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Nurturing Innovation: Venture Acceleration Networks




        Table of Contents

Acknowledgements _____________________________ 3
Overview _____________________________________ 4
Objective and Approach of the Study _______________ 9
Part I: Drawing Lessons from Existing Models _______ 11
      1. The Role of Venture Acceleration Networks ___________________ 12
      2. Using Networks to Support Entrepreneurs ____________________ 18
      3. Creating Strong Networks _________________________________ 23
      4. Selecting Ventures _______________________________________ 32
      5. Financing the Program____________________________________ 37
      6. Choosing an Organizational Structure ________________________ 42
      7. Adapting to the Innovation Ecosystem _______________________ 46
      8. A Role for the Public Sector in Russia ________________________ 52

Part II: Individual Program Descriptions ____________ 56
      Virginia Biosciences Development Center ________________________ 57
      TiE Bangalore ______________________________________________ 67
      TechStars _________________________________________________ 75
      SMART Innovation Center ____________________________________ 93
      OCTANTIS ________________________________________________ 105
      MIT Venture Mentoring Service _______________________________ 116
      MaRS____________________________________________________ 130
      Larta Institute _____________________________________________ 142
      InnovateVMS _____________________________________________ 160
      Innovation Network Corporation Japan _________________________ 166
      IMP3rove _________________________________________________ 174
      The IC2 Global Commercialization Group ________________________ 197
      Endeavor_________________________________________________ 209
      U-M Tech Transfer, the Catalyst Resource Network _______________ 221
      Carbon Trust ______________________________________________ 234

Appendix ___________________________________ 247




                                                                       2
Nurturing Innovation: Venture Acceleration Networks




Acknowledgements
This report was prepared for the Russian Venture
Company by a World Bank team led by Jean-Louis
Racine in collaboration with Alistair Brett, Doina
Cebotari, Juan Julio Gutierrez, Naoto Kanehira,
Lawrence Kay, Anthony Lambkin, Sebastián Melin,
Florian Theus, Christina Tippmann, Alina Tourkova,
and Yanina Yermakova.

The team would like to thank Leonid Levkovitch-
Masluk of Russian Venture Company who provided
important guidance and shared his invaluable
knowledge. The team is also grateful to Sophie
Sirtaine (World Bank Sector Manager), Pedro Alba
(World Bank Country Director), Alfred Watkins (World
Bank) and Bob Hodgson (Zernike UK) for comments
received on the draft. The team would like to thank
Yevgeny Kuznetsov (World Bank) for comments on the
case studies. Finally, the team is grateful to Zenaida
Kalinger (World Bank) for her support in putting the
report together and Rodrigo de Castro (World Bank)
for the cover design.

The team would also like to thank all of the staff
members, mentors, consultants, clients and
beneficiary entrepreneurs of the venture acceleration
networks who generously gave offered their time for
interviews. In particular, the team would like to thank
Sidney Burback (IC2), Pete Peters (Innovate VMS),
Dave Raval (Carbon Trust), Sayaka Iwase (INC Japan),
Howard Califano (SMART Innovation Center), Don
Duval (MaRS), Ravindranath. P (TiE Bangalore), Dave
Geary (Endeavor), Carlos Gutierrez and Rohit Shukla
(Larta Institute), Jerome Smith (MIT VMS), Eva
Diedrichs and Sabine Brunswicker (IMP3rove), Wes
Hufstetter (University of Michigan Catalyst Resource
Network), Jenny Boyd and Nicole Glaros (TechStars),
and Richard Caro (Acceleration Coop).




                                                          3
Nurturing Innovation: Venture Acceleration Networks


                                                  management and technical talent from the
Overview                                          labor force with the appropriate businesses.
                                                  They match service providers with potential
                                                  new clients. And finally, they help create a
                                                  culture of entrepreneurship by exposing
Roles
                                                  entrepreneurs to role models and by fostering
                                                  the social capital that accelerates the exchange
Venture acceleration networks consist of
                                                  of knowledge, ideas and deals in the
experienced, skilled and well-connected
                                                  community.
individuals who provide hands-on support to
entrepreneurs. They help propel viable
                                                  Common Threads
business ideas to the market place by
accelerating the regeneration of ideas and
                                                  Venture acceleration network programs have
connecting entrepreneurs to the market. They
                                                  several basic features in common. In their
achieve this by:
                                                  current form they are all very recent, having
   Educating entrepreneurs through on-the-        appeared only in the past decade, initially in
   job training on a broad range of practical     the United States, although less structured
   skills related to the business growth.         variations existed before. They are organized
   Connecting entrepreneurs to        markets,    around a professionally-staffed nucleus,
   capital, customers, partners,      experts,    typically supported by a core network of
   information and role models        through     mentors or brokers, and an extended network
   introductions, brokering and by    creating    of service providers and technical experts.
   bonds of trust and credibility.                Often, they offer learning and networking
                                                  events for the entrepreneurs and their
   Validating business ideas through strategic
                                                  communities of mentors, brokers, service
   advice and direction, and by creating a
                                                  providers and experts. They typically include
   supportive environment for business
                                                  some level of screening, tied to the
   development experiments. Validation
                                                  entrepreneur’s affiliation, the venture’s profile
   provides the critical value-added of
                                                  or its potential for success. None of the
   venture acceleration networks. It builds on
                                                  programs are financed to any significant extent
   the two other pillars, educating and
                                                  through upfront user fees.
   connecting, to help ideas fail early, often
   and inexpensively.
                                                  Approach
The impact of venture acceleration network
programs extends beyond the entrepreneurs         Around this set of common features, venture
they serve directly to the wider community of     acceleration networks experiment with a wide
entrepreneurs, investors, and business service    range     of   approaches    to    financing,
providers. They provide investment-ready or       management, network creation, selectivity,
screened opportunities for potential investors.   service delivery and structure. Three main
They reduce public and private resources          approaches emerge from this variety,
invested in nonviable business ideas by           although most of the programs do not fall
accelerating their path to failure through        neatly into any single category. A first
market validation. They help match                approach aims to commercialize technology


                                                                                               4
Nurturing Innovation: Venture Acceleration Networks


projects for short-term payoffs (e.g. creating     financials, and relatively open in structure and
spin-offs). A second approach aims to build a      timeline.
local self-sustainable innovation ecosystem
with broad medium to long-term payoffs (e.g.       Programs aiming to build innovation-related
creating linkages in the entrepreneurship          consultancy markets do not aspire to pick
community). A third approach aims to foster a      winners but to help businesses grow by
market for innovation-related services by          connecting them to qualified and vetted
building capacity, transparency and efficiency     commercial sources of support. They follow a
in the service provider market, and raising        “hands-off”     approach    to     supporting
awareness among SMEs.                              entrepreneurs, creating analytical tools, and
                                                   training qualification tools to support
Programs aiming to foster short-term R&D           innovation-related consultancy, and by
commercialization select technology projects       marketing the network. Hence, they generally
on the basis of their (assumed) technical and      operate with small teams. Their light-touch
market potential. They often include funding       approach means that their models are easily
for feasibility testing. Some rely on full-time    scalable, although they are also less rich in
professional mentors and brokers to provide        content.
bare-bones project teams with rapid and
dedicated support. Because they target             Success Factors
technologies that are not yet fully out of the
lab, they also focus on team-building, bringing    Experiments with venture acceleration
in management talent from the outside to           networks highlight many success factors.
complement the technical talent of the project     Critical factors include:
team. These many roles make these programs             The programs are managed by highly-
relatively staff and resource-intensive. To            networked “magnetic” individual who are
minimize costs these programs are structured           able to attract mentors, business services
around clear milestones and timelines.                 providers, experts and ventures by virtue
                                                       of their position in the business
Programs aiming to build innovation                    community.         They are well-known
ecosystems select projects on the basis of their       overachiever entrepreneurs and business
venture teams, and their perceived capacity to         leaders with significant convening power.
benefit from the program and create high-
impact ventures. Many have elements of self-           The programs start with small “high-
selection whereby unfit entrepreneurs are              value” networks with very limited
made to opt out of the programs. The                   numbers of high-quality entrepreneurial
programs focus on building the skills of the           teams and mentors. High-quality networks
venture team, recognizing this as a long-term          can be self-perpetuating.
investment for society. The programs also              The programs select mentors who value
focus on nurturing and leveraging external             their participation in the networks beyond
mentor and advisory networks to support the            immediate financial reward. They are
ventures, rather than rely on in-house capacity.       motivated by giving-back to their
They are light-weight in terms of staffing and         communities, networking with ventures
                                                       and other mentors, potential investment


