded aspects of the DFT experience. Nothing makes DFT happier than to hear customers provide feedback about the quick response times to answer questions and solve problems. They also continually hear from customers about the proactive communication, flexibility and openness to changes, as well as their expertise in data center design. Most importantly, customer feedback is what drives DFT’s strategic initiatives. Customers explained to DFT what they want from their data center partners, and DFT built it. Their customers told them what markets they want to be in, and the company is entering those geographies. DFT knows that clients need reliable, available, cost-efficient and safe homes for critical IT assets. Enterprises of all sizes bring their unique data center challenges to the company, and DFT tailors a proven solution on a foundation of stability. Referring to the future goals, Eldredge stated, “The use of technology is not slowing down. From the Internet of Things to mobile applications and big data, we are all consuming more and more technology and bandwidth. Much of this growth is being fueled by “the cloud.” At DFT, one of our stated goals is to be the largest enabler of the cloud. The industry is only at the beginning stages of this massive migration, and I’m most excited about the role DFT will play in this ever-changing landscape.” Christopher P. Eldredge President, Chief Executive Ofcer and Director | JULY 2016 | 21
  • 24. CXO Standpoint From a financial perspective I liken that debate to a comparison of renting a car, from any of the national rental companies, versus buying a car - which comes down to how frequently you need it and whether the daily rental meets your particular needs. That debate is further clouded by data residency issues (no pun intended), which may dictate against public cloud for sensitive data. And as we all should know, not all clouds are the same. AWS and Azure is one shape and size; the private and public cloud providers in our data center is another shape and size, with multiple variations in between. IT applications can be generic but many are specialized / customized and don’t work on a generic AWS / Azure platform. Next up in the evolution is the IoT - internet of things - wearable computing - where everything is addressable - and including very time sensitive apps. In a nutshell, cloud is / can be relatively slow; and for any applications employing vast amounts of data (Netflix, Film and TV Production IoT, Wearable Computing - Where Everything is Addressable Industry etc) and speed, latency matters; therefore location matters (as well as direct connectivity). This demand is / will be huge. As one pundit exclaimed: what happens when all of our refrigerators order milk at the same time! As a relative newcomer to the industry with a background in finance, I would also perceive a huge knowledge and understanding gap between IT and the rest of most companies. IT can appear to the un-initiated to be the world's largest, most complicated and expensive black box. I would perceive | JULY 2016 |22
  • 25. that this may be a significant contributor to calls for complete IT outsourcing or at least cost reduction. As a solution provider to end clients, this overall confusion can create significant impediments to adoption of best practices – including what should be simple but is not: back-up and disaster recovery. Over the past 25 years (most of the history of the internet), I have served on the Board of numerous companies, public and private, small and large; I can count on one hand the number of board room discussions concerning back-up and DR, or risk mitigation of any type regarding critical data loss. The happy news is that from my perspective, the options available to most companies of all sizes has never been better. Connectivity, processing and storage costs will continue to drop. There is no one set solution for companies but current and future technology is such that demands of all types can be met. Big public cloud, small public cloud, private cloud, dedicated, on premise, off premise, etc., high speed, big connectivity can all be accessed and utilized to minimize IT costs. But all solutions must be business based, working from the business need to the IT solution. And all IT solutions should be benchmarked to minimize cost. Lastly, all solutions must be based on rock solid and highly secure and redundant power, connectivity and cooling infrastructure. Grids will go down, not if but when. Mechanical devices, generators, UPS, HVAC will cease to function, not if but when (if maintained properly and replaced appropriately, very rarely). Loss of data is another when, not if. The problem is that it happens infrequently, so consequences are difficult to understand and inertia sets in. People didn’t stop smoking when presented with proof that it would kill them in 50 years – the consequence was too far off and hence of low practical probability. Data loss and outages have low frequency but are hugely impactful; Again, not if but when. Regret is huge – ever lost your laptop, without having a backup? These events, while infrequent but catastrophic, can be mitigated by best businesses practices which means frequent backup to a highly redundant infrastructure. But risk mitigation culture starts at the top. At Canada151 Data Centers we try to keep a finger on the pulse of all changes in the IT landscape and we are keen observers and participants in the ongoing debate between cloud, private cloud (and all other variations), and dedicated infrastructure. J. Mark MacDonald Founder / CEO, Canada 151 Data Centers Inc. CXO Standpoint | JULY 2016 | 23
  • 26. For years experts and analysts have predicted, pushed, and prodded businesses to a future of unified communications. Their claim was that in a world where all of our technologies and tools to communicate were truly integrated, there would be a transformative improvement in efficiency and work life balance. However, our world today feels less unified than ever before. It seems as if every day (or even every hour) brings a new stand-alone business application designed to supercharge productivity. The problem is that very few of these apps truly work together, and very few business users derive the same benefit from each. Thus, we have actually created a new world of “dis- unification.” Where there is pain, there is promise. Within our current situation there does lie the potential that inter application APIs can be leveraged so that different apps can work together, each user can choose the app of their choice, and in the end everything will be unified again. This IS a technical possibility. However, in reality the competing business interests of different application developers stands in the way of seamless and reliable integrations. Often times even apps that could be integrated have their interface capabilities turned off or removed for business reasons. Further adding to this complexity, many company acquisitions can lead to