Jacine Greenwood is the founder and CEO of Roccoco Botanicals, an award-winning skincare brand. She was inspired to start the company after struggling with acne and eczema herself and not finding effective natural solutions. Through innovation and a focus on multifunctional products, she has built Roccoco Botanicals into a global leader in the clean beauty space known for its effective and sustainably-sourced formulations.
1. Dynamic Perspectives
HowWomen Leaders are
DrivingTransformations with
Diverse Leadership Approaches?
Jacine Greenwood
Founding Chief Cosmetic
Chemist/CEO
Roccoco Botanicals
Comprehensive Factors
Understanding the Aspects
ofTransformational
Leadership
2.
3. The Empowered Woman
is Powerful Beyond
Measure andBeautiful
Beyond Description
The Empowered Woman
is Powerful Beyond
and
Measure Beautiful
Beyond Description
4. The Icons of Transformation
he journey of entrepreneurship has been historically
Tpaved by visionary individuals who dared to
challenge the status quo, and today, more than ever,
women are leaving an indelible mark on this landscape.
We witness a seismic shift—a dynamic where women
entrepreneurs are not only breaking barriers but also
redefining what success means in the entrepreneurial
sphere. Their narratives are narratives of resilience,
innovation, and unwavering determination. These women
are not just creating businesses; they are crafting legacies
that inspire, uplift, and pave the way for generations to
come.
Their success stories transcend the bottom line. They bring
a new wave of inclusivity, diversity and empathy to the
business world. These women embrace challenges,
leveraging their unique perspectives, diverse experiences,
and unparalleled skills to tackle problems and find solutions
that resonate with the needs of a constantly evolving
market.
In the latest edition of Insights Success, “Empowering
Australia: Women Entrepreneurs Redefining Success,
2023, we spotlight these exceptional women who stand as
the torchbearers of change. We delve into their journeys,
experiences and the innovative strategies they employ to
navigate the entrepreneurial terrain.
From tech trailblazers disrupting traditional industries to
social entrepreneurs reshaping communities, their narratives
are a testament to the limitless possibilities when passion,
innovation, and resilience converge. Their mentorship,
guidance, and commitment to nurturing the next generation
of leaders are shaping a brighter, more inclusive future for
entrepreneurship.
The evolving landscape also showcases the pivotal role of
these entrepreneurs in sustainability and social
responsibility. Women are leading the charge in integrating
purpose-driven business models, advocating for
environmental conservation, and championing social
causes. Their ventures not only aim for profitability but also
prioritize the well-being of society and the planet.
As we embrace this edition, the journeys of these coherent
leaders exemplify the mantra that success knows no
boundaries. It is about determination, creativity and the
unwavering commitment to drive change.
AbhishekJoshi
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Dynamic Perspectives
HowWomen Leaders are DrivingTransformations
with Diverse Leadership Approaches?
Comprehensive Factors
Understanding the Aspects of Transformational Leadership
9. Brief
Company Name
Donnica Hawes-Saunders is recognized as a mission-driven,
collaborative relationship builder who delivers transformational
results at the intersection of business imperatives and social
impact.
Featured Person
Philip Morris International
pmi.com
Donnica Hawes-Saunders
Senior Manager
In a world often stereotyped by influencers in the beauty space,
Jacine Greenwood-Drummond breaks down that image, and
has achieved her success by good old fashion hard work and
perseverance.
Roccoco Botanicals
roccoco.com
Jacine Greenwood
Founding Chief
Cosmetic Chemist, CEO
Jenifer provides overall strategic direction and through hands-
on consulting, deliver on client outcomes.
Avo Solutions, Inc
avosolutions.com
Jenifer (Dillon) Namestka
CEO and Principal
Consultant
Julie Jones is an Award-Winning Speaker, International
Bestselling Author, a Breakthrough Coach, who has produced
her own TV show Stop Waiting Start Living and is the host of
the Get S#*t Done podcast.
