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Helping Customers to GROW Their Businesses
Kevin Clark
President
Silgan Dispensing
Companies
the
Industry
1
Top
Revamping
Packaging
Silgan
Dispensing
Vol: 11
Issue: 08
2022
Enriching Reliabili es
Sustainable solu ons
enhancing opera ons for
Packaging Companies
Industry insights
Comprehending the
Evolving Scenario in
Packaging Industry
Delivering
groundbreaking
excellence in
n the modern era, the substantial component
Ithat affects the global structure tends to be
dependent on the decision-making of the
supreme leaders. As the changes are implemented
in the businesses, the pre-existing trends follow
up with modern trends.
While understanding the trends, the offerings
forecasted in the global market are directly
proportional to the enhancement of global
communities.
Such businesses are diverted towards making an
effort to transform the measures available and
bring forth new products and services while
restructuring the in-house facilities to facilitate
global exposure.
The general expansion of the global economy is
anticipated to continue, helped by the expansion
of emerging consumer markets, which raises the
possibility of short-term disruptions. However,
overall growth is anticipated.
While considering the scenario, the industry
intends to infuse strategies and new measures to
direct the growth towards reshaping the
businesses’ growth and help with the developing
stage. With the latest edition - “Top 10
Companies Revamping the Packaging
Industry,” it is evident to replenish the
characteristics of the prime leaders in the industry
are implementing ground-breaking disruptions
with their offerings in the modern business arena.
Have a Pleasant Read!
FACILITATING THE INNOVATIVE ADVANCEMENTS
- Prashik Bombarde
,,,
,
Prashik Bombarde
Managing Editor
Initiative grading comparison towards rivalry
leads to degradation of supernatural Status Quo.
Cover
Story
Helping Customers to
GROW Their Businesses
Silgan
Dispensing
C
C
C O
O
O
08
Comprehending the Evolving
Scenario in Packaging Industry
Industry Insights
Sustainable solu ons enhancing
opera ons for Packaging Companies
Enriching Reliabilities
Facilita ng and Delivering
Unique Sustainable
Packaging Solu ons
AmeriGlobe LLC
22
Innova ng While Staying
True to the Brand’s Principles
CXO
28
Providing Bespoke
Packaging Solu ons
Kite Packaging
36
N
N
N T
T
T E
E
E N
N
N T
T
T
18
32
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The way of business solutions
sales@insightssuccess.com
November, 2022
Circulation Manager Tanaji Fartade
Research Analyst Eric Smith
Kelly, David
Business Development Executives
Managing Editor
Sherin Rodricks
Business Development Manager
Prashik Bombarde
Art & Design Head
Art & Design Assistant
Visualiser David King
Co-designer
Sonia Raizada
Marketing Manager Joseph D'souza
Technical Consultants Prachi, Rajeshwari
Technical Head Jacob Smile
Assistant Technical Head
SME-SMO Executive Gemson
Digital Marketing Manager Alina Sege
Renuka, Atul
Sales Executives Mark, Alice
Amar Sawant
Assisting Editors Drishti, Vishal
Paul Belin
Rohil, Mrunalinee
Editor-in-Chief Merry D'Souza
Assistant Digital Marketing Manager
Brief
Featuring
Diana Arnold
CEO
Budelpack
budelpack.com
Falconpack
falconpack.com
Atlas Packaging Limited
atlaspackaging.co.uk
Arnold Packaging
arnoldpackaging.com
It was founded in 1933 and has evolved into an industry leader
in the design, manufacturing and distribu on of packaging
materials.
Corrugated cardboard box manufacturing company. Atlas
Packaging will protect your brand from design to delivery.
Family firm Budelpack is an innova ve co-packing company
that, since 1971, has specialized in the primary packing of
food into flexible, rigid and cardboard product packaging.
Falcon Pack is a leading manufacturer and distributor of
disposable food packaging products with an extensive range
and the best quality.
Jason Sharman
Managing Director
Marcel Baljeu
Managing Director
Jamal Aburamadan
CEO
Jon Sill
President
MM Packaging
mm-packaging.com
Orora Packaging Solu ons
ororapackagingsolu ons.com
Kite Packaging
kitepackaging.co.uk
Inno-Pak
innopak.com
Inno-Pak wants innova on to impact every customer
touch point and experience with their company.
Kite Packaging is the the UK's leading packaging supplier, they
solve packing problems with their wide range of products and
exper se.
With an interna onal network of loca ons of 67 plants in 25
countries, MM Packaging offer a unique, pan-European
delivery concept.
At Orora Packaging Solu ons they develop innova ve
packaging solu ons that op mise processes and deliver
memorable brand experiences.
Gavin Ashe
Managing Partner
Paul Leitner
Managing Director
Frank Pennisi
President
Silgan Dispensing
silgandispensing.com
Silgan Dispensing is your partner delivering the insight,
exper se, ingenuity and agility you need to create a be er
experience.
Kevin Clark
President
Company
AmeriGlobe is a bulk bag manufacturer and supplier. We
manufacture bulk bags domes cally in the U.S.A and also have
plants in China, India and Mexico.
AmeriGlobe LLC
ameriglobe-fibc.com
Dan Schnaars
Owner
TOP 10 COMPANIES REVAMPING THE PACKAGING INDUSTRY
Kevin Clark
President
Silgan Dispensing
Helping Customers to GROW Their Businesses
When you partner with Silgan
Dispensing, you partner with
a team of approximately 6,500
associates across the
globe—each one committed to
delivering better experiences
that move your brand and
your business forward.
C o v e r
Story
Top 10 Companies Revamping the Packaging Industry
nderstanding how customers want to meet the
Uneeds of their consumers is critical to being the
partner they rely on the most to accomplish their
business goals.
To help customers win in the marketplace, it is important to
know their product strategy, consumers’ needs, and supply
chain expectations. This is particularly true for companies
that participate in the Beauty, Fragrance, Personal Care,
Healthcare and Homecare markets.
Silgan Dispensing understands this. The company has been
providing worldwide brands with effective and innovative
dispensing solutions that enhance their consumer
experiences and boost their brand value for decades.
Headquartered in Richmond, Virginia, Silgan Dispensing is
a leading global supplier of highly engineered triggers,
pumps, sprayers, and dispensing closure solutions to major
companies in the home, health, and beauty markets.
Working tirelessly to ensure a positive experience for
Silgan Dispensing’s customers and consistently meet their
unique demands is the company’s President, Kevin Clark.
We had an exclusive opportunity to interview Kevin to glean
insights into Silgan Dispensing’s journey to becoming a
best-in-class dispensing solution provider.
A Customer-Centric Team and Culture
The foundation of Silgan Dispensing’s differentiation and
success is its team and culture.
“We have a very knowledgeable team and a collaborative
culture,” says Kevin. “Our team works together to create
solutions that address our customers’business challenges
and then works closely with our customers to deliver the
solutions to their consumers.”
This approach has helped Silgan Dispensing to build its
reputation as a trusted partner. “It’s our passion to enable
our customers’business success,” Kevin emphasizes.
In addition to Silgan Dispensing’s stand-out team and
culture, the company has a wide portfolio of high-
performance products and a global footprint that enables it
to provide local market service. Moreover, the company has
extensive marketing, new product development, and
innovation teams that work in concert with its customers to
determine new product solutions that will meet the
needs of consumers.
Helping Brands to Enhance Consumers’ Lives
The Silgan Dispensing team’s vision is to provide
packaging solutions that help brands enhance the lives of
their consumers. Driven by its vision, the company’s
mission is to be the world’s leading dispensing company.
Kevin and his team believe these outcomes are achieved by
leveraging market and consumer insights to create
dispensing solutions that enhance an end user’s overall
experience. “When we enhance consumer perception of our
customer’s brand, we have achieved our vision,” says
Kevin.
Market-Leading Products and Services
Improving a customer’s business is rooted within every
facet of the organization, from improving the consumer
experience with their products to enhancing and simplifying
how to facilitate supply. The pursuit of this ideal is what
helps the business effectively meet the demands of its
customers.
Speaking about the stand-out practices by Silgan
Dispensing, Kevin highlights, “First, we bring a team of
people, with expertise in different areas, to engage with our
customers with the goal of identifying a range of solutions
that support their business strategy. We strive to have this
engagement process be a great experience for our
customers. This is the foundation of how we stand out from
the competition.”
“Our solutions include consumer-usage insights, new
product development teams, responsive service programs,
and, for some applications, product mixing and filling,” he
added.
Silgan Dispensing has a market-leading portfolio of
dispensers and trigger sprayers; an extensive range of fine
mist sprayers and fragrance pumps; a broad portfolio of
stock and custom closures; an innovative ophthalmic
dropper; battery-operated devices; and fully filled micro
packages utilizing the blow-fill-seal process.
Values in Action
Silgan Dispensing is a customer-oriented company whose
core values are focused on leveraging the capabilities and
We know our most valuable
resource is our people, and
we are dedicated to investing
in their growth and their
well-being.
We’re proud to say that
we offer one of the
broadest portfolios of
sustainable dispensing
solutions on the market.
We’ve modied a lot of
our designs to be able to
offer more eco-conscious
solutions to our
customers.
insights of the entire team to bring value to each of its
customer relationships.
The team works to develop in-depth knowledge of
customers in order to enable their success. Silgan
Dispensing works to bring innovative approaches to its
product development. “Two values, customer-oriented and
driven to excel, are the foundation of our goal to develop
products that create impact for our customers and their
consumers,” affirms Kevin.
“This continuous improvement mindset is required in the
ever-changing consumer landscape where products and
service solutions need to be adapted to reflect consumer
needs,” he added.
Kevin understands that the business's success is very much
tied to the success of each of its team members. The
company places a lot of value on its people, fostering not
only a safe and inclusive work environment but one that’s
also dedicated to helping its teammates grow professionally.
Kevin believes in the power of working together to achieve
the goals set by the company. He says, “We do our best
when we work together – that’s the power of one team in
action. By engaging broadly throughout the organization,
we create opportunities for every team member to
contribute and develop.”
