India's Emerging Startups

Editor’s Note
startup is a young enterprise oﬀering a unique
Asolution to an existing or a new issue or
problem. It is nurtured by a resilient
entrepreneurial spirit and soon mushrooms into a
successful business entity to join the top league. It
happens when the emerging startup executes the
precise idea, with a novel and practical approach, at
the right time and in a positively progressive direction.
These emerging startups have outstanding qualities
that set them apart from the crowd. They have an
exciting, feasible, and compelling idea that works for
a long time and is ﬂexible enough to be upgraded to
future needs. These startups are helmed by resourceful
leaders who inspire their people to be at their best.
These extraordinary leaders have the ability to
anticipate future trends in advance while adapting
quickly to the fast-changing industry and market
environment. These leaders are guided by their
passion and compassion and exceptional mentors.
INDIA, FUTURE’S
LARGEST
STARTUP
ECOSYSTEM
GLOBALL
Y

Since their approach is people-centric, the
organizational experience gives a feeling of genuine
sympathy, patience, honesty, affiliation, and care.
Their core principles make these entrepreneurs leaders
with integrity and a mindset that derives purpose in
everything they do. Similarly, whatever the situation,
these captains never quit, nor do they give up. They
have the patience of the ages and persistence of the
Eternals.
No wonder a young and fast-developing economy like
India will find these phenomena appealing to its
young generation of scientific minds, compassionate
hearts, and enterprising spirits. With over six thousand
startups and Mr Prime Minister’s confidence in them,
the rising number will soon make India the largest
startup ecosystem globally, from its current second-
largest mark.
In other words, today’s young entrepreneurial Indians
are daring to give up their day jobs to pursue their
dreams, risking their everything to make those dreams
a living reality. They are on the path to becoming the
future’s real influential leaders.
Insights Success’ latest edition of ‘India’s Emerging
Startups’ is an accolade to such emerging leaders’
constant pursuit of perfection. Also included in this
edition are two trendy articles written by our in-house
editorial team.
Read on through the following stories to acquaint
yourself with this New India phenomenon!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

C
O
V
E
R
S
T
O
R
Y
A r t i c l e s
18 28
08
CRM Dynamics
How CRM is Helping
Start-ups to Gain
Traction in this
Ever-Evolving Market?

C
O
N
T
E
N
T
14
GraffersID
Enabling a Robust Techstack
to Empower Start-ups
24
Rapidloops
Innovative Solutions
Revolutionizing
the Bulk Cargo Logistics
32
Selectra
A Master Specialist
in the Arena of Telecom

Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd.
Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess
Cover Price : RS. 200/-
RNI NUMBER: MAHENG/2018/75953
Editor-in-Chief Pooja M. Bansal
Deputy Editor Abhishek Joshi
Managing Editor Gaurav PR Wankhade
Art and Design Head Sandeep Tikode
Associate Designer Rashmi Singh
Sr. Vice President Megha Mishra
Sr. Sales Manager Tejaswini Whaval
Business Development Lead Neha Bhilare
Sr. Business Development Executive Kiran Pawar
Technical Head Prachi Mokashi
Technical Specialist Amar Sawant
Digital Marketing Manager Renuka Kulkarni
SME-SMO Executive Nikita Khadalkar
Circulation Manager Tanaji
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
Insights Success Media and Technology Pvt. Ltd.
Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017
Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in
Corporate Ofﬁces:
sales@insightssuccess.com
OCTOBER
We are also available on

Management Brief
Company Name
Narmada Deb,
Co-founder and
Chief Curator
Mostly Handmade is a Bangalore based Invitation designer and
manufacturer that translates your wedding story into a tangible token of
your gratitude.
Mostly Hand Made
Charu Chaturvedi,
Founder
AgriGator digitally connects a wide set of agri-businesses across the
grain supply chain including FPO, Traders, Merchants, Mills,
Industries, Exporters and Distributors.
AgriGator
Sidharth Jain,
Founder
Graffersid is an Award-Winning Website and Mobile App Development
Company focused on Startups.
GraffersID
Nisha Keshari,
Founder
Medimny is a B2B E-Commerce platform for Pharmaceutical
Products for Distributors, Stockists and Retail Drug Stores serving
entire nation.
Medimny
Vishal Sehgal,
Co-founder
Ottomate is a young start-up which provides a wide range of smart as
well as 'upgradable-to smart' fans
Ottomate
Rajesh Krishnan,
Co-founder
Arvind Patil,
Business Head
RapidLoops is an AI-driven marketplace for trucking logistics. It offers
solutions for fleet management, order management, payment
management, real-time tracking, cost optimization, and more.
Selectra is the leader in energy and home communications prices
comparison in France and Spain.
RapidLoops
Selectra