                                                                                               5
Nurturing Innovation: Venture Acceleration Networks


positions in the ventures and potential       Challenges
management positions. Mentors who
derive personal satisfaction from their       Venture acceleration network experiments
involvements are “sticky” and stay            highlight a multitude of challenges. Some face
connected with the program and with the       challenges linked to the environments where
ventures. Giving flexibility to mentors and   they operate. Where there is no local pipeline
entrepreneurs to select each other creates    of coachable ventures or of mentors with the
long-lasting relationships and thus expands   right mix of skills, experience and connections,
the size and sustainability of an             programs do not succeed. Programs also face
entrepreneurship network.                     an uphill challenge where there is no local
                                              access to complementary forms of public and
The programs offer consulting services
                                              private support, financial and other.
and match-making as a package with
mentoring, not as standalone services. This
                                              Some venture acceleration networks also
ensures that the ventures seek relevant
                                              suffer from design issues. Common problems
consulting services and are well-prepared
                                              are linked to top-down match-making of
before prospective meetings. Mentors act
                                              mentors and entrepreneurs, which typically
as gateways or network hubs to other
                                              leads to a mismatch, poor screening of
forms of support and as connectors.
                                              mentors and advisors, and building programs
The programs ensure that non-performing       based on pure financial incentives for advisors.
entrepreneurs are filtered out. This is
either done through extensive screening       The Role of the Public Sector
processes or by admitting a wide pool of
ventures and putting indirect pressure on     Venture acceleration networks can address a
non-performers to self-select out during      number of market and system failures that
the course of the program.                    hamper innovation and entrepreneurship.
                                              These market failures are linked to the
The programs actively manage trust. They
                                              transaction costs, search costs and information
achieve this by setting and enforcing clear
                                              asymmetries that lead to a less-than-optimal
guidelines      and     expectations    for
                                              amount of innovation-related services supplied
entrepreneurs and advisors. In addition,
                                              and sold on the market. They are also linked to
they leverage personal networks in tight-
                                              the positive externalities of investing in the
knit entrepreneurial communities with
                                              skills of an investee, since part of those skills
abundant social capital, where ethical
                                              will be captured by future investors. The
violations would cause reputational risk.
                                              system failures are linked to capabilities
Where there is no such community, they
                                              failures -i.e. inadequacies in entrepreneurs’
use self-policing through mentor groups.
                                              abilities to act in their own best interest - and
Programs supporting ventures far from         framework failures related to cultural and
relevant markets, sources of financing and    social norms.
specialized knowledge build bridges to
relevant global networks.                     The public sector can help address these gaps
                                              by supporting venture acceleration network
                                              experiments. Venture acceleration network



                                                                                           6
Nurturing Innovation: Venture Acceleration Networks


programs grow in different ways, require
different institutional structures and serve
different functions depending on the local
context. Hence there is no single approach to
building these programs and only through
experimentation can effective models be
identified.

The public sector can ensure that it quickly
converges to appropriate models by
supporting existing network initiatives and
partnering with regional stakeholders to
create new ones. Support can come in the
form of facilitating partnerships between
relevant stakeholders, providing financing on a
competitive basis, and creating mechanisms
for programs to adopt good practices and learn
from one another.




                                                                             7
Nurturing Innovation: Venture Acceleration Networks


Table 1: Success factors of venture acceleration networks

                    Beneficiaries          Human Network            Innovation Ecosystem          Management

                 Quality of the         Network quality             Some                     Mentors as
 Prerequisites



                 team                   before size                 entrepreneurship         gateways to
                 Commitment to Connectedness                        culture and              other support
                 the venture    to relevant                         community                Screening
                 Quality of the markets                             Critical mass of         mentors
                 idea/technology
                                        Connectedness               deal flow                Mentorship code
                 Connectedness to the
                 entrepreneurship
                                        to the           Universities                        of conduct and
                 community              entrepreneurship Business                            trust
                                        community        environment                         management
                                        Business         Complementary                       Social capital of
                                        experience       innovation support                  staff
                                                                    programs
                                        Entrepreneurship                                     Screening and
                                                                    Existing                 filtering-out
                                        experience                  entrepreneurship         beneficiaries
                                        Motives                     networks
                                                                                             Staff profile
                                                                    Local market demand
                                        Dedication to the
                                                                                             Complementary
                                        program                     Business partners
                                                                                             services
                                        Industry sector expertise   Venture funding
                                                                                             Public-private-
                                                                    Private donor funding
                                                                    sources
                                                                                             academic
                                                                                             partnerships
                                                                    Public program funding
                                                                    sources                  Match-making of
                                                                    Quality of innovation    advisors &
                                                                    management               entrepreneurs
                                                                    consultants
                                                                                             Activities that
                                                                                             enhance the value of
                                                                                             the network
                                                                                             Program length and
                                                                                             meeting periodicity
                                                                                             Meeting coordination &
                                                                                             facilitation
                                                                                             Host institution brand
Enablers




                                                                                             Communication of
                                                                                             success




                                                                                                             8
Nurturing Innovation: Venture Acceleration Networks




   Objective and
Approach of the Study
The objective of this report is to understand the role,
operational models and identify good practices of
programs that seek to accelerate innovative
entrepreneurship by managing, nurturing and
leveraging social and business networks. This report is
based on 15 case studies of venture acceleration
network programs spanning 43 countries (Table 2).
The general findings are presented in Part I while the
individual case studies can be found in Part II. The
conclusion suggests next steps for operationalizing a
venture acceleration network in Russia.

The basic selection criteria for the case studies were
that the programs rely on networks to help
entrepreneurs innovate. The 15 case studies were
selected so that as a whole, they represented
programs with:
    Sufficient track record to observe their output,
    understand their impact and draw lessons from
    the challenges they faced.
    A wide variety of business models.

    Distinct innovation ecosystems, in terms of their
    geography, enabling environment and supportive
    institutions.
    Serve ventures in a variety of sectors and growth
    stages.




                                                          9
Nurturing Innovation: Venture Acceleration Networks


Table 2: Case study organizations, program and geographic coverage

                                                           Shorthand name                            Metro      Program
    Organizations              Case study programs           used in this            Location      population    launch
                                                                report                              (million)     date
                                                 Metropolitan Coverage
    MaRS Discovery                                                                   Toronto,
                                 Advisory Services                 MaRS                                5.1       2005
         District                                                                     Canada
     Singapore-MIT
 Alliance for Research
    and Technology               Catalyst Program                 SMART             Singapore          5.1       2009
 (SMART) Innovation
         Center
                                                                                    Santiago,
       Octantis                Mentoring Program                  Octantis                             7.2       2004
                                                                                      Chile
University of Michigan          Catalyst Resource                                  Ann Arbor,
                                                                Catalyst RN                            0.3       2007
    Tech Transfer                   Networks                                          USA
                                                                                   Boulder*,
       TechStars                     TechStars                   TechStars                             0.3       2007
                                                                                      USA
    MIT Venture                    MIT Venture
                                                                 MIT VMS           Boston, USA         4.6       2000
  Mentoring Service             Mentoring Service
                                 Kitchen Cabinet
 Virginia Biosciences                                                               Richmond,
                                Business Advisory                  VBDC                                1.2       2003
 Development Center                                                                    USA
                                      Board
                                                                                    St. Louis,
    Innovate VMS                  Innovate VMS                 Innovate VMS                            2.8       2007
                                                                                       USA
      The Indus                 Entrepreneurship
                                                                                    Bangalore,
 Entrepreneurs (TiE),         Acceleration Program              TiE EAP                                6.6       2006
                                                                                      India
      Bangalore                        (EAP)
                                                  National Coverage
                              Entrepreneurship Fast                                   United
     Carbon Trust                                           Carbon Trust                                    -    2001
                                       Track                                         Kingdom
 Innovation Network             Open Innovation
                                                              INC Japan               Japan                 -    2010
  Corporation Japan                  Platform
                              DST-Lockheed Martin
               2                                                  2
          IC                     India Innovation              IC India                India                -    2007
                                      Growth
                                                Multinational Coverage
           3                                                          3             European
       IMP rove                          All                     IMP rove                                   -    2006
                                                                                      Union
                                                                                   11 emerging
       Endeavor                          All                     Endeavor                                   -    1998
                                                                                    countries
                               Commercialization                                      USA +
    Larta Institute                                                Larta                                    -    2004
                               Assistance Program                                     others
*other locations include New York, Seattle and Boston.
Source: US Census; Statistics Canada; Department of Statistics Singapore; http://www.world-gazetteer.com.