Eco-conscious Dispensing Solutions
Silgan Dispensing’s team knows that sustainability is top of
mind for consumers and brands alike. Shoppers are making
purchasing decisions based on how sustainable a product is,
but they’re also consciously purchasing from brands that
are dedicated to sustainable practices.
“As a primary packaging supplier to many leading brands,
we have an opportunity to help position these products and
brands as environmentally sustainable with consumers,”
says Kevin.
Furthermore, he says, “We’re proud to say that we offer one
of the broadest portfolios of sustainable dispensing
solutions on the market. We are modifying a lot of our
designs to be able to offer more fully recyclable solutions to
our customers.”
Over 30 of Silgan Dispensing’s core products are available
with a post-consumer recycled (PCR) option. The company
has recently launched two products that utilize its
LifeCycle™ Technology – Pearl® 2, a next-generation
airless system, and SP05™ R, a certified recyclable trigger
sprayer.
LifeCycle is a revolutionary plastic spring that enables the
removal of non-recyclable materials and metals found in
more conventional dispensing solutions. Using this
innovation means the dispenser can be made almost entirely
of a single polyolefin, making the pump or sprayer
ultimately more compatible with today’s recycling streams.
But sustainability for Silgan Dispensing doesn’t just end
with its products. The company is incorporating practices
across its business that help reduce its carbon footprint and
overall impact on the environment.
“In our manufacturing operations, we’ve set goals to make
our plants more efficient, greener, and safer by reducing
our energy and water usage and reducing material waste
that would otherwise go into landfills,” Kevin adds.
Setting Trends with Innovation
Innovation is essential to enhancing customers' experiences,
so it is a key focus for Silgan Dispensing’s team. Kevin
underscores that “New trends, challenges, and needs are
constantly emerging and changing in our market and
among our customers.”
Furthermore, he adds, “We strive to adapt and identify
unique solutions to meet these shifting demands and feel
our NPD ( New Product Development ) teams are the best
in our industry.”
Silgan Dispensing’s approach to innovation starts with
researching consumer usage patterns. Then its team listens
to the customers to learn what their specific needs and
challenges are. The company then pairs these insights with
its extensive knowledge of technology, design,
manufacturing, and ergonomics to ensure that it is creating
the best possible solution for its customers.
Overcoming the Challenges
Challenges are ever-existing and evolving within every
industry. Speaking about the specific challenges that Silgan
Dispensing is currently confronting, Kevin shares, “Our
team and culture are essential to our success. Recruiting
and developing people who like the pace of our industry,
who are excited by the opportunity to work with the world’s
leading brands, and who can contribute to enhancing our
culture and advancing our company is an ongoing focus for
us.”
As referenced previously, ensuring Silgan Dispensing
contributes to a more sustainable future by reducing its
carbon footprint and developing more eco-conscious
dispensing solutions is also a key focus for Kevin and his
team. “Sustainability is not a single pillar of our strategy
but woven into every aspect of it,” says Kevin.
Silgan Dispensing’s approach to sustainability is a holistic
one. Its team examines every level of the company’s
business, from operations to products and people. The
company is implementing practices across its
manufacturing sites to reduce its carbon footprint, including
working with institutions like EcoVadis and CDP to ensure
that it is making and communicating measurable progress
on their set sustainability goals.
Additionally, the company is also focused on quickly and
cost-effectively developing new products. “Since consumer
needs vary around the world, we need to do this in each
geographic region,” says Kevin.
And finally, Silgan Dispensing’s team has implemented a
comprehensive set of manufacturing and service strategies
to best support its customers’ omnichannel sales model.
Words of Guidance
The packaging industry is an incredibly exciting
environment. There are tremendous opportunities for every
person, interest, and skill set.
For professionals who are looking to enter the industry,
Kevin shares, “If you are passionate about building brands,
developing new products, designing a dynamic supply
chain, operating state-of-the-art manufacturing facilities,
solving customer needs, and want to be part of a team that
creates products that touch so many people in their
everyday lives, then there’s a place for you at Silgan
Dispensing.”
“We know our most valuable resource is our people, and we
are dedicated to investing in their growth and their well-
being,” notes Kevin.
A Game Plan for 2022 and Beyond
With a passionate team, a strong set of core values, and
continuous innovation, Silgan Dispensing will continue to
grow in the coming years.
“In support of our mission to be the preferred
partner for our customers, we work to help them win in
the marketplace,” Kevin told us.
Currently, Silgan Dispensing is working to bring several
new products to market. Plans are also in the works to
enhance the company’s manufacturing footprint, which
would enable the team to provide even better service going
forward.
The company has grown both organically and through
acquisitions. “We will continue to look for opportunities to
enhance our product portfolio and service capabilities. The
acquisitions of Cobra Plastics, Albea’s global dispensing
business, and Unicep have enabled us to significantly
expand the portfolio of solutions we bring to our customers.
This portfolio is helping them grow by integrating more
fully into their business development strategies and supply
chain teams,” Kevin shares.
“The earth’s natural resources are being rapidly depleted
as a result of human activity. Therefore, it is no longer
possible to think of sustainable practices as a choice. We
are all accountable for fostering a more sustainable
world.”
ustainability comprises three components: Economic,
SEnvironmental, and Social. It refers to the ability to
support a process over time or maintain it. In
environmental factors, Sustainability can also be referred to
as Green Movement, where Green refers to environment
friendly. Sustainability tells us about the function of natural
systems that remain diverse and be able to produce
everything that’s required to maintain the balance. We are
now living in a modern world where Sustainability is a
Graduation Certificate. It is a course designed for students
wanting to learn about natural factors. We as humans are
responsible for destruction, and we as humans can construct
a life in the natural world, protecting it from destruction.
Sustainable
Solutions Enhancing
Options for
PACKAGING
COMPANIES
18 www.insightssuccess.com November | 2022
Enriching Reliabilities
19 www.insightssuccess.com
Understanding the three components:
Economic Sustainability
Economic sustainability focuses more on conserving natural
resources. It encompasses financial costs and benefits. To
create a more liveable future, economic sustainability
involves evaluating the environmental impact. The focus is
the depletion of the natural environment, which is finding
ways to reduce wastage, limit the emissions of carbon and
focus more on the utilization of solar energy. For easy
understanding, Economic Sustainability is a short-term
process that helps in the long-term well-being of the planet.
Social Sustainability
Social Sustainability is about identifying the positives and
negatives of the people in managing business impacts. It
expands opportunities for people, creates inclusive
societies, enhances the empowerment of citizens, and
fosters peaceful communities. It refers to addressing the
barriers and strengthening the development and focus on
the people who have been excluded socially.
Environmental Sustainability
Protecting the environment for us and our future genera-
tions should be everyone’s responsibility. Be it by recy-
cling, reusing, or reducing power consumption. These days
businesses are regulated to prevent pollution, as this is the
primary concern for humanity. The effects of pollution are
hazardous as it is triggered by harmful materials in the
atmosphere that causes harm to humans and increases the
risk of heart disease.
Environmental Sustainability can also be practiced by
reducing the Environmental impact with Sustainable
packaging. The environmental-friendly packages are no
longer an option. In many cases Govt. has demanded to
implement eco-friendly packages, which instead also help
in cost cutting for the long run. There is no such guarantee
that the implementation results in being fully sustainable.
But this is the start of developing a friendly journey. The
goal is to make sustainable packages that improve
sustainability over time as a measure to reduce the impact
on the environment. If you are trying to build a sustainable
package, then there are certain key points to be kept in
mind.
Focus on Natural Materials
Over the last few years, sustainable packaging has become
popular as many companies have started following the
norms of using healthy materials that are attracting a wider
audience. These materials can be recycled one’s or dye-free
or virgin materials that are less burden to the environment.
Save Space
Space is wasted when it comes to packaging, and it results
in the wastage of materials, transport, storage, and handling.
While maintaining the integrity of the product, the packag-
ing size can be reduced. It is important to know the size of
the product prior and use the materials accordingly to avoid
wastage, and the mode of transport can be chosen at the
lowest cost.
Sustainability Audit
The lifecycle of the materials used for packaging the
products can be helped to improve sustainability. And
maintaining a record of it improves the entire process. The
maintained record helps in auditing the products and
quantity required to examine the root of the problems faced,
allowing a better experience of the true performance of the
whole packaging system.
Reframe Mindset
Companies earlier used to spend more on packaging
materials, as it attracted their customers. But nowadays,
when sustainability for a better future comes into existence,
statistics say that 61% of consumers prefer brands that have
environmentally friendly packaging. This not only boosts
the confidence of companies which earlier used to spend
more on packing but also helps in contributing towards a
better future.
If you haven’t changed your mode of packing yet, then it’s
time for you to do it right away. Sustainable packaging can
help to reduce wastage and encourage the reuse of packag-
ing materials. These benefits are crucial and better for the
environment. To conclude, sustainability can mean a lot
different to different people, but in common terms, it means
recyclable, biodegradable, or compostable packaging.
-Pooja Shah
20 www.insightssuccess.com November | 2022
hen it is about the way we have been evolving
Wour lives with the progressive advancements
and trends that come forth in our everyday
lives, the element of self-satisfaction through better
amenities is the primary objective every individual longs
for.
While considering the routines, every individual tends to
rely on minute things that impact our challenges and offer
adequate solutions.
With such an ideology to bring in solutions to fulfill the
needs for sustainable and durable products while preserving
the quality than regular products is the primary mandate of
the manufacturing industry to enhance the global
communities.
The quest to find unique packaging solutions raised the
question of sustainable solutions in the manufacturing
industry - What would it be like if a sustainable bag
existed? The very thought is intriguing!
With a similar philosophy of producing sustainable bags in
bulk with minimal plastic usage, that’s how the aim of
producing the best bulk bags with the ideation of
AmeriGlobe came into existence.
Dan Schnaars, the Owner and President of AmeriGlobe
LLC, introduced one of its kind the first bulk bags whilst
meeting the challenges and producing bags with
comparatively more strength. These bags also attained the
need of customers and set the bar high within the existing
culture of traditional plastic bags.
AmeriGlobe is known to innovate, create, craft, and
deliver sustainable solutions in the packaging industry.
They open doors to a sheer commitment by fulfilling the
ever-exceeding needs of their customers.