“
“
A Technology-Driven Pharma and Healthcare Solution Provider
We chose to
ideate, create,
and demonstrate
an acceptable
product that
suits the need of
the target market
Pharma and E-commerce are the two buzzwords in
the current market scenario. Conventionally, the
supply of medicines is largely a local/hyper local
play, with little reliance on technology. Additionally, lack of
Pan-India Integrated play in this segment has been a big
roadblock to the efficiencies in the Pharma supply chain.
MEDIMNY fills-in these lacunae.
MEDIMNY is one of the early entrants in the pharma B2B
market, working on the principle of Availability,
Connectivity, Sustainability, and Profitability. Using
technology as an enabler, it seamlessly connects distributors
and chemists/hospitals/nursing homes across the nation on a
single e-platform.
Pharmacies/hospitals can check availability of medicines,
compare discounts offered by various stockists across the
country and purchase the best deals available for thousands
of medicines. This ensures the availability of medicines in
every nook and corner of the country at competitive rates,
enabling Medical Shops to compete with B2C e-pharmacies
by providing better discounts to consumers while being
profitable at the same time.
Perseverance towards Healthcare
Founded in October 2019, MEDIMNY (Corporate name:
Felicitas Digitech Pvt Ltd) is a mobile/web-based B2B E-
marketplace for chemists, pharmacies, and medicine
distributors/stockists across the country. The business
model is akin to that of amazon, albeit for the niche
pharmaceutical B2B segment, serving pharmacies across
C ver St ry

length and breadth of the country and
not just being another
hyperlocal/regional player.
MEDIMNY prides itself over 17,000+
users and 15,000+ product listings
across branded, generic, insulin,
vaccine, OTC, and surgical categories
within a short span of operations. Its
customised cloud based, tech platform
allows flexibility and scalability, which
is reflected in its 8-12% average
month-on-month consistent growth in
GMV (Gross Merchandise Value) since
operations began. The company is
well-positioned to achieve a GMV of
INR 500 crores by 2024.
The Brain Behind Disruption
Over 15 years of experience in the
banking and financial services industry,
Founder - Nisha Keshari started her
entrepreneurship journey in 2019 and
founded MEDIMNY. Having exposure
to the Asian markets for a long time,
she realized the potential of digital e-
commerce and the opportunities
emerging from India’s everchanging
business landscape.
Tech-Savvy Services
B2B pharma market is highly
fragmented (with approx. 80,000
stockists and 8,75000 pharmacies)
across India. Lack of information in
terms of stock availability and pricing
on a single canvas impedes
transparency in the entire supply chain
system, leaving pharmacies
underserved.
On one side, Stockists generally cater
to the only hyper-local market and that
too during their working hours only.
Their stock remains idle during non-
business hours/days, increasing their
cost of operations. On the other hand,
pharmacies face challenges from
smartphone savvy end-customers who
demand discounts parallel to that being
offered by E-pharmacies (like 1mg,
netmeds, pharmeasy, etc.).
MEDIMNY’s cloud based, digital
platform enables stockists to showcase
their inventory and offer maximum
possible discounts on these surplus
inventories to ensure 24*7 liquidation.
Pharmacies/hospitals, on the other
hand, find a good bargain in
comparison to the local supply chain
on regular products. Additionally, they
are also able to find various medicines
that are not available in their local
supply chain. All these lead to higher
business for both stockists and retailers
and, in turn, affordable medicine for
end-customers.
Inspiring to Aspire
Not only MEDIMNY has crossed
several milestones in a short span of
operations, but it has also successfully
survived two lockdowns. This has
instilled the belief that its system and
processes are robust enough to
withstand market adversities. Serving
the customers in over 600 cities across
the length and breadth of the country,
MEDIMNY has been accepted as a
way of doing business among
Pharmacies and Stockists, which was
largely unheard of earlier.
Considering digital e-commerce is a
new concept in the B2B pharma
segment, it was (and still is) extremely
challenging to convince a pharmacist
as to how MEDIMNY is able to
provide medicine to them at such
competitive rates, whereas their local
stockists do not offer any discount.
They, at times, assume that either
medicine is spurious or there is some
other catch. Of course, once they
complete their first purchase, they
know the benefits and the way
MEDIMNY operates.
Similarly, since the pharmacies/nursing
homes are so used to placing orders
orally or verbally to stockists, at times,
the company would get calls from the
pharmacies to take a note of all the
products they require. MEDIMNY
team had to assist them in creating an
account on the Website/App, select the
products and place the order.
“Given the fact that MEDIMNY caters
to the ‘Bharat,’ which is not so well-
versed with making online purchases,
we had to create an email id first for
many users before we could teach them
how to use the website/app for placing
orders. In the entire journey, these
customer experiences have been a big
learning for the team in understanding
the customer base and strategizing
accordingly”, says Nisha.
Addressing the Challenges
Being in B2B pharmaceutical space
was not an easy task during the
pandemic. The customer’s expectation
was stratospherically high in terms of
supply of critical medicines and
equipment, which were out of stock in
major parts of the country for Covid
related products. While the company
was able to persuade its sellers to bring
in those SKUs on the platform, very
often, the quantity was a challenge.
Adding to that, with state-controlled
lockdowns, it was even more
challenging to serve the customers as
even logistics partners were forced to
shut their operations in tier II/tier III
cities. Nonetheless, going digital has
its benefit. All the employees were able
to operate fully in work from house
mode without affecting the customer
service experience.

Inspiring Words
“My recommendation to future
entrepreneurs is to believe in
themselves and their dreams. If it is not
done earlier, it does not mean that it
cannot be done now. There is no right
or wrong way. Do not be afraid to take
risks but do so rationally. Evaluate
what you want to achieve and what
you need to meet your goal. Plan for
contingencies as a business is a
dynamic environment with lots of
variables, and each variable has the
potential to change the outcome. The
old 1,000 days thumb rule still holds
good,” says Nisha.
Towards a Glorious Path
According to the CARE Rating Report
(dated 26 August 2021), the Indian
domestic pharma market grew at a
CAGR of 4.5% over FY17-FY21 to
USD 18b and has potential to reach
USD 27b by FY23. With the
government’s push to digitisation, the
pharma industry is witnessing big
changes in the way medicines are
supplied in the market. This creates a
huge opportunity to streamline the
supply chain in pharma market.
“We believe that in long run, all the
existing pharma distribution footprints
would converge to an integrated supply
chain operating model to improve
efficiencies in the pharma market.
MEDIMNY targets to be one such
operating model. Being bootstrapped
until now with a small funding round
from family and friends, we look to
raise funds in 2022 to expand our
footprints to improve delivery TAT
while offer better pricing deriving out
of economies of scale and efficiencies,”
says Nisha.

