The 10 Most Trusted Salesforce Solution Providers, 2022.pdf

The 10 Most Trusted Salesforce Solution Providers, 2022.pdf
www.insightssuccess.com Software IMPARTNER IMPARTNER VOL-07 | ISSUE-08 | 2022 Brad Pace, Chief Operating Officer Impartner Software The10 Most Truste Salesforce Solution Providers 2022 Salesforce Solution
Embarking upon the Horizons with Innovation Editor’s Desk Abhishek Joshi Abhishek Joshi
alesforce service providers today have introduced Snew Services that humanize the customer experience with new AI-powered conversational intelligence, mobile offline access to relevant information, and Customer Data Platform innovations. These technologies help service teams and marketers create more personalized experiences that drive lifelong customer relationships for every industry, including retail, manufacturing, and healthcare. New Service Cloud partners implementing Google Cloud offer customers more choices in how they use Service Cloud Voice and enable AI-powered recommendations and automated workflows for their teams. With new telephone connectors from Google Cloud, companies are integrating phone and customer data, automating call transcriptions and notes, and enabling agents to receive real-time suggestions while they're on a customer call. For example, a service agent at a retailer can receive recommended next-best actions to process a return or upsell a warranty, making the conversation more personalized and useful to the customer. With rapid growth, companies are addressing customer needs on an ongoing basis. Furthermore, with different processes and modules in place and millions of records changing on a daily basis, this particular company's sales team could not monitor or assess the business' key relationships with its clients. Salesforce provides rich analytic capabilities as well as an immense variety of potential apps and integrations, making it the most popular cloud-based software provider. This flexibility and adaptability allow you to tailor this powerful software to suit unique business needs. Comprehending the essential aspects of the prominent Salesforce service providers of the modern industry, Insights Success brings its latest edition, "The 10 Most Trusted Salesforce Solution Providers, 2022." Flip through the pages and explore the solutions, enabling innovations and enhancements. Have a Delightful Read!
Cover Story 08 Software IMPARTNER IMPARTNER
Leader’s Viewpoint Risk Transfer to Risk Mitigation: A Journey of Innovation Through Uncertainty 16 O Panaya World Leader in Saas-based Change Intelligence for salesforce, Sap & Oracle Business Application 30 20 Rethinking Traditional Traning: The Forgetful Curve C X O Leader’s Viewpoint 26 Emerging Technologies Driving Profound Change Leader’s Viewpoint
sales@insightssuccess.com July, 2022 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Merry D'Souza Managing Editor Executive Editor Assistant Editors Visualizer David King Art & Design Director Associate Designer Kshitij S Peter Collins John Matthew Sales Executives David, Martin, Rushikesh , Prathamesh Business Development Executives Steve, Joe Jacob Smile Amar Sawant Dominique T. SME-SMO Executive Atul Dhoran Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Abhishek Joshi Revati Badkas Jenny Fernandes Anish Miller Sandeep Tikode
Brief Company Name CloudAlly an OpenTezt company pioneered enterprise-grade SaaS backup and recovery. Featured Person Avinoam Katz CEO CloudAlly cloudally.com EPAM Systems, Inc. has leveraged its advanced software engineering heritage to become the foremost global digital transformation services provider Arkadiy Dobkin CEO EPAM Systems epam.com Fíonta partners with organizations to maximize impact and streamline operations with Salesforce. It specializes in human- centered design, data integration with Salesforce, and support for open-source websites. Mark Patterson CEO Fíonta fionta.com The Five9 Intelligent Cloud Contact Center provides digital engagement, analytics, workflow automation, workforce optimization, and practical AI to help customers reimagine their customer experience. Rowan Trollope CEO Five9 five9.com Wafy is an interactive platform offering a complete guide to tourism, culture, sports and entertainment events in Saudi Arabia. Brad Pace Chief Operating Officer Impartner Software impartner.com Marlabs designs and develops advanced digital solutions that help our clients improve their business outcomes swiftly and precisely. Siby Vadakekkara CEO Marlabs marlabs.com OSF Digital is a leading global commerce and digital cloud transformation company, with expertise in enterprise CRM, CMS, OMS, connected commerce, online shop management and cloud application development. Gerard Szatvanyi CEO OSF Digital osf.digital Panaya is the market leader in ERP and CRM change intelligence. Its solutions for change intelligence reduce the time, cost, and risk involved in the delivery of change to business applications. Avi Rosenfeld General Manager Panaya panaya.com RevTech360 solves business problems exclusively using MuleSoft and Salesforce. It develops solutions that endures, enables agility and scale, and drives maximum business value. Valerie Osinski CEO RevTech360 revtech360.com The10 Most Truste Salesforce Solution Providers 2022 Salesforce Solution Impartner leverages decades of experience with best practices in the channel combined with innovative technologies to create a perfectly personalized partner experience. Brad Pace Chief Operating Officer Impartner Software impartner.com
Software C o v e r S t o r y IMPARTNER IMPARTNER