Let’s unwrap the journey of AmeriGlobe and learn more
about it through the interview highlights below:
Please brief our audience about your company, its USPs,
and how it is currently positioned as one of the most
reliable companies in the packaging industry.
Being a 37-year-old family business manufacturing bulk
bags (FIBC). With over 30 patents improving the
usefulness of bulk bags.
And still manufacturing 15% of our bags inside the USA.
While importing 85% from 7 companies in three foreign
countries
Kindly enlighten us about the vision and mission of your
company.
We often use the tagline “Lowering Costs Through Unique
Solutions” This encapsulates our strategy of bringing
innovation to bear on problems that cost our customers
money. In many cases, we solve problems that were thought
unsolvable in situations where the problems were so
endemic to bulk bags that they were not even seen as
problems.
Tell us more about the product offerings and capabilities
that make your company stand out from the
competition.
AmeriGlobe’s latest accomplishment is called FUSION®.
We have invented a way to combine two pieces of woven
polypropylene, which is chemically inert, using carefully
controlled heat. Our industry is over 53 years old. As an
industry, the only way to connect this fabric has been
through sewing. The cost of automating this production was
prohibitive until we invented the FUSION system.
Facilita ng and Delivering Unique
Sustainable Packaging Solu ons
Top 10 Companies Revamping the Packaging Industry
22 www.insightssuccess.com November | 2022
Unlike sewing, the FUSION system
creates a bag that has no stitching holes
for products to leak or sift out and moisture
to pass back into the bag. Since it is made
without sewing, there are no loose thread ends for
our customers to worry about. One of the patents we
are most proud of is our MegaBase Patent.
This design greatly improves the stability and safety of all
bags made in this manner during travel and stacking. It is a
design that allows each bag to work in concert with the
Laws of Nature.
Rather than trying to hold a square shape for ease of
manufacturing, the MegaBase takes advantage of Nature’s
desire to create even pressures in every direction. By re-
shaping the bottom, MegaBase Bags gain 24% more
support from the wood pallet than any bulk bag with just a
standard square bottom.
Please brief us about your (featured person’s) journey in
the industry and how you have made the company excel
in its competitive market.
Dan was in the bulk bag industry for many years before
opening AmeriGlobe. In the early days of the industry, the
challenge was to convince users that a five-pound plastic
bag could safely hold 2,200 pounds. When he opened
AmeriGlobe in 1985, Dan immediately began his
innovation journey with patented designs to help retain an
inner liner in the bag and a design that helped to fill the
bags more completely.
When NAFTA first hit the bulk bag industry, most
companies moved their production to Mexico. Rather than
sacrifice the jobs of his American team members, he
changed the format of our manufacturing process in such a
way as to be competitively priced against Mexican
production.
As the global bulk bag market opened up, we instituted our
Four Country Supply Plan while retaining our US
AmeriGlobe is
known to
innovate, create,
cra , and deliver
sustainable
solu ons in the
packaging
industry.
Dan Schnaars
Owner and
President
AmeriGlobe LLC
23 www.insightssuccess.com November | 2022
manufacturing. This protects our US customers’ supply
chains and our US manufacturing team.
Ten years ago, we started down the path to our Fusion®
bulk bag system. A system that is moving the industry from
the old technology of sewing fabric components to form the
package to a system that uses computer-controlled heat
sealing with a vision system to improve quality and non-
destructive testing. Fusion® bulk bags and manufacturing is
changing the face of what was a mature industry.
Please elaborate on your customer service practices.
AmeriGlobe offers a service called a Systems Review.
Instead of following the industry’s practice of just copying
and quoting a prospect’s existing specification, we offer our
Systems Review.
We look at their bags’ impact on the entire lifecycle of the
package, which allows us to find potential savings based on
warehouse efficiency, freight costs, elimination of product
damage, labor savings, etc.
In an era where sales are lost on nickel and dimes, showing
thousands of dollars worth of savings allows our customers
a competitive advantage.
Expand on how your company’s packaging solutions are
enabling businesses to further their sustainability
efforts.
Our latest innovation, Fusion®, gives customers bulk bags
with the smallest environmental footprint. Since all bulk
bags, other than Fusion® bulk bags, must overbuild the
fabric weight by 30%+ to make up for the damage caused
by sewing.
Fusion®’s hyper-efficient bonds give Fusion® bags a clear
advantage when it comes to packaging weight. Further,
when a customer eliminates the liner in favor of the
FUSION® system, the recycling of the bags is simplified.
In addition, using many of our other innovations allow our
customers to put more product in each truck, overseas
shipping container, and railcar. Shipping more products
with less fuel is good for the environment and our
customer’s bottom line.
Please share your opinion on how the adoption of
technology has benefited the packaging industry and
how your company is adapting to the change.
Our industry has only adapted to the improvements in the
peripheral industries. Looms, cutting machines, and
extrusion machines have gotten better. But the basic method
of sewing has never changed.
Don’t sell a product
that is the same as
everyone else’s. Find a
differen ator and sell
that version.
24 www.insightssuccess.com November | 2022
Each bag is handmade on individual sewing machines.
FUSION® is the technology that will move our industry
forward to full automation.
Our system also features non-destructive testing, computer-
controlled QC processes, and vision systems to improve
product consistency and accuracy. None of those are
possible with traditional bulk bags.
In your view, what are the existing challenges in the
packaging industry? And how are you strategizing your
company’s operations to tackle them?
There are two issues in the bulk bag industry.
One is the level of manual production needed. This requires
a long training time. It takes two months to bring the skill
level up to the needed level. When this is combined with
the low pay scale in our industry, employee turnover is a
huge problem for most factories around the world.
The second challenge is to move toward sustainability. This
is difficult for our industry. These bags are not easily
collected. They are not easily recycled.
Our contribution to sustainability will be the reduced use of
plastic materials through FUSION® automation. It works
on both issues. New employees are trained in just a few
days versus two months. We will use less plastic and make
any future recycling program simpler.
What would your advice be to budding entrepreneurs
and enthusiasts aspiring to venture into the packaging
industry?
Choose a product for which you have a passion and look at
it critically.
What makes it difficult to use, what makes it unattractive,
and what are its weaknesses?
Don’t sell a product that is the same as everyone else’s.
Find a differentiator and sell that version.
How do you envision scaling your company’s operations
and outreach in 2022 and beyond?
AmeriGlobe is licensing the FUSION® technology around
the world. We have 5 licensees already. We are scaling up
our production of the FUSION® equipment to meet the
growing demand for this new technology.
AmeriGlobe is manufacturing these machines here in the
USA and exporting them out to our licensees. We are
transitioning from a sewing company to an equipment
manufacturing company.
Please give us a few testimonials from your
clients/customers and a list of awards/recognitions that
accurately highlight your organization’s position in the
market.
 Top 100 R&D International Awards in 2017
 35 Patents and Trademarks
 Louisiana Lantern Award
 Small Business Person of the Year in 1988
25 www.insightssuccess.com November | 2022
nnovating is a required element of sustained success
Ifor any business. Adapting to changing consumer
demand allows a business to remain relevant as trends
change. Innovation also has risks, as executives and
businesses can "chase trends" that take their eye off the
business' core competencies.
Running a national gym chain, I often get asked about our
approach to innovation. Our basketball-focused fitness
clubs are recognized as the premier spot for basketball
enthusiasts, and our franchise program receives hundreds of
inquiries each month from individuals looking to open one
of our gyms in their community. This success can be
directly attributed to our track record of innovation.
Ten years ago, PickUp USA Fitness had one service
offering – PickUp basketball with referees for adults.
Today, our clubs still offer this original service that put us
on the map, but now we are a full-service, one-stop
basketball shop that also offers group basketball training,
private basketball training, tournaments, leagues, camps,
full fitness rooms, and much more. All these services are
available for youth and adults.
At some point, these services were just ideas. Now they are
fabrics of our business. How did we go from the idea phase
to implementing these core offerings? Each one involved a
very deliberate approach.
Before talking about our innovation approach, I want to
discuss the key players involved in these innovations – our
franchisees! I would love to take credit for bringing these
services to life, but the truth is that almost all our
innovation comes from our stores.
Innovating While
Staying True to the Brand's
PRINCIPLES
About The Author
Jordan Meinster is the CEO and Founder of PickUp USA
Fitness. Jordan has a BA in Economics from Fort Lewis
College in Durango, CO, and an MBA from The
University of Southern California in Los Angeles. Jordan
started the first PickUp USA in Irwindale, CA in 2012 and
now oversees mul ple corporate loca ons as well as all
franchisor opera ons.
28 www.insightssuccess.com November | 2022
Jordan Meinster
CEO and Founder
29 www.insightssuccess.com November | 2022
Our franchise owners are in the mix every day running their
clubs and interacting with customers. Through these
interactions, ideas for new services arise. PickUp USA
franchisees are credited with almost every service that you
see on our current menu. We embrace a culture of
innovating and trying new things. If it works, great – we
add it to that club's menu, and sometimes roll it out
nationwide. If not, no problem – lessons were learned that
we can apply to future projects.
Allowing our franchise owners to be entrepreneurial and
creative is one reason that we have such high levels of
franchisee satisfaction. People that franchise with us get to
experiment with services at their club while tapping the
massive resources of the franchisor to ensure their pilot
projects have the best chance at success.
Back to our innovation approach. When a franchise owner
presents us with an idea, we put a lot of resources behind it
to help measure the potential economics of the initiative.
This includes financial modeling with our finance team, a
marketing analysis with our marketing team, and reviewing
how it will be implemented with our operations team. If,
after the initial analysis, the franchise owners feels like it is
a good fit for their club, we move to the pilot phase.
During the pilot phase, our corporate team works hand-in-
hand with the franchise owner to bring the program to life.
We create a marketing plan, an outreach plan, a suggested
staffing model, and an operations playbook. Just because it
is a pilot doesn't mean that the expectations for quality are
diminished. PickUp USA customers have high expectations
for our gyms, and we ensure that every service offered,
even pilots, is delivered in world-class fashion.
After the planning phase, which typically lasts 4-6 weeks,
we begin to market the pilot. This is where the horsepower
of the brand comes in. We market the pilot at the local
level, but we also put many of our national resources
behind it. This includes content creation from our in-house
marketing team and our Content Production Manager, as
well as promotion on our national social media feeds.