I
R
Enabling a Robust Techstack to Empower Start-ups
In the Digital Era, a company’s
success is defined by its
technological strength. With over
100 products developed in a variety of
sectors, several companies have
polished the abilities of domain
expertise to define their competency.
GraffersID is one such company that
has created highly scalable and
profitable solutions for clients across
industries by utilising a unique blend
of youthful and experienced engineers.
While in search for India’s Emerging
Start-ups, we got to know about this
amazing website and mobile app
development company. In an exclusive
interview with Insights Success,
Sidharth Jain, the dynamic Founder
of GraffersID shares his experience on
software development industry.
Following are the highlights of the
interview.
Please brief us about GraffersID in
detail.
We are an award-winning website and
mobile app development company that
commenced in 2017 with a mission to
increase the success rate of start-ups.
The current start-up success rate is
between 10-20%, but 80 percent of the
start-ups with whom we have worked
are successful. We have raised funding
within one month. Some of them are
incubated by YCombinator, Sequoia
Capital, Tiger Global, Harvard’s
Incubation, and other reputed Vcs.
We also offer businesses to hire remote
dedicated developers from India on a
contractual basis according to their
project requirements.
We have worked with 25+ unicorns till
date by being their development
partner. We have received several
awards for our services.
Some of them are:
• Global Business Awards 2021 –
Best IT Company for start-ups
• Asia innovation Congress –
Premium Product Development IT
Company
• World HRD Conference US –
Most Trusted Software
Development Company
• Zoom TV Awards India –
Impactful IT Company
• Design Conclave Australia –
Premium UI/UX Experience
Weare
renowned
forcreating
marketing-fit
customer-centric
Websitesand
MobileApps
“
“
14 | October | www.insightssuccess.in

• Clutch – Top Web Developers
India 2020
• Mobile App Daily – Fastest
Growing App Development
Companies in 2021
What inspired you to enter the
industry you are catering to? Was
your start-up bootstrapped or did
you outsource funds for it?
At the initial stage, when people
started approaching me to get
consultations for their businesses, I
then realized that this is the thing that I
want and love to do.
I started to discuss it with people about
their projects. I felt they are upset
because their businesses are not getting
the desired result. Problems faced by
start-ups and entrepreneurs inspired me
to start my own venture.
We are not funded and currently we are
not planning for it.
What kind of services do you
provide to your clients?
Basically, we are a software
development company with a major
focus on Website and Mobile
Application Development. Also,
offering business to hire dedicated
remote developer from India on
contractual basis according to projects
need. Additionally, we also provide
SEO and maintenance services to our
clients if they have requirement for it.
We work in 4 steps:
Step 1: Requirement Gathering
Step 2: UI/UX
Step 3: Development
Step 4: Maintenance and SEO
What challenges have you faced
while establishing your start-up and
how did you transform the
challenges into opportunities?
In the beginning, a few of our start-up
clients failed, but we did not give up.
We analysed the mistakes and took it
as learning process to avoid them next
time. We understood that because of
these mistakes the client, as well as
GraffersID, is affected. The client lost
his hope and GraffersID lost his client.
If we deliver them valuable services,
they are more interested in building
long-term relations with GraffersID.
With few changes now we are getting
positive responses from our clients.
Client reviews are the biggest strength
of our business because we are getting
most of the work from their references.
India's Emerging Startups

How was your start-up affected by
the COVID-19 pandemic and what
measures did you take to shorten the
damages, while helping your clients
and maintaining the safety of your
employees?
Amid COVID-19 all people and
business were impacted severely, and
many founders were forced to shut
their businesses.
Every other day we were losing our
loved ones. Seeing this I took two
major steps:
I along with other leading IT
companies in MP launched a helpline
number where patients could connect
directly with the doctors for Tele-
Consultation. To curb the
misinformation that was being
circulated, we even created a chatbot to
clear doubts and spread awareness.
For businesses to survive I created
multiple WhatsApp groups of business
owners. On these groups people could
freely seek advice, discuss, network,
and share business requirements. We
even did multiple live sessions with
industry leaders who guided the
members with practice strategies and
hacks. Almost 90% of the group’s
members were able to survive the
pandemic and continued to grow.
What would you like to advice the
young generation of entrepreneurs
and enthusiasts who want to make a
mark in the industry you are
catering to?
I always mention this quote in my
interviews and discussions.
If doing something is fun, then you
would unconsciously keep getting
better. Hence, you should always work
towards what you are passionate about.
And your learning should always be
driven by your curiosity or the need.
The tag of any degree or college will
not help you to become successful, but
your attitude, passion, and
determination towards your work will
do. So, focus on your goal always and
do the things that give you fun.
Where do you see your start-up in
the future? Kindly tell us about your
strategies for scaling your start-up.
We started as a consultant from a co-
working space with the mission to
increase start-up success rate. Now we
are a well-known IT company.
Our futuristic approach is to become a
successful incubator so that we can
fund and uplift the start-up ideas
financially, as well as, with
technological advancement. The only
reason behind it is it increases the
success rate of start-up and helps them
achieve long-term goals.
What is the current scenario of the
software industry?
With the advancement in technology,
businesses and customers are shifting
online. For businesses to connect with
their online customers they need to
have an online presence. Thus, to fill
up this gap, they are getting software
developed for their business.
According to the data, only 30-40
percent of the businesses have business
software.
So, we believe there are lots of
opportunities in the future for the
software industry.