Brad Pace, Chief Opera ng Officer Impartner So ware
ighty percent of the world's goods are transacted Ethrough the channel. Despite its universal presence in every industry, market segment and geography, the channel is the least developed source of revenue for corporations worldwide. Impartner is changing that. Impartner is the Channel Sales Enablement category leader due to its robust and flexible partner relationship management (PRM) platform. Automation, opportunity management, lead optimization, brand extension, business process best practices, channel program agility and complete command and control of your channel are available out of the box with Impartner PRM. PRM, a Targeted Component of CRM Strategies Impartner was previously known as TreeHouse Interactive. The founders recognized that the CRM revolution optimized direct sales but left partners out in the cold. They saw the opportunity that Impartner is realizing today. The company thrived because the CRM industry was obsessed with direct sales and ignored the specific needs of the channel, such as managing roles, permissions, sharing, security and a host of other channel-specific growth criteria. Impartner is growing rapidly because every day more companies realize that serving the channel with a CRM is like bringing a Wiffle bat to the Major League. You can't win. Impartner PRM is purpose-built for the channel. Impartner integrates seamlessly with a host of CRMs and has been on the Salesforce AppExchange since 2016. In 2015, Kennet Partners and co-investor Joe Wang acquired majority ownership of the company. Wang, who has already made his mark in the Utah high-tech community as president and CEO of local software powerhouse LANDESK Software, leads the fast-growing PRM market leader as the chairman and CEO. Later that year, the company rebranded to Impartner. Impartner is the fastest-growing, most award-winning provider of channel management technologies. Its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. Impartner unlocks the potential of indirect sales by helping companies manage, optimize and accelerate every step of the partner journey. The company's solutions support the partner channel, attract the right partners, speed onboarding and profitability, increase lead-close rates, amplify marketing, enhance partner performance and introduce partners to customers. The Impartner team is driven by a passion for indirect channels, having seen firsthand what a powerful source of revenue they can be at companies such as Intel, LANDESK, EMC, Dell, Akamai, WatchGuard and many more. Impartner has a rapidly growing list of customers such as Splunk, FireEye, Xerox, ADP, Fortinet, McAfee, Poly, Dell, Quantum, and many more, that all rely on Impartner to help give their channel partners the partner experience they deserve. And the millions of partners currently using the system clearly think they got it right. These companies have standardized on Impartner PRM because they needed to answer the following questions with out-of-the-box reporting to maximize their channel business: Ÿ Do you know which partners drive the most revenue/value? Ÿ Content is King…what content and resources can your partners access easily? Which assets are most popular and effective? Ÿ Channel success requires companies to be agile and The 10 Most Trusted Salesforce Solu on Providers 2022
transform with their markets and partners. When you need to drive program changes, can you execute the change with native PRM configuration tools or do you find yourself at the end of the line waiting for IT resources to be assigned to your program needs? Ÿ Did your most recent program changes move the needle to drive more revenue/gain more market presence/enhance partner relationships/grow your channel? If you had to prove it to Finance…could you? Ÿ What behaviors do you want your partners to engage in? Are you able to monitor those behaviors and provide data-driven feedback? Ÿ Do you understand your partners' business goals, how they align with yours, and how best to support them? Ÿ Do you segment your partners based on their capabilities? Ÿ Do you know where to invest more time to improve your channel metrics—marketing, spiffs, incentives, etc.? Ÿ Can you monitor partners' activity like login metrics, completion of training requirements, asset downloads, and deal registrations? Ÿ Can you calculate Channel revenue via opportunity pipeline, including the number of new deals and opportunities, time to close, average deal size, etc.? Innovation at the Center of the Channel Impartner revolutionized the partner experience by releasing Impartner PX™ PartnerExperience—a revolutionary PRM interface built to meet the specialized needs of partners and accelerate channel revenue. Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business, eliminating the need to dig through marketing-driven websites to find information. Using Impartner PXStudio™, vendors can instantly configure partner experiences with a robust suite of "opinionated" drag-and-drop, widget-based tools that capture best practices. The company based the solution on thousands of real-world settings from 10 million partners in some of the most demanding industries such as high-tech, cyber security, telecom, manufacturing, and more. The Impartner TCMA, Demand Generation Center, is a powerful way to remove the adoption barriers to amplify and promote partners' marketing messages—offering a more automated and scalable solution for users to do the work FOR partners. One key differentiator between Impartner's TCMA tool and competitors' is the Google Ads for the channel. Impartner and Google have partnered to develop a proprietary solution to centrally create and implement local Google Ads campaigns for channel partners. Unlike other methods, it requires zero effort at the local level. Impartner customers see tremendous value from the use of Impartner's platform, including an average of 32% growth in channel revenue and a 29% reduction in administrative costs in the first year of use. 78% of Impartner's customers say they have a competitive advantage and 77% report ROI payback in less than 18 months. The Most Award-Winning PRM Innovation is the hallmark of Impartner, especially with Joe Wang as CEO, Brad Pace as COO and the executive team. Because of its long history of providing solutions to the