After a 3-4 week marketing push, the pilot launches. A
typical pilot lasts between 6-8 weeks. At the conclusion of
this period, we measure results. Did it meet the threshold
that the franchise owner initially established to add the pilot
as a permanent menu item? If yes, it gets added to the
menu. If not, are there adjustments that can be made to
improve the results. If yes, we make those revisions and
continue the pilot. If not, we discontinue the pilot.
This process is ongoing at PickUp USA clubs across the
country. Successful pilots are added as menu items at the
club that initiated the program, and some are rolled out
regionally and nationally. "Failed" pilots provide key data
points for us to use as we look at future innovations.
When speaking with our franchise owners, one of the main
types of feedback we get is that they love how they are able
to innovate. While PickUp USA is an established brand
that has been operating for over ten-years, we very much
embrace a "start-up" style culture that encourages
risk-taking and innovation. Opening a PickUp USA isn't
"our way or the highway." It's quite the opposite. When
you go through our training program prior to opening your
club, we're going to teach you ten years' worth of
knowledge that we've built and provide you with ten years'
worth of systems that we've developed. After you launch,
we want you to take what you've learned and go try new
things in your market.
With proven menu items, our club owners have the
foundation of a business with no guess work. This
foundation allows them to try new services.
With a deliberate approach to innovating, coupled with an
entrepreneurial culture, an organization can innovate while
staying true to the brand's principles.
30 www.insightssuccess.com November | 2022
ehind every trend is a comprehensive consumer,
Bcompetitor, and market study involved. For a long
time, packaging was assessed but not anymore. The
packaging industry depicts manufacturers have recognized
packaging as an important branding asset. Consumers have
once considered packaging as waste and have realized the
impact of packaging on the environment.
The increasing landfill due to plastic packaging waste has
alarmed everyone about the environment we have been
creating. Manufacturers have appreciated packaging that is
reusable and recyclable.
With the changing times and generations, it is a huge
changing transition to comprehend evolving scenarios.
Let's have a look at them and learn more about them!
Changing Packaging Technology
The changing scenario of the environmental impact of
products is an established phenomenon. There has been a
noticeable revived interest in sustainability-focused,
specifically on the packaging. This is reflected in the central
Comprehending
the Evolving Scenarioin
Packaging
Industry
32 www.insightssuccess.com November | 2022
Industry Insights
33 www.insightssuccess.com November | 2022
government and municipal regulations, consumer attitudes,
and brand owner values communicated with packaging.
The EU has pioneered the area with its drive towards
circular economy principles. There is a particular focus on
plastic waste, as high-volume, single-use item in plastic
packaging has come under particular exploration.
Several numbers of strategies are advancing to address this,
including substituting alternative materials, investing in the
development of bio-based plastics, designing packs to make
it easier to process in recycling, and enhancing recycling
and processing plastic waste.
On average, 40% of food produced worldwide is not eaten,
leading to minimizing food waste is another key goal for
policymakers. It is an area in modern packaging technology
have a major impact. Much R&D has been happening in the
packaging barrier technology, including the integration of
nano-engineered materials.
Consumer Trends
The global market for online retailing continues to grow
rapidly, driven by the penetration of the Internet and
smartphones. Consumers are increasingly buying more
goods online. It will continue to increase through the
upcoming elevated demand for packaging solutions, most in
the corrugated board formats. It can safely ship goods
through more complex distribution channels.
More people are consuming products like food, beverages,
and pharmaceuticals on the go. The increasing demand for
packaging solutions that are more convenient and portable
with flexible plastics sector is a major beneficiary.
In line with the move to single-person living, more
consumers in the younger age groups are more inclined to
go shopping for groceries in more frequency and in smaller
quantities. This has driven growth within convenience store
retailing as well as boosted demand for more convenient
and small font sizes.
Consumers take great interest in their health matters which
leads to healthier lifestyles. Thus, boosting demand for
packed goods like healthy foods and beverages alongside
non-prescribed medicines and nutritional supplements.
Demographic Growth
General expansion in the global economy is expected to
continue over the next decade with the expected growth
wave in the consumer market. However, in general,
incomes are expected to rise with the growth in consumer
income for spending on packaged goods.
The global population will expand, especially in key
emerging markets such as the ones in India and China. The
rate of urbanization only continues to grow and translates
into increased consumer incomes for spending on consumer
goods while exposed to modern retail channels. Aspiration
among strengthening middle class to engage with global
brands and shopping habits.
The key phenomenon of 21st-century living has risen in
several single-person households, pushing demand for
goods packaged in smaller portion sizes for convenience for
resealability and microwavable packaging.
Sustainable Outlook
Over 70% of wrappers get disposed in single-use plastics
that choke ocean beds and stay on the planet for years in
landfills and contribute to carbon gas emissions that are
found at the bottom of numerous of our co-habitants. This is
what needs to change.
The solution is still in question. At the moment, sustainable
packaging is the need of the hour. a few areas can focus on
to build excellent sustainable solutions. These can be
making bags through sugarcane fibers and encouraging the
use of molded fiber molded products across the world.
Moreover, the scope of innovation to developing solutions
that are friendly to nature is no less.
The challenges also reinforce the need for several
companies to increase their commitment towards
responsible business practices and migrate to solutions that
are sustainable and contribute to a cleaner and greener
planet. Leveraging cutting-edge technologies, major players
pioneering in the packaging sector are already creating eco-
friendly packing materials that are biodegradable and
consequently provide more sustainable solutions.
- Shreyasi Shelke
34 www.insightssuccess.com November | 2022
Packaging
lthough the package is not the actual product, it
Adoes create a significant impact when it comes to
attracting customers’ attention and interests.
And, with businesses competing to gain customers’
attention across the world, they need packaging partners
that have large-scale capabilities, maximum safety features,
and expertise in creating innovative solutions. In addition to
this, entrepreneurs also want their product packaging to be
eco-friendly while being cost-effective.
One company that excels in facilitating on-demand
innovative packaging solutions is Kite Packaging. It is not
only the premier supplier of packaging in the United
Kingdom but also offers customers bespoke solutions,
2,500 online products, and environmental expertise.
It is an employee-owned company known in the market for
consistently providing the most cost-friendly packaging
solutions to its customers. Since its inception, the packaging
company has been solving complex challenges for its
clients while also helping them to fulfill their environmental
responsibility toward the planet.
We had an opportunity to interview Kite Packaging’s
dynamic Managing Partner, Gavin Ashe, where he
discussed the company’s specialties and missions in detail.
Also, he shared with us interesting insights about the
packaging industry.
Below are the interview highlights:
Please brief our audience about your company, its USPs,
and how it is currently positioned as one of the most
reliable companies in the packaging industry.
Kite Packaging was set up in 2001 as an employee-owned
business with the belief that customer satisfaction matters
so much more when you own the business. That’s why
every employee to date has been encouraged to take up a
part-ownership in the company. Our philosophy on
partnership is our true USP: we believe employees,
customers, and suppliers are all partners in the business,
and what benefits one will benefit the rest.
Kindly enlighten us about the vision and mission of your
company.
Here at Kite, we accept that packaging is a necessity
when moving a product from A to B, as it protects
that product against damage. Our mission is to
help our customers achieve this with the
minimum impact on the environment
at the lowest cost possible,
offering design solutions where
necessary. From the very
beginning, we have focused on
the total cost of packaging, both
to the business and the environ-
ment, especially with our
36 www.insightssuccess.com November | 2022
Our philosophy on partnership
is our true USP: we believe
employees, customers, and
suppliers are all partners in the
business, and what benefits one
will benefit the rest.
customers becoming increasingly aware of their responsi-
bilities to the planet.
Tell us more about the product offerings and capabilities
that make your company stand out from the
competition.
In our first year, Kite started its graduate programme,
leading to one of our core capabilities: we innovate, and
innovation requires smart, well-educated, industry-
experienced people. The depth and capabilities of our
packaging experts are by far the best in the industry and
have allowed us to develop solutions for customers that
simply didn’t exist before. We don’t go to customers and
say, ‘show us what you’re doing at the moment’. We go to
customers and ask, ‘what are your problems?’ and then we
help make those problems go away.
Please brief us about your journey in the industry and
how you have made the company excel in its competitive
market.
With strong roots in our employee-ownership
culture, we speak as a collective: Kite is
a team sport, everyone has worked
hard together to make the
company excel and get it
to where it is today.
37 www.insightssuccess.com November | 2022
Gavin Ashe
Managing Partner
Kite Packaging
Please elaborate on your customer services practices.
Customer satisfaction matters so much more when you own
the business. Everyone at Kite, from our forklift operators
and warehouse operatives to our packaging technologists
and accounting team, believes that the customer comes first.
Expand on how your company’s packaging solutions are
enabling businesses to further their sustainability
efforts.
At Kite, we have always used the environment and the
environmental impact of our customers as a core metric in
our decision-making process. For example, for the last
twenty-four months we have been running a plastic
reduction initiative, fully auditing all of our key customers
and the packaging they have been using. This has allowed
us to reduce, reuse, recycle, and replace plastic components,
resulting in a 740-tonne reduction in plastic packaging for
eighty-two customers.
Please share your opinion on how the adoption of
technology has benefited the packaging industry and
how your company is adapting to the change.
Packaging is a very low-cost item but a necessity for most
businesses, with many spending less than 1% of their
turnover on it. Being a crucial component makes it highly
price-sensitive, meaning that although nobody actually
wants it, everybody needs it and are, therefore, always
looking to reduce its cost.
Technology has enabled us to become more efficient and
lower costs over the last fifteen years in comparison to our
competitors. We have invested heavily in developing our
own in-house technologies, especially in the fields of
software and analytics, employing over twelve people in
our IT and Web Development teams, as well as a team of
data analysts. Technology is the key to being able to do it
better tomorrow than you did it today.
In your view, what are the existing challenges in the
packaging industry? And how are you strategizing your
company’s operations to tackle them?
The existing challenges in the packaging industry vary in
relation to the macroeconomic climate, with supply being
the most preeminent issue. Hopefully, this is a short-term
issue measured in months and years rather than decades and
generations.