An Exceptional
Entrepreneur
Sidharth Jain is a proud founder of
GraffersID a Website and Mobile App
Development Company. He started
GraffersID with the mission to the
success rate of the start-ups by
developing user-centric products.
He is from Barwaha, 60 km away from
Indore Madhya Pradesh. Sidharth did
his schooling in Indore, and for further
studies, he got admission in Mumbai’s
top college.
From his college days, he loved coding
and was eager to learn about new
technologies. Only because of his
determination he got an opportunity to
work with India’s biggest IT Company
at that time.
By seeing his knowledge and passion
for his work he got a very big
opportunity to work on companies’
most valuable project. He also got a
chance to get sifted in a foreign
country and work from the client-side.
After few years of his job, he decided
to quit and start with his own venture.
With some reserved money, he hired a
co-working space for him and started
as an IT consultant. To get more clients
he started to write blogs on Quora,
Medium, and LinkedIn to resolve
queries of people.
In few days, he became the most
popular writer in the start-up category.
People started approaching him for
consulting for their business and
development help.
For marketing skills, Sidharth Jain has
received an award as a “Most
Influential 50 Youth Marketing leader”
in 2018 by World HRD Congress.
Sidharth Jain
Founder

C R M D y n a m i c s

Helping Startups
As a start-up, the first thing to be
considered is what is its business goal?
Is it short-term or long term?
If the answer is long-term, then, in order to grow,
expand, and develop into a well-established
brand, what it needs is a full-fledged business
strategy. And any such strategy is incomplete
without CRM or Customer Relationship
Management.
Most of the start-ups’ mindset is that let us first
have a substantial customer base, then we will
think about managing them or managing relations
with them. Or they think that CRM is for big or
medium-size businesses with an already
established customer base. How wrong they are
will be proven by just a fictional case study.
Mr Amit, and his partner, Mr Vikas, both Android
App makers, had just started their Mobile App
creating and selling firm. In the first month, they
could get 20 small, ten medium and four big
customers and generate about 30 positive leads
through personal references.
Since they did not have CRM or any related
software or even simple know-how about the
concept itself, they lost three of the big, four of
to Gain Traction in this
Ever-Evolving
Market?
How CRM is

the medium, and five of the small customers in their second
month. When they found out later that the reason they lost
the customers was that they knew only about Mobile App
Making. They did not know anything about the Customer
Lifecycle and the CRM process.
Customer Life Cycle:
1.Contact/Reach:
It starts with lead generation using essential marketing
through word of mouth, personal/professional contacts, cold
calling, messaging, email, social, and digital networking.
2.Convincing/Acquisition:
Once convinced, it is easy to make a sale. Now, early-bird
discounts, fast delivery promises, and better service can
make the actual sale happen.
3.Conversion/Trust building:
The more fulfilling promises, the more trust is established,
and the less or breaking promises lessens or break the trust.
As seen in the above case study, it can happen with a small
number of customers.
4. Retention/Relationship:
After the first sale, all businesses must do is strengthen the
relationship by obtaining customers’ goodwill and
spreading word-of-mouth through post-sell customer
service.
A happy customer will bring in more leads than an unhappy
customer who will spread negativity about the business in
the market. Nowadays, with the help of social media, it can
spread faster than wildfire.
5.Bonding/Loyalty:
Once the relationship is strong, the customer becomes a
family member of the firm he likes, loves, or is affiliated
with and feels proud about being associated with the brand.
Thus, CRM is the key to getting an early grip on things
before they run out of control. Let’s see how.
By Organizing and Strategizing:
With CRM, startups manage to get a visual overview and
extract relevant data and info from their constant inflow. By
organising it, they can better communicate and interact with
their customers. Efficient marketing management and
optimised sales are the two outcomes of an effective CRM
implementation.
By Customer Acquisition and Retention:
Since Business means customers and customers mean
business, thus, a unique experience for each of them is the
winning strategy of acquiring new customers while
retaining existing ones.
Streamlining the access and extraction of relevant data for
the respective department in real-time enables all
departments to service each customer without any hassle.
Combining CRM with social media will bring you new
customers and retain existing ones. You will be able to treat
each customer, be it new or existing, with a memorable,
unique, enriching experience.
A streamlined and efficiently functioning start-up will never
lose a customer to competition for any reason, including
better customer service, as CRM aids them in achieving that
competitive edge.
By Process Integration and Budget Optimization:
CRM helps in integrating different processes and brings
everything one a single platform. This can be budgetary
allocation of funds to each process along the
product/service life cycle, optimising finances, cash inflows
and outflows, credit and creditors, debts and debtors, and
investors and multichannel fundraisers.
In addition to integration and optimisation, CRM can bring
in and include the best accounting platforms into the
system. It also automates social and digital marketing.
By Collaborating:
A cloud CRM eliminates geographical boundaries making
the entire data and info sharing mechanism mobile, real-
time and all-inclusive. This helps in collaborating without
start-ups bothering about the time and space of the
collaborator.
The Future CRM
The market is an ever-changing, continuously evolving
place. The start-ups who don’t think through everything end
up outside that place sooner than later. CRM will certainly
straighten their overall strategy, as they get the point of
reference to look at where they are, where they can be, and
where they want to be in the future on a timescale. And they
can look at their own business from the customers’ point of
view.
- Gaurav PR Wankhade

