1. Marketing
Juice Adding the Right Marketing
Flavors to Empower Your Business
Game Up!
Top SEO Strategies
to Rank your
Start-up Website
The Business Insider
Impact of SEO
in Brand Building
2022
SE
TOP 10
Companies
Month : 03
Issue : 15
2022
Miranda Imperi
Owner

4. editor
Bhushan Bhad
Managing Editor
umans have achieved milestones, and as Rober
HFrost once said, “Miles to go before you sleep” is
the same dilemma of the digital age.
While we progressed with scientific inventions and stepped
into the world of Information Technology, the global
business community witnessed a window of challenges as
opportunities rather than as roadblocks.
And, such zeal for an innovative mindset with technological
excellence facilitated the corporate world with many
developments. But, one of the most dynamic transgressions
had been the one that minuscule the supercomputers and
facilitated it into micro mobile devices at the touch of every
fingertip.
But does this prove that we have stepped at the end of the
mile? Surely not!
In the meanwhile, moving from the development of
hardware, software systems were never left behind. And, as
we initiated our development marathon in the age of dot
matrix, we traveled a lot, progressed miles and today, the
presence of digital signatures is exemplifying that anything
can be achieved if innovations are brought into the prime
light.
Dragging the spotlight towards innovation, the binary code
skyrocketed human progression and has invigorated a
cascade where human intelligence is not only being assisted
Optimizing the World
and Skyrocketing
Businesses
Marketing
Month : 07
Issue : 12
2022

5. by robotic systems and algorithmic marvels but is also
pushing the present into the future, encapsulating
innumerable opportunities.
Well! opportunities knock once, and the respondents to such
welcoming gestures in the world of web servers is one of
the astounding technology—Search Engine Optimization.
Utilizing these tech marvels puts the corporates at the top of
the leaderboard and simultaneously creates a blissful uproar
in its consumer pool with its adorable UI/UX astonishments
while scaling company websites to the top of the web
engine SERP Page.
To bring you such marvelous stories, we came up with our
latest edition, “Top 10 SEO Companies -2022.”
While you flip through the pages, ensure to read the
industry expert opinion and the insightful articles opined by
our in-house editorial team.
I hope you have a happy read!
- Bhushan Bhad
, ,
Writing Good Editorials is chiefly
telling the People what they
think, not what you think.

6. Championing the SEO
and Digital Marketing
Industry
97th Floor
The #1 Digital Agency
in Canada
Let’s Get
Optimized
Delivering Digital
Marketing Results
Beyond Expectations
MacRAE’S
Providing A Long-term,
Robust SEO Solution
Rinnoo Network,
LLC
24
28
36
16
Game Up! The Business Insider
Top SEO Strategies to Rank
your Start-up Website
Impact of SEO in Brand
Building
20 32
Articles

7. 08
Marketing
JuiceAdding the Right Marketing
Flavors to Empower Your Business
Cover
Story

8. sales@insightssuccess.com
March, 2022
Circulation Manager Tanaji Fartade
Research Analyst Eric Smith
Editor-in-Chief Mary D'Souza
Anish Miller
Senior Editor
Kelly, David
Business Development Executives
Managing Editor
Sherin Rodricks
Business Development Manager
Bhushan Bhad
Art & Design Head
Art & Design Assistant
Visualiser David King
Co-designer
Rohil Shinganapurkar
Sonia Raizada
Marketing Manager Joseph D'souza
Technical Consultants Prachi, Rajeshwari
Technical Head Jacob Smile
Assistant Technical Head
SME-SMO Executive Gemson
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Renuka Kulkarni
Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not
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Sales Executives Mark, Alice
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Assisting Editors Trishika, Vishal
Paul Belin

9. Featuring Brief
Company
John Lincoln
CEO
Let's Get Optimized
letsgetoptimized.com
MacRAE'S
macraes.com
97th Floor
97thfloor.com
LawRank
lawrank.com
Ignite Visibility
ignitevisibility.com
97th Floor is a 16-year-old award-winning enterprise Digital
Marketing Agency with a simple mission: to make the internet a
better place.
Ignite Visibility is one of the highest awarded digital marketing
agencies in the industry, works with some of the biggest brands
in the world.
LawRank™ was founded with one goal in mind – to get attorneys
on Google’s first page.
Let’s Get Optimized, headquartered in Toronto, Canada, is an
acclaimed digital marketing service provider that stresses
showing results and giving value for money services to its
clients.
MacRAE’S has been a leading expert in B2B marketing and
information services for over a century, and it has been helping
B2B and B2C businesses with their online presence and lead
generation for over 20 years.
Paxton Gray
CEO
Mariano Rodriguez
Co-founder
Trevor Stewart
Founder & CEO
Hugh Owen
CEO & Founder
Miranda Imperi
Owner
Rinnoo Network LLC
rinnoo.com
Straight North
straightnorth.com
Paper Box SEO
paperboxseo.com
Marketing Juice
marketingjuice.biz
Marketing Juice provides a wide array of marketing support –
from website design to digital strategy planning with SEO and
social content marketing, to grassroots marketing and
consulting, and all things in between.
Paper Box SEO focuses on doing one thing better than
anyone else.
Rinnoo Network LLC is an information technology company
specialized in programming & software development,
advertising & marketing, graphic design, and managing social
media accounts.
Straight North, a top Internet marketing company, creates
measurable marketing campaigns — tracking every click, every
call, every lead — so you know that your advertising dollars are
working hard to bring you more business.
Russell Michelson
Founder
Ali Sleiman
CTO & Co-founder
David Duerr
CEO
Titan Growth
titangrowth.com
Titan Growth deeply care about it client success. Growing
revenue and profit is what they love to do, and they do it by
providing technology-driven, results-oriented digital marketing
strategies aimed at increasing market share.
Danny Shepherd
President