In the longer term, we believe the fundamental issue in our
industry is being as environmentally-friendly as possible,
really bringing to the fore the recyclability of packaging.
What would your advice be to those budding
entrepreneurs and enthusiasts aspiring to venture into
the packaging industry?
We have three simple criteria for any entrepreneurial
initiative: be the first, the only, or the best. My advice to
them is, “If you can, ideally, be all three.”
How do you envision scaling your company’s operations
and outreach in 2022 and beyond?
At Kite, we have always invested heavily in our business,
whether that be our graduate programme, sales training
academy, geographical footprint, logistics or IT. This year
and the next will be no different.
Share with us your major award achievements and
recognitions.
We have won many awards, but the biggest is probably
from Eaton, who we acquired as our first ever group
account in 2005. Out of their seventy-thousand worldwide
suppliers, we are one of only thirty-three to be nominated
for and win one of their awards at their annual event. That’s
quite a prestigious achievement, and we have won nine
times to date.
Top 10 Companies Revamping the Packaging Industry
39 www.insightssuccess.com November | 2022
Top 10 Companies Helping Customers GROW Their Businesses
Top 10 Companies Helping Customers GROW Their Businesses
Top 10 Companies Helping Customers GROW Their Businesses

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Top 10 Companies Helping Customers GROW Their Businesses

  • 1. Helping Customers to GROW Their Businesses Kevin Clark President Silgan Dispensing Companies the Industry 1 Top Revamping Packaging Silgan Dispensing Vol: 11 Issue: 08 2022 Enriching Reliabili es Sustainable solu ons enhancing opera ons for Packaging Companies Industry insights Comprehending the Evolving Scenario in Packaging Industry
  • 3.
  • 4. n the modern era, the substantial component Ithat affects the global structure tends to be dependent on the decision-making of the supreme leaders. As the changes are implemented in the businesses, the pre-existing trends follow up with modern trends. While understanding the trends, the offerings forecasted in the global market are directly proportional to the enhancement of global communities. Such businesses are diverted towards making an effort to transform the measures available and bring forth new products and services while restructuring the in-house facilities to facilitate global exposure. The general expansion of the global economy is anticipated to continue, helped by the expansion of emerging consumer markets, which raises the possibility of short-term disruptions. However, overall growth is anticipated. While considering the scenario, the industry intends to infuse strategies and new measures to direct the growth towards reshaping the businesses’ growth and help with the developing stage. With the latest edition - “Top 10 Companies Revamping the Packaging Industry,” it is evident to replenish the characteristics of the prime leaders in the industry are implementing ground-breaking disruptions with their offerings in the modern business arena. Have a Pleasant Read! FACILITATING THE INNOVATIVE ADVANCEMENTS - Prashik Bombarde
  • 5. ,,, , Prashik Bombarde Managing Editor Initiative grading comparison towards rivalry leads to degradation of supernatural Status Quo.
  • 6. Cover Story Helping Customers to GROW Their Businesses Silgan Dispensing C C C O O O 08
  • 7. Comprehending the Evolving Scenario in Packaging Industry Industry Insights Sustainable solu ons enhancing opera ons for Packaging Companies Enriching Reliabilities Facilita ng and Delivering Unique Sustainable Packaging Solu ons AmeriGlobe LLC 22 Innova ng While Staying True to the Brand’s Principles CXO 28 Providing Bespoke Packaging Solu ons Kite Packaging 36 N N N T T T E E E N N N T T T 18 32
  • 8. Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com We are also available on : RNI No.: MAHENG/2018/75953 The way of business solutions sales@insightssuccess.com November, 2022 Circulation Manager Tanaji Fartade Research Analyst Eric Smith Kelly, David Business Development Executives Managing Editor Sherin Rodricks Business Development Manager Prashik Bombarde Art & Design Head Art & Design Assistant Visualiser David King Co-designer Sonia Raizada Marketing Manager Joseph D'souza Technical Consultants Prachi, Rajeshwari Technical Head Jacob Smile Assistant Technical Head SME-SMO Executive Gemson Digital Marketing Manager Alina Sege Renuka, Atul Sales Executives Mark, Alice Amar Sawant Assisting Editors Drishti, Vishal Paul Belin Rohil, Mrunalinee Editor-in-Chief Merry D'Souza Assistant Digital Marketing Manager
  • 9. Brief Featuring Diana Arnold CEO Budelpack budelpack.com Falconpack falconpack.com Atlas Packaging Limited atlaspackaging.co.uk Arnold Packaging arnoldpackaging.com It was founded in 1933 and has evolved into an industry leader in the design, manufacturing and distribu on of packaging materials. Corrugated cardboard box manufacturing company. Atlas Packaging will protect your brand from design to delivery. Family firm Budelpack is an innova ve co-packing company that, since 1971, has specialized in the primary packing of food into flexible, rigid and cardboard product packaging. Falcon Pack is a leading manufacturer and distributor of disposable food packaging products with an extensive range and the best quality. Jason Sharman Managing Director Marcel Baljeu Managing Director Jamal Aburamadan CEO Jon Sill President MM Packaging mm-packaging.com Orora Packaging Solu ons ororapackagingsolu ons.com Kite Packaging kitepackaging.co.uk Inno-Pak innopak.com Inno-Pak wants innova on to impact every customer touch point and experience with their company. Kite Packaging is the the UK's leading packaging supplier, they solve packing problems with their wide range of products and exper se. With an interna onal network of loca ons of 67 plants in 25 countries, MM Packaging offer a unique, pan-European delivery concept. At Orora Packaging Solu ons they develop innova ve packaging solu ons that op mise processes and deliver memorable brand experiences. Gavin Ashe Managing Partner Paul Leitner Managing Director Frank Pennisi President Silgan Dispensing silgandispensing.com Silgan Dispensing is your partner delivering the insight, exper se, ingenuity and agility you need to create a be er experience. Kevin Clark President Company AmeriGlobe is a bulk bag manufacturer and supplier. We manufacture bulk bags domes cally in the U.S.A and also have plants in China, India and Mexico. AmeriGlobe LLC ameriglobe-fibc.com Dan Schnaars Owner TOP 10 COMPANIES REVAMPING THE PACKAGING INDUSTRY
  • 11. Helping Customers to GROW Their Businesses When you partner with Silgan Dispensing, you partner with a team of approximately 6,500 associates across the globe—each one committed to delivering better experiences that move your brand and your business forward. C o v e r Story Top 10 Companies Revamping the Packaging Industry
  • 12. nderstanding how customers want to meet the Uneeds of their consumers is critical to being the partner they rely on the most to accomplish their business goals. To help customers win in the marketplace, it is important to know their product strategy, consumers’ needs, and supply chain expectations. This is particularly true for companies that participate in the Beauty, Fragrance, Personal Care, Healthcare and Homecare markets. Silgan Dispensing understands this. The company has been providing worldwide brands with effective and innovative dispensing solutions that enhance their consumer experiences and boost their brand value for decades. Headquartered in Richmond, Virginia, Silgan Dispensing is a leading global supplier of highly engineered triggers, pumps, sprayers, and dispensing closure solutions to major companies in the home, health, and beauty markets. Working tirelessly to ensure a positive experience for Silgan Dispensing’s customers and consistently meet their unique demands is the company’s President, Kevin Clark. We had an exclusive opportunity to interview Kevin to glean insights into Silgan Dispensing’s journey to becoming a best-in-class dispensing solution provider. A Customer-Centric Team and Culture The foundation of Silgan Dispensing’s differentiation and success is its team and culture. “We have a very knowledgeable team and a collaborative culture,” says Kevin. “Our team works together to create solutions that address our customers’business challenges and then works closely with our customers to deliver the solutions to their consumers.” This approach has helped Silgan Dispensing to build its reputation as a trusted partner. “It’s our passion to enable our customers’business success,” Kevin emphasizes. In addition to Silgan Dispensing’s stand-out team and culture, the company has a wide portfolio of high- performance products and a global footprint that enables it to provide local market service. Moreover, the company has extensive marketing, new product development, and innovation teams that work in concert with its customers to determine new product solutions that will meet the needs of consumers. Helping Brands to Enhance Consumers’ Lives The Silgan Dispensing team’s vision is to provide packaging solutions that help brands enhance the lives of their consumers. Driven by its vision, the company’s mission is to be the world’s leading dispensing company. Kevin and his team believe these outcomes are achieved by leveraging market and consumer insights to create dispensing solutions that enhance an end user’s overall experience. “When we enhance consumer perception of our customer’s brand, we have achieved our vision,” says Kevin. Market-Leading Products and Services Improving a customer’s business is rooted within every facet of the organization, from improving the consumer experience with their products to enhancing and simplifying how to facilitate supply. The pursuit of this ideal is what helps the business effectively meet the demands of its customers. Speaking about the stand-out practices by Silgan Dispensing, Kevin highlights, “First, we bring a team of people, with expertise in different areas, to engage with our customers with the goal of identifying a range of solutions that support their business strategy. We strive to have this engagement process be a great experience for our customers. This is the foundation of how we stand out from the competition.” “Our solutions include consumer-usage insights, new product development teams, responsive service programs, and, for some applications, product mixing and filling,” he added. Silgan Dispensing has a market-leading portfolio of dispensers and trigger sprayers; an extensive range of fine mist sprayers and fragrance pumps; a broad portfolio of stock and custom closures; an innovative ophthalmic dropper; battery-operated devices; and fully filled micro packages utilizing the blow-fill-seal process. Values in Action Silgan Dispensing is a customer-oriented company whose core values are focused on leveraging the capabilities and
  • 13. We know our most valuable resource is our people, and we are dedicated to investing in their growth and their well-being.
  • 14. We’re proud to say that we offer one of the broadest portfolios of sustainable dispensing solutions on the market. We’ve modied a lot of our designs to be able to offer more eco-conscious solutions to our customers.