Subscribe Today
CORPORATE OFFICE
Insights Success Media and Technology Pvt. Ltd.
Off No. 22 & 510, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017.
Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85
USA: 302-319-9947
Email: info@insightssuccess.in
For Subscription : www.insightssuccess.in
Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD.
Stay in touch.
Subscribe to Insightssuccess Get Insightssuccess
Magazine in print, & digital on www.insightssuccess.in
www.insightssuccess.in

Innovative Solutions Revolutionizing the Bulk Cargo Logistics
oday's logistics companies
Tfeature a full range of services
for their clients to help them
develop advanced logistical solutions.
However, this was not always the case.
A few years before, most companies in
the logistics industry were heavily
sporadic. There was a non-existence of
full-service solutions.
The logistics companies operated on a
business model akin to a counter,
where shippers would pick and choose
the services as per their requirements.
Shippers were looking for a company
that would help them move their loads.
However, as technology exploded,
shippers increasingly wanted a
complete picture of their logistics.
They were concerned about the cargo
at a given point, whether there was a
more efficient way of shipping it, and
how changes in the overall supply
chain can impact their business.
The developments and advancements
of technology-enabled innovations
within the logistics industry and
changed this situation. On the other
hand, companies started to recognize
the potential and commenced offering
convenient services, including
integrated solutions to fulfil the
demands, and needs of the shippers.
This is where Rapidloops came into
the picture.
Rapidloops is a logistics platform
service business where they match
heavy vehicles by aggregating them
from their Trucker partners, who own
the fleet with the loads from the
shippers and transport bulk cargo from
one location to another. The company
primarily operates with vehicles that
could carry weight over 25 Metric
tonnes from ports, factories, and
warehouses.
It is not just a company that is tech-
savvy, but also one that understands
the significance of reliability,
sustainability, reducing carbon
emissions, and most importantly,
Rapidloops wishes to improve the lives
of each and every trucker that partners
with the company.
RapidLoops provides truckers with on-
time and upfront payments. By doing
so, they achieve higher efficiency and
greater customer satisfaction.
The platform allows interactions to
happen in a purposeful and directed
way, to efficiently address even the
most complex challenges of the
industry. Truckers can choose which
shipments they wish to undertake
without the hassle of making endless
phone calls.
The Commencement
Arun Anbazhagan and Rajesh
Krishnan are Co-founders of
Rapidloops. They have studied
together in the same institute for their
bachelor's degree. Arun has lived his
life inside out as a fleet owner for more
than a decade and has faced every
single challenge that they are solving
in RapidLoops, firsthand.
Rajesh has been managing software
product development, especially
machine learning and artificial
Rapidloops don't want
to be just another
logistics services
company, it wants
to be a company
that makes the lives
of their customers
and truckers better
“
“

intelligence-based data analytics
products, and products using the
Internet of Things.
The inspiration comes truly from
experiencing the true suffering that the
fleet owners who own one, two, or few
trucks are facing challenges for
decades while operating them to keep
the utilization high and payment on
time.
Rapidloops bootstrapped its business to
start and prove the concept to a degree
of acceptance both for self-belief and
for the market.
The vision of Rapidloops involves
transcending traditional logistics
business boundaries through
technology and is creating the
best economic opportunity for
truckers, shippers, and all
stakeholders.
Enabling Reliability
and Convenience
The logistics industry
has been traditionally
lopsided for some
unknown and some
unexplainable
reasons. RapidLoops
(name derived from
the accelerator that
helped to find 'the
God Particle'),
strongly believe that
it can raise the level
and provide the
market players with
a unique chance to
catapult their
business from
"manual,
expensive, and
stiff" to
"automated,
efficient, and
agile."
India's Emerging Startups