capabilities being disabled in the best business interests of the new owners. Where to Turn? There are many paths businesses can take in light of these realities. Some choose to grin and bear the current situation. Some choose to build solutions of their own. Some attempt to select a handful of key suppliers to partner with, and build a tightly coupled ecosystem they hope will stand the test of time. And still others keep looking for the perfect solution that might not exist yet, that could be just around the corner, not realizing that by choosing inaction they run the very real risk of falling behind. The Application Monopoly Game via MA Through aggressive merger and acquisition (MA) activities, many organizations are looking to rope together impressive collections of complementary applications. These apps are intended to attract businesses looking to garner a wide assortment of functionality from a single vender, or at least from a smaller collection of vendors. A troubling component of this approach though, is that many of the vendors with the largest application collections also have the least business interest in allowing competing applications to integrate well. What about Telco? Most business application developers are lacking the capabilities (and the understanding) to integrate complex PSTN services into more advanced applications. Even traditional phone service companies struggle here, and appear to have little or no path to the future for deploying more advanced capabilities via their dated and bloated infrastructures. They rely on two primary vendors, Metaswitch and Broadsoft, who both have critical billing system integration capabilities with the legacy carriers, but lack more advanced applications. So, where are businesses to turn for truly integrated unified communications solutions? Never Give Up While the needs are complex, and the more well-known vendors to choose from are lacking in key ways, all hope is not lost. There is a new breed of solution provider, one that possesses the pedigree of PSTN service integration, and also the next gen application integration capabilities that traditional providers lack. These new solution providers are able to deliver truly integrated unified communications, call center, contact center, and analytics solutions in a single platform, providing not only a huge array of capabilities, readily customizable for each customer, but also built to integrate with other vendors’ solutions.These solution providers have engineered and designed for the demands of the modern business, and they are the ones to watch. While they may not be household names today, they are the forward-thinking partners that innovative organizations turn to when taking their next strategic leap in their business success. Thomas Beck Director of Marketing Business Development Teo Technologies CXO Standpoint | JULY 2016 |24 The Power of Converged Solutions
  • 27. Preliminary Financial Results Annual Report 2015 People Who Know How to test and evaluate your assets People Who Know How People Who Know How to test and evaluate naval systems Headquarters Cody Technology Park Ively Road Farnborough, Hampshire GU14 0LX United Kingdom Our Presence Follow Us www.qinetiq.com People Who Know How to help you reach new heights
  • 28. Data Centers are the powerhouses, whose engines are pumping blood through the arteries of global economy, while in the interim consuming a huge amount of energy. As much as we are depending on the data centers they are becoming convalescent towards energy efficiency as its scale is extraordinary. The demand for data center capacity in the US grew enormously over the last five years, on the other hand, total data center energy consumption grew only inappreciably. As per the study, these energy efficiency improvements will have saved 620 billion kWh between 2010 and 2020. But the question is will efficiency be the final answer? When at one end, data centers have cut out their energy consumption, on the other end, there are still software running in the highly inefficient data centers, small and mid-size enterprise IT facilities built a decade ago or even prior to the support applications for hospitals, banks, insurance companies, etc. There are energy problems the data center industry will have to face in the near future. Well, the situation explains the need of improvement in the data center energy efficiency. Rather, it is the utmost need of the time. The function and objectives of a data center revolves around providing a secure physical space, ensuring the availability of power and environmental operating conditions best fit for the reliable operation of the IT equipment. Furthermore, there is a range of complex business and technical issues which interact that can affect the design, on the same time, the present and future operating conditions over the operating life of the data center. Ergo, to fulfill the IT equipment environmental requirements as they continue to broaden in the future will remain an important factor for data centers to be efficient. Ways to Lessen the Use of Energy What organizations can do is they can follow the ASHRAE thermal guidelines best fit for their business requirements. The hyperscale Internet and cloud service providers have different requirements and so they can use custom hardware made specifications. Obviously, the environmental specifications of Exigency of Energy Efciency of Data Centers | JULY 2016 |26 Editor’s Pick
  • 29. that equipment may even be greater than the current A4 and so how to cool them will be a big decision. This is the reason that no particular recommended way can be helpful, as it will vary according to the data center’s cooling system’s energy efficiency. ‘Regulation’…Real Answer? Some of us will say that the governmental regulation is the best fit when it comes to improve energy efficiency, let it affect the cost of building or operating cost of any type of building, counting data centers. Some of the others will say and agree that the inherent supporters of energy efficiency yet recognize that over- passionate and prescriptive mandatory measures are not the best one among all the methods, just because it can hamper this process. Going totally other way, the traditional enterprise data centers colocation and cloud service providers are highly competitive businesses. Just because the TCO model they are following, congenitally drives them to improve their energy efficiency wherever possible. The cost of energy or local tax incentives and customer’s market demands, and their own strategic technical and business objectives, are some of the other factors organizations can look after while making the decision. Forasmuch as, organizations should have the liberty and ability to build their facilities as per the customers need, and use whatever designs that will enable them to adapt to the best and most cost effective use of local conditions and resources. The Future of the Industry When it comes to the future aspect, the data center industry has to look forward to the looming 4th edition of the TC9.9 Thermal Guidelines and the culmination of the 90.4 and 90.1 standards. Nevertheless, it is changing when it comes to historic industry practices that have inhibited many enterprise data centers from increasing their operating temperatures, due to perceived risk. The greater understanding and interaction of facilities and IT operational management domains will prove to be beneficial to everyone. In this way, they can permit more power to be used for IT hardware, at the same time less for cooling the facility. In this way, the data centers can achieve the ultimate energy efficiency target by allowing the data center to install more IT equipment and computing capacity, without augmenting the total power used by the site. Thus and so, data centers can improve the energy efficiency by incorporating the best fit guidelines for them. | JULY 2016 | 27 Editor’s Pick