  • 15. insights of the entire team to bring value to each of its customer relationships. The team works to develop in-depth knowledge of customers in order to enable their success. Silgan Dispensing works to bring innovative approaches to its product development. “Two values, customer-oriented and driven to excel, are the foundation of our goal to develop products that create impact for our customers and their consumers,” affirms Kevin. “This continuous improvement mindset is required in the ever-changing consumer landscape where products and service solutions need to be adapted to reflect consumer needs,” he added. Kevin understands that the business's success is very much tied to the success of each of its team members. The company places a lot of value on its people, fostering not only a safe and inclusive work environment but one that’s also dedicated to helping its teammates grow professionally. Kevin believes in the power of working together to achieve the goals set by the company. He says, “We do our best when we work together – that’s the power of one team in action. By engaging broadly throughout the organization, we create opportunities for every team member to contribute and develop.” Eco-conscious Dispensing Solutions Silgan Dispensing’s team knows that sustainability is top of mind for consumers and brands alike. Shoppers are making purchasing decisions based on how sustainable a product is, but they’re also consciously purchasing from brands that are dedicated to sustainable practices. “As a primary packaging supplier to many leading brands, we have an opportunity to help position these products and brands as environmentally sustainable with consumers,” says Kevin. Furthermore, he says, “We’re proud to say that we offer one of the broadest portfolios of sustainable dispensing solutions on the market. We are modifying a lot of our designs to be able to offer more fully recyclable solutions to our customers.” Over 30 of Silgan Dispensing’s core products are available with a post-consumer recycled (PCR) option. The company has recently launched two products that utilize its LifeCycle™ Technology – Pearl® 2, a next-generation airless system, and SP05™ R, a certified recyclable trigger sprayer. LifeCycle is a revolutionary plastic spring that enables the removal of non-recyclable materials and metals found in more conventional dispensing solutions. Using this innovation means the dispenser can be made almost entirely of a single polyolefin, making the pump or sprayer ultimately more compatible with today’s recycling streams. But sustainability for Silgan Dispensing doesn’t just end with its products. The company is incorporating practices across its business that help reduce its carbon footprint and overall impact on the environment. “In our manufacturing operations, we’ve set goals to make our plants more efficient, greener, and safer by reducing our energy and water usage and reducing material waste that would otherwise go into landfills,” Kevin adds. Setting Trends with Innovation Innovation is essential to enhancing customers' experiences, so it is a key focus for Silgan Dispensing’s team. Kevin underscores that “New trends, challenges, and needs are constantly emerging and changing in our market and among our customers.” Furthermore, he adds, “We strive to adapt and identify unique solutions to meet these shifting demands and feel our NPD ( New Product Development ) teams are the best in our industry.” Silgan Dispensing’s approach to innovation starts with researching consumer usage patterns. Then its team listens to the customers to learn what their specific needs and challenges are. The company then pairs these insights with its extensive knowledge of technology, design, manufacturing, and ergonomics to ensure that it is creating the best possible solution for its customers. Overcoming the Challenges Challenges are ever-existing and evolving within every industry. Speaking about the specific challenges that Silgan Dispensing is currently confronting, Kevin shares, “Our team and culture are essential to our success. Recruiting and developing people who like the pace of our industry, who are excited by the opportunity to work with the world’s
  • 16. leading brands, and who can contribute to enhancing our culture and advancing our company is an ongoing focus for us.” As referenced previously, ensuring Silgan Dispensing contributes to a more sustainable future by reducing its carbon footprint and developing more eco-conscious dispensing solutions is also a key focus for Kevin and his team. “Sustainability is not a single pillar of our strategy but woven into every aspect of it,” says Kevin. Silgan Dispensing’s approach to sustainability is a holistic one. Its team examines every level of the company’s business, from operations to products and people. The company is implementing practices across its manufacturing sites to reduce its carbon footprint, including working with institutions like EcoVadis and CDP to ensure that it is making and communicating measurable progress on their set sustainability goals. Additionally, the company is also focused on quickly and cost-effectively developing new products. “Since consumer needs vary around the world, we need to do this in each geographic region,” says Kevin. And finally, Silgan Dispensing’s team has implemented a comprehensive set of manufacturing and service strategies to best support its customers’ omnichannel sales model. Words of Guidance The packaging industry is an incredibly exciting environment. There are tremendous opportunities for every person, interest, and skill set. For professionals who are looking to enter the industry, Kevin shares, “If you are passionate about building brands, developing new products, designing a dynamic supply chain, operating state-of-the-art manufacturing facilities, solving customer needs, and want to be part of a team that creates products that touch so many people in their everyday lives, then there’s a place for you at Silgan Dispensing.” “We know our most valuable resource is our people, and we are dedicated to investing in their growth and their well- being,” notes Kevin. A Game Plan for 2022 and Beyond With a passionate team, a strong set of core values, and continuous innovation, Silgan Dispensing will continue to grow in the coming years.
  • 17. “In support of our mission to be the preferred partner for our customers, we work to help them win in the marketplace,” Kevin told us. Currently, Silgan Dispensing is working to bring several new products to market. Plans are also in the works to enhance the company’s manufacturing footprint, which would enable the team to provide even better service going forward. The company has grown both organically and through acquisitions. “We will continue to look for opportunities to enhance our product portfolio and service capabilities. The acquisitions of Cobra Plastics, Albea’s global dispensing business, and Unicep have enabled us to significantly expand the portfolio of solutions we bring to our customers. This portfolio is helping them grow by integrating more fully into their business development strategies and supply chain teams,” Kevin shares.
  • 18.
  • 19.
  • 20. “The earth’s natural resources are being rapidly depleted as a result of human activity. Therefore, it is no longer possible to think of sustainable practices as a choice. We are all accountable for fostering a more sustainable world.” ustainability comprises three components: Economic, SEnvironmental, and Social. It refers to the ability to support a process over time or maintain it. In environmental factors, Sustainability can also be referred to as Green Movement, where Green refers to environment friendly. Sustainability tells us about the function of natural systems that remain diverse and be able to produce everything that’s required to maintain the balance. We are now living in a modern world where Sustainability is a Graduation Certificate. It is a course designed for students wanting to learn about natural factors. We as humans are responsible for destruction, and we as humans can construct a life in the natural world, protecting it from destruction. Sustainable Solutions Enhancing Options for PACKAGING COMPANIES 18 www.insightssuccess.com November | 2022
  • 22. Understanding the three components: Economic Sustainability Economic sustainability focuses more on conserving natural resources. It encompasses financial costs and benefits. To create a more liveable future, economic sustainability involves evaluating the environmental impact. The focus is the depletion of the natural environment, which is finding ways to reduce wastage, limit the emissions of carbon and focus more on the utilization of solar energy. For easy understanding, Economic Sustainability is a short-term process that helps in the long-term well-being of the planet. Social Sustainability Social Sustainability is about identifying the positives and negatives of the people in managing business impacts. It expands opportunities for people, creates inclusive societies, enhances the empowerment of citizens, and fosters peaceful communities. It refers to addressing the barriers and strengthening the development and focus on the people who have been excluded socially. Environmental Sustainability Protecting the environment for us and our future genera- tions should be everyone’s responsibility. Be it by recy- cling, reusing, or reducing power consumption. These days businesses are regulated to prevent pollution, as this is the primary concern for humanity. The effects of pollution are hazardous as it is triggered by harmful materials in the atmosphere that causes harm to humans and increases the risk of heart disease. Environmental Sustainability can also be practiced by reducing the Environmental impact with Sustainable packaging. The environmental-friendly packages are no longer an option. In many cases Govt. has demanded to implement eco-friendly packages, which instead also help in cost cutting for the long run. There is no such guarantee that the implementation results in being fully sustainable. But this is the start of developing a friendly journey. The goal is to make sustainable packages that improve sustainability over time as a measure to reduce the impact on the environment. If you are trying to build a sustainable package, then there are certain key points to be kept in mind. Focus on Natural Materials Over the last few years, sustainable packaging has become popular as many companies have started following the norms of using healthy materials that are attracting a wider audience. These materials can be recycled one’s or dye-free or virgin materials that are less burden to the environment. Save Space Space is wasted when it comes to packaging, and it results in the wastage of materials, transport, storage, and handling. While maintaining the integrity of the product, the packag- ing size can be reduced. It is important to know the size of the product prior and use the materials accordingly to avoid wastage, and the mode of transport can be chosen at the lowest cost. Sustainability Audit The lifecycle of the materials used for packaging the products can be helped to improve sustainability. And maintaining a record of it improves the entire process. The maintained record helps in auditing the products and quantity required to examine the root of the problems faced, allowing a better experience of the true performance of the whole packaging system. Reframe Mindset Companies earlier used to spend more on packaging materials, as it attracted their customers. But nowadays, when sustainability for a better future comes into existence, statistics say that 61% of consumers prefer brands that have environmentally friendly packaging. This not only boosts the confidence of companies which earlier used to spend more on packing but also helps in contributing towards a better future. If you haven’t changed your mode of packing yet, then it’s time for you to do it right away. Sustainable packaging can help to reduce wastage and encourage the reuse of packag- ing materials. These benefits are crucial and better for the environment. To conclude, sustainability can mean a lot different to different people, but in common terms, it means recyclable, biodegradable, or compostable packaging. -Pooja Shah 20 www.insightssuccess.com November | 2022
  • 23.