Issues such as unavailability of
working capital, poor mileage tracking,
late payments, legal issues,
incompetent drivers, too many empty
miles, and no transparent pricing led to
both shippers and truckers facing
losses.
Rapidloops was not satisfied with this
scenario and wished to raise the bar by
revolutionizing this system through
their innovative solutions. Rapidloops
doesn't want to be just another logistics
service company, it wants to be a
company that makes the lives of their
customers and truckers better, by
providing an eco-friendly and
sustainable environment to make the
earth greener.
The mission of Rapidloops is to unite
truckers and shippers through a
cutting-edge, digital platform by
solving complex business problems
truckers face such as asset utilization
and working capital challenges. The
company is empowering shippers with
the most advanced, seamless, and
transparent solutions to help them
succeed in an evolving data-driven
economy.
Rapidloops clients are shippers who
have bulk cargo to be shipped from one
place to the other.
The company offers them with end to
end fully traceable transportation and
manages their logistics end to end from
posting of the load availability,
charges, and the contact details until
getting the proof of delivery of goods
to destination digitally and physically.
Rapidloops offer this complete offering
as a fully managed service as well as
their clients can manage it themselves
effectively. The business model of
Rapidloops is so intriguing for the fleet
owner and driver-partners which made
them excited to try and adapt to this
platform.
Surmounting the Adversities
The key challenge team Rapidloops
faced initially, was the adoption of
technology into the fleet owner and
driver users' section which is essential
for their business. Last, but not least,
was the tracking of cargo where the
device market was so fragmented.
Rapidloops were working closely with
big players and telecom service
providers to make the tracing brilliant.
Rapidloops started its operations on the
field in August 2020, post-pandemic.
Rapidloops' platform that was trying to
digitize the sector ultimately was
considered a good initiative in the
market where they tried to reduce
human contact in a lot of touchpoints.
So, team Rapidloops say "Our clients
liked our conscious approach in this
tough time.”
Word to the Wise
"Brave it and Don't wait for someone
else to show you the path." says team
Rapidloops.
Team Rapidloops advises to "Have a
sincere belief in your problem-solving
ideas and skills and proceed with it."
"There is a lot more to do in our sector
and we would be more than happy to
work with smart entrepreneurs who
would love to contribute to this
overlooked society." adds team
Rapidloops.
Enabling Innovations in Logistics
As Rapidloops' vision statement
explains, they are transcending the
boundaries of this traditional business
sector and they will keep raising the
level as we can read in their tagline
'Raise the Level'. Rapidloops plan to
make sure their presence spreads pan
India.
They have identified the opportunities
and are working on these favourable
circumstances in southeast Asia.
Rapidloops is already moving ahead
well beyond the core transportation
services to provide a lot more
additional ancillary services to their
fleet owner partners and is becoming a
one-stop-shop for them to run, manage
and expand their business.
Rapidloops is
empowering shippers
with the most advanced,
seamless, and transparent
solutions to help them
succeed in an evolving
data-driven economy
“
“

Traditionally, women have always been type-casted
into typical roles. They are daughters and sisters,
helpless creatures who cannot fend for themselves
when they are girls. As they get married, they become
housewives (legal properties of their husbands) for their
entire lifetime. A man can retire, but a wife, a mother, can
never quit. She is bound to the man and his house. She is
conﬁned within those walls.
If Globalization and Modernization tried to give some of
them some freedom, the worldwide pandemic and ensuing
lockdowns stole it back.
Digitalisation is breaking that typecast, giving them back
their freedom and shattering those shackles and how?
Let us get the stories out.
How Digitalization is helping Women Entrepreneurs:
Mrs Savita Dishe, a Satara (a District in Maharashtra) based
weekly haat broom seller, went out of business as the three-
month lockdown from March 24, 2020, forced the markets to
Helping
Become the
of their Dreams

Entrepreneurship from Home

shut. But it also brought an opportunity in the form of high
reverse migrators from big cities like Pune and Mumbai,
which gave her the idea of opening a daily snack serving
business.
And to counter the restricted movements because of a series
of lockdowns, she took the help of technology. She formed
a WhatsApp group of her family, friends, and acquaintances
from all over the vicinity, including the village and the
adjoining villages. And she began advertising that she could
serve and home deliver them Mumbai styled Vada-Pav, a
famous snack.
Soon her business took off. She took orders online and
started billing, payment receiving, and sourcing ingredients
online. In a month, she became her village’s first FSSAI
(Food Safety and Standards Authority of India) licence
holding, tech-savvy micro-entrepreneur.
Similarly, during COVID-19’s first wave, fishers from
Telangana and Chhattisgarh have been helped by Ms Snehal
Verma (a WEE, Women Entrepreneurship and
Empowerment Awardee) to improve their fish harvest water
quality. She provided them with a machine based on IoT
(Internet of Things), which helped them increase their daily
fish yield.
Another WEE Awardee entrepreneur, Ms Priyanka
Prabhakar, designed STEM, board games and toys to help
children and youngsters in recreational activity engagement
during the pandemic. She did a whopping business of Rs. 4
million.
In the same way, during the pandemic, Vadodara’s
underprivileged women found a friend in Ms Meghna
Gandhi (again a WEE Awardee). She worked with them in
creating an Rs. 25 Lakh business out of COVID-19 related
accessories and natural clothing-based textiles.
Sholapur’s (a district in Maharashtra) donkey raising
community suffered because of the seasonality of the
construction business. With her keen eyes Pooja Kaul, a 24-
year-old, observed that this can be helped with Donkey
Milk, an Rs.2000/litre commodity. By mobilising such
communities near Sholapur, she offered them fair prices and
increased their income from Rs.8000/month to almost
25000 a month. She did this by setting up Organiko, India’s
first Donkey Milk Commercial Plant making these Donkeys
their owners’ favourite pets.
The majority of the Girls and Women in India neglect their
health. This can have a harmful impact on not only them
but also on future of the society. One woman, Swarnima
Bhattacharya, thought, why not use AR (Augmented
Reality) to change these girls’ and women’s attitudes
toward their own bodies and health.
And she created AR-based uterus toys and mobile app
modules through her own setup; TheaCare The app, with its
own panel of experts, helps change not only girls, and
women’s attitudes toward their health but general people’s
overall outlook towards it.
Women: The Home Entrepreneurs
These are but a few examples of Rural-Urban Women
Entrepreneurs from nearly 16 million total women-owned
businesses. A report published jointly by Google and
Boston-based consultancy firm Bain & Company predicts
that by 2030, there is a potential to create 150-170 million
jobs in India through Women-owned enterprises.
At a time when India’s FLFPR (Female Labour Force
Participation Rate) is at 20% or the lowest in the world
(only Arabic countries are behind India in this regard),
Women’s Entrepreneurship is the most critical and vital
aspect which can become a catalyst in increasing women’s
labour force participation.
And digitalisation is the key in this regard. As with digital
technology like smartphones, tablets, laptops, computers
etc., women can also work and enterprise from home. And
they are already doing that, as we already had a few
glimpses of that from the earlier examples.
Today, Indian Women Entrepreneurs can be found in sectors
ranging from agriculture to augmented reality, with
increased digital awareness and improved tech-savvy
attitude. Digitalisation is not an additional skill anymore.
Now, it is the most basic necessary skill every woman
should possess.
The digitalisation skillset includes digital and financial
literacy, mobile/smartphone-based social media networking
and digital marketing, online safety and security and
opportunities, data and information management, skill-
based blended learning, civil and financial services jobs etc.
If women acquire at least half of the skills out of this set,
they can truly take our country from the bottom (in FLFPR
rate) to the top in the future. Let us hope it will happen
soon.
- Gaurav PR Wankhade