The Adventures of
Julie Jones LLC
juliejones.biz
Julie Jones
Television Producer,
Speaker, Breakthrough
Coach
Lisa Gable is a five-time award-winning Wall Street Journal
and USA Today bestselling author and is recognized as an
innovative global businesswoman who leads with discipline
and diplomacy.
World in 2050
w2050.org
Lisa Gable
Chairperson
10. As an entrepreneur, my highest honor was
being recognized as the Most Influential
Woman at the Australian Women's Small
Business Champion Awards in September
2023 and also clinching the Best Beauty
Brand title.”
“
12. In the sun-kissed heart of Yatala, Queensland, amidst a
vibrant landscape, the story of Roccoco Botanicals
unfolds. It's a tale intertwined with determination,
passion and a profound understanding of the skin's intricate
secrets.
A visionary leader—Founding Chief Cosmetic Chemist
and CEO—Jacine Greenwood, whose mission transcends
the ordinary. Her journey began with personal
struggles—battles against acne, eczema and dermatitis that
also afflicted her children. Frustrated by the lack of effective
solutions, she embarked on a relentless quest.
In the quiet corners of her laboratory, amidst vials of
botanical wonders, Jacine found her answers. With her
expertise, she crafted Roccoco Botanicals, a sanctuary of
skincare where science meets nature. Her creations,
inspired by the resilient beauty of the skin, have garnered
global acclaim.
Beyond the accolades and the bustling headquarters,
Jacine's world is adorned with love and her family stands as
her strongest pillar. When the lab coats are hung, she
immerses herself in the company of pets, finding solace in
their unconditional affection. Amidst her busy schedule,
Jacine finds time to pour her wisdom into pages, authoring
a book titled 'Just Go for It.’
Let's explore the horizon where Jacine envisions a
future—every skin finds its radiance and her botanical
miracles continue to weave tales of confidence and beauty!
Background and Inspiration
Jacine is a passionate entrepreneur who has carved her
niche in the world of skincare. Her journey, marked by
personal struggles, led her to a revelation that sparked her
entrepreneurial spirit. "I didn't want my children to
experience the same blow to their self-confidence that I
did," she shares, her eyes gleaming with determination.
Jacine's own battle with persistent cystic acne and eczema
served as the catalyst for her brand. Commercial acne
products, laden with harsh chemicals, only exacerbated her
condition, leaving her frustrated and desperate for a
solution. "Genetics dealt me a hand with severe acne and
eczema," she confides, her voice filled with resilience.
“I had to find a way to make peace with my skin.”
Driven by her determination, Jacine embarked on a quest to
create products that not only healed but also nurtured the
skin. Her brand became a sanctuary for those grappling
with various skin issues. "My clients affectionately call me
The Fairy Godmother of Skin," she chuckles, the warmth
in her smile reflecting the trust her clients have in her
expertise.
What sets Jacine apart is not just her profound
understanding of skincare but also her empathy. She listens
intently to the concerns of her clients, tailoring her solutions
to suit each unique skin type. “I've been able to address
every skin condition they've presented to me," she says, her
eyes lighting up with pride. "It's about more than just
selling products—it's about empowering people to feel
comfortable in their own skin.”
Her brand is a haven for those seeking solace from their
skin-related woes. With a heart full of compassion and
hands skilled in the art of skincare, Jacine continues to
make a difference, one radiant complexion at a time. "I
want everyone to embrace their natural beauty," she
affirms, her words echoing the very essence of her brand.
“Because everyone deserves to feel confident and
comfortable in their skin.”
Roccoco Botanicals
Roccoco is a living example of acceptance and
individuality. With a heartwarming mission, the brand
strives to dissolve the feeling of being an 'outsider,'
embracing everyone for who they truly are. "It's about
celebrating individuality and championing the wonderfully
unique," says Jacine. In a world fixated on perfection,
Roccoco offers a refreshing choice—the choice to be your
favorite version of yourself.
Roccoco's commitment goes beyond societal norms, it's
about empowering individuals to define their own standards
of beauty. Jacine's words echo their special focus: "We put a
special focus on acne and sensitive skin." For those often
plagued by skincare challenges, Roccoco emerges as a
savior. It's a celebration of diversity and evidence of the
power of self-expression. Roccoco invites everyone to revel
in their uniqueness, offering a sanctuary where every skin
type is not just accepted but cherished.