  • 30. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies N Rack : Bringing the Cloud to the Data Center and the Data Center to the Cloud Being the center of modern software technology, Data Centers are playing a critical role in expanding capabilities for enterprises. No more do enterprises have to dwell upon the error-prone paper-and-pencil documentation methods, as data centers have vastly improved the usability of data as a whole. When it comes to the physical place or time required, data centers have reduced both. Data centers are playing a very important role when it comes to the advancement of technology with new concepts entering the landscape that represent a dramatic shift in the way data centers are conceived, configured and utilized. One such Software-as-a-Service platform for Hybrid Cloud and Data N Center Infrastructure is Rack . Based on the Digital Rebar open source N project, Rack provides a UI API- based, template-driven platform which automates and composes an easy way to orchestrate the provisioning, upgrade and scale of independent technologies and services so hybrid cloud and data center infrastructure can be operated in the same fashion. For example, if your usage model called for the deployment of containers, SDN, microservices conducting 1000s of configuration steps across multiple clouds and data centers in the process, N Rack does this automatically within N hours. Rack completes what traditional DevOps tools, converged infrastructure and cloud managers did not, which is to provide a flexible, easy-to-use, vendor-neutral technology that composes and orchestrates how independent technologies, multiple platforms and micro services are installed, function and upgrade together as a complete system within any operational framework. N Rack Bringing Solutions to Production N The Rack Unified Hybrid Cloud Infrastructure software platform solves the problem of how traditional IT, cloud and DevOps technologies and teams work together to bring solutions N to production. Rack ensures CIOs, CTOs, data center and cloud managers reduce cost and risk while accelerating innovation and automating operationally efficient deployments of complex technologies across the hybrid infrastructure. N Rack has incorporated DevOps principals and concepts such as continuous integration/deployment, testing, and feedback loops into the software architecture. By adding a layer of intelligent composability which analyzes the configuration steps and dependencies of the provisioning N workflow, Rack breaks up the build runbook into independent units. Once these configuration steps and units are inventoried, they are then composed into a single-click template and can be copied, modified and used repeatedly across multiple platforms and N technology stacks. Rack makes it super-simple to build, test, deploy and upgrade complete functional systems on new and existing multi-cloud and hybrid infrastructures repeatedly. Composable Hybrid Operations By assigning roles to these N independent units, Rack can determine how they operate independently and behave as part of a single or multiple systems. This architecture is required for environments that are dynamic and require iterative re-provisioning, constant upgrades and are prone to miss-configuration due to constant N change. Rack integrates with leading cloud management and CMDB tools such as Chef and Puppet so current operations and development can be optimized. N Rack believes CIOs, developers, cloud and IT operators should focus on N Our purpose of the Rack software is to be adaptive and complementary to ANY existing infrastructure, provisioning tooling and platforms and provide a continuous, automated, mistake-proof deployment experience “ “ | JULY 2016 |28
  • 31. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies developing and operating and not focus on deployment and provisioning issues around networking, server, storage, platform misconfigurations or API N compatibility issues. Rack is architected to abstract away the proprietary and technical differences of the multi-cloud hybrid infrastructure environment. Customer Satisfaction on Top Priority N The of Rackcustomers demands solutions that are cost-effective, vendor-neutral, technically flexible and do not add operational complexity. N Rack provides “easy button” automation around lifecycle management for any technology intended to be part of an innovative, evolving production-scale system. It is N important to Rack not to increase the operational burden and complexity for cloud and data center managers but rather empower them to deliver solutions more repeatedly in a shorter amount of time. Taking example of one customer in particular, their mission is to provide a self-service model to which allows for the customers to have the choice of using any DevOps tool, software- defined-networking, cloud or physical infrastructure to build, test and deploy N an application. Because Rack has the ability to intelligently provision, compose and orchestrate workflows for any platform or technology, they automate and remove the guesswork and risk from how hybrid infrastructure needs to function as a singular system to deliver value to the provider and consumer. Rob Hirschfeld, Founder CEO, N Visionary behind Rack Graduate of Duke University and Louisiana State University, Rob has been building and leading innovative software companies and organizations for over 20 years, that have changed the way developers and companies build and deploy software in N production. Prior to founding Rack , Rob was Director and Distinguished Engineer at Dell where he drove the company’s strategy and development of OpenStack and Crowbar. Prior to Dell, Rob founded software automation company, Surgient which was later acquired by Quest Software in 2010. N While talking about the future of Rack Rob says, “We are truly in the golden age of technology. The innovation and choices around cloud, software delivery platforms and data center technologies to solve business problems have never been higher. With these advances comes the challenge of production-scale adoption, ongoing management, maintaining expertise, risk reduction and launching new products and services to market in a cost-effective manner.” As a software technology company in N this space, Rack makes the end-to-end lifecycle management of hybrid N technology simple. Rack is well positioned to be incredibly influential and bring a tremendous amount of value in this area. Rob Hirschfeld Founder CEO | JULY 2016 | 29