                                                                                                                10
Nurturing Innovation: Venture Acceleration Networks


                                                network members (MaRS). These internal
                                                network members can be mobilized quickly
                                                and intensively when a need arises, and are
                                                usually pro-active, acting as “project scouts”
  1. The Role of Venture                        within a research institution. At the other
                                                extreme, one program, IMP3rove, adopts a
     Acceleration                               hands-off approach to network facilitation by
     Networks                                   creating incentives to join a network in the
                                                form of standardization of service offerings,
                                                professional certifications and market visibility.
                                                In between those two extremes lie programs
Key findings
                                                that draw individuals from existing networks –
                                                either from social networks (TechStars) or
     Venture acceleration networks address
                                                alumni networks (MIT VMS) – and formalize
     market gaps associated with skills,
                                                them into networks that serve their specific
     transaction costs, resource efficiency
                                                objectives. Where there are no such pre-
     and network externalities.
                                                existing networks to draw from, other
                                                programs assemble and manage new external
                                                networks. New networks are necessary in
Objectives                                      communities where the entrepreneurship
                                                community is not dense (Octantis), and where
The venture acceleration networks in the case   the networks need to span vast geographic
studies can be classified according to their    areas (INC Japan nationally, and Endeavor
objectives (Figure 1). A first category of      globally).
programs        helps     accelerate      the
commercialization of technology issued from     Addressing Market and System Failures
R&D, often still at the pre-venture stage
(Catalyst RN). A second category focuses on     The programs in the case studies play the
accelerating the growth of early stage          following four roles in promoting innovation
ventures, hence on “commercializing”            and entrepreneurship:
entrepreneurs rather than commercializing
                                                    Improve entrepreneurial capacity through
R&D (TechStars). Yet, a third focuses on
                                                    experiential learning.
accelerating growth in revenue-generating
small and medium enterprises (SMEs)                 Reduce transaction costs and improve
(IMP3rove). Many serve more than one of             search efficiency between entrepreneurs
these objectives.                                   and the resources they need to succeed.

                                                    Increase public and private resource
Programs vary in their level of engagement
                                                    efficiency by helping business ideas fail
with network creation, coordination and
                                                    early, often and inexpensively.
management. At one extreme some programs
focus on building strong internal pools of          Leverage    network    externalities  by
professionalized mentors, brokers and               expanding and strengthening networks.
advisors, who they complement with external


                                                                                             12
Nurturing Innovation: Venture Acceleration Networks


Figure 1: Program objectives and business                                                                                       concrete entrepreneurial skills such as business
models                                                                                                                          planning, business plan development, business
                                                                                                                                management, accounting and legal, marketing,
                                                                                   Program objective
                                                                                                                                financing, and hiring staff, but also more tacit
                                                                                                                                skills such as negotiating with investors and

                                                               commercialization




                                                                                             acceleration



                                                                                                                   SME growth
                                                                                                                                approaching potential customers (Box 1). In




                                                                                               Venture
                                                                    R&D

                                                                                                                                the case of IMP3rove, capacity for innovative
                                                                                                                                entrepreneurship is not built through learning
                                                                                                                                as much as it is through building more effective
                                                                                                                                internal business processes (Box 2). Several of
                                                Internalize
                                               the network
                                                                                                                                the programs in the case studies have
                                                                 Catalyst RN
                                                     &                                                                          education as their primary objectives (MIT
                                               consolidate                            MaRS                                      VMS). The educational role of all mentor
                                                 informal                               2
                                                                                      IC India                                  networks has high externalities. It is not
                                                 networks
                                                                                                                                possible for any single investor to fully capture
                                                                       SMART
                                                                                                                                the returns of mentoring an entrepreneur.
                                                                                     Carbon Trust
                                                                                                                                Most entrepreneurs fail several times before
                                                                                            Larta
                                                                                                                                building a successful business. Future investors
                                                                                       Octantis
Intensity of program engagement with network




                                                Create &                                                                        will thus free-ride on any investment in skills
                                               manage new
                                                                                            Innovate VMS                        acquired through mentoring during previous
                                                networks
                                                                                       INC Japan                                ventures. This relates to the public good aspect
                                                                                                      VBDC                      of building entrepreneurial capacity.

                                                                                                       Endeavor

                                                                                         MIT VMS
                                               Consolidate                                   VV
                                                 existing                               TiE EAP
                                                networks                               TechStars
                                                 Facilitate
                                                   new
                                                 networks                                                      3
                                                                                                            IMP rove
                                                 through
                                               standards &
                                               certification




Building     capacity       for    innovative
entrepreneurship mostly translates to
providing business skills through experiential
learning and improving internal business
processes. Although some programs such as
MaRS have classroom learning events and
training workshops, most learning takes place
through mentorship. Learning involves both



                                                                                                                                                                            13
Nurturing Innovation: Venture Acceleration Networks



Box 1: Building entrepreneurial capacity               Box 2: Building innovative capacity through
through experiential learning.                         management consulting.

Brendan McNaughton is the founder and chief            Perficable is a metal-cutter and manufacturer of
technical officer of Lifemagnetics, a biotechnology    metal parts for cars, furniture and general
firm spun out of his research at the University of     appliances based in Spain. It was founded in 1999.
                                                                                3
Michigan with the help of Catalyst RN. The             Before it approached IMP rove its objective was to
company has five employees. It is currently            become more innovative so that it could expand
commercializing       technology     for    bacteria   into new industries.
identification and measurement of patient
responses to antibiotics, which will help doctors      Perficable had several industry niches that it
                                                                                          3
target treatments at patients more quickly.            wanted to target and joined IMP rove for the help
                                                       it could provide in improving its internal processes
In establishing Lifemagnetics Brendan required         for encouraging and managing innovation.
                                                            3
substantial help with starting and managing the        IMP rove highlighted two areas for improvement:
business, and then getting connected to people         the creation of an innovation plan and the need
with the expertise and experience he needed to         for collection and analysis of customer feedback in
grow the company. Catalyst RN helped with              order to improve customer satisfaction. The first
                                                                        3
Brendan’s and Lifemagnetics’ development in both       issue that IMP rove thus helped with was the
of these areas.                                        specification of problems that needed solving.