10. Miranda Imperi
Owner
Marke ng Juice

12. From multinational conglomerates to local pizza
joints, digital marketing has revolutionized the way
businesses reach and connect with their customers.
Most companies today, are inclined towards digital
marketing approaches—google ads, email newsletters,
social media ads, and the likes—considering the accuracy,
transparency, and efficiency they deliver.
However, for small businesses, when it comes to marketing
and advertising, understanding what the best approach to
market their products, services, or solutions, could be a
troubling task.
Enter Marketing Juice, a marketing agency that offers full-
strength marketing services for local business.
Marketing Juice provides a wide array of marketing support
– from website design to digital strategy planning with SEO
and social content marketing, to grassroots marketing and
consulting, and all things in between.
In the following interview, Miranda Imperi, the Owner of
Marketing Juice, shares with us insights into the agency’s
operations, its distinctive offerings, and her vision for
scaling the company.
Please brief our audience about Marketing Juice and
how it is currently positioned as a leading marketing
agency.
Marketing Juice creates custom digital marketing plans for
the small business owners or teams that are overwhelmed
with doing their own marketing. We offer exclusivity with
clients and do not work with a competitor business, taking
only one client per industry. Everything we do is custom
made for our clients; we do not take the cookie cutter
approach that many other agencies do.
We incorporate a high degree of content strategies into our
marketing plans which compel us to be super mindful about
our work. To achieve excellent success rates of these
strategies, we emphasize on getting to know our clients and
in that process, they get that personalized touch that you
don’t always see with a big agency.
We believe in education – we are always training internally,
training our interns and our clients in marketing best
practices, and staying up to date so our clients continue to
succeed organically.
We see ourselves as an outsourced marketing department
and a strategic partner to our clients rather than just an
expendable service provider. We are inherently vested in
our clients’ success and growth.
Tell us more about Marketing Juice’s offerings and what
aspects make it stand out in the cutthroat market.
Our focus is on organic content marketing because we
believe the investment in long term search placement is
highly valuable for a small business, more so than the
instant gratification of an advertisement and all the ups-and-
downs a business can experience with traditional PPC
strategies.
We are very budget conscious, so we only recommend
strategies that are both affordable and effective to our
clients. We also do not believe that any one strategy is
necessary for all businesses we work with – we will only
put your business there if it is appropriate for your business
to be there as we do not want to waste your money and
time, putting you on a platform that is ineffective and will
not hit your targets.
Our plans are set up so we can pivot strategically as we
need, to accompany your business growth and evolution.
Miranda, please brief us your journey in the industry
and how you have aided Marketing Juice to excel in its
niche market.
When I began my career in digital marketing, I worked at
an SEO agency that served mostly larger companies, but
also took on some smaller clients during the early days of
social media marketing. I started in the social media
department, but I quickly became very enamored with the
concept of link building.
We are very budget conscious, so
we only recommend strategies
that are both affordable and
effective to our clients.
Top 10 SEO Companies 2022

13. Everything we do is custom made
for our clients; we do not take the
cookie cutter approach that many
other agencies do.
When I started in the industry more than a decade ago, the
link building strategies that were most effective and the
ones most widely adopted by agencies were ‘black hat’.
While I was there, I saw the search engine algorithms
change and effectively de-index clients using those “black
hat” strategies, and I saw the company I worked for have
zero remorse for the problems they caused their clients.
Out of that frustration came the idea for Marketing Juice. At
that time, there were no agencies specifically catering to
small businesses and that were affordable to small
businesses. What was (and sometimes still is) happening is
that there was such a lack of understanding about digital
marketing that small business owners would be easily
duped by scam artists or novices in the industry and end up
losing their entire marketing budget.
It was frustrating for me to watch that happen to small
business owners. Not only did they not understand what had
happened, but they did not know enough to fix the mistakes.
It is an easy market for unscrupulous agencies to pull the
wool over small business owners’ eyes.
My aim was to create a marketing service where a small
business owner could feel supported and heard, and their
investment in the service was seen as valuable. I pride
myself on the relationships I built early on as those owners
are far more empowered today and understand marketing
much more than they did.
It is not a secret special sauce – what we bring to the table
is that we put our whole heart and soul into the work. We
see the algorithm constantly evolving to give increasing
preference to authentic content, and content creators are
running the internet today, which was a bet I took when I
started Marketing Juice and today our clients are seeing the
benefit of that.
Being an experienced leader, share your opinion on how
the adoption of modern technologies like AI and ML are
impacting the marketing industry and how is Marketing
Juice adapting to the change?
On one hand, I find it beneficial for the solo entrepreneur or
small business owner that some software that utilize AI and
machine learning to essentially create marketing content or
manage marketing and customer service platforms through
social media are good. It helps people who are not
marketers or creative people ease some of that burden of
content creation for their businesses.
However, I do teach pretty consistently with my staff and
interns, and in my classes to small business owners, that
nothing is ever going to be as good as the real deal. The
algorithm is not a person. We tend to refer to algorithms as
all-knowing beings in the sky, but it is just a math equation,
and it can never be as discerning as a human being.
When we rely on a machine to do that, we remove the
human element and, above all, marketing is about people;
about how they behave, how they buy, who they are and
where they live online. When we rely on AI for that, we
lose that authenticity that I still believe, will continue to win
the day for search engines and placement in the long run.
There will be better and better AI as the years go on and it
will get to a place where it will be imperceptible to
distinguish for the person on the other end, but I do not
think a good marketer will ever be truly fooled by AI.
We should not discount the human element of the industry. I
keep an eye on emerging technology, not least, the cost of
operations is always on my mind as a business owner, but I
do not think it is smart to rely solely on AI for a content
generation strategy.
Considering the current pandemic, what initial
challenges did you face and how did you drive the
company to sustain its operations while also ensuring
the safety of your employees?
The pandemic has been an interesting experience for
Marketing Juice because it has really helped our business to
grow, and I attribute that to the quarantine shutdown.
Specifically, because it finally occurred to many small
business owners that they really needed to focus on a digital
presence if they had not done so, and if they had then to