Career Path
In the heartwarming tale of entrepreneurial spirit, Jacine's
journey is nothing short of inspiring. Armed with a clear
mission and unyielding determination, she transformed a
modest divorce settlement of 120K into a thriving empire.
13. "I began with nothing more than a clear mission and sheer
determination," she recalls, her eyes reflecting the fire that
fueled her success.
From the simplicity of her kitchen sink, her brand embarked
on a remarkable odyssey, reaching the bustling streets of
New York and spanning across three countries, all without
the crutch of paid advertisements. The zenith of her career
arrived with the prestigious Allē Awards from Cosmetics &
Toiletries reflecting her innovation in the cosmetic world.
Yet, Jacine's heart swelled with pride when she was
crowned the Most Influential Woman at the Australian
Women's Small Business Champion Awards in September
2023. "These accolades held greater significance to me,"
she admits.
For Jacine, success was not merely measured in numbers or
rankings. It was the recognition as the Best Beauty Brand
and the title of Most Influential Woman that truly resonated
with her entrepreneurial spirit. In a world driven by growth
and numbers, Jacine found her greatest achievement in the
impact she made, one that echoed far beyond the financial
pages and into the hearts of those she inspired.
Innovations and Formulations
In the realm of skincare innovation, Jacine's approach is
truly groundbreaking. "What sets us apart with innovation
is we look for gaps in the market where no products exist,"
she explains.
Roccoco's brilliance lies in creating multifunctional
products, a game-changer for consumers. "Our products are
novel and unique," Jacine emphasizes, "solving problems
that no previous brand has been able to do." It's this
dedication to filling gaps and providing effective solutions
that have captivated consumers. Roccoco offers
revolutionary answers to skincare dilemmas, simplifying
routines and enriching lives.
Trends and Challenges
The current trend in the skin care industry are
personalization of skin care. However, she recognizes a
common challenge: "Custom products can be less effective
due to limitations in formulation."
Roccoco takes a different approach. "We provide
multifunctional products, some with up to 30 cosmetic
actives," she reveals. This unique strategy sets them apart,
defying industry norms.
Moreover, Jacine believes in empowering consumers: "We
educate consumers so that they can make educated
choices." Roccoco not only offers effective solutions but
also imparts knowledge, ensuring customers can
confidently navigate the complexities of skincare trends.
Clean Beauty Movement
"At Roccoco, we're champions of sustainable beauty,"
Jacine asserts. Their commitment extends beyond
products—they support indigenous cultures with
environmentally conscious ingredient sourcing.
Jacine dismisses the concept of 'clean beauty': "It's often
misunderstood. Many think it means acne safe, but it
doesn't." Reflecting on a department store encounter, she
explains, "Clean beauty is so misunderstood. Even silicones
are considered clean."
To Roccoco, it's about products that truly deliver,
unburdened by vague marketing jargon. Their dedication to
genuine effectiveness speaks louder than industry
buzzwords, offering consumers a clear and trustworthy
choice in the complex landscape of skincare.
Entrepreneurial Challenges
"In the realm of entrepreneurship, mindset is key," Jacine
emphasizes, her words carrying wisdom. She acknowledges
the hurdles of self-limiting beliefs:
Faced with
persistent cystic
acne and unable to
find an effective
treatment, I didn't
want my children
to experience the
same blow to their
self-confidence
that I did.
“
“
14. "We often hold ourselves back without realizing it." Jacine's
transformative journey involved rewiring her thoughts. "I
immersed myself in books and affirmations," she shares, her
eyes reflecting determination.
These efforts were more than just habits—they were
catalysts for change. "Over time, it changed how I viewed
things and the way I thought," Jacine states. This mental
shift has profoundly impacted her business. Through her
story, Jacine inspires, highlighting the transformative power
of a positive mindset in the pursuit of dreams.