  • 32. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies RightITnow: Blue-Ribbon IT Operations Management Solution Aforetime, SME organizations had mostly bypassed legacy event and fault management tools because of the cost and configuration complexities. Now, with the new technologies like virtualization and a dynamic infrastructure, a consolidated, automated IT operations management platform becomes a necessity. The right platform equipped with powerful Event Correlation and Management (ECM) built for today’s dynamic infrastructures at price levels affordable for small and medium enterprises is RightITnow. When it comes to event management, change is long overdue. Existing solutions are tired, inflexible and simply not compatible with today’s complex, dynamic and virtualized environments. RightITnow delivers a new class of groundbreaking event management solutions that addresses IT operations’ unmet need to support and enable their service delivery infrastructure. RightITnow solutions sets a new industry benchmark - in terms of efficiency, simplicity, agility and total cost of ownership - a dramatic breakaway from current market offerings. RightITnow’s ECM solution includes out-of-the-box integration with popular management systems; a flexible Web 2.0 operations console that enables drag and drop configuration; intuitive and accessible dashboards; and dynamic charting with no programming requirements. Top-notch Products of RightITnow IT environment of an organization consists of complex, multi-tiered infrastructure and application assets that need to work together perfectly to support the delivery of business services. All of these IT assets generate event notifications that track their status and ongoing changes. It’s likely that your organization has deployed multiple active monitoring and management systems to track the performance and availability of individual infrastructure components and end-to-end services. These monitoring systems also generate their own events sending notifications for everything from unreachable instances, to performance anomalies to service interruptions. Taken together, your IT infrastructure components and monitoring systems can generate tens of thousands to millions of events each day. Many of these events are informational, while some hold meaningful and critical information on potential or ongoing failures. However, given the high volume of raw events, IT operations teams cannot put the knowledge of real-time events to direct use. They necessarily need some level of intelligent event correlation and reduction into relevant alerts to feasibly and economically manage the IT operations process. RightITnow ECM (Event Correlation Manager) fills this gap, by making your IT Operations and Service Desk teams more effective and productive. It aggregates, filters and correlates your high-volume of infrastructure and application events into a streamlined number of actionable alerts. With RightITnow ECM, your IT operations staff can proactively detect, isolate and We dramatically simplify the management of IT operations“ “ | JULY 2016 |30
  • 33. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies respond to infrastructure issues before they impact customers. Additionally, it facilitates IT operations process automation by enabling the creation and execution of automated workflows, including one to efficiently connect the flow of alerts from the Operations Center to the Service Desk. It is a perfect fit for organizations, which need high-volume event collection, filtering and correlation across their different monitoring tools. Also, for them who are ready to replace their legacy Event Management Systems with RightITnow ECM’s cost-effective enterprise-class capabilities, simplicity and usability. The RightITnow Partner Program has changed the shape of the event management market place. It is ideal for any organization wanting to increase revenue within their market, deliver a real alternative solution to today’s event management challenges and work with a trustworthy vendor. Marc Ferrie, Founder and CEO, Visionary behind RightITnow Marc Ferrie, Founder and CEO of RightITnow, holds a Master’s degree in Computer Science and Artificial Intelligence from the University Descartes, Paris, and a Master’s degree in Sociology from the University La Sorbonne, Paris. He was a CEO and Chairman at RiverMuse. Marc brings two decades of executive experience in delivering enterprise software solutions. Previously, Marc was the Senior Vice President of Engineering at GuardianEdge, a leader in endpoint data protection. Prior to GuardianEdge, he was the Vice President of Engineering at Elemental Security, a leader in enterprise policy and risk management. Marc has also led engineering and technical operations (Customer Support, IT, hosted ops) at companies such as Ventaso, a provider of sales effectiveness solutions, and Evolve Software (now Oracle), a leading provider of IT operations management and professional services automation. Prior to this, Marc held numerous executive management positions at Computer Associates and Ingres in France and the U.S., in both Engineering and Customer Service. While talking about the company, Marc says, “RightITnow ECM has changed the way IT operations are being managed across industry verticals; Once you have evaluated our solution and you are ready to bring your IT ops to the next level.” Marc Ferrie Founder CEO | JULY 2016 | 31
  • 34. MEGA DATA ENTERS:C HINDRANCES TO FACE scenario, Mega Data Centers help companies handle their increased business needs efficiently. Additionally, the cost of communicating and cloud services can be cut with the help of a Mega Data Center. There will be a kind of standardization it will give to the racks, servers, storage, and networking equipment by leveraging a standard layout. The bulk purchasing of setup and equipment costs will automatically help reduce costs. Mega Data Center Revolutionizing the IT Market The global IT landscape and computing business is changing with the introduction of Mega Data Centers. To be ahead in the competition and to fulfill the businesses need of increased storage, data transfers, computing, and bandwidth, enterprises are relying on Mega Data Centers. With the increasing demand, the Mega Data Centers are expected to record significant growth, but for as of now, the demand is just blossoming. The absorption of heavy loads in the capacity that is being transferred to the Mega Data Centers are the reason of their big size