  • 24. hen it is about the way we have been evolving Wour lives with the progressive advancements and trends that come forth in our everyday lives, the element of self-satisfaction through better amenities is the primary objective every individual longs for. While considering the routines, every individual tends to rely on minute things that impact our challenges and offer adequate solutions. With such an ideology to bring in solutions to fulfill the needs for sustainable and durable products while preserving the quality than regular products is the primary mandate of the manufacturing industry to enhance the global communities. The quest to find unique packaging solutions raised the question of sustainable solutions in the manufacturing industry - What would it be like if a sustainable bag existed? The very thought is intriguing! With a similar philosophy of producing sustainable bags in bulk with minimal plastic usage, that’s how the aim of producing the best bulk bags with the ideation of AmeriGlobe came into existence. Dan Schnaars, the Owner and President of AmeriGlobe LLC, introduced one of its kind the first bulk bags whilst meeting the challenges and producing bags with comparatively more strength. These bags also attained the need of customers and set the bar high within the existing culture of traditional plastic bags. AmeriGlobe is known to innovate, create, craft, and deliver sustainable solutions in the packaging industry. They open doors to a sheer commitment by fulfilling the ever-exceeding needs of their customers. Let’s unwrap the journey of AmeriGlobe and learn more about it through the interview highlights below: Please brief our audience about your company, its USPs, and how it is currently positioned as one of the most reliable companies in the packaging industry. Being a 37-year-old family business manufacturing bulk bags (FIBC). With over 30 patents improving the usefulness of bulk bags. And still manufacturing 15% of our bags inside the USA. While importing 85% from 7 companies in three foreign countries Kindly enlighten us about the vision and mission of your company. We often use the tagline “Lowering Costs Through Unique Solutions” This encapsulates our strategy of bringing innovation to bear on problems that cost our customers money. In many cases, we solve problems that were thought unsolvable in situations where the problems were so endemic to bulk bags that they were not even seen as problems. Tell us more about the product offerings and capabilities that make your company stand out from the competition. AmeriGlobe’s latest accomplishment is called FUSION®. We have invented a way to combine two pieces of woven polypropylene, which is chemically inert, using carefully controlled heat. Our industry is over 53 years old. As an industry, the only way to connect this fabric has been through sewing. The cost of automating this production was prohibitive until we invented the FUSION system. Facilita ng and Delivering Unique Sustainable Packaging Solu ons Top 10 Companies Revamping the Packaging Industry 22 www.insightssuccess.com November | 2022
  • 25. Unlike sewing, the FUSION system creates a bag that has no stitching holes for products to leak or sift out and moisture to pass back into the bag. Since it is made without sewing, there are no loose thread ends for our customers to worry about. One of the patents we are most proud of is our MegaBase Patent. This design greatly improves the stability and safety of all bags made in this manner during travel and stacking. It is a design that allows each bag to work in concert with the Laws of Nature. Rather than trying to hold a square shape for ease of manufacturing, the MegaBase takes advantage of Nature’s desire to create even pressures in every direction. By re- shaping the bottom, MegaBase Bags gain 24% more support from the wood pallet than any bulk bag with just a standard square bottom. Please brief us about your (featured person’s) journey in the industry and how you have made the company excel in its competitive market. Dan was in the bulk bag industry for many years before opening AmeriGlobe. In the early days of the industry, the challenge was to convince users that a five-pound plastic bag could safely hold 2,200 pounds. When he opened AmeriGlobe in 1985, Dan immediately began his innovation journey with patented designs to help retain an inner liner in the bag and a design that helped to fill the bags more completely. When NAFTA first hit the bulk bag industry, most companies moved their production to Mexico. Rather than sacrifice the jobs of his American team members, he changed the format of our manufacturing process in such a way as to be competitively priced against Mexican production. As the global bulk bag market opened up, we instituted our Four Country Supply Plan while retaining our US AmeriGlobe is known to innovate, create, cra , and deliver sustainable solu ons in the packaging industry. Dan Schnaars Owner and President AmeriGlobe LLC 23 www.insightssuccess.com November | 2022
  • 26. manufacturing. This protects our US customers’ supply chains and our US manufacturing team. Ten years ago, we started down the path to our Fusion® bulk bag system. A system that is moving the industry from the old technology of sewing fabric components to form the package to a system that uses computer-controlled heat sealing with a vision system to improve quality and non- destructive testing. Fusion® bulk bags and manufacturing is changing the face of what was a mature industry. Please elaborate on your customer service practices. AmeriGlobe offers a service called a Systems Review. Instead of following the industry’s practice of just copying and quoting a prospect’s existing specification, we offer our Systems Review. We look at their bags’ impact on the entire lifecycle of the package, which allows us to find potential savings based on warehouse efficiency, freight costs, elimination of product damage, labor savings, etc. In an era where sales are lost on nickel and dimes, showing thousands of dollars worth of savings allows our customers a competitive advantage. Expand on how your company’s packaging solutions are enabling businesses to further their sustainability efforts. Our latest innovation, Fusion®, gives customers bulk bags with the smallest environmental footprint. Since all bulk bags, other than Fusion® bulk bags, must overbuild the fabric weight by 30%+ to make up for the damage caused by sewing. Fusion®’s hyper-efficient bonds give Fusion® bags a clear advantage when it comes to packaging weight. Further, when a customer eliminates the liner in favor of the FUSION® system, the recycling of the bags is simplified. In addition, using many of our other innovations allow our customers to put more product in each truck, overseas shipping container, and railcar. Shipping more products with less fuel is good for the environment and our customer’s bottom line. Please share your opinion on how the adoption of technology has benefited the packaging industry and how your company is adapting to the change. Our industry has only adapted to the improvements in the peripheral industries. Looms, cutting machines, and extrusion machines have gotten better. But the basic method of sewing has never changed. Don’t sell a product that is the same as everyone else’s. Find a differen ator and sell that version. 24 www.insightssuccess.com November | 2022
  • 27. Each bag is handmade on individual sewing machines. FUSION® is the technology that will move our industry forward to full automation. Our system also features non-destructive testing, computer- controlled QC processes, and vision systems to improve product consistency and accuracy. None of those are possible with traditional bulk bags. In your view, what are the existing challenges in the packaging industry? And how are you strategizing your company’s operations to tackle them? There are two issues in the bulk bag industry. One is the level of manual production needed. This requires a long training time. It takes two months to bring the skill level up to the needed level. When this is combined with the low pay scale in our industry, employee turnover is a huge problem for most factories around the world. The second challenge is to move toward sustainability. This is difficult for our industry. These bags are not easily collected. They are not easily recycled. Our contribution to sustainability will be the reduced use of plastic materials through FUSION® automation. It works on both issues. New employees are trained in just a few days versus two months. We will use less plastic and make any future recycling program simpler. What would your advice be to budding entrepreneurs and enthusiasts aspiring to venture into the packaging industry? Choose a product for which you have a passion and look at it critically. What makes it difficult to use, what makes it unattractive, and what are its weaknesses? Don’t sell a product that is the same as everyone else’s. Find a differentiator and sell that version. How do you envision scaling your company’s operations and outreach in 2022 and beyond? AmeriGlobe is licensing the FUSION® technology around the world. We have 5 licensees already. We are scaling up our production of the FUSION® equipment to meet the growing demand for this new technology. AmeriGlobe is manufacturing these machines here in the USA and exporting them out to our licensees. We are transitioning from a sewing company to an equipment manufacturing company. Please give us a few testimonials from your clients/customers and a list of awards/recognitions that accurately highlight your organization’s position in the market.  Top 100 R&D International Awards in 2017  35 Patents and Trademarks  Louisiana Lantern Award  Small Business Person of the Year in 1988 25 www.insightssuccess.com November | 2022
  • 28.
  • 29.
  • 30. nnovating is a required element of sustained success Ifor any business. Adapting to changing consumer demand allows a business to remain relevant as trends change. Innovation also has risks, as executives and businesses can "chase trends" that take their eye off the business' core competencies. Running a national gym chain, I often get asked about our approach to innovation. Our basketball-focused fitness clubs are recognized as the premier spot for basketball enthusiasts, and our franchise program receives hundreds of inquiries each month from individuals looking to open one of our gyms in their community. This success can be directly attributed to our track record of innovation. Ten years ago, PickUp USA Fitness had one service offering – PickUp basketball with referees for adults. Today, our clubs still offer this original service that put us on the map, but now we are a full-service, one-stop basketball shop that also offers group basketball training, private basketball training, tournaments, leagues, camps, full fitness rooms, and much more. All these services are available for youth and adults. At some point, these services were just ideas. Now they are fabrics of our business. How did we go from the idea phase to implementing these core offerings? Each one involved a very deliberate approach. Before talking about our innovation approach, I want to discuss the key players involved in these innovations – our franchisees! I would love to take credit for bringing these services to life, but the truth is that almost all our innovation comes from our stores. Innovating While Staying True to the Brand's PRINCIPLES About The Author Jordan Meinster is the CEO and Founder of PickUp USA Fitness. Jordan has a BA in Economics from Fort Lewis College in Durango, CO, and an MBA from The University of Southern California in Los Angeles. Jordan started the first PickUp USA in Irwindale, CA in 2012 and now oversees mul ple corporate loca ons as well as all franchisor opera ons. 28 www.insightssuccess.com November | 2022
  • 31. Jordan Meinster CEO and Founder 29 www.insightssuccess.com November | 2022
  • 32. Our franchise owners are in the mix every day running their clubs and interacting with customers. Through these interactions, ideas for new services arise. PickUp USA franchisees are credited with almost every service that you see on our current menu. We embrace a culture of innovating and trying new things. If it works, great – we add it to that club's menu, and sometimes roll it out nationwide. If not, no problem – lessons were learned that we can apply to future projects. Allowing our franchise owners to be entrepreneurial and creative is one reason that we have such high levels of franchisee satisfaction. People that franchise with us get to experiment with services at their club while tapping the massive resources of the franchisor to ensure their pilot projects have the best chance at success. Back to our innovation approach. When a franchise owner presents us with an idea, we put a lot of resources behind it to help measure the potential economics of the initiative. This includes financial modeling with our finance team, a marketing analysis with our marketing team, and reviewing how it will be implemented with our operations team. If, after the initial analysis, the franchise owners feels like it is a good fit for their club, we move to the pilot phase. During the pilot phase, our corporate team works hand-in- hand with the franchise owner to bring the program to life. We create a marketing plan, an outreach plan, a suggested staffing model, and an operations playbook. Just because it is a pilot doesn't mean that the expectations for quality are diminished. PickUp USA customers have high expectations for our gyms, and we ensure that every service offered, even pilots, is delivered in world-class fashion. After the planning phase, which typically lasts 4-6 weeks, we begin to market the pilot. This is where the horsepower of the brand comes in. We market the pilot at the local level, but we also put many of our national resources behind it. This includes content creation from our in-house marketing team and our Content Production Manager, as well as promotion on our national social media feeds. After a 3-4 week marketing push, the pilot launches. A typical pilot lasts between 6-8 weeks. At the conclusion of this period, we measure results. Did it meet the threshold that the franchise owner initially established to add the pilot as a permanent menu item? If yes, it gets added to the menu. If not, are there adjustments that can be made to improve the results. If yes, we make those revisions and continue the pilot. If not, we discontinue the pilot. This process is ongoing at PickUp USA clubs across the country. Successful pilots are added as menu items at the club that initiated the program, and some are rolled out regionally and nationally. "Failed" pilots provide key data points for us to use as we look at future innovations. When speaking with our franchise owners, one of the main types of feedback we get is that they love how they are able to innovate. While PickUp USA is an established brand that has been operating for over ten-years, we very much embrace a "start-up" style culture that encourages risk-taking and innovation. Opening a PickUp USA isn't "our way or the highway." It's quite the opposite. When you go through our training program prior to opening your club, we're going to teach you ten years' worth of knowledge that we've built and provide you with ten years' worth of systems that we've developed. After you launch, we want you to take what you've learned and go try new things in your market. With proven menu items, our club owners have the foundation of a business with no guess work. This foundation allows them to try new services. With a deliberate approach to innovating, coupled with an entrepreneurial culture, an organization can innovate while staying true to the brand's principles. 30 www.insightssuccess.com November | 2022
  • 33.