15. “Working with Miranda has been eye-opening. Her and the Marketing Juice team
have allowed me to focus my attention on other aspects of my business while
knowing my marketing vision and direction are being executed. Her vision and
talents have exceeded my expectations and I look forward to a long relationship
with Marketing Juice.” – Nick Duve | The Candle Studio
“Miranda has been managing my site for 4 years now and I could not be happier.
I tried at least two other SEO management companies before getting introduced
to Miranda, and I never saw anywhere close to the results I have been getting
with her now. And for less money than I was paying before. I appreciate that she
is available when I have a question and that she does monthly check in calls with
me. She’s referred me to some talented people who also helped develop content
for my site. I’m really happy I was able to outsource this important part of my
business to her—it’s something I don’t have to think much about, which I truly
appreciate—it leaves me time to do the work I love in my business!” – Simone
Sturm | Denver Holistic Medicine
“I have utilized Miranda of Marketing Juice in several different ways in my
practice. Her skills are razor sharp, and her efforts in social media marketing
and management have quadrupled the ROI of my internet marketing spend. I
have not only seen significant organic growth in my website traffic due to her
efforts, but an increase of calls as well. I highly recommend Miranda if you are
looking for someone to take your social media marketing to a new level!” – Rick
Kalal | Kalal Law, LLC
“Working with Miranda has been a great experience and solid investment in our
future growth. Her knowledge of website and social media marketing is unique
and creates a step-by-step plan on generating results.” – David Futryk | Northern
Tool & Gage
“It’s fantastic working with Miranda. She is quite willing to customize her
services just for us. Other companies that we have worked with in the past only
wanted to scale their typical services to match a budget. I don’t feel like she is
trying to “shoehorn” us into a common ‘one size fits all’ service. She is very easy
to communicate with. I have also been impressed by her ability to makes things
happen.” – Mark Roshon | Tornado Technologies
“The Marketing Juice Team produce great results. They know the “tech” stuff and
are experts in marketing/consumerism. Marketing Juice has exceeded our
expectations. We fully endorse!” – Jeff Ziegler | Paint Positive
Exhibiting Excellence

16. refine and improve it. It gave them the time to focus on that
and we were inundated with businesses seeking help.
It was difficult in the beginning as our team works in-
person and it is hard to collaborate exclusively online, but
in today’s world we do have the technology to do the job
100 percent remotely if we need to.
When we came back to work, it was a very eye-opening
experience for me to see the traditional work week post
shutdown, and I made decisions internally to focus on
policies that supported my employees’ quality of life, so we
have been adjusting our handbook and have gone to a four-
day week.
We let our employees make their own schedule and we hold
them accountable to those, we give unlimited sick time,
specifically as covid is so prevalent. We encourage mental
health days and we have created many spaces and
downtime areas within our offices, so employees are
encouraged to get up, move around and recharge, to work at
their own pace as long as they meet their deadlines.
We are very mindful that it was necessary for a lot of
business owners to just stop and look at what they were
doing. We do not budget the time for that on our own, but
we were forced to do it. I was forced to evaluate my
business from a distance and give thought to what was
working and what was not. A lot of positives have come out
of this.
What would be your advice to budding entrepreneurs
who aspire to venture into the marketing industry?
I always tell entrepreneurs to go into it with their eyes wide
open. People have a misconception that entrepreneurs have
more free time. While we have more flexibility as we make
our own schedules, we work much more.
I work at least 60 hours a week. The difference is that I love
all those 60 hours whereas I was miserable for at least 60
percent of the corporate hours I worked. For me, it is a
quality-of-life issue.
Be prepared to make a lot of sacrifices before you become
successful. It takes at least a couple of years to make
anything above what you need to get by, and you will
probably need some form of capital funding or a second or
third job in the beginning before you get to the point you
are only working one job again.
I encourage people to go into the marketing industry, and
small business marketing specifically as there are very few
of us out there and so many owners who need that support.
Marketing is its own 40-hour-a-week job, and it is a lot of
work for that owner, who is essentially working around the
clock running their business. People burn out.
It would be great to have more agencies catering to those
small businesses so they can succeed and get the visibility
they need over big box stores. They are the ones funding
the local community, paying for schools and paving roads
and they should get the support. I encourage people to get
into this industry, just do it with your eyes open.
How do you envision scaling Marketing Juice’s
operations and offerings in 2022 and beyond?
Our team is growing at Marketing Juice, and we anticipate
adding a couple more people to the company. As we grow, I
hope to segue off into some divisions to specialize in
different aspects of digital marketing such as email and
ecommerce.
I am very excited about our 2022 offerings as we are going
to be expanding into Extended Reality, XR, marketing
services and exploring the metaverse. This has huge
possibilities for our small business clients, and I am super
excited to be announcing in the new year some new plans
and some cool campaigns for our small businesses.
I am very excited about our 2022
offerings as we are going to be
expanding into Extended Reality,
XR, marketing services and
exploring the metaverse.

18. Paxton Gray
CEO
97th Floor
| March 2022 www.insightssuccess.com
16

19. Very few are aware that there are 4.5 billion people
on the internet today, with a whopping 500,000
new people adding to this total every day. The
world is truly moving fast to an ultra-digital age. With
people around the globe spending a significant amount of
time on digital platforms each day, it has opened up doors
for businesses to leverage this public presence and boost
their products and services.
If you own a business and want to boost it online with
advanced marketing tools, innovative strategies, and much
more, 97th Floor is your go-to company.
97th Floor has been a leader in the SEO and Digital
Marketing space for over a decade. CEO Paxton Gray,
shares his viewpoint and vision with the readers in an
interview conducted by Insight Success.
Below are some of the highlights from the interview:
Please brief our readers about your company and how it
is currently positioned as a leading SEO and digital
marketing company.
97th Floor is a 16-year-old award-winning enterprise
Digital Marketing Agency with a simple mission: to make
the internet a better place. We strive every day to elevate the
people and brands we believe in.
Tell us more about your offerings and what aspects
make it stand out in the cutthroat market.
We engage teams of SEO, paid media, content, email, and
design specialists to give our clients the most effective and
innovative digital strategies on the market. We pride
ourselves on the integrated partnership: our client's goals
are our goals. We demand genuine and actionable results in
an ever-changing digital world, and this tenacity makes
97th Floor unique.
Championing the SEO and Digital Marketing Industry
We demand genuine and
actionable results in an
ever-changing digital
world, and it is this
tenacity that makes
97th Floor unique.
| www.insightssuccess.com
17
Top 10 SEO Companies 2022
March 2022