which can be over hundreds and thousands of square meters. Nowadays, organizations and businesses are looking forward to instrument the Cloud Model supported by Mega Data Centers. Hyperscale Configurations Becoming Instrumental With the advancement of Mega Data Centers, Hyperscale configurations are becoming run-of-the-mill as cloud and colocation services are rising up. But, on the contrary, these large-scale configurations which are data-dense are also creating new network challenges. These Mega Data Centers To simplify day to day operations organizations and businesses are banking on the advanced technologies. The need of high speed internet smart devices and advancement of technology has elevated the demand for anytime and anywhere data access. This ascending growth of data is creating tremendous demand for data storage, boosting the emergence of Mega Data Centers. Associated cost benefits, increasing cloud and colocation services and better economies of scale are some of the important factors which affect the Mega Data Centers. The large scale infrastructure equipment and facilities needed for the Mega Data Centers facilitates the significant reduction in the operational cost. But on the other hand, low availability of resources, huge initial investments and high probability of error multiplication are some obstacles in the way of Mega Data Centers. But these obstacles cannot deny the need of it. There are some challenges before Data Centers like, Application maintenance, Application development, Server infrastructure operations, Network infrastructure operations, Storage infrastructure operations, High operational costs leading to slow transition, and Expensive and difficult to enable real-time analytics. All these challenges are fueling to the bigger challenge and that is growing need for Mega Data Centers. Running a business smoothly and systematically has become an arduous task because of increased business evolution and acute competition in the field. In this | JULY 2016 |32 Industry Outlook
  • 35. are also being able to freely mix and match variety of cabling formats, particularly between fiber-optic and copper infrastructure. The Dynamics of the Mega Data Center Movement When it comes to Data Center, swift movement in the cloud, using server virtualization to reduce the hardware footprint of facilities and reinforcing the infrastructure was the focal point of the organizations. It is because of this approach Big Data has got immense importance and cloud became the important tool for organizations and businesses to expand in the market. This favor of Big Data and Cloud has changed the dynamics, nowadays, businesses and organizations are emphasizing on shrinking their internal data centers to least levels and establishing hosted private clouds or public cloud subscriptions for a number of their other needs. This situation has created the need of Mega Data Centers, to fulfill the clients need. Definitely, Mega Data Center will fulfill the need of businesses and organizations like, power demands will skyrocket, data will move at large scale both between systems in the facility and to users too, system density will be extremely high as creating value from every square-foot of facility space will be huge, Virtualization across the entire configuration and not just servers will lead to higher data densities, all these things will add up to an incredibly powerful data center where data will move in diverse directions at breakneck pace. Things to be Taken Care of There are three network considerations Mega Data Centers will have to take care of, Aggregate networks, Flattened architectures and Physical space challenges. Businesses, many a time, has to face situation where they have high-performance network links interconnecting various parts of their facility or enabling a channel for data to move to external locations. The confusion is whether to choose the fiber-optic cabling or copper. The underlying cabling configuration provides enough bandwidth, only when flattened networks will able to create flexibility. There are new challenges created by Hyperscale data center configurations, like the way data moves through facilities and out to users. This demands the blend fiber and copper into an adaptable architecture to fulfill the demand of flexibility by the client. No doubt there are hindrances the Mega Data Center has to face, but it will not going to lessen the demand of the clients for it. | JULY 2016 | 33 Industry Outlook
  • 36. Connecting Dark Data with IoT -By Adrian Hinrichsen, Marketing Business Development Director of Datumize The above infographic is astonishing when you really delve into the numbers. The last few years have been quite interesting when it comes to the IoT space. I have personally taken a back seat and watched how the industry has sprouted, from an embryonic platform to an early catalyst for possibly becoming the next “Skynet” (no pun intended). For some time now pundits have been predicting great things for the Internet of Things (IoT), CXO Standpoint | JULY 2016 |34
  • 37. Adrian Hinrichsen Marketing Business Development Director, Datumize from smart cities and smart homes to smart energy grids, driverless cars and autonomous robots. What is in no doubt are the number of “things” that now have “connected capability”, and it is rising fast; according to one leading analyst, 6.4billion connected things will be in use by the end of this year, an increase of 30% from last year, meaning 5million new things are being connected up to the internet every single day. The term internet of things (IoT) was coined round about the turn of the millennium and is widely held to mean the connection of “things”. There are a number of factors driving IoT. First, consumers are demanding greater convenience, speed of delivery and personalisation of the goods and services they consume. There are also other drivers for the IoT explosion we are witnessing. The costs of infrastructure are on a downward trajectory. Sensors are becoming smaller, cheaper and more energy efficient and battery life is improving. The further innovation of cloud computing platforms and the emergence of specialised IoT services on them mean that the data collection and analysis necessary for wide scale deployment are more accessible. Here you can see one infographic from Deloitte in 2014 that shows the value they analysed for smart homes and smart cars. Interestingly enough these percentages have not differed too much till now. Is IoT Fact or Future? IoT is right at the top of the “hype” cycle and firmly perched to what everyone is talking about. Mckinsey Co predict that the economic impact of the IoT could be between $3.9tn and $11.1tn per year by 2025. That is a huge industry considering it was only born 16 years ago. One of the main question I get asked a lot is “where do you see IoT making the most advantage”? Currently the top industries are CXO Standpoint | JULY 2016 | 35