While he was at the university Brendan was             To try and improve Perficable’s processes in these
                                                                       3
guided by a mentor (who eventually became              two areas, IMP rove helped the firm to develop an
Lifemagnetics’ CEO), and then a business start-up      innovation plan that involved all the staff and
specialist who helped him to write a business plan     explored the generation, development and
and assess the potential market for his research.      evaluation of innovative ideas. In order to improve
                                                                                              3
He was then connected to consultants and other         the flow of customer feedback, IMP rove helped
experts who were central to the formation of the       Perficable to both manage and analyze the client
business and management of the technology.             responses that they were receiving but previously
                                                       not managing adequately.
Catalyst RN also helped Brendan to find vital
sources of funding at each stage of the                The innovation and feedback management plans
commercialization process. At the start he             are still being implemented but it is hoped that
received USD 150,000 through two funds at the          they will have several important effects,
University of Michigan that enabled the                particularly in Perficable’s ability to encourage the
technology to be prototyped. The network then          creation, selection and marketization of innovative
connected him to the Walter Coulter Foundation,        ideas. It is also hoped that Perficable will soon
which gave him a total grant of USD 350,000 over       have customer satisfaction strategies in place that
three years for support in growing the business.       are based on customer feedback.
Finally, the network introduced him to a venture
capitalist, which has invested in the firm.            Source: Engel, K., Diedrichs, E. and Brunswicker, S.
                                                                  3
                                                       (2010) IMP rove: A European Project with Impact: 50
Source: Interview with Brendan McNaughton.             Success Stories on Innovation Management, Europe
                                                       INNOVA Paper No 14.




                                                                                                       14
Nurturing Innovation: Venture Acceleration Networks


Reducing transaction costs implies connecting      improve them or abandon them. They also
entrepreneurs with relevant and trusted            allow for entrepreneurs to quickly recognize
resources      (e.g.     lawyers,  consultants,    their own failure if they do not have the
investors, business partners, potential            required willingness or ability to take their
employees, potential customers). Transaction       ventures to the market. Importantly, they help
costs can be deal-breakers between early-          governments minimize the public resources
stage ventures and the external resources they     spent on supporting ventures and business
need to succeed. Entrepreneurs with limited        ideas that do not have a future in the market.
experience do not know what types of               A comprehensive study of new business
resources they need, how to formulate their        development in the United States over a 50
needs, and who to trust. The same may hold         year period found that 3,000 ideas only lead to
true for SMEs in the area of innovation            one market success.1 The role of the program
management. From their viewpoints the              is hence to reduce the time and resources
providers of “resources” see early-stage           spent on the 2,999 ideas that never make it to
ventures and SMEs as a very fragmented             the market. They help business ideas fail early,
market that requires prohibitive business          often and inexpensively.
development costs. Moreover, there are
information asymmetries due to the lack of         Market validation plays a particularly
efficient market signals: investors, business      important role for young firms and new
partners and customers cannot easily               markets. Young firms do not have the start-up
distinguish promising opportunities from poor      capital or time for careful market research (Box
opportunities.       All    programs     include   3). And for disruptive innovation, classical
mechanisms to reduce transaction costs. Some       approaches to market research are often not
are passive (IMP3rove’s consultant database)       very informative since the markets to be
while others are active (IC2’s brokers).           researched do not yet exist. Rather what is
Programs centering around mentors ensure           needed is testing the idea quickly to have
that transaction costs are minimized on both       market judgment from individuals with unique
the supply and demand sides. For example,          abilities to “interpret” the market. This may
they will only connect a venture to a trusted      include talking to potential customers,
investor if and when the venture is investment-    investors, peers and experts at an early stage,
ready.                                             which can be accelerated by tapping into a
                                                   mentor’s network to help identify potential
Rapid market validation leads to increased         customers and markets.
public and private resource efficiency. The
role of the programs is to continuously connect    Resource efficiency is best exemplified by the
entrepreneurs to resources (experienced            “sounding boards” in the program cases
entrepreneurs, industry leaders, potential         studies. These groups of individuals provide
customers, potential investors, technical          earnest and rapid feedback to entrepreneurs.
experts, consultants, etc.) that can provide       These boards are different from the typical
them with rapid feedback on their business         advisory boards that individual companies
ideas and on their ventures. The programs          have.
allow entrepreneurs to limit the time and          1
                                                     Stevens G and Burley J. (1997) 3,000 Raw Ideas = 1
resources they spend on bad ideas, and             commercial Success , Industrial Research Institute.


                                                                                                  15
Nurturing Innovation: Venture Acceleration Networks


                                                            roles stated above on a sustained basis. Social
Box 3: Market validation versus market
research                                                    networks help entrepreneurs improve their
                                                            skills, reduce their transaction costs and
    In a seminal study on the origin and evolution of       validate their ideas. Mentors are the key
    the fastest growing businesses in the United States     gateway to entrepreneurial networks. They
    Amar Bidhé found that they often employ fast-           develop the trust relationships with their
    paced strategies of opportunistic adaptation based
                                                            mentees that are required for network entry.
    on rapid market validation: “Entrepreneurs who
                                                            As network members themselves, mentors
    start uncertain businesses with limited funds have
                                                            epitomize the benefits of leveraging networks:
    little reason to devote much effort to prior
    planning and research. They cannot afford to            they sometimes keep their roles as mentors
    spend much time or money on the research; the           after the program, they sometimes invest in
    modest likely profits doesn’t merit much; and, the      their mentees, they sometimes join their
    high uncertainty of the business limits its value.      ventures as managers, and they sometimes
                                                            help them broker relationships with investors,
    Sketchy planning and high uncertainty requires          customers, business partners or service
    entrepreneurs to adapt to many unanticipated            providers. In programs with mentors in
    problems and opportunities. One entrepreneur
                                                            residence, such as the University of Michigan
    likens the process of starting a new business to
                                                            Catalyst Resource Network, a mentor will
    jumping from rock to rock up a stream rather than
                                                            frequently serve as the start-up company’s
    constructing the Golden Gate Bridge from a
    detailed blueprint. Often, to borrow from Elster’s      “acting CEO”.
    discussion of biological evolution, entrepreneurs
    adapt to unexpected circumstances in an                 Impact
    “opportunistic fashion: their response derives
    from a spur of the moment calculation made with         The rationale for venture acceleration
    the intention of maximizing immediate cash-flow.        networks is grounded on market failures, and
    Capital-constrained entrepreneurs cannot afford         studies on angel investing suggest that
    to sacrifice short term cash for long term profits.
                                                            mentoring has a positive effect on investment
    They have to play rapid-fire pinball rather than a
                                                            returns (Box 4), but there has yet to be a
    strategic game of chess.”
                                                            rigorous evaluation of their economic impact.
    Source: Amar Bidhé (2000) The Origin and Evolution of   Only a few of the programs in the case studies
    New Businesses.                                         make any attempt to measure impact. Larta is
                                                            the only program to publish its impact
Leveraging networking externalities implies                 assessments. They suggest that the programs
absorbing entrepreneurs into high-value                     do make contributions to the progress of the
networks. Social networks can be difficult to               venture in several areas. These include forming
penetrate for newcomer entrepreneurs, even                  new partnerships and deals, raising investment
in dense and highly-connected clusters such as              and raising revenue. Anecdotal evidence from
Silicon Valley.2 Connections to entrepreneurial             the case studies suggests that many of the
networks help to achieve the three program                  entrepreneurs benefited in similar ways from
                                                            other programs.
2
   There are now numerous “bridging organizations” in
Silicon Valley whose role is to connect outsider
entrepreneurs or inexperienced entrepreneurs to
relevant networks.


                                                                                                      16
Nurturing Innovation: Venture Acceleration Networks



Box 4: The effect of mentoring on angel investment returns

Attracting investment is a key part of the growth of any startup, but so is the expertise that it can draw on.
Entrepreneurs negotiating the stages of founding and developing a business can benefit substantially from the
advice of experienced investors, hence the potential effects of mentoring during angel funding and other early-
stage investments. A recent study examined some of the effects of this mentoring on the performance of startups
that had attracted angel investment in the United Kingdom.

The study examined the activities of angels in 31 investment groups. It specifically looked at the exits they had
made from their investments, mostly from the year 2000 onwards. There was substantial knowledge in the group,
as the median level of experience of investing was five years while the median number of years spent with a large
company was 13. In the sample there were just over 1,000 separate investments with 406 exits. The average
investment size per investor was £42,000 and the average number of investments was six. The median pre-
investment valuation of the firms that received money was £875,000 while the mean was £1.7 million.