20. Paxton, please brief us about your journey in the
industry and how you have made the company excel in
its niche market.
I (Paxton Gray) have been with 97th Floor for almost a
decade, starting as an entry-level employee and now CEO. I
took over as CEO in 2020, leading the company through a
worldwide pandemic, and now have the company hitting
revenue records month after month.
Being an experienced leader, share your opinion on how
the adoption of modern technologies like AI and ML
impacts the digital marketing industry and how you are
adapting to the change?
AI and machine learning cannot replace humans' ability to
connect with other humans. But any marketing department
that refuses to utilize modern technologies will be left
behind and miss out on valuable insights that you would not
otherwise have. That is why 97th Floor has taken time to
develop its proprietary toolset, Palomar, to automate data
collection and analysis for scalable content creation and
SEO growth.
Considering the current pandemic, what initial
challenges did you face and how did you drive the
company to sustain its operations while also ensuring
the safety of your employees?
From the client side, we worked with multiple impacted
clients to provide contractual flexibility. Each of these
clients swiftly returned as soon as possible. Most of our
clients (large enterprises in B2B and B2C environments)
shifted strategies with us to seize opportunities unique to
their industry.
From an internal perspective, 97th Floor has operated on a
Results-Only Work Environment (ROWE) model since
2015. This model allows for immense autonomy and
equally immense accountability. Work from home was
already typical, thus COVID had zero effect on our
operations.
What would be your advice to budding entrepreneurs
who aspire to venture into the digital marketing space?
Never stop learning. This industry is ever-changing, and the
moment you start coasting will be the moment you get left
behind. As a result, the best (and arguably, the only) way to
learn digital marketing is to get your hands dirty, learning
as you go. That said, new technology will come and go. At
its roots, marketing is about understanding other humans
and what drives them. Your ability to truly understand your
target audience should never take a backseat to the latest
and greatest tactics of the day.
How do you envision scaling your company's operations
and offerings in 2022 and beyond?
We must be flexible and maintain our abilities across a wide
variety of skill sets in order to keep our premium level of
customer experience. Thus, we will continue to grow and
standardize these skills.
Please give us a list of awards/recognitions that
accurately highlight your organization's position in the
market.
At 97th Floor, we take pride in creatively hitting goals, and
we have won several awards for our campaigns.
Some of our awards include: Two times Webby award, 12
times Stevie award, two times CMA award, and 21 times
Communicator award.
| www.insightssuccess.com
18 March 2022

22. In the digitalization race, every sector is on the urge to
Icompete with its competitor. However, entrepreneurs
who gained a good reputation in the competition have
brought up better conceptual strategies to rival their idols.
In this process, when proclaiming digital existence, the
companies have initialized their systems in sequential order.
In order to enhance the rightful process, a brand or website
needs to grow by surfacing a digital presence. While taking
necessary measures, it is vital to reach the right audience to
showcase the actual service or product. For a product or
service to reach the masses in its potential phase, it is
mandatory to execute the process appropriately.
The right way to execute the process includes using the
right tools. For a website to rank, it is necessary to
understand how to implement strategies.
What could be the strategies that could help the website
rank?
To fulfill the craving, here are the top strategies to resurface
havoc in the industry while ranking startup websites and
making a charismatic impact.
Setting SEO Target
While setting SEO Target depends upon the nature of the
business and the revenue generation. If a company
generates revenue by affiliate commission or monetizing
online ads, it is mandatory to focus on content marketing
and organic traffic generation.
In the process, even local SEO matters; customers tend to
execute near-me searches in voice and smartphone.
Approaching SEO could be implied in unexpected ways.
Primary Evaluation System
The primary evaluation system decides which metrics to
calculate and evaluate based on implication—building a
strategy around them. It shall not be too complex.
While doing so, the critical vital actions are to be executed,
such as:
• Setting up Google Search Console and Google Analytics
• Connecting lead capturing sources to CRM and
marketing automation.
Indexing Website and Fixing Technical Problems
This phase is significant for creating material for a long
way. Crawlers from search engines tend to index all of the
site’s pages and evaluate backlinks based on the HTTP
response code.
Using numerous SEO tools to crawl your website, such as
Screaming Frog (freemium version), is essential. This
SEER Interactive tutorial assists in making sense of the
spreadsheet-formatted information needed for indexing.
While evaluating crawl reports, there are common things to
look out for:
• Identical content
• 404 page
• Broken links
• URL Structure
• Redirects
• Meta robots
Examining Aspects of Website’s User Experience
You know UX is also an SEO ranking element!
| www.insightssuccess.com
20 March 2022