  • 38. domestic/leisure, utilities/energy and transport/automotive. At Datumize we are seeing traction in all these sectors with each project very much different to the next. Our everyday environment is changing, sometimes without us even noticing, however our lives are being made easier for it. Although we are moving quickly to an IoT environment, we are also facing “Barriers to connection”, where businesses and consumers do not share the same vision of IoT. One suspicion is the concern for security and how IoT technology could be hijacked and manipulated by those for ill intent. Other factors are more technical in nature, and seem to be around operating systems, pricing and current offerings. All of these factors will have to be overcome if we are to achieve the holy grail of “smart Cities” and connection of things. In Conclusion IoT is a concept which is no longer discussed only by technical scientists, it has very much moved into the mainstream. Certain industries have embraced IoT more than others, for example domestic/leisure, utilities and transport are leading the way. We are all consumers and citizens, and a great deal of education needs to occur before the reality of IoT is understood and accepted by us at large. Data is the key to IoT and organisations seems to want to get their hands on that “Dark data”, but do not know what to do with it once they have it, or how to turn it into a value for their business. It is here that obstacles occur in our everyday business environment as the resources needed have currently not been implemented into the infrastructure and this will not happen until businesses understand the value that is passing them by on a daily basis within their organisation. IoT is potentially the most exciting technical revolution to have happened in a long time, and if we are able to help businesses and consumers connect in a smarter way, help build the resources and infrastructure to support this new environment, then the way we live and work will change forever, in a very positive way. CXO Standpoint | JULY 2016 |36
  • 40. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies alignment with more strategic business issues such as digital transformation, business resiliency, agility and flexibility. TDS has built TransitionManager Software, specifically to break through the conventional challenges inherent to silo-based approaches. TransitionManager increases velocity of transitions and transformations by breaking down barriers between operating silos, and allowing change to be implemented efficiently across the organization. This allows the IT organization to better accept and embrace the perpetual change which is inherent to IT. The change to infrastructure and operations should not be considered isolated to IT. Change must be managed in a way that aligns with the business needs and controls. From a business perspective, digital business transformation is undertaken to support one or more key themes, Increase revenue, Reduce cost or Risk mitigation. IT transitions are secondary to these higher level business goals. Three Key Factors of TDS TDS is having Deep Technical Experience in all facets of IT. This includes strategy, architecture, implementation, applications development, enterprise systems, leading-edge data center design, and operations. As an example, TDS has been managing the server operations for Kayak.com from early startup while they’ve become a top travel portal on the planet. They Take Time to Understand Clients Business Needs, risk factors and financial ramifications of every decision so that clients can make recommendations that best align with your short and long term goals. TDS invented the software TransitionManager, a tool for clients and partners. TransitionManager is their industry-proven, cloud-based IT migration platform that puts their decade of transformation experience into the hands of each of their consultants, and clients project team. This turns chaotic and complicated migration events into a well- orchestrated, methodical solution. The Process You cannot understand the full impact of changing anything in IT or the data center with a full understanding of the interdependencies among other applications and infrastructure - servers, database, storage and network. The accurate inventory and cross-silo dependency mapping go hand in hand. TDS can leverage available sources of information to accelerate the generation of inventory and dependency views. TDS typically validates the inventory using short interviews with the various infrastructure and application owners. According to TDS, as recognized “ “ Acknowledged as a “Cool Vendor” by Gartner in 2015 for their innovative approach to orchestrate the execution of hybrid data center migrations, Transitional Data Services (TDS) is the leading service provider for planning and executing complex data center transitions and transformations. It is TDS’ experience, approach, methodology and tools which set the company apart from others. Since its establishment, TDS is helping clients minimize risk, improve project efficiency, and increase migration speed while facilitating more predictable, forward-thinking technical operations for years to come. Leading Service Provider for IT and Data Center Transformation TDS established this leadership position by tackling the more challenging aspects of IT transformation. While others have more narrowly tactically on device relocations, virtual migrations and cloud enablement, TDS recognizes that successful transformation requires greater attention to the application dependencies, end-to-end infrastructure interdependencies and Transitional Data Services: Leveraging Field Proven Success Our transformation services and TransitionManager SaaS have established a unique place in the market that aligns with digital business transformation, increased business resiliency and the embracement of perpetual change as necessary, vital and valuable to ongoing success of our clients. | JULY 2016 |38