Among the investors in the sample more entrepreneurial experience was significantly correlated with better
investment outcomes. In particular, those who had been involved in three or more ventures were less likely to
lose money and were better able to make several-fold returns on their investments. Furthermore, angels who
made investments in areas in which they had already had prior involvement were also much less likely to see
their investments fail. This suggests that acuity for spotting and then guiding the growth of a venture is important
to its success. In places where there are few entrepreneurs with much depth of expertise it thus makes sense for
the ones who do to provide much-needed mentoring.

The study examined both the amount of due-diligence performed by the investors and the level of involvement
they took in their investments. The study found that investments where the investor had spent at least 20 hours
of due diligence were much less likely to fail (another study in the US found that investments that were subject to
more than 20 hours of due diligence showed an overall return of 5.9 times while those subject to less than 20
hours showed an overall return of 1.1 times). Therefore, mentors, if given the time to properly work with a
venture, can use their expertise to investigate its fundamentals and provide commensurately detailed and useful
advice.

The study also found some interesting results for investor involvement. It found that board membership, where
appropriate, had strong positive effects on outcomes, as did regular involvement with the venture. The 40% of
passive investors in the sample experienced more failures than the active investors, and the more active an
investor was in terms of frequency of interaction the more likely the investment was to have a positive outcome
(in the US study, investors who interacted with the managers of a venture a few times a month recorded an
overall investment return multiple of 3.7 times; those who only interacted a few times a year produced an overall
multiple of 1.3 times).

All of this evidence would suggest that more involvement is always better than less, if it were not for the results
where angels had taken management roles. However, in the UK study, the 13% of investments where this had
happened enjoyed significantly poorer returns. Clearly, this would suggest that the involvement of an
experienced mentor can contribute substantially to the growth of a venture, but that the degree of involvement
needs to be managed appropriately.

Source: Wiltbank RE, Siding with the Angels: Business Angel Investing – Promising Outcomes and Effective Strategies, NESTA,
2009. Wiltbank R and Boeker W, Returns to Angel Investors in Groups, 2007.



                                                                                                                 17
Nurturing Innovation: Venture Acceleration Networks




                                                   roles but emphasize one over the others (Table
  2. Using Networks to                             4).

     Support                                       Figure 2: Overlapping roles in venture
     Entrepreneurs                                 acceleration networks




                                                                Sounding boards
Key findings
                                                                                          Service
                                                                                         providers
   To manage trust and expectations,
   programs clearly differentiate mentors
   from service providers.
                                                                   Mentors
   Brokers are of limited efficacy unless
   complemented with mentoring roles.
   Mentors act as gateways to other forms of                     Brokers / Connectors

   support and as connectors.

   Mentors from the wider business
                                                   Table 3: Relationships between advisor roles,
   community are more likely to sustain and        profiles and incentives
   evolve their relationships with their
   mentees than full-time professional                 Role     Typical profile       Main incentives
   mentors.
                                                    Sounding   A variety of       Giving-back,
                                                    board      industry           entrepreneurial
                                                               expertise          excitement, keeping up
                                                                                  with tech. trends,
Individual Roles within the Networks                                              investments, business
                                                                                  opportunities
The case studies reveal the existence of the        Service    Specialized        Business opportunities,
four roles displayed in Figure 2: mentors,          provider   expert             salary, fees
brokers, service providers and sounding             Broker /  Business        Salary, fees,
boards. As shown in the figure, although            Connector development     entrepreneurial
network members can serve several of these                    professional,   excitement
                                                              management
roles simultaneously or consecutively, this is                consultant with
not the case of mentors and service providers.                strong networks
Mentors do not serve as either current or           Mentor     Serial             Giving-back,
prospective service providers (i.e. receiving                  entrepreneur       entrepreneurial
                                                               with strong        excitement, keeping up
upfront payment for a service) for the
                                                               networks           with technology, angel
companies. Table 3 summarizes the typical                                         investing, management
profile and incentives of the different roles in                                  roles
the networks. Most networks combine a mix of



                                                                                                 18
Nurturing Innovation: Venture Acceleration Networks


Sounding     boards     validate     or   deny     Table 4: Program network roles
assumptions made by the ventures and
                                                                                  Network roles
provide strategic insight. The role of sounding
boards is played to at least some extent by




                                                                                  providers
                                                                       Sounding
                                                       Programs




                                                                                                          Mentors
                                                                                                Brokers
                                                                                  Service
                                                                       boards
most advisors in the programs. A key function
of mentors is to act as sounding boards. But
the relationship of a sounding board with an         Carbon Trust
entrepreneur need not be as deep and                 Catalyst RN
sustained as with a mentor. Sounding boards          Endeavor
                                                       2
                                                     IC India
can provide valuable business or technical               3
                                                     IMP rove
feedback while having limited interactions with      INC Japan
entrepreneurs. Many entrepreneurs in Larta’s         Innovate VMS
programs consider the Industry Feedback              Larta
Session, which occurs only once during the           MaRS
                                                     MIT VMS
course of a program, the highlight of the
                                                     Octantis
program. During these sessions individuals           SMART
from a wide range of backgrounds ranging             TechStars
from IP lawyers to industry experts provide          TiE EAP
                                                     VBDC
group feedback on the entrepreneur’s business
strategy. VBDC’s Business Advisory Boards          Network focus: ■ = primary, ■ = secondary.

meet with the entrepreneurs for as little as six
times per year for 90 minutes. Throughout the      Service providers provide a wide range of
TechStars      program,      ventures      have    services and have arm’s length relationships
opportunities to setup meetings and network        with companies. Two programs, IMP3rove and
with individuals who provide them with             Carbon Trust, are entirely dedicated to
targeted feedback on their business ideas.         fostering relationships between service
Most are successful entrepreneurs or               providers and companies. Other service
represent companies in related sectors.            providers span areas ranging from law to
                                                   banking, technology validation, marketing and
                                                   graphic design. In the case of MaRS and IC2,
                                                   some of the business services providers are
                                                   part of the program staff. The program staff
                                                   and mentors often play a key role in
                                                   connecting early stage ventures to trusted
                                                   resources and helping them articulate their
                                                   demands.      Without     proper    references,
                                                   inexperienced entrepreneurs can easily fall
                                                   prey to disreputable service providers.

                                                   The role of brokers (or connectors) is to orient
                                                   and introduce the companies to individuals
                                                   with relevant value added. In most case
                                                   studies the program management staff play


                                                                                                          19
Nurturing Innovation: Venture Acceleration Networks


the role of brokers, by matching companies        as management. Marketing, IPR, etc., through
with appropriate mentors, service providers       learning by doing, rather than form curricula.
and investors. In the case of Carbon Trust,       And their final closely related role is
subcontracted consulting companies connect        psychosocial support. This relates to value
the ventures with trusted service providers       systems, self-worth, personal advice and issues
while the staff connect them to sources of        of interpersonal relationships. In the city of
capital. Brokers seldom appear in a pure form     Austin in the United States, the IC2 mentors
in the case studies. Connections to relevant      coach Mexican entrepreneurs of the techBA on
individuals often comes tied with coaching on     the cultural side of doing business in the US.
why and how to approach them. In the case of      Many mentors report this as the largest
the IC2 India program, US-based brokers           challenge for innovative ventures entering the
prepare Indian entrepreneurs for meetings,        US market. Finally, mentors act as role mentor
attend the meetings with them and offer           and help further a local culture of
feedback after each meeting. Endeavor’s           entrepreneurship.
Mentor Capital Program is dedicated to
connecting        middle-income       country     Some part-time mentors continue their
entrepreneurs to sources of capital but as its    relationships with their mentees after the
name indicates, includes a predominant            course of the programs, through continued
mentoring component. The need for brokers         mentoring, as angel investors or in
also depends on the accessibility of local        management        positions.     Often,    when
resources. InnovateVMS for example operates       mentorship is not done as a full-time
in a mid-sized town with a very strong tight      occupation, such as in IC2 or MaRS, the interest
knit networked community where everyone           of the mentor in the venture goes beyond the
knows everyone. Brokers, as a separate group,     life of the program. Many keep an informal
are not needed.                                   relationship with the mentee, thus raising the
                                                  value-for-money of the program. In the case of
Mentors have the broadest roles, acting as        TechStars, one of the mentors invested in at
sounding boards and brokers, and bringing in      least two companies over a few years. Some
knowledge and psychosocial support. While         mentors view the mentorship program as a
they act as sounding boards by challenging the    “very-long     interview”     for    prospective
entrepreneur’s assumptions, they do not judge     investments. In other cases, the entrepreneurs
their business ideas but rather guide them        realize the value-added of the mentors and
through the idea validation process through       invite them to join their companies in
repetitive interactions. As one mentored          management positions. However, in none of
entrepreneurs stated “it’s good to bounce         the case studies were any of these outcomes
ideas off experienced people.” As brokers, they   explicit objectives of the programs. To the
generally draw from their social networks to      contrary, most programs made efforts not to
make appropriate introductions. This leads to a   raise the expectations of the ventures as to the
reputational stake in the quality of the          future role of the mentors in their companies.
entrepreneur. In this way mentors are much        Ventures are often discouraged from
more than advisors or coaches. They are           proactively seeking investments from their
trusted collaborators. As educators, they help    mentors in order to maintain a relationship of
build the mentee’s competencies in areas such     trust.