23. Game Up!
| www.insightssuccess.com
21 March 2022

24. When a user surfs a particular website, incompatibility with
mobile screens, poor navigation, and other issues that
disrupt the overall user experience tend to impact ranking.
The user experience of the website exclaims its legitimacy.
The measures to prevent this are as follows:
• Tracking user engagement using heat map software (e.g.,
Hotjar).
• Organizing website professionally with internal links and
clean navigation.
• Validating the website’s smooth user experience with
Google’s Mobile-friendly Test tool.
• Analyzing the user’s disengaging factor by using the
Google Analytics funnel feature.
On-page Optimization
On-page optimization requires relining content marketing
strategies such as blogging, newsletters, graphic content,
and landing pages with particular user contexts, topics, and
search terms.
The on-page optimization contains different aspects such
as:
• Target Search TermSERP Analysis
• Title Tag
• Buzzwords for CTR
• <60 characters
• Target search term present
• Meta Description
• Compelling CTA encouraging high CTR
• Contains target search term
H1 Tag (Primary keyword)
H2 Tag (Secondary keyword)
Body Copy
Natural keyword density
Specific keyword in the first 200 words
Contains Latent Semantic Indexing (LSI) keywords
• Content Structure
• Content Assets
• Content-Length
• URL Structure
• Canonical Tag
• Internal Links
• Outbound linking
• Social Metadata Optimization
• Image Optimization
• Better image Dimensions
• Alt Tags with Target Keyword
Estimate Branded Search Chances
It is the point at which brand recognition begins.
Safeguarding a startup’s reputation on review sites and the
Internet is essential. Google the name of your company and
analyze the results:
• Look for negative news and reviews.
• Ensure the metadata prepared for the website appears in
the results and accurately defines the brand/products.
• Ascertain that site links and social profiles are
appropriately configured and aligned.
• Increasing markup opportunities.
• Examine the bottom of the search engine results page to
for an idea to what people care about when they look up
for the brand.
• Implying auto-suggest to explore long-tail keywords
containing a brand name.
Reorganize Content Opportunities
While reorganizing, Various factors prioritize content and
keywords, such as high search volume, low difficulty, high
CTR potential, and high relevancy.
Consider “how to” style searches since they typically
represent efficient information that educates the targeted
audience on executing tactics while gaining free backlinks.
In the process, staying updated with SEO trends, news and
Google updates is a plus.
On the Final Note
The strategy to execute the ranking opportunity is through
various segments of SEO. In a start-up website, the
intensity of traffic is naturally low but improvising with
optimization and improving the overall content is essential
for growth with pace. The main goal is to reach the right
audience and influence with service for better outcomes for
the website and business.
| www.insightssuccess.com
22
- Prashik Bombarde
March 2022

26. earch Engine Optimization (SEO) is increasingly
Sgaining importance every day as almost all
businesses in every industry realize the importance of
online visibility and what that can do for their growth. After
all, when people search for industry-specific keywords, any
business would want them to discover its website first.
Having your website ranked on the first page of search
engines has numerous benefits, like increased website
traffic, a higher conversion rate, and improved website
authority, which all lead to making a better profit.
One must plan out the website from scratch so that the
website can become a worthwhile solution to the visitors.
Without proper planning and execution, your website's
digital marketing campaign can result in losses. In such a
situation, a website stands at the risk of becoming
irrelevant. The website owner has to invest resources in a
digital marketing campaign to get effective results.
You must hire a professional digital marketing agency to
get your website optimized and ranked on search engine
result pages. It's also crucial to keep in mind that a digital
marketing service provider hired by you should have
expertise in the field. Let's Get Optimized, headquartered
in Toronto, Canada, is an acclaimed digital marketing
service provider that stresses showing results and giving
value for money services to its clients.
Let's Get Optimized has been the most trusted digital
marketing agency in Canada since 2007. It focuses on
providing tailored digital solutions to fit the client's
requirements. For years, it has been serving medium and
small businesses that are operating in Canada and America.
The agency has expert services available in SEO, AdWords,
social media marketing, email marketing,
programmatic/real-time bidding, and website design. The
agency poses itself as a performance-driven marketer by
offering assured results for its clients.
In the following interview, Trevor Stewart, Founder, and
CEO of Let's Get Optimized discusses the stand-out
services provided by his company.
Please brief our audience about your company and how
it is currently positioned as a leading SEO and digital
marketing company.
Let's Get Optimized (LGO) has been Canada's #1 ranked
SEO company since 2008. With five offices in four
provinces, we are equipped to manage local Canadian
businesses from coast to coast.
Tell us more about your offerings and what aspects
make it stand out in the cutthroat market.
We are performance-driven marketers. If we work with
your company, then we are certain that we can drive a great
return and make you money through our efforts. If we are
not convinced that our SEO efforts will drive a great ROI,
then we would not sell your business SEO.
Trevor, please brief us about your journey in the
industry and how you have made the company excel in
its niche market.
With Google as a school, I was part of the early days and
worked for Google as a small business advisor and product
expert, which allowed me to get a great education and make
the right relationships from the start.
We are performance-
driven marketers. If we
work with your
company, then we are
certain that we can
drive a great return
and make you money
through our efforts.
The #1 Digital Agency in Canada
| www.insightssuccess.com
24
Top 10 SEO Companies 2022
March 2022

27. Being an experienced leader, share your
opinion on how the adoption of modern
technologies like AI and ML is impacting
the digital marketing industry and how you
are adapting to the change?
Whether you leverage AI or machine learning,
you do have to automate your processed data.
These are the days where you can get a simple
algorithm to do the job of four staff members
while eliminating the errors caused when
allowing a human to do the work. Making
better, faster decisions is a must in today's
world.
Considering the current pandemic, what
initial challenges did you face, and how did
you drive the company to sustain its
operations while also ensuring the safety of
your employees?
At first, COVID-19 made everyone take two or 12
steps back. Then, when everyone realized what was going
on, we saw a huge increase in acquisitions. Business
owners that once denied the proper digital marketing efforts
or focus started shifting over to a near 100% digital focus.
This was great for our industry because of the increase in
business, yet the best part for us is that even our existing
clients started paying that much more attention to our
service and began helping the momentum that we created.
What would be your advice to budding entrepreneurs
who aspire to venture into the digital marketing space?
This industry is just getting started. Many people have
difficulty grasping the realm of digital marketing, which
leaves a great opportunity for those that can simply
understand digital and how it works. I would say with the
staffing costs rising that our industry is on the up and up.
How do you envision scaling your company's operations
and offerings in 2022 and beyond?
This year is a massive shift to local services so that we cater
hyper-local simply because this is where Google's focus has
been over the last three years.
Please give us a few testimonials of your
clients/customers and a list of awards/recognitions that
accurately highlight your organization's position in the
market.
We have been top two or three SEO Companies in Canada
now for over ten years straight. Top two in Clutch, SEM
Firms, and the Manifest.
| www.insightssuccess.com
25
Trevor Stewart
Founder, and CEO
Let's Get Optimized
March 2022

