The Briefing Room with Robin Bloor and Acunu Live Webcast Mar. 5, 2013 The closer you get to the point of action, the better control you have of your business. Being able to respond within seconds instead of minutes can maximize margin, minimize risk, and create opportunities that would have otherwise required guesswork. Until recently, that kind of situational awareness called for massive financial investment and serious know-how. Today, companies can tackle vast amounts of data in real-time, thanks in part to the continuing wave of open-source database innovation. Check out the slides from this episode of The Briefing Room to hear Chief Analyst Robin Bloor, PhD, explain why real-time analysis of Big Data is possible today. He'll be briefed by Tim Moreton, CTO and Founder of Acunu, who will discuss his company's Cassandra-based Analytics offering. He'll explain how Acunu facilitates both real-time and historical analysis of Big Data, thus enabling rapid development and deployment of highly focused business applications. Visit: http://www.insideanalysis.com

1. The Briefing Room

2. Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com
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3. Mission
! Reveal the essential characteristics of enterprise software,
good and bad
! Provide a forum for detailed analysis of today s innovative
technologies
! Give vendors a chance to explain their product to savvy
analysts
! Allow audience members to pose serious questions... and get
answers!
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4. MARCH: Operational Intelligence
April: INTELLIGENCE
May: INTEGRATION
June: DATABASE
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5. Operational Intelligence
! Real-time, dynamic business analytics
! Visibility and insight into data, streaming events and
business operations
! The ability to make decisions and act quickly
! Automated alerts and/or response
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6. Analyst: Robin Bloor
Robin Bloor is
Chief Analyst at
The Bloor Group
robin.bloor@bloorgroup.com
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7. Acunu
! Acunu offers a Cassandra-based real-time analytics platform
! Its platform allows Cassandra users to build and extend
business applications without being a database expert
! Acunu Analytics provides the ability to leverage
customizable and re-usable analytic apps on top of its
analytics layer
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8. Tim Moreton
Tim is an expert in distributed file systems. Tim
was previously a senior member of the technical
team at Tideway (now BMC), where he led the
creation of solutions for managing data centres at
Fortune 500 clients. Previously he was CEO of a
consultancy delivering data solutions for the
aviation sector. He holds a PhD in Computer
Science from Cambridge University.
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9. Real Time Analytics for
Apache Cassandra
Monday, 4 March 13

10. New Big Data Sources, New Big Data Applications
Crowd Generated Machine Generated
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11. New Big Data Sources, New Big Data Applications
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Operational Intelligence
!
Dashboards Real-time Alerting
Decisions
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12. New Big Data Sources, New Big Data Applications
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Operational Intelligence Offline Exploratory Analytics
! ?
Dashboards Real-time Alerting Unstructured Machine Data
Decisions Warehouses Learning Mining
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13. New Big Data Sources, New Big Data Applications
Crowd Generated Machine Generated
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Operational Intelligence Offline Exploratory Analytics
! ?
Dashboards Real-time Alerting Unstructured Machine Data
Decisions Warehouses Learning Mining
Query speed Query richness
Data freshness, response time Complex analysis, comprehensive datasets
2
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14. Big Data Technology Timeline
Relational databases
✓ Rich, fast queries
✗ Not economically scalable
for volume, velocity, variety
3
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15. Big Data Technology Timeline
Relational databases
✓ Rich, fast queries
✗ Not economically scalable
for volume, velocity, variety
BigTable, NoSQL DBs MapReduce, Hadoop
✓ Horizontally scalable ✓ Horizontally scalable
✓ Millisec query latencies ✓ Very rich queries
✗ Spartan K-V queries ✗ Jobs take mins or hours
3
Monday, 4 March 13

16. Big Data Technology Timeline
Relational databases
✓ Rich, fast queries
✗ Not economically scalable
for volume, velocity, variety
BigTable, NoSQL DBs MapReduce, Hadoop
✓ Horizontally scalable ✓ Horizontally scalable
✓ Millisec query latencies ✓ Very rich queries
✗ Spartan K-V queries ✗ Jobs take mins or hours
Hadoop-EDW Hybrids
Impala+Trevni, Drill, Pivotal-HD
✓ Rich queries ✓ Very rich queries
✓ “API real time" ✓ “Exploratory real time”
3
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17. Apache Cassandra
Ideal building block for real-time analytics
• Multi-master: highly available by design
• Multi-data center optimised
• Very high write performance
• Atomic counters
• Numerous large production deployments
But building analytics on a key-value interface is hard
• Awkward data ingest interfaces
• Spartan query semantics
• Brittle data modeling leads to lack of flexibility
4
Monday, 4 March 13