Selectra
A Master Specialist in the Arena of Telecom
Arvind Patil
Business Head

The telecom industry of India
has seen a significant growth
over thirteen years. India has
world's second-largest telecom market,
and this market is still expected to
grow exponentially in the current
digital era.
The involvement of technology in the
telecom industry has paved a way
towards digitalising the entire industry.
The companies in the telecom industry
are working to meet the expectations of
the clients by providing broadband,
internet, OTT, DTH, and other
solutions and incorporating
digitalisation in their businesses. There
was no company in the entire industry,
which provided all these solutions
under one roof.
To overcome this challenge, Selectra,
a one stop solution provider in the
telecom industry was established. The
company's focus is to develop the
digital India and satisfy its clients by
building a trustworthy relationship
with them.
In the following interview with
Insights Success, the team of Selectra
will share with us about the company's
journey and future goals. The team will
also brief us about how they overcame
the challenges encountered during the
establishment of the company and how
the pandemic has affected their
operations.
Following are the highlights of the
interview:
Describe about your start-up in
detail.
Selectra is fast becoming the best
telecom comparison as well as a
subscription service provider in India.
Our aim is to help our clients make
smart telecom decisions in an industry
that has a plethora of mobile and
internet service providers.
We help them save their utility bills by
guiding them through all the available
plans and sharing the best deals on
various telecom contracts such as
business solutions, prepaid, post-paid,
and broadband. We also offer them
solid advice on all they need to know
about OTT and DTH platforms.
Coupled with reliable guidance, our
clients also get a fair idea of the
entertainment world, which takes off
the stress from their daily lives.
We cater to the requirements of both
residential as well as SME clients
looking for cost savings and optimum
deals in telecom contracts. Within a
quarter of a significant start in the
country, Selectra has gained 40-50
thousand visitors on a monthly basis,
coming up to a total of more than 100
million clients visiting the website.
Our main focus is exceeding client
expectations and maintaining a
reliable, trustworthy long-term
relationship with the Indian telecom
market while doing our best to provide
solid information and remaining
committed to them.
Brief us about the featured person
and shed some light on his/her
professional tenure.
Arvind Patil is a thorough
professional and SEO Entrepreneur,
who is currently the Business Head of
Selectra. He is a person of
extraordinary vision and long-term
strategic planning and makes a
remarkable difference in all his
undertakings. A unique thinker, he is
up for any challenges on the way to
success.
After doing his master's in
international business in the UK, he
entered a new phase in his digital
marketing career and gained adequate
experience by working with several
digital agencies. This enabled him to
grasp the intricacies of the field and
acquire proficiency in technical skill
development and operations of the
business.
His success mantra of constant
learning has helped him overcome
several obstacles and co-found
TechCognate, a digital agency serving
many reputed clients. Later on, in
2020, he went on to nurture a new
venture called TheOrtus, aimed at
providing quality services to clients
well within their affordable budgets.
It was during the period that he met
Aurian de Maupeou and Xavier Pinon,
the Founders of Global Selectra.
Together they discussed the wide
possibilities of upgrading the life of
clients by helping them save bills and
still get awesome deals. From that
time, Arvind has worked to bring the
concept of digital India alive through
Selectra and has attained tremendous
progress.
Aurian and Xavier have paved a great
foundation to the start of Selectra and
now the group has emerged as a global
leader. They are visionaries, who have
enlightened the path for many
upcoming business leaders across the
Selectra Family. With their leadership
capabilities and critical thinking skills,
Selectra has been able to make the
right decisions and make the best of
strategic opportunities.
What inspired you to enter the
industry you are catering to? Was
your start-up bootstrapped or did
you outsource funds for it?