30. MacRAE’S
The world is full of organizations that are working
hard to achieve maximum results. But, in some
cases, smart work wins over hard work. One might
ask, where?
The answer is simple: Digital Marketing. The smarter the
company is at its digital marketing efforts, the better it
achieves top rankings and attracts more customers.
As is widely known, the world of digital marketing is full of
competition, and gaining customers' interest in such a
scenario is tough. However, the best part is that if one
applies smart tactics, they can get massive traffic to their
websites and other digital platforms within a matter of days.
In an ideal world, applying smart tactics in digital
marketing efforts for the firm means employing the digital
marketing agency's services that have consistently stayed
true to their promises to the clients.
Staying true to the results promised to its clients and
delivering them the best possible digital marketing
solutions is MacRAE'S. Based in Mississauga, ON,
CANADA, the digital marketing giant, with two-plus
decades of experience, delivers reliable results for
dramatically boosting its clients' online presence.
We had an exclusive interview with MacRAE'S visionary
CEO and Founder, Hugh Owen. He shared insights about
the company's journey and how it is enabling thousands of
businesses to have a strong online presence.
The following are the excerpts from the interview:
Please brief our audience about your company and its
position as a leading SEO and digital marketing
company.
MacRAE'S has been a leading expert in B2B marketing and
information services for over a century, and we have been
helping B2B and B2C businesses with their online presence
and lead generation for over 20 years. We have had
hundreds of millions of visits to our web properties and
helped tens of thousands of businesses with their online
presence.
As well as being a provider of digital marketing services,
we also own and operate a selection of leading business
directories and data services providers, including
MacRAE'S Blue Book, one of the most recognized
industrial information brands in the US, and Scott's
Directories, Canada's most respected business information
database.
Tell us more about your offerings and what aspects
make them stand out in the cutthroat market.
We start every inquiry with a free consultation to learn
more about their website, business, and ideal prospects.
Once they sign with us, we have an extensive onboarding
process for our team to research and understand the clients'
business, products, and competitors so we can put a full
strategy together to be quickly effective.
We provide our clients with monthly reporting calls online.
Other companies often do them quarterly. We want to
ensure the clients know what we are working on and see the
progress.
Please brief us about your journey in the industry and
how you have made the company excel in its niche
market.
I started MacRAE'S over 20 years ago. We started by
launching some of our paper book industrial directories
online; MacRAEsBlueBook.com and CTIdirectory.com. We
learned about Search Engine Optimization and how to best
get our properties to rank highly with Google for the
products and services we had listed in the directories.
| www.insightssuccess.com
28
Top 10 SEO Companies 2022
March 2022

31. We've had hundreds
of millions of visits
to our web properties and
helped tens of thousands
of businesses with their
online presence.
We were getting millions of visits to our sites monthly,
driving lots of traffic and leads for our advertisers. From
there, we decided to take our SEO knowledge and start to
offer SEO services to our advertisers, and today, that is now
the core part of our business.
Being an experienced leader, share your opinion on how
the adoption of modern technologies like AI and ML is
impacting the digital marketing industry and how you
are adapting to the change?
Artificial intelligence and machine learning are allowing us
to learn more about our client's customers and ideal
prospects. This gives us additional insight into the buyer
persona so that we can use this information to help on
clients' websites as well as target paid advertising
campaigns much more effectively.
What initial challenges did you face during the COVID-
19 pandemic and how did you drive the company to
sustain its operations while also ensuring the safety of
your employees?
When the pandemic hit, there was a big halt in businesses
spending their money. There were too many unknowns, so
businesses were very cautious. A few weeks after the
lockdown started, we noticed a huge increase in demand for
businesses trying to increase their online presence, since
that was one of the only ways that businesses could connect
and sell to their customers.
Some of our clients that were hit hard by the pandemic
wanted to stop their SEO programs temporarily. We knew
that if they paused their campaigns, it would take a big dip
in their ratings, hurting their businesses more, so we
assisted them financially so that they could continue their
programs while they struggled to come back from the
pandemic.
Hugh Owen
CEO & Founder
MacRAE’S
| www.insightssuccess.com
29 March 2022

32. What would be your advice to budding entrepreneurs
who aspire to venture into the digital marketing space?
With so much competition, it's a tough market for sure. I
think the number one thing to do is hire the best people for
your team. Strong leaders who know the industry and
Digital Marketing to be able to guide and lead the team
with the most current and up-to-date trends are crucial.
How do you envision scaling your company's operations
and offerings in 2022 and beyond?
We are continuously growing our team to bring the best in
the business onboard. We are hiring to be able to offer more
technical website platforms and expand into Web App
Development in 2022.
Appreciation by Clients
It is clear that MacRae's is good at what they do.They have helped businesses like
mine, Mellow Walk, navigate SEO, enhance our content, and better connect digitally
with customers. - Andrew Violi, Mellow Walk
The team at MacRAE's really seems to care about the success of their clients.They
work to build long-term, mutually bene cial relationships based on results. Our
experience in working with them has been excellent! - Essential Skills
We had a clear idea of what we were looking for and interviewed three suppliers for
the best chance of success.We selected MacRAE's because they asked us the right
questions that showed they had a ton of experience (already in 2012) and they
demonstrated that they understood what was needed for us to be successful. - Rob
Dunford, The Dunford Group
| www.insightssuccess.com
30 March 2022