  • 34. ehind every trend is a comprehensive consumer, Bcompetitor, and market study involved. For a long time, packaging was assessed but not anymore. The packaging industry depicts manufacturers have recognized packaging as an important branding asset. Consumers have once considered packaging as waste and have realized the impact of packaging on the environment. The increasing landfill due to plastic packaging waste has alarmed everyone about the environment we have been creating. Manufacturers have appreciated packaging that is reusable and recyclable. With the changing times and generations, it is a huge changing transition to comprehend evolving scenarios. Let's have a look at them and learn more about them! Changing Packaging Technology The changing scenario of the environmental impact of products is an established phenomenon. There has been a noticeable revived interest in sustainability-focused, specifically on the packaging. This is reflected in the central Comprehending the Evolving Scenarioin Packaging Industry 32 www.insightssuccess.com November | 2022
  • 36. government and municipal regulations, consumer attitudes, and brand owner values communicated with packaging. The EU has pioneered the area with its drive towards circular economy principles. There is a particular focus on plastic waste, as high-volume, single-use item in plastic packaging has come under particular exploration. Several numbers of strategies are advancing to address this, including substituting alternative materials, investing in the development of bio-based plastics, designing packs to make it easier to process in recycling, and enhancing recycling and processing plastic waste. On average, 40% of food produced worldwide is not eaten, leading to minimizing food waste is another key goal for policymakers. It is an area in modern packaging technology have a major impact. Much R&D has been happening in the packaging barrier technology, including the integration of nano-engineered materials. Consumer Trends The global market for online retailing continues to grow rapidly, driven by the penetration of the Internet and smartphones. Consumers are increasingly buying more goods online. It will continue to increase through the upcoming elevated demand for packaging solutions, most in the corrugated board formats. It can safely ship goods through more complex distribution channels. More people are consuming products like food, beverages, and pharmaceuticals on the go. The increasing demand for packaging solutions that are more convenient and portable with flexible plastics sector is a major beneficiary. In line with the move to single-person living, more consumers in the younger age groups are more inclined to go shopping for groceries in more frequency and in smaller quantities. This has driven growth within convenience store retailing as well as boosted demand for more convenient and small font sizes. Consumers take great interest in their health matters which leads to healthier lifestyles. Thus, boosting demand for packed goods like healthy foods and beverages alongside non-prescribed medicines and nutritional supplements. Demographic Growth General expansion in the global economy is expected to continue over the next decade with the expected growth wave in the consumer market. However, in general, incomes are expected to rise with the growth in consumer income for spending on packaged goods. The global population will expand, especially in key emerging markets such as the ones in India and China. The rate of urbanization only continues to grow and translates into increased consumer incomes for spending on consumer goods while exposed to modern retail channels. Aspiration among strengthening middle class to engage with global brands and shopping habits. The key phenomenon of 21st-century living has risen in several single-person households, pushing demand for goods packaged in smaller portion sizes for convenience for resealability and microwavable packaging. Sustainable Outlook Over 70% of wrappers get disposed in single-use plastics that choke ocean beds and stay on the planet for years in landfills and contribute to carbon gas emissions that are found at the bottom of numerous of our co-habitants. This is what needs to change. The solution is still in question. At the moment, sustainable packaging is the need of the hour. a few areas can focus on to build excellent sustainable solutions. These can be making bags through sugarcane fibers and encouraging the use of molded fiber molded products across the world. Moreover, the scope of innovation to developing solutions that are friendly to nature is no less. The challenges also reinforce the need for several companies to increase their commitment towards responsible business practices and migrate to solutions that are sustainable and contribute to a cleaner and greener planet. Leveraging cutting-edge technologies, major players pioneering in the packaging sector are already creating eco- friendly packing materials that are biodegradable and consequently provide more sustainable solutions. - Shreyasi Shelke 34 www.insightssuccess.com November | 2022
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  • 38. Packaging lthough the package is not the actual product, it Adoes create a significant impact when it comes to attracting customers’ attention and interests. And, with businesses competing to gain customers’ attention across the world, they need packaging partners that have large-scale capabilities, maximum safety features, and expertise in creating innovative solutions. In addition to this, entrepreneurs also want their product packaging to be eco-friendly while being cost-effective. One company that excels in facilitating on-demand innovative packaging solutions is Kite Packaging. It is not only the premier supplier of packaging in the United Kingdom but also offers customers bespoke solutions, 2,500 online products, and environmental expertise. It is an employee-owned company known in the market for consistently providing the most cost-friendly packaging solutions to its customers. Since its inception, the packaging company has been solving complex challenges for its clients while also helping them to fulfill their environmental responsibility toward the planet. We had an opportunity to interview Kite Packaging’s dynamic Managing Partner, Gavin Ashe, where he discussed the company’s specialties and missions in detail. Also, he shared with us interesting insights about the packaging industry. Below are the interview highlights: Please brief our audience about your company, its USPs, and how it is currently positioned as one of the most reliable companies in the packaging industry. Kite Packaging was set up in 2001 as an employee-owned business with the belief that customer satisfaction matters so much more when you own the business. That’s why every employee to date has been encouraged to take up a part-ownership in the company. Our philosophy on partnership is our true USP: we believe employees, customers, and suppliers are all partners in the business, and what benefits one will benefit the rest. Kindly enlighten us about the vision and mission of your company. Here at Kite, we accept that packaging is a necessity when moving a product from A to B, as it protects that product against damage. Our mission is to help our customers achieve this with the minimum impact on the environment at the lowest cost possible, offering design solutions where necessary. From the very beginning, we have focused on the total cost of packaging, both to the business and the environ- ment, especially with our 36 www.insightssuccess.com November | 2022
  • 39. Our philosophy on partnership is our true USP: we believe employees, customers, and suppliers are all partners in the business, and what benefits one will benefit the rest. customers becoming increasingly aware of their responsi- bilities to the planet. Tell us more about the product offerings and capabilities that make your company stand out from the competition. In our first year, Kite started its graduate programme, leading to one of our core capabilities: we innovate, and innovation requires smart, well-educated, industry- experienced people. The depth and capabilities of our packaging experts are by far the best in the industry and have allowed us to develop solutions for customers that simply didn’t exist before. We don’t go to customers and say, ‘show us what you’re doing at the moment’. We go to customers and ask, ‘what are your problems?’ and then we help make those problems go away. Please brief us about your journey in the industry and how you have made the company excel in its competitive market. With strong roots in our employee-ownership culture, we speak as a collective: Kite is a team sport, everyone has worked hard together to make the company excel and get it to where it is today. 37 www.insightssuccess.com November | 2022
  • 41. Please elaborate on your customer services practices. Customer satisfaction matters so much more when you own the business. Everyone at Kite, from our forklift operators and warehouse operatives to our packaging technologists and accounting team, believes that the customer comes first. Expand on how your company’s packaging solutions are enabling businesses to further their sustainability efforts. At Kite, we have always used the environment and the environmental impact of our customers as a core metric in our decision-making process. For example, for the last twenty-four months we have been running a plastic reduction initiative, fully auditing all of our key customers and the packaging they have been using. This has allowed us to reduce, reuse, recycle, and replace plastic components, resulting in a 740-tonne reduction in plastic packaging for eighty-two customers. Please share your opinion on how the adoption of technology has benefited the packaging industry and how your company is adapting to the change. Packaging is a very low-cost item but a necessity for most businesses, with many spending less than 1% of their turnover on it. Being a crucial component makes it highly price-sensitive, meaning that although nobody actually wants it, everybody needs it and are, therefore, always looking to reduce its cost. Technology has enabled us to become more efficient and lower costs over the last fifteen years in comparison to our competitors. We have invested heavily in developing our own in-house technologies, especially in the fields of software and analytics, employing over twelve people in our IT and Web Development teams, as well as a team of data analysts. Technology is the key to being able to do it better tomorrow than you did it today. In your view, what are the existing challenges in the packaging industry? And how are you strategizing your company’s operations to tackle them? The existing challenges in the packaging industry vary in relation to the macroeconomic climate, with supply being the most preeminent issue. Hopefully, this is a short-term issue measured in months and years rather than decades and generations. In the longer term, we believe the fundamental issue in our industry is being as environmentally-friendly as possible, really bringing to the fore the recyclability of packaging. What would your advice be to those budding entrepreneurs and enthusiasts aspiring to venture into the packaging industry? We have three simple criteria for any entrepreneurial initiative: be the first, the only, or the best. My advice to them is, “If you can, ideally, be all three.” How do you envision scaling your company’s operations and outreach in 2022 and beyond? At Kite, we have always invested heavily in our business, whether that be our graduate programme, sales training academy, geographical footprint, logistics or IT. This year and the next will be no different. Share with us your major award achievements and recognitions. We have won many awards, but the biggest is probably from Eaton, who we acquired as our first ever group account in 2005. Out of their seventy-thousand worldwide suppliers, we are one of only thirty-three to be nominated for and win one of their awards at their annual event. That’s quite a prestigious achievement, and we have won nine times to date. Top 10 Companies Revamping the Packaging Industry 39 www.insightssuccess.com November | 2022