  • 41. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies by Gartner and others, transition planning must be broken down into realistic waves or groupings. As you go through this process, you will need to address all interdependencies that will be broken or interrupted in order to avoid unplanned disruption to the business. TDS can then automatically generate a detailed step by step execution plan to move from clients current to future state. They call this the Runbook. The runbook is generated automatically by applying transition recipes to the inventory migration groups result in an integrated plan to execute the complete migration effort. Unlike more conventional / static approaches, this plan can be incrementally refined and improved along the way until it is time for execution. This agile and adaptive approach is critical to transformation success when taking into account the complexity and constant change inherent to modern IT. All this leads up to an execution process that is refined, adaptive and orchestrated in real time. The migration team manages their discrete activities in the proper sequence. Command and control functions can operate at a higher level while the detailed task execution is controlled directly with those responsible for each step and in the proper execution sequence. Full visibility and transparency is available to the team so everyone can see the collective progress though dashboards and detailed drill - down if necessary. Michael Bullock, Professional behind TDS Michael Bullock is the CEO of TDS, which he founded in 2002. Mike’s vision was to create a new type of professional services company that would focus on delivering efficiency, value and results to TDS clients. Prior to creating TDS, Mike held technology leadership positions with internet startups Student Advantage and iCAST, and previously was Vice President of Technology for Renaissance Worldwide where he managed the technology convergence from 26 portfolio companies as Renaissance grew to become a $1B, public company. Future Panorama TDS’ annual service bookings have been growing at an annual compounded rate of 25% per year over the last 7 years. Furthermore, since TransitionManager was publicly introduced in 2014, the company sales growth has accelerated to over 50% annually - and securing its place as one of the top 10 fastest growing data center solution providers profiled by Insight Success. Michael says, “There are two key parts of TDS’ business that feed each other. First, we provide turnkey services to help companies transform their infrastructure and operations (IO), which includes; Comprehensive Analysis and Planning Services and Physical, Virtual and Cloud Migrations.” Bullock continued, “The other is TransitionManager and the reach through our partner network which has allowed us to sustain our leadership position in the market.” Michael Bullock CEO | JULY 2016 | 39
  • 42. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies First to introduce several game- changing technologies such as Embeddable Tags, Printable On-Metal Labels, and the world’s smallest tags that today are used for tracking assets, Xerafy Ltd. is continuously investing heavily in RD to evolve with the changing landscape of technology and customer needs. Xerafy is working closely with the clients and the hardware, software, and integration partners to create solutions tailored to the customers’ industries and unique needs. Xerafy RFID tags have been the top choice for many organizations for IT asset tracking and they have successfully deployed RFID for data centers across Intel, CISCO, Huawei, and many others. RFID has enabled them to achieve real-time asset visibility quickly and easily, improve inventory management efficiency, increase regulatory compliance/adherence, and better management asset service agreements through improved maintenance and lifecycle tracking. Overall, data centers have seen approximately 15-times increase in inventory productivity and have reduced the labor as well as reducing time from entire inventory process by 80% to 90% by automating with RFID. This also includes goods ordering and receiving to goods removal and destruction. Server disk hard drives when decommissioned are assigned RFID tags for identification throughout the process, providing real time visibility to ensure drives have gone through all processes of decommissioning and do not pose a threat of accidentally leaving the facility and causing a security breach. Offering High Performance, Reliable Solutions Xerafy provides high performance, reliable RFID solutions for on-metal applications in challenging environments. Their data center solutions are an extension of their mission to provide highly accurate automatic identification solutions for industries where manual tracking creates inefficiencies, and where traditional RFID applications struggle to manage assets using traditional identification systems such as barcode and manual processes. The metallic-rich nature of a data center (metal server racks and cases) poses a challenge to the physics of RFID. Metal has a tendency to interfere with the RF signal. Xerafy solves the challenge by offering RFID tags that are not only rugged enough to survive the day-in-day-out shuffle of servers from one location to another, but also provide performance that is not hindered by the presence of metal. Additionally, the small form factor of Xerafy’s RFID tags has allowed it to be able to tag all types of servers and small IT assets, which have a limited amount of tag real-estate on an already crowded, sever faceplate and chassis. Xerafy’s popular RFID tags for data center applications and deployments include: Slim Trak - A versatile, low profile, global frequency RFID metal tag ideal for asset management for both indoor and outdoor use. Dash XXS - The world's smallest “ Xerafy: A Global Provider of Passive RFID Metal Tags Our wide selection of RFID tags make it possible for organizations to automate the process and be able to track all types of assets in the data center cost effectively “ | JULY 2016 |40
  • 43. The 10 Fastest Growing Data CentreData Centre Solution Provider Companies RFID metal tag - the size of a grain of rice - for tracking very small metal assets with superior read performances. Data Trak II - Cost-effective RFID tag specifically designed for data center solutions that can be read both on- and off-metal. Metal Skin smart-labels - The world’s first, thin, flexible and printable family of patented metal labels that work on metallic and non-metallic assets. Pico-on Plus - This flagship product is one of the most popular RFID tags in the IT asset management market due to its outstanding size-to-performance ratio. Dennis Khoo, Brain behind Xerafy Dennis Khoo founded Xerafy Ltd. in 2010, and serves as the company’s CEO. A veteran in the smartcard and RFID space, he brings with him more than 20 years of senior management, regional sales and business operation experience to help steer the company toward its mission of being the industry leader in read-on-metal tags and providing its global customers with affordable, high performance tags with the smallest form factor yet. Mr. Khoo, a Singaporean, graduated from the Electrical and Electronics Engineering program at the National University of Singapore, and has lived and worked for more than 20 years in Hong Kong and China. He was responsible for the success of many new businesses’ set up and growth including Motorola, Schlumberger and Inside Contactless throughout his career. He served as Vice President of Sales and General Manager of Asia/Pacific for INSIDE Secure (also known as Inside Technologies). Previously, he worked as Sales Director for Motorola’s Worldwide Smart Card Solutions Division for Asia Pacific, based out of Singapore, and as Sales Director, North Asia, for Schlumberger Smart Cards Terminals, based in Hong Kong. Future in the Offing At Xerafy, they believe in technological innovation which allows them to challenge the boundaries of what is available and viable for providing greater safety, traceability and efficiencies to the industries. Mr. Khoo says, “We are excited about the unlimited potential of RFID to expand the ways to capture data and to strengthen its role in the world of Internet of Things (IoT) initiatives, as our technology provides the foundation for connecting all type of assets to the network, regardless of the environment in which those assets reside.” Dennis Khoo Founder CEO | JULY 2016 | 41