34. IMPACT of
in
SEO
BRAND
BUILDING
n our daily lives, we resonate to bring a better
Iexperience in every step of a ladder. As a company, we
expect to obtain a better user experience in every step
of growth. While we are keen to understand the significant
components of socio-cultural society, we forget that
acknowledging technology has changed the perception of
social infrastructure.
But how is an infrastructure built?
Infrastructure is built on the pillars of different segments; it
depends on which type of service is allocated to be
provided. The infrastructure that is established and provides
value is a Brand. For a brand to be renowned, it needs the
sources to impact the masses or targeted audience.
What could be the sources?
Wait! First, we need to recapitulate how the brands are
growing digitally. It’s easy and cheesy; for a brand to make
a tremor impact, it needs to have SEO based user
experience. While surfing a website, we tend to pass on to
the next due to the bad user experience, which devalues the
establishment. If a customer is diverted toward competition,
the website is considered amateur. For this not to happen,
SEO is built to reach the right audience and provide a
smooth user experience.
For the correct value to imprint in a brand and understand
the impact it causes in Brand Building, it is essential to
follow the procedure:
Organic System
SEO is a natural approach. This implies you don’t have to
(or even can’t) pay Google to have your site appear in the
top rankings. Obtaining exposure, visibility, and clicks is
entirely free.
However, it isn’t very particular claiming that SEO is free.
To be effective, the method involves time, specialists, and
tools. Nonetheless, the cost-effectiveness of SEO to build
brand recognition is far superior to other digital and offline
tactics.
It is especially crucial for small enterprises, which often
struggle to compete with large corporations. However, with
SEO, you may develop techniques centered on niches and
less popular long-tail keywords to assist the site crawl the
Google rankings.
Brand Reach
Brand awareness seeks to increase the brand’s recognition
among its target audience. As a result, this goal is tied to
| www.insightssuccess.com
32 March 2022

35. The Business Insider
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33 March 2022

36. attainment, and SEO has a tremendous capacity to broaden
the spectrum of a brand.
On the internet, search engines are commonly utilized. In
the United States, the typical user does more than three
daily searches. Google claims that its search engine
processes over 2 trillion searches every year. And, if
companies appear in the top search results and the most
viewed places, the reach a brand acquires is progressed.
Even more intriguing is the fact that this range is very
qualified. The brand increases visibility among those who
are interested in what it has to offer.
Brand Authority
The brand topping Google’s rankings has the public’s and
the search engine’s recognition. If a page achieves that
position, it provides the best response and user experience.
As a result, a user who views the first google result is
convinced that the site is a trustworthy resource. This view
is critical for brand recognition because it links authority
with the brand and enhances its image in the minds of
consumers.
Content Reinforcing Branding
A page can only rank top in search results if it provides
people with quality information. This is what produces and
preserves its market authority.
Valuable content is the resource that demonstrates how the
brand may assist individuals. This content is not just about
sales, products, and services but also addresses the
persona’s concerns, troubles, and requirements.
This instructional and informative aspect of Content
Marketing, one of the pillars of SEO, boosts branding and
brand credibility. And as the content reaches the Google
index, it receives visibility, allowing it to reach more
people.
Website Experience
To win over Google, a page must provide a worthwhile
browsing experience in addition to relevant information. It
must adhere to User Experience concepts such as usability
and accessibility across all platforms and languages.
As a result, SEO helps provide a unified site experience.
The user is at ease, well-guided, and invited to fulfill their
goals. This signifies brand recognition as well as conversion
since it links favorable impressions and sentiments with the
brand.
Flowing to the end
It is feasible to recognize that the system depends upon
SEO and its usability to outperform the competition. But, it
does not provide the initial process of how a brand is
established in the eye of the public. For the brand to relive
its value is by provocating the essential stage of
infrastructure, relationship management, and SEO for a
long race. SEO has made an enormous success in
strengthening business roots, implicating it will create a
new bar in the industry.
| www.insightssuccess.com
34
- Prashik Bombarde
March 2022

38. Rinnoo
Network, LLC
Providing A Long-term, Robust SEO Solution
ompanies may succeed in getting #1 rankings in
Cthe search engine result pages through SEO efforts
but still do not generate the expected leads through
their websites. Sounds familiar? This directs us to the
question, "What should be the primary focus of a website?”
The simple answer is to fulfill the purpose of the user's visit
using highly engaging content. Who are these visitors?
They are not bots. They are "humans," and therefore, it is of
the utmost importance for any website owner to ensure that
the displayed content is easily accessible and readable to
the humans.
However, today, in the race to get into the top search
results, many digital marketing companies focus on creating
content that is suitable for search engine rankings. Then the
second preference is given to the purpose of the visitors.
Companies must work with digital marketing
agencies/partners that promise long-term results rather than
short-term success.
One such company that focuses on making clients' websites
productive by using highly engaging and easily accessible
content is Rinnoo Network LLC.
RINNOO stands for "Reliable Innovative Nationwide
Networks, Operating Online!" It is an information
technology company specialized in programming and
software development, advertising, marketing, graphic
designing, and managing social media accounts.
We got an exclusive opportunity to interview Ali Sleiman,
the CTO and Co-founder of the Rinnoo Network LLC,
where he shared details about the company's journey since
its establishment. He also spoke about how his company's
innovative solutions are helping clients have a long-
standing online presence.
Below are the excerpts from the interview:
Please brief our audience about your company and how
it is currently positioned as a leading SEO, Software
Development, and digital marketing company.
We started ten years ago, back in October 2012, by
launching Rinnoo.net, an online business directory. So far,
21.8 million unique people have visited the website 36.9
million times and viewed 64.5 million pages. 90% of that
traffic was from free organic search results, which proves
our strength in SEO. 80% of the overall traffic has
happened in the last five years. Then we established Rinnoo
Network LLC company, and we developed many other
websites and platforms that all turned into success stories
and achieved high rankings.
| www.insightssuccess.com
36
Top 10 SEO Companies 2022
March 2022