indirect channel industry, Impartner draws on its decades of experience with best practices in the channel while implementing the best technologies to automate and capitalize on those experiences. Impartner integrates with the most prominent players in the CRM industry, such as Salesforce, HubSpot, NetSuite, Oracle, and Microsoft Dynamics. Impartner's technology is also easy to integrate with, prompting partnerships with other companies, such as Slack, Twilio, and Zoho. Impartner's people and solutions have received countless awards, including the Stevie Awards, BIG Innovation Awards, Best in Biz, Golden Bridge, Red Herring 100, IT World Awards, CRN Channel Chiefs, and Forty under 40. Analysts and other prestigious third parties have ranked Impartner as a top innovator. Impartner was named a G2 leader in PRM for the sixth consecutive quarter. Impartner is the No. 1 and global winner on its Vendor Selection Matrix for Partner Management Automation (PMA) from analyst firm Research in Action and a leader in “The Forrester Wave™: Partner Relationship Management, Q4 2020.” Customer-Centric Operations The team shares, “We have many methods of keeping our ear to the ground so that we can respond to the needs of our customers while anticipating new trends and maintaining our status as thought leaders in the channel automation space. From our valuable analyst partners, annual customer conference, ImpartnerCON, to our Channel Chief Advisory Board made up of industry thought-leaders, we constantly seek feedback from our customers on our roadmap. We also work with our partners, channel experts, investors, and industry analysts to get as many perspectives and data points as possible to make highly informed decisions on future direction.” To help serve the channel industry with best practices, Impartner established the Channel Chief Advisory Board (CCAB). The CCAB assembles a powerhouse group of the Channel Glitterati: those helping shape global and regional channel agendas and best practices. As a top channel technology vendor, Impartner has distilled this prestigious group to those who regularly generate headlines, keynote at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Impartner CEO Joe Wang addresses employees at a recent event.
The CCAB regularly participates in webinars and podcasts to bring channel expertise to the broader industry. The team says, “We will continue our aggressive growth and expand our platform to be even more extensible with an app marketplace to integrate 3rd party tools more easily for the most comprehensive and intuitive partner ecosystem solution on the market.” Experienced Excellence “I've worked with Impartner's PRM in the past, but the addition of the TCMA capabilities really makes it stand out. I have also been thoroughly impressed with the team at Impartner. They act like real partners in my business, are highly responsive, and have a "how can we make it happen" approach. Great partnership.” —Sherry Foster, AscendX, Co-Founder “Our partners love having a one-stop-shop for all of our program resources. Our Customer Manager, Justin, is super helpful when we need help adding or updating workflows. He'll screen share and walk us through the whole process. He's a helpful sounding board when we have questions.” —Colleen M., Partner Experience Manager “Impartner is an incredibly well-designed platform. It has all the expected features (deal registration, CRM integration, RBAC, etc.) while maintaining a simple/robust user experience. So far, the best aspect has been the implementation/onboarding. We worked with an implementation partner (Dawn at The Spur Group) who was just plain awesome. We went through a short series of working sessions which were highly productive, all of the hands-on-keyboard work was done by us (so we got to learn how to configure and manage the platform), and everything just worked. Complimenting the great onboarding team, Impartner's platform is intuitive enough for a brand new user like myself to be able to navigate and get things done on my own.” —Matt H., Global Director of Sales Operations “Impartner was the perfect choice for us in that we're in this together. We're developing features together, and we are improving together. Impartner is coming up with things we could only dream of.” —Armando Valim, National Instruments, Director of Global Partner Programs “The PRM solution was critical to the rapid expansion of our channel program, and Impartner is absolutely a key partner in that growth. Our deal registration numbers climbed 275 percent in 6 months.” —Bruce Milne, Pivot3, Chief Marketing Officer
July 2022 | 16 | www.insightssuccess.com

The 10 Most Trusted Salesforce Solution Providers, 2022.pdf

The 10 Most Trusted Salesforce Solution Providers, 2022.pdf

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