The concept of serving society to the
best ability while meeting customer
requirements sounded quite appealing.
When Aurian described the kind of
services, Selectra was offering in other
countries in the gas and electricity
industry, it matched Arvind's
aspirations and desire to contribute to
the betterment of society. The
possibility of opening up various
options to clients in the telecom
industry was an inspiring thought that
we have, by hard work and
consistency, turned it into a reality.
Aurian and Xavier are truly dedicated
towards their work and have been
Arvind's back support for all financial
requirements. Without their
motivational presence and financial
backup, Selectra would not have
reached the promising level it enjoys
today.
What kind of services do you
provide to your clients?
Selectra provides customers with a
comprehensive guide on all the mobile,
internet plans available in the market.
We offer reliable comparisons to help
customers decide on the best deal that
suits their requirements. We also give
them several options to consider and
our suggestions, which would cater to
their needs most appropriately.
Along with mobile and internet
providers, we also offer complete
information on OTT platforms and
DTH providers. The clients can count
on us for being their committed
partners in all their telecom decisions.
We provide the solutions to their
queries and offer cost-saving
recommendations, which give them a
winning edge of knowing the best
when they make their final call.
What challenges have you faced
while establishing your start-up and
how did you transform the
challenges into opportunities?
Challenges were many during our
initial stages as we were unsure about
whether a service of this kind would be
accepted by the consumer market in
India. We made it a point not to have
unrealistic expectations and decided to
put in efforts to win the trust of Indian
subscribers.
Not being sure if the concept would
work out was also due to the fact that
there were no past records of such a
service provider to fall back on.
Selectra is the first kind of its own and
there is absolutely no previous data,
which we could rely on or improvise
on.
Being the sole player in the telecom
industry, who provides comparison and
information on telecom contracts was
not the original idea. Initially, the plan
was to follow our parent company and
establish a name in the energy market
in India. However, the scenario was
quite different here. In India, the
energy market is a nationalized public
sector, where privatization is yet to
catch up. Not to turn back on a
challenge, we decided to venture out
into the telecom industry. Proper, in-
depth research and trial-based
experimentation were our key tools
during the implementation stages.
How was your start-up affected by
the COVID-19 pandemic and what
measures did you take to shorten the
damages, while helping your clients
and maintaining the safety of your
employees?
Selectra saw its beginnings amidst the
pandemic. Prior to the lockdowns,
though we had the concept in mind,
discussions were ongoing, and the
decision was made to begin
functioning online.
The main issue we faced due to the
COVID-19 pandemic was the absence
of a physical location to set our office.
Without the physical environment to
work, the query that if the remote
working would meet our business
criteria and help achieve our set targets
was predominant.
Another major setback caused due to
the restrictions in movement was the
inability to conduct business travels,
which is the most effective way to
“
Our is to
aim
help our clients
make smart
decisions
telecom
in an industry
that has a
of mobile
plethora
and internet
providers
service
“
“
“
“
“

well aware of the company's mission
and value propositions.
What is the current scenario of the
industry you are catering to?
The current scenario of the Indian
telecom industry looks favourable and
highly challenging at the same time.
While the pandemic has created a
conducive atmosphere for telecom
service providers, the presence of so
many service providers has impacted
the quality of service. Competition is
tough and innovative ideas are the need
of the hour.
Selectra has made the right choice of
entering into this field as there is an
exponential growth in the telecom
market. India enjoys second place
globally with 1.17 billion loyal
customers. The number of active
internet users is expected to cross 900
million in the next five years, with
more than 410 million smartphone
subscribers contributing to a large
digital economy of 1 trillion. Exciting
times lie ahead and Selectra is all
geared up to play a significant role in
developing digital India.
establish a strong business connection
with stakeholders. Not getting a chance
to interact directly with partners to
discuss business outcomes and
strategies hindered our progress to a
small degree.
Hiring employees proved to be one of
our major challenges as this was fully a
virtual experience. There was no
chance of direct interviews and we had
to rely on virtual meetings. This was
solved to a large extent with frequent
meetings to understand the abilities of
our team members and align their
talents to meet the company profile.
Yet one more hold up that hampered
our business plans to quite some
extent, was the global time
synchronisation. Our headquarters
being in Spain and the team in India,
the entire office was spread out in
different time zones. It was initially
difficult to organise team meetings and
get the entire team together for
strategic decision making. This again
has been resolved with constant efforts
and proper planning including the time
differences in each zone.
What would you like to advise the
young generation of entrepreneurs
and enthusiasts who want to make a
mark in the industry you are
catering to?
Every day there is something new in
the digital world. To expand your
horizons, move out of your comfort
zones, learn, and keep learning. Have
the courage to make mistakes. That's
how you learn. Understand what went
wrong and keep those lessons in mind.
But always move forward, however,
slow the progress.
Set your mind on the target goal and
study all the possible ways you can
travel to reach your destination. Take
guidance from people who have
proven their track. Have a mentor.
Expand your research, know your
competitors. Beware of shortcuts to
success because there is no such thing.
Hard work, perseverance, and
consistent efforts will get you to your
goal.
Where do you see your start-up in
the future? Kindly tell us about your
strategies for scaling your start-up.
Selectra is determined to move ahead
with its planned growth strategy. With
the pandemic and lockdowns in place,
we are functioning online currently.
However, we have plans in the pipeline
to set up a physical office with world-
class infrastructure.
Our main priority is to introduce an
approachable and friendly customer
service department where we can have
a real-life interaction with our
audience. Our intention is to encourage
our customers to approach us directly
with their queries. This enhances
customer empowerment, and we can
resolve their problems while providing
personalized options regarding telecom
contracts.
Another initiative in our future plan is
to partner up with the top service
operators in India. With their
partnership, we can effectively move
into providing solutions, including
cloud- based to small businesses and
other industrial enterprises.
We plan on continually evolving and
innovative business strategies with the
help of our talented employees who are

India's Emerging Startups

Recommended

Recommended

More Related Content

Similar to India's Emerging Startups

Similar to India's Emerging Startups (20)

More from Insights success media and technology pvt ltd

More from Insights success media and technology pvt ltd (20)

Recently uploaded

Recently uploaded (20)

India's Emerging Startups