39. Talking about SEO,
what made us a leading
SEO company is that we
focus on the human instead
of the bot/crawler while
developing or enhancing
a website's SEO.
Ali Sleiman
CTO & Co-founder
Rinnoo Network, LLC
Being a leading digital company is not easy at all,
especially when there are thousands of other companies
competing in the same business type.
Talking about SEO, what made us a leading SEO company
is that we focus on the human instead of the bot/crawler
during developing or enhancing a website's SEO. This
means that we enhance the content to be highly readable
and easily digested by humans. It makes no difference to us
whether or not we include a specific keyword; what matters
is that the content covers the subject of the desired
keyword(s). Of course, there are many other tips and tricks
which are our secret recipe.
As a software development company, we never use a ready-
made content management system (CMS). We have
invested in building our own CMS engine from scratch, and
we use custom-developed code in all our projects. This
guarantees the best performance, security, and overall
control for any feature.
Regarding digital marketing, we have two unique features
that make us special.
Ÿ The first point of strength is our ownership of
Rinnoo.net, the most visited website in the Arab region.
People use it to find places and other businesses near
them, so placing advertising banners on this platform
will have an extremely high ROI.
Ÿ The second is related to how we execute the client's
digital campaigns on social media platforms, YouTube,
and Google's display network. What makes us special is
our transparency with the client: we clearly display the
live dashboards of the advertising platform, which
allows the client to see the actual amounts spent. Unlike
other digital marketing agencies, this domain is not one
of our main sources of income. So, we charge the client
a little amount to maximize their profit, and to let them
get the best possible results, which they will not
experience with others.
| www.insightssuccess.com
37 March 2022

40. Tell us more about your offerings and what aspects
make it stand out in the cutthroat market.
Many companies, as well as freelancers, offer SEO
services. The majority guarantee rankings on the first page
of search engines, and they promise to deliver quick results
within a month or less. But when they get the job, they
simply run a paid SEM campaign to show sponsored search
results on the first page of search engines, add meta tags to
the website pages, and buy backlinks from other websites.
SEO goes much further than the above, and of course, it
should not include any sponsored search results. Results
cannot be seen before three to six months, which is the
normal duration for search engines to crawl, index, and
rank the website against other websites that are offering
similar content.
According to us, and in addition to focusing on the humans
instead of the bots, we assure to correctly display the
required meta tags to be compatible with every web page.
SEO is mostly enhancing the core engine of your website
instead of its outer interface. The website's database usually
gets a substantial part of our attention. We enhance its
performance to help it deliver the data queries faster, which
results in faster page load, thus better overall website
performance. In certain cases, we recommend that the client
moves to another server hosting or a different hosting
provider if we find that it is slowing down the website.
These were little hints at what we do, and there are many
other tips that are our secret recipe.
Please brief us about your journey in the industry and
how you have made the company excel in its niche
market.
I started programming in 1999 during high school. Coding
was, and still is, my passion to this day, and this passion
made me a professional software developer today. I worked
for many years as a freelance software developer and sold
multiple software products during those years. I started my
first full-time job in the year 2008 by working at Integrated
Digital Systems (IDS) for around five years, which is a
software development company with clients in multiple
sectors in finance and news publishing.
Then, in 2012, I worked as an online technical manager for
Alrai Media Group, which is the leading media company in
Kuwait, owning Alrai Newspaper and TV. During my job at
Alrai, I developed both websites for the newspaper and TV,
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38 March 2022

41. which highly improved their rankings and traffic and shifted
the websites' rankings to become #1 in Kuwait. Then I
worked as a digital marketing manager for M2R Group, one
of the best marketing agencies in Kuwait. There I managed
all online digital campaigns, and I also developed
customized software to manage the content of the outdoor
digital screens (DOOH).
Finally, I shifted my focus to our own business that I had
already established with my wife, Rana Kaafarani (CEO
& Co-founder at Rinnoo Network LLC), and my brother,
Ibrahim Sleiman (Head of IT at Rinnoo Network LLC).
Since the year 2012, I have been working in parallel
between our own business and my other jobs. Doing so
helped me get the best experience possible in a short time
compared to the multiple industries that I served in. I am
proud to have solid experience in the finance industry
(Kuwait Stock Exchange, investment companies, and
banking), the news industry (newspapers and Kuwait News
Agency, KUNA), and the marketing industry (online digital
marketing and Digital Screen, known as digital out-of-
home, or DOOH).
Being an experienced leader, share your opinion on how
the adoption of modern technologies like AI and ML is
impacting the digital marketing industry and how you
are adapting to the change?
AI and ML work best with processing data to derive new
results or decisions. Digital marketing can generate a lot of
data, which helps to drive the digital campaigns to generate
better results.
But applying AI or ML in digital campaigns is a big
challenge because it requires custom software development
to prepare the ML models and run costly processing power
to train those models. So, the advertiser will have to pay
multiple forms of costs to run the campaign, which
minimizes the margin of profit for the advertised products.
What would be your advice to budding entrepreneurs
who aspire to venture into the digital marketing space?
The digital marketing industry is getting bigger day after
day as more businesses are shifting online, necessitating
more online advertisements. But at the same time, there are
hundreds of digital marketing agencies in every country,
many of which cannot survive. When a digital marketing
agency runs a campaign for a client, they charge a certain
percentage of the campaign budget plus a fixed amount for
designing the creatives and visuals and executing the
campaign.
To run a digital marketing agency, you'll need at least one
experienced web graphic designer, an animator, a content
creator, a translator, an operator who executes campaigns; a
salesperson who helps bring in new clients; and a manager
who oversees the entire team.
Add to that the cost of high-end computers with high
processing power, high-quality internet connections with
fast upload bandwidth, and massive storage devices that can
hold the graphic designers' large images and videos. There
will be many salaries and expenses that the digital
campaign charges will cover, and if, for some reason, you
do not get enough campaigns to pay your costs, you will not
be able to survive.
You can still try it if you have unique features that make
your agency special compared to others, which will drive
more people to benefit from your special services, which
lower your costs and increases your revenues.
How do you envision scaling your company's operations
and offerings in 2022 and beyond?
We have already finished developing and launching
ProScreens, a customized content management system that
allows companies who own digital screens to use the
software to run their content on their screens.
Companies that can benefit from this software are DOOH
agencies, restaurant chains to display meals on their in-
restaurant screens, retail shops, and many others. The
software is connected to the Rinnoo.net places directory
where it allows users to see the content of the screens
online, in an interactive map that shows all listed screens as
one digital screens directory.
Also, in 2022, we will launch mobile apps for the
Rinnoo.net business directory, which will greatly increase
its market share and its value.
Moreover, we plan to soon offer the opportunity for
investors to partner with us, to let us grow faster and
expand to other markets.
| www.insightssuccess.com
39 March 2022