Leadership and Team
In Jacine's world, 'everything is possible.' This belief is the
driving force behind innovation. "Without this belief system,
you won't experiment or try new things," she explains. For
Jacine, questioning the norm is key. "How can we do things
differently? How can we innovate?”
These queries, she believes, spark the mind's creativity. It's
a simple yet profound approach—asking questions opens
doors to unexplored possibilities.
Without rewiring
your brain, you don't
make the decisions
you need to make
and you don't take
the risks you need to
as well.
“
“
15. In her philosophy, every challenge is an opportunity and
every question is a pathway to innovation, inspiring readers
to embrace a world of endless potential.
Passions and Hobbies
"Jacine's world is a blend of passion and purpose," she
shares. For her, work isn't a chore but a calling: "I don't
really feel like I am working most of the time." Beyond her
business, Jacine finds joy in animals and nature. "I have 8
pets, 6 of them rescues," she says. Animal protection is a
cause close to her heart, motivating her to make a
difference.
Nature is her muse and sanctuary. "Nature and country
drives relax me and unleash my creativity," she reveals, her
smile reflecting the tranquility these moments bring.
Rainforests and mountains hold a special place, embodying
her love for the wild beauty of the Earth.
In her downtime, Jacine's culinary skills shine. "I love
making meals from scratch, especially Indian and Asian
food," she confides, her passion extending to the kitchen.
For Jacine, life is a harmonious blend of work, compassion,
creativity, and flavors, inviting readers into her world of
genuine pursuits and simple pleasures.
Advice for Aspiring Entrepreneurs
In the world of skincare entrepreneurship, Jacine offers sage
advice. "Don't just bring another product onto the market,"
she cautions. For her, a brand should have a clear purpose
and vision. "Know what your brand stands for and why you
want to start a skincare brand," she stresses. Overthinking
and Procrastination are potential dream-killers. "Just go for
it and start," Jacine urges, her voice brimming with
encouragement. Taking the first step can illuminate the
path.
Perfection is not the goal. "Not everything needs to be
perfect," she affirms. Learning the basics of marketing and
business is invaluable, especially for those starting on a
tight budget. "It will stop you from making costly mistakes,"
Jacine says. Her words resonate with aspiring
entrepreneurs, offering a practical roadmap to turn dreams
into reality in the ever-evolving world of skincare
Future Plans
"Exciting news on the horizon," Jacine shares, her eyes
sparkling with anticipation. Roccoco is unveiling an
Indigenous Day Cream in 2024, a product crafted with care
and purpose. "We designed this product with a high SPF,
ensuring no white cast on the skin," she explains, her voice
filled with pride.
What sets it apart is its natural, synthetic-free composition.
"It feels fantastic on the skin, non-greasy," Jacine adds. This
project holds deep meaning as it symbolizes collaboration.
"We partnered with an Indigenous company for this
project," she reveals, underscoring the significance of this
venture. This upcoming release not only promises skincare
excellence but also embodies the spirit of partnership and
inclusivity, marking a milestone in Roccoco's journey.
Gratitude
Jacine's wisdom shines through: "Follow your passion. If
you love what you do, you will never feel like you are
working a day in your life." Her advice resonates
universally, emphasizing the transformative power of
passion. It becomes the driving force, propelling individuals
through challenges.
Jacine's insight serves as a guiding light, reminding readers
that genuine passion has the resilience to overcome any
obstacle, inspiring them to pursue their dreams with
unwavering determination.
16. Dynamic Perspectives
How Women Leaders
are Driving Transformations
with Diverse Leadership
Approaches?
October 2023 | 14 | www.insightssuccess.com
17. n today's ever-evolving business landscape, the role of
Iwomen in leadership positions has gained significant
attention. Women leaders are proving to be
instrumental in driving transformation within organizations,
and they do so by employing diverse leadership approaches.
These approaches not only highlight the unique strengths of
women leaders but also contribute to more inclusive and
innovative workplaces. In this article, we will explore how
women leaders are shaping change with their distinct
leadership styles and how this diversity benefits
organizations.