                                                                                             20
Nurturing Innovation: Venture Acceleration Networks


In their networks, each program relies on a                        market relationships with the ventures they
different mix of sounding boards, service                          serve in the form of either service fees or
providers, brokers and mentors. Each of these                      equity stakes. The case studies show that the
has a different expected impact on the                             most effective mentor-mentee relationships
entrepreneur (Table 5).                                            are guided by social norms (Box 5), although
                                                                   mentors often have professional (i.e. non-
Table 5: Program focus and expected impact                         social) motives. Members of the extended
                                                                   network are typically service providers or
                            Expected impact
                                                                   relate to beneficiaries on the basis of market
                                                                   norms, i.e. they have or expect clear business
                                        Transaction
 Program
                 Networks




                                                      efficiency
                                                      Resource
                             Capacity




  focus                                                            opportunities with the beneficiaries. Sounding
                                        costs


                                                                   boards are in a more ambiguous situation,
                                                                   between the core and extended networks.
 Sounding
 boards                                                            Figure 3: Typical organization venture
                                                                   acceleration network
 Service
 providers


 Brokers                                                                                 Sounding boards

                                                                                         Core            Extended
                                                                        Program        mentor           network of
 Mentors
                                                                       management         or              service
                                                                                        broker           providers
Impact: ■ = high, ■ = moderate.                                                        network



The typical venture acceleration network is
organized around a professionally-staffed                                      Relations                Relations
                                                                                  hips                    hips
nucleus, a core network of mentors or                                          guided by                 guided
brokers, and an extended network of service                                      non-                      by
                                                                                market                   market
providers and technical experts (Figure 3).
                                                                                norms                    norms
Members of the core network have direct
institutional, personal or contractual ties to the
program management. Members of the
extended network either have ties to the                                       Beneficiaries, typically in the
program management or to its core network.                                     same geographical or virtual
                                                                                  business community
In most programs, the beneficiaries, early-
stage ventures or small businesses, are in the
same community as the core and extended
network members. These are either
geographic communities or communities by
way of a common institution (e.g. university
graduates). With exceptions, the mentors or
brokers in the core network do not have direct


                                                                                                                     21
Nurturing Innovation: Venture Acceleration Networks


                                                          and accelerate the failure of “bad” ideas and
Box 5: Social norms versus market norms
                                                          the regeneration of new ones.
We live simultaneously in two different worlds –
one where social norms prevail, and the other             Some programs do not incorporate
where market norms dictate behavior. Social               standardized milestones but agree to them on
norms are those based on intangible costs or              an individual basis with the venture. These
benefits such as a feeling, reputation and how we         milestones typically relate to specific aspect of
think of ourselves, while market norms revolve
                                                          the ventures, such as fundraising, marketing,
around more concrete costs and benefits such as
                                                          strategic planning, etc. A few of the programs
wages, prices or rents. In communities based on
social norms, people often contribute because of
                                                          are completely open-ended and have no time
their passion for the topic or devotion to a              limits, such as MIT VMS, IMP3rove, MaRS and
product, group or individual. They provide                Endeavor. Regardless of program timeframes
feedback and ideas because they want to see the           and milestones, in all cases where there is a
group or individual succeed.                              mentorship relationship, the mentor requests
                                                          the venture to do some incremental
Source: Ariely, Dan. Predictably Irrational: The Hidden   “homework” before the next meeting. The
Forces that Shape our Decisions. Harper Collins. New
                                                          mentor always expects something back from
York NY. 2008.
                                                          the company. Pressure to deliver this
                                                          “homework” ensures that ventures that are
Program Processes                                         not committed to the program opt out.


Clear program milestones and timelines                    Minimum guidelines for meeting frequencies
infuse performance pressure on the ventures.              can ensure that programs not lose
Most programs support entrepreneurs over                  momentum. These can vary from every week
predetermined timeframes, from as little as               (TechStars) to every six to eight weeks (VBDC).
three months (TechStars) to 24 months                     Weekly meetings require more commitment
(Catalyst RN). Some, of these programs have               from the mentor, and therefore a strong
informal or formal pre-defined milestones that            network. In the case of the Larta programs,
entrepreneurs are expected to meet. The                   mentors are expected to meet for 22 hours
TechStars program is divided into a mentor                over a 9 month program but they typically
match-making phase, a product development                 exceed this amount. In a few cases (MIT VMS)
phase and a pitch phase, which ends with an               the entrepreneurs and their mentors agree on
investor pitching event. In Larta’s programs,             the meeting frequency on their own.
entrepreneurs are expected to work on semi-
tailored strategic documents during the course            Programs based on service providers tend to
of the program and present their strategies in            be open-ended in their objectives. In those
pre-scheduled industry feedback sessions. That            programs, there is no engagement timeline or
said, in both of those programs there is                  milestones for the venture. Rather, the venture
considerable leeway to tailor the mentorship              is entitled to a certain number of hours of
or advice to entrepreneurs’ needs. Milestones             service provider “credit” which they can use as
are used to put pressure on the entrepreneur              they see fit. This entitlement is either formally
                                                          specified by the (Carbon Trust) or provided on




                                                                                                      22
Nurturing Innovation: Venture Acceleration Networks


an ad-hoc basis by the program (TechStars,
Larta).

Matching entrepreneurs with several mentors
can offer a broader variety of perspectives              3. Creating Strong
and connections than a single mentor, and
creates checks and balances on conflicts of
                                                            Networks
interest. SMART Singapore assigns two
mentors per venture, MIT VMS assigns three to
four while VBDC finds that eight to ten is an          Key findings
optimal number. In the case of TechStars there
is typically a lead mentor, who spends more               Networks built around highly-networked
time with the venture, and non-lead mentors,              individuals and prestigious institutions
who only meet occasionally. MIT VMS and                   result in network member commitment
VBDC offer group mentoring sessions, whereby              and in longer-lasting bonds.
entrepreneurs meet with several mentors
                                                          Networks built on financial compensation
simultaneously.         This      ensures       that
                                                          can be rapidly mobilized but their internal
entrepreneurs benefit from discussions from
                                                          bonds are ephemeral and trust can be
mentors who do not agree on certain points.
                                                          lower.
Some       entrepreneurs       expressed       their
confusions when faced with differing opinions             Successful networks start small and high-
among mentors, but also acknowledged the                  quality and progressively build attracting
benefits of different viewpoints. Importantly,            power.
meeting in groups can help protect
entrepreneurs from conflicts of interest. In
groups, mentors are subject to peer pressure           Features of Attractive Networks
and less likely to try to exploit their position for
unethical gains, such as selling a service to the      To be effective, programs need to create
mentor or investing in a competing company.            strong networks that are attractive to both
Assigning multiple mentors also increases the          their members and the entrepreneurs they
chances that ventures will be left with some           serve. Networks need to have a high enough
mentorship if mentors are too busy to attend           value proposition to attract high-quality
many meetings. VBDC assigns eight to ten               members and keep them engaged. The case
mentors per venture knowing that only 70               studies reveal a variety of strategies (Table 6):
percent will likely attend any particular
meeting. But large groups can also introduce               Remunerating network members: Most
rigidities in the program due to coordination              examined programs do not remunerate
problems. For this reason VBDC schedules a                 their external network members, and
minimum of only six mentor sessions per year.              when they do it is for a fee that falls short
                                                           of the actual value of their time. Larta and
                                                           Octantis compensate their mentors. In the
                                                           case of Larta, a possible reason is the tight
                                                           time constraints under which programs