  • 44. IoT Business Will Boost The Economy In The Next Decades IoT Business Will Boost The Economy In The Next Decades -By José Antônio Scodiero, Director Founding Partner of FAST COMPANY BRAZIL The world of the Internet of Things promises to be the main engine of the global economy in the next years. In developing countries, such as Brazil, the opportunities will be even bigger. Considering the size of the local market and the pressing need that Brazil has in increasing the innovation rhythm, technology usage and development, the country can already be seen as a big global player by companies from this sector. In this moment, the more accurate motto for companies that want to act or are acting in Brazil is “Innovate or Die.” After a cycle of more than 10 years of continuous growth, that put the country in evidence on the global landscape as part of the select group of so-called BRICs (Brasil, Russia, India and China) and that stressed even more its leadership in Latin America, Brazil is now entering, in the past two years, a moment of political tension that has reflected directly in the economy. The moment now is of reviewing and restructuring. But in spite of the perception of some foreign executives and entrepreneurs that this is not a good time to invest in the country, it is clear that Brazil had a virtuous cycle of many years and reached a higher level. All this indicates that, for sure, not all is lost. Far from it. The time is for opportunities. With the stabilization of the smartphone market, there’s a great potential for the technology industry - especially in the semiconductors area - in business involving connected cars, agriculture, livestock, smart cities, among others. To fully use this opportunities, it is necessary to understand in which ways it is possible to develop the best technological solutions to different regions. And the solutions to problems from different countries can only be found locally. Investing in the right time and in the right moment Despite the low participation of Brazil in the semiconductors industry, the country has a great potential to use the Internet of Things and to develop in this sector. It is a field in which no one has the advantage yet: we are, theoretically, in the same level as United States and China. Besides that, a chip to a sensor for IoT is cheaper and easier to develop than one made for smartphones. Therefore, it is CXO Standpoint | JULY 2016 |42
  • 45. José Antônio Scodiero Director - Founding Partner of FAST COMPANY BRAZIL With over 30 years of experience in areas like information technology, personal computing, semiconductors, entrepreneurship and startups, José Antônio Scodiero has already acted as a high level executive in several big and successful international corporations like: IBM; Apple Computer; OkiData, where he was president of the Brazilian subsidiary, and more recently; AMD, leader in the semiconductors segment, where he held the position of Vice-President for the Latin America region. José Antônio Scodiero is graduated in Electronics Engineering with specialization in hardware and microelectronics and has an MBA in Corporate Administrations by Fundação Armando Álvares Penteado (FAAP). As an entrepreneur, he founded lots of startup companies since the 90’s, having created his first company when he was only 24 years old. In 2009 he founded Fast Company Brazil, with the objective of catapulting multinational organizations, from sectors like digital technology, semiconductors and software that are seeking to install subsidiaries in the Brazilian and Latin American markets. In 2010 he obtained the certification of Corporate Governance from the Brazilian Institute of Corporate Governance (IBGC) and started acting as a consulting advisor in companies in 2011. In 2012, he became president of the task force of semiconductors of AMCHAM - American Chamber for Brazil and USA. Still in 2012, Scodiero was also elected Director of SBMICRO - Brazilian Society of Microelectronics, where he remains until the end of 2016. less costly to invest in IoT. In the technology world, the innovation chain has inverted itself recently, with the large domain of big multinational companies giving space to startups and new entrepreneurs. This movement creates a pulverization of opportunities. It is no longer something concentrated, in the domain of few big players like it used to be. There is space for companies from outside the country and also for the appearance of new local players that can learn and develop their own systems and foment the industry. The technology giants, that lost a wave of opportunities that emerged with the mobile business (smartphones, tablets and M2M), now are moving rapidly so they don’t miss out on the opportunities that the IoT segment will bring. There are several examples in this direction and IBM is one of them, since its announcement, in December of 2015, to return to the consumer electronics market, ten years after selling its computer division to the Chinese Lenovo. The problem is that there are a lot of companies, big and small, repeating the same strategies in the search of its own space in the technology market. This needs to CXO Standpoint | JULY 2016 | 43
  • 46. change. The motto “Innovate or Die” also needs to be applied in the planning. IoT as a transforming agent of an economy As well as in great transformations of the past, the revolution caused by IoT will change the entire landscape of the career scenario. It is estimated that in time, it will be possible to see 20 to 30 million jobs migrate, and some functions might disappear, thanks to robotics, intelligent machines and artificial intelligence (AI), that will infiltrate in new corporate areas and automate the positions that are repetitive and transitional. But what it seems like bad news is in fact a readaptation, from work stations focused on operational to opportunities in areas that demands data analysis, ability to solve problems, think creatively, innovate and work within a team. Nothing too distant from the profile that today is comprehended as a good professional. It is an evolutionary movement, driven by technology. If the job openings in operational work stations tend to drop, the opportunities to professionals that seek qualification and even reinvention will grow a lot. It is a market that, according to IDC, will grow about US$1, 7 trillion until 2020. This amount needs, and will be, shared among the professionals that manage to keep up with the demands of the market. CXO Standpoint | JULY 2016 |44