Collaborative Leadership
One of the key attributes of many women leaders is their
collaborative leadership style. Women are often seen as
natural relationship builders and team players. They
understand the importance of fostering a sense of
community within their organizations. This collaborative
approach encourages diverse perspectives, which can lead
to better decision-making and innovative solutions. Women
leaders create an environment where individuals feel valued
and empowered, which ultimately drives positive
transformations within their teams and organizations.
Emotional Intelligence
Women leaders are often praised for their high levels of
emotional intelligence. This skill enables them to connect
with their teams on a deeper level and understand the
emotional needs of their employees. By creating a
supportive and empathetic work environment, women
leaders can motivate their teams to perform at their best.
This emotional intelligence is invaluable in times of change
and transformation, as it helps ease anxiety and uncertainty
among employees, allowing the organization to adapt more
smoothly.
Resilience
Resilience is another quality often associated with women
leaders. They have had to overcome numerous challenges to
reach their leadership positions, and this experience equips
them with the ability to face adversity and uncertainty head-
on. In the face of transformation, their resilience can be a
guiding light for the entire organization. Women leaders
often serve as role models, demonstrating how to remain
steadfast in the midst of change and inspiring their teams to
embrace and adapt to new circumstances.
October 2023 | 15 | www.insightssuccess.com
18. Inclusive Decision-Making
Diverse leadership approaches often include more inclusive
decision-making processes. Women leaders tend to seek
input from a wide range of voices, which results in a more
comprehensive and balanced decision-making process. By
involving team members from various backgrounds,
women leaders ensure that everyone's perspective is
considered. This inclusivity not only leads to better
decisions but also fosters a more inclusive and diverse
workplace culture, which is vital for sustained
transformation.
Empowering Others
Women leaders have a remarkable ability to empower those
around them. They invest in the development of their team
members and help them unlock their full potential. By
doing so, women leaders create a workforce that is not only
more engaged but also more capable of driving and
adapting to transformations. This empowerment fosters a
culture of continuous improvement and innovation, as
employees feel encouraged to contribute their ideas and
take ownership of their roles.
Adaptability
Adaptability is crucial in today's fast-paced business world.
Women leaders often excel in this aspect, as they are open
to change and quick to adapt to new situations. Their ability
to navigate through uncertainty and embrace change sets a
positive example for their teams. It encourages a culture of
flexibility and continuous learning, making it easier for
organizations to respond to the dynamic challenges of the
modern marketplace.
Multitasking
While multitasking is often seen as a generic skill, women
leaders tend to excel in this area. They efficiently manage
multiple responsibilities, balancing their professional and
personal lives, which is a reflection of their strong
organizational and time management skills. This ability to
juggle multiple tasks and priorities can be a significant asset
during times of transformation when demands are high, and
the need to stay organized and focused is paramount.
Result-Driven Leadership
Women leaders are at the forefront of driving
transformations within organizations, and they do so with
diverse leadership approaches that leverage their unique
strengths. Their collaborative leadership, emotional
intelligence, resilience, inclusive decision-making, and
empowerment of others all contribute to more inclusive and
innovative workplaces. These qualities also enable them to
adapt to change, navigate uncertainty, and manage multiple
responsibilities effectively.
As we continue to recognize the valuable contributions of
women leaders in shaping the future of our organizations,
it's essential to promote gender diversity and inclusivity at
all levels of leadership. Embracing diverse leadership
approaches not only empowers women but also benefits
organizations by fostering a culture of transformation,
adaptability, and innovation. The time is now to celebrate
and support the remarkable women leaders who are driving
positive change in the business world.
October 2023 | 16 | www.insightssuccess.com
22. Understanding the
Aspects of Transformational
Leadership
Understanding the
Aspects of Transformational
Leadership
n today's dynamic and rapidly changing business landscape,
Ileadership styles have evolved to meet the demands of the
modern workforce and the complex challenges
organizations face. One leadership style that has gained
significant attention is transformational leadership.