                                                                                                   23
Nurturing Innovation: Venture Acceleration Networks


operate under government contracts. As          the ground up, programs that benefit from
soon as they win a contract Larta must          one can generally create a more attractive
rapidly mobilize mentors to serve               and hence selective network. For example,
hundreds of firms and are accountable for       being associated with the MIT brand offers
their mentors vis-à-vis their government        an attractive value proposition to mentors.
clients. This is not the case for programs      Over several decades TiE has built up an
such as MIT VMS where mentors do not            exclusive “by-invitation-only” brand. In
commit to specific hours spent with the         new EU member states, consultants were
ventures. Remuneration is also required         also attracted to the “EU” branding that
for service providers who are expected to       they could leverage by participating in the
conduct research or analytical work for the     IMP3rove network.
ventures (Carbon Trust, Catalyst RN). It is
                                                Leveraging local social capital: Some of the
also used to quickly build up a network and
                                                networks that have the greatest attractive
its beneficiaries up to a critical mass.
                                                power have at their core highly-connected
During its startup phase, IMP3rove paid
                                                super-achiever “champions”, typically the
consultants to conduct assessments and
                                                founder or manager of the program. They
short consultations with enterprises. As for
                                                have social and business roles in their
full-time mentors and brokers, they are
                                                communities that bestow upon them
always paid at market rates (MaRS, IC2).
                                                significant social capital and hence the
Sounding boards are never paid as their
                                                capacity to mobilize a network. They play
strength lies in being completely
                                                the roles of mentors, connectors, brokers,
independent and representing potential
                                                sounding boards, business partners,
business     partners,    customers     and
                                                investors and sometimes even politicians
investors.
                                                in their local communities. TechStars and
Offering networking opportunities: Many         its four founders is a case in point.
of the programs, specifically those that are    Accumulating this type of social capital can
rooted in local communities, attract their      be easier in tight-knit entrepreneurial
members by offering them networking             communities such as Boulder, the home of
opportunities with other mentors and            TechStars. To a lesser extent, most other
service providers. MIT VMS hosts periodic       mentor programs in the case studies
meetings for all of the mentors. TiE hosts      leverage an internal champion’s social
networking events for its members. Many         capital. As social capital often diminishes
of Endeavor’s local mentors are attracted       with geographic distances, it is more
by the prospect of networking with its          difficult to leverage beyond local
global mentors who are global business          community networks.
leaders. The value of networking is highest
                                                Providing access to unique ventures:
when the network is exclusive and
                                                Mentors tend to be more willing to work
associated with a prestigious brand name
                                                with promising ventures that have a
or a network “champion”, which connects
                                                chance to succeed, i.e. ventures with
to the next point.
                                                unique market or technological value
Leveraging a prestigious brand: Although a      propositions. One reason is that mentors
high-value brand is difficult to build from     put their own reputation at stake by


                                                                                       24
Nurturing Innovation: Venture Acceleration Networks


connecting their mentees within own            Table 6: Strategies to build a mentor/advisor
social networks. A second is that unique       network
ventures offer opportunities for learning
                                                                                       Strategies
about new markets and technologies. A




                                                               Remuneration
third is that mentors derive more




                                                                                      Social capital




                                                                                                                              Networking
                                                                                                                  Customers
                                                  Program
excitement from the prospect of success.




                                                                                                       Ventures




                                                                                                                                           Learning
                                                                              Brand
And a fourth is that some mentors are
interested in investing or taking up
management positions in high-potential          Carbon Trust
                                                Catalyst RN
ventures. All of the programs hence have
                                                Endeavor
some amount of selectivity with their             2
                                                IC India
ventures. Sounding boards typically have            3
                                                IMP rove
some of the same interests as mentors, for      INC Japan
example finding new ventures to invest in.      Innovate VMS
                                                Larta
Service providers may also have incentives
                                                MaRS
to lock-in relationships with promising         MIT VMS
ventures that will grow to become their         Octantis
customers in the future, which relates to       SMART
                                                TechStars
the next point.
                                                TiE EAP
Providing access to customers: When             VBDC
service providers are included in the
network, it is always the case that they are   Market Relationships in Human Networks
drawn by potential customers. This is not
the case for mentors. Sounding board           The case studies reveal that upfront financial
members may also be in search of               compensation is not sufficient to build strong
customers, but this does not appear to         mentor or sounding board networks. Mentors
typically be their primary intentions.         who see value from networking within their
                                               entrepreneurial community do not need
Offering learning opportunities: some of
                                               additional financial incentives. Moreover, the
the programs enhance the attractiveness
                                               introduction of financial compensations limits
of    their    networks      by     offering
                                               the sustainability of the mentor-mentee
entrepreneurship or innovation-related
                                               relationship. When the mentor-mentee
learning opportunities to their participants
                                               relationship is predominantly based on market-
through short training courses and
                                               norms the relationship can weaken when the
presentations. This is the case of TiE and
                                               program comes to an end and financial
IMP3rove.
                                               rewards are terminated. At the far end of the
                                               financial compensation spectrum are mentors
                                               and brokers who are employed by a program
                                               on a full-time basis. In such cases, the
                                               relationship with the firm seldom outlasts the
                                               program. In the case of MaRS, professional
                                               mentors occasionally left for other careers,



                                                                                                                                                 25
Nurturing Innovation: Venture Acceleration Networks


leaving the ventures “orphaned” during some       reputational risk in the mentor’s or brokers
time.                                             business networks. However, this bottom-up
                                                  approach is not easily scalable in the short run.
Sounding boards do not expect to commit
much time –their marginal costs of                Network Development Typologies
participation in the program are low - and do
not expect fees. In fact, the most effective      The case studies bring out three approaches to
sounding boards have genuine interests in the     developing venture acceleration networks.
ventures they are advising as networking,
                                                      “Personality-driven” networks: regional,
learning and investment opportunities.
                                                      bottom up, pro-bono program guided by
                                                      social norms, often coupled with
In contrast, service providers expect to have
                                                      professional motives.
or to develop commercial relationships with
the companies. Developing a mentor network            “Institution-driven” networks: regional,
and a service provider network require very           institution-based program guided by social
different approaches. To services providers,          norms, often coupled with professional
small businesses –and to an even greater              motives.
extent early stage ventures- represent a              “Market-driven” networks: national and
fragmented market that imposes high business          transnational, top-down program guided
development       costs.     For     innovation       by market norms.
management consultants, the costs of
                                                  Most programs       use   elements     of   each
“educating” SME clients to stimulate demand
                                                  approach.
are prohibitive. Thus, service providers have
high incentives to reduce their search costs
and transaction costs by joining a network that   Personality-driven networks have at their
offers them ready access to clients.              core highly-networked individuals who are
                                                  champions for the programs. These
Building an effective network of service          champions have high-standing as business
providers is easier to achieve although less      leaders or successful entrepreneurs in their
                                                  regional communities, inspire trust, and have
scalable through trusted referrals than
                                                  significant social capital (Box 6) to draw from.
through standardization and certification.
Demand       for    innovation    management      The exemplary “personality-driven” network is
consultant training and certification can be      TechStars. The co-founders are prominent
                                                  entrepreneurs and investors in the tight-knit
weak without first building a critical mass of
                                                  Boulder, USA business community. They draw
demand from enterprises. Conversely, opening
a network to un-vetted service providers          members of their mentor and service provider
decreases the overall attractiveness of the       network from their close primary social
                                                  network and trusted referrals from that
network. The case studies suggest that
referrals from trusted mentors and brokers are    network (Figure 4). The network is sufficiently
effective at connecting entrepreneurs to          interconnected to be self-policing. Any
                                                  violation of trust or unethical behavior via the
trusted service providers. They are more likely
to guide entrepreneurs towards service            mentees will be socially sanctioned. The
providers that match their needs and face a       quantity and quality of the members and inter-



                                                                                              26
Nurturing Innovation: Venture Acceleration Networks


linkages in the network, and the credibility of                  relationships are typically long-lasting,
the network “champion” makes participation                       extending beyond the life of the venture
in network activities such as mentoring and                      program. Unlike in fee-based market
advising an attractive prospect. Hence,                          relationships, mentors invest themselves as
relationships between the mentors and                            partners of the ventures.
ventures in the program become network
relationships and benefit from its high level of
embedded social capital. As such, these



 Box 6: Entrepreneurship and social capital

 Social capital is a concept that refers to the value derived from connections within and between social networks.
 These relationships are built on mutual belonging and trust. Benefits from social capital are derived through the
 goodwill that members of networks feel toward each other.