18. Apache Cassandra
Ideal building block for real-time analytics
• Multi-master: highly available by design Virtual nodes CQL v2
• Multi-data center optimised
• Very high write performance
• Atomic counters
• Numerous large production deployments
But building analytics on a key-value interface is hard
• Awkward data ingest interfaces
• Spartan query semantics
• Brittle data modeling leads to lack of flexibility
4
Monday, 4 March 13

19. Continuous OLAP Cubing: Fresh, Instant Answers
dashboard queries programatic interface
API
roll-up
cubes
event
stream Ingest
Processing
event
store
5
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20. Acunu Analytics
Simple, high-velocity Pre process event data
event stream ingest ‣ Transform, filter, split streams
‣ RESTful HTTP Beautiful, modular,
‣ Integrate other data sources live BI dashboards
‣ JSON-based
‣ Apache Flume ‣ Rapidly visualize results
‣ MQ sources ‣ Rich, flexible widgets
‣ Drill-down to raw events
0101
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‣ Create custom
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Drive Applications
101 10
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‣ AQL queries, JSON results
‣ Instant results enable
reactive feedback loop
Aggregate queries templates, Historic context
continuously evaluated Threshold Alerts
‣ Rich aggregate analytic operators
‣ Raw events and
cubes stored in
‣ Comparisons vs !! !
‣ Probabilistic functions Cassandra
historic baselines
!! !
‣ Joins, limits, group bys
‣ Link aggregates to raw events
6
Monday, 4 March 13

21. How Acunu Analytics is Used
• Analytics of Telco telemetry data
• Monitoring of large-scale compute
and cloud infrastructures
• Continuous analytics for high-tech
manufacturing production lines
• Real-time financial tick data analytics
• Powering social media analytics
• Real-time user engagement and
advertising analytics in large web
• Funnel analysis, instant user journey
optimization in social gaming
7
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22. How Acunu Analytics is Used
• Analytics of Telco telemetry data DevOps Analytics:
• Monitoring of large-scale compute • Unified real-time infrastructure,
application and business metrics
and cloud infrastructures
• Live customer supply and driver
• Continuous analytics for high-tech availability powering in-app features
manufacturing production lines
• Push new builds with confidence
• Real-time financial tick data analytics
• Faster issue resolution times
• Powering social media analytics
• Real-time user engagement and
advertising analytics in large web
“ We feed in our data and
just ask questions. We get
immediate results. It's
resilient and very flexible
• Funnel analysis, instant user journey
”
and fits into our service-
optimization in social gaming based architecture.
7
Monday, 4 March 13

23. Thank You.
Apache, Apache Cassandra, Cassandra, Hadoop, and the eye and elephant logos
are trademarks of the Apache Software Foundation.
Monday, 4 March 13

24. Perceptions & Questions
Analyst:
Robin Bloor
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25. The Bloor Group

26. The Dawn of Operational Intelligence
We have noticed an emerging trend towards building
business intelligence capabilities that are deployed
and used in a real-time manner.
The term that has emerged to describe such capabilities is:
OPERATIONAL INTELLIGENCE
The Bloor Group

27. Criteria
It involves immediate
The OI capability is fed by
analysis of the (event)
streamed data or current
data to derive useable
data at low latency
intelligence
OPERATIONAL
INTELLIGENCE
It is actioned immediately: It is integrated, to some
either for automated use degree, with other BI
or to inform operational capabilities and other
staff “just in time” applications
The Bloor Group

28. OI Implementation
The Bloor Group

29. The Discovery Side Of The Coin
The Bloor Group

30. The Bottom Line
They should not
OI capabilities be The business
are only just “architecturally” value of OI is
emerging divorced from usually dramatic
other BI
The Bloor Group

31. ! How close to actual real-time does Acunu
achieve?
! Is Acunu tied entirely to Apache Cassandra or is
it likely that it will be added to other data
platforms?
! There are many analytics approaches and
algorithms. What is the breadth of Acunu’s
capability?
! How rich is the historic context?
The Bloor Group

32. ! In your view, is the “age of the data
warehouse” over?
! Do you have a cloud offering?
! Which sectors/businesses are currently in
Acunu’s “sweet spot”?
! Which companies/products do you regard as
competitors/ partners?
The Bloor Group

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34. Upcoming Topics
April: INTELLIGENCE
May: INTEGRATION
June: DATABASE
www.insideanalysis.com
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35. Thank You
for Your
Attention
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