Transformational leaders are those who inspire and motivate
their teams to achieve remarkable outcomes by encouraging
innovation, creativity, and a shared vision. In this article, we will
explore the key aspects of transformational leadership, shedding
light on how it differs from traditional leadership styles and why
it is essential for the success of any organization.
Vision and Inspiration
At the core of transformational leadership is the ability to
provide a compelling vision for the future. Transformational
leaders are skilled in articulating a clear and inspiring vision that
resonates with their team members. This vision serves as a
powerful motivator, giving employees a sense of purpose and
direction. It creates a shared understanding of where the
organization is headed and why the work being done is
meaningful. The leader's ability to effectively communicate this
vision ignites passion and enthusiasm among team members.
Charisma and Magnetism
Transformational leaders often possess a charismatic and
magnetic personality. Their presence and energy can captivate
and engage those around them. This charisma, when combined
with a compelling vision, encourages team members to align
their personal goals with the broader objectives of the
organization. The charismatic nature of transformational leaders
helps create an atmosphere of trust and respect, fostering strong
interpersonal relationships within the team.
October 2023 | 20 | www.insightssuccess.com
24. Intellectual Stimulation
A key aspect of transformational leadership is intellectual
stimulation. These leaders challenge the status quo and
encourage creative thinking and problem-solving. They
value innovation and actively seek input and feedback from
their team members. By promoting a culture of critical
thinking and exploration of new ideas, transformational
leaders inspire their teams to reach their full potential and
drive organizational progress.
Individualized Consideration
Transformational leaders recognize that each team member
is unique and has distinct strengths and weaknesses. They
demonstrate individualized consideration by tailoring their
approach to the specific needs and aspirations of each
employee. This personalized approach not only enhances
job satisfaction but also helps team members realize their
potential. By acknowledging and supporting the personal
growth of each individual, transformational leaders build
strong, motivated teams.
Emotional Intelligence
Emotional intelligence is a crucial aspect of
transformational leadership. Leaders who possess high
emotional intelligence can understand the emotions of their
team members and respond with empathy and sensitivity.
This allows them to create a positive and supportive work
environment, which, in turn, fosters better teamwork and
collaboration. Emotional intelligence also plays a vital role
in resolving conflicts and building strong relationships
among team members.
Role Modeling
Transformational leaders lead by example. They exhibit the
behaviors, values, and work ethics they expect from their
team members. This role modeling not only sets high
standards but also demonstrates that they are willing to
invest the same effort and dedication into their work. Team
members are inspired to emulate their leader's commitment
and passion, creating a culture of shared values and
principles.
Continuous Improvement
Transformational leaders are committed to continuous
improvement, both for themselves and their teams. They are
open to feedback and are willing to adapt and learn from
their experiences. This attitude of continuous self-
improvement sets an example for their team members and
encourages them to embrace a growth mindset. It also
ensures that the leader remains relevant and effective in a
rapidly changing business environment.
Trust and Transparency
Building trust and maintaining transparency are
fundamental aspects of transformational leadership. Team
members must have confidence in their leader's integrity
and honesty. Transparent communication about goals,
challenges, and progress builds credibility and trust within
the team. This openness creates an atmosphere where
employees feel valued and included, contributing to a
stronger sense of belonging and loyalty.
Transformative Approach
Transformational leadership is a dynamic and effective
leadership style that has a profound impact on both
individual and organizational growth. Its core aspects,
including vision and inspiration, charisma, intellectual
stimulation, individualized consideration, emotional
intelligence, role modeling, continuous improvement, trust,
and transparency, work in concert to inspire teams to
achieve extraordinary results.
In today's fast-paced and ever-changing business world,
transformational leadership is more relevant than ever. It
empowers organizations to adapt, innovate, and thrive in
the face of challenges. By embracing these key aspects of
transformational leadership, leaders can create a culture of
inspiration and excellence that not only benefits their teams
but also ensures the long-term success of their
organizations. In a world where change is the only constant,
transformational leadership is the compass that guides
individuals and organizations toward a brighter and more
prosperous future.
October 2023 | 22 | www.insightssuccess.com
25.
26. A woman with a voice is, by definition,
a strong woman