 The question of whether entrepreneurs are more likely to succeed if they have access to greater resources and
 information has been extensively studied – for the social capital field this has meant looking at the connections
 that entrepreneurs have to networks of people who have been in business, are party to knowledge on a sector
 that might be useful, or can provide connections to financiers. Studies have shown that the personal networks
 that entrepreneurs can draw on add “external resources” to the “internal resources” of ambition and ideas that
 they already have.

 One prominent theory divides the relationships that provide these extra resources into three types: structural,
 relational and cognitive. The structural aspect is essentially the ability that entrepreneurs have to access things
 through a network. The more access and the bigger or more extensive the network, the better it is. The
 relational aspect refers to the quality of the relationships in that network – how much mutual respect, trust and
 friendliness there is between the people involved. Finally, these networks are changed by the extent of shared
 norms and ideas – the cognitive aspect. A good example of this is the tolerance of entrepreneurial spirit and the
 risks attached to it. The more it is accepted the more a network is likely to be open to failure.

 Interestingly, some studies have found that these factors work together in certain ways and that some of them
 might benefit particular types of entrepreneurs more than others. For example, there is evidence to suggest that
 budding entrepreneurs need to first start using their ties, then to start contributing to the norms and views of
 their network, and by doing so develop bonds of trust with people who can provide valuable support.
 Furthermore, high-tech entrepreneurs have been found to gain substantially from relationships and networks
 that have strong, trusting connections which give them the access to information and knowledge that they need.

 Sources: Putnam, Robert. Bowling alone: Collapse and Revival of American Community. Simon & Schuster, New York NY.
 2000. Ferragina, Emanuele, “A new concept generated from an old idea. Rethinking Social Capital in relation to income
 inequalities,” Barnett Papers in Social Research, University of Oxford, 2009. Ostgaard TA and Birley S, “Personal Networks and
 Firm Competitive Strategy: A Strategic or Coincidental Match,” Journal of Business Venturing, 9, pp 281-305, 1994. Nahapiet J
 and Ghoshal S, “Social Capital, Intellectual Capital and the Organizational Advantage,” Academy of Management Review,
 23(2), pp 242-266, 1998. Liao J and Welsch H, “Roles of Social Capital in Venture Creation: Key Dimensions and Research
 Implications,” Journal of Small Business Management, 43 (4), pp 345-362, 2005.




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Venture Acceleration Networks Report Oct11

  • 1.
  • 2. Nurturing Innovation: Venture Acceleration Networks Table of Contents Acknowledgements _____________________________ 3 Overview _____________________________________ 4 Objective and Approach of the Study _______________ 9 Part I: Drawing Lessons from Existing Models _______ 11 1. The Role of Venture Acceleration Networks ___________________ 12 2. Using Networks to Support Entrepreneurs ____________________ 18 3. Creating Strong Networks _________________________________ 23 4. Selecting Ventures _______________________________________ 32 5. Financing the Program____________________________________ 37 6. Choosing an Organizational Structure ________________________ 42 7. Adapting to the Innovation Ecosystem _______________________ 46 8. A Role for the Public Sector in Russia ________________________ 52 Part II: Individual Program Descriptions ____________ 56 Virginia Biosciences Development Center ________________________ 57 TiE Bangalore ______________________________________________ 67 TechStars _________________________________________________ 75 SMART Innovation Center ____________________________________ 93 OCTANTIS ________________________________________________ 105 MIT Venture Mentoring Service _______________________________ 116 MaRS____________________________________________________ 130 Larta Institute _____________________________________________ 142 InnovateVMS _____________________________________________ 160 Innovation Network Corporation Japan _________________________ 166 IMP3rove _________________________________________________ 174 The IC2 Global Commercialization Group ________________________ 197 Endeavor_________________________________________________ 209 U-M Tech Transfer, the Catalyst Resource Network _______________ 221 Carbon Trust ______________________________________________ 234 Appendix ___________________________________ 247 2
  • 3. Nurturing Innovation: Venture Acceleration Networks Acknowledgements This report was prepared for the Russian Venture Company by a World Bank team led by Jean-Louis Racine in collaboration with Alistair Brett, Doina Cebotari, Juan Julio Gutierrez, Naoto Kanehira, Lawrence Kay, Anthony Lambkin, Sebastián Melin, Florian Theus, Christina Tippmann, Alina Tourkova, and Yanina Yermakova. The team would like to thank Leonid Levkovitch- Masluk of Russian Venture Company who provided important guidance and shared his invaluable knowledge. The team is also grateful to Sophie Sirtaine (World Bank Sector Manager), Pedro Alba (World Bank Country Director), Alfred Watkins (World Bank) and Bob Hodgson (Zernike UK) for comments received on the draft. The team would like to thank Yevgeny Kuznetsov (World Bank) for comments on the case studies. Finally, the team is grateful to Zenaida Kalinger (World Bank) for her support in putting the report together and Rodrigo de Castro (World Bank) for the cover design. The team would also like to thank all of the staff members, mentors, consultants, clients and beneficiary entrepreneurs of the venture acceleration networks who generously gave offered their time for interviews. In particular, the team would like to thank Sidney Burback (IC2), Pete Peters (Innovate VMS), Dave Raval (Carbon Trust), Sayaka Iwase (INC Japan), Howard Califano (SMART Innovation Center), Don Duval (MaRS), Ravindranath. P (TiE Bangalore), Dave Geary (Endeavor), Carlos Gutierrez and Rohit Shukla (Larta Institute), Jerome Smith (MIT VMS), Eva Diedrichs and Sabine Brunswicker (IMP3rove), Wes Hufstetter (University of Michigan Catalyst Resource Network), Jenny Boyd and Nicole Glaros (TechStars), and Richard Caro (Acceleration Coop). 3
  • 4. Nurturing Innovation: Venture Acceleration Networks management and technical talent from the Overview labor force with the appropriate businesses. They match service providers with potential new clients. And finally, they help create a culture of entrepreneurship by exposing Roles entrepreneurs to role models and by fostering the social capital that accelerates the exchange Venture acceleration networks consist of of knowledge, ideas and deals in the experienced, skilled and well-connected community. individuals who provide hands-on support to entrepreneurs. They help propel viable Common Threads business ideas to the market place by accelerating the regeneration of ideas and Venture acceleration network programs have connecting entrepreneurs to the market. They several basic features in common. In their achieve this by: current form they are all very recent, having Educating entrepreneurs through on-the- appeared only in the past decade, initially in job training on a broad range of practical the United States, although less structured skills related to the business growth. variations existed before. They are organized Connecting entrepreneurs to markets, around a professionally-staffed nucleus, capital, customers, partners, experts, typically supported by a core network of information and role models through mentors or brokers, and an extended network introductions, brokering and by creating of service providers and technical experts. bonds of trust and credibility. Often, they offer learning and networking events for the entrepreneurs and their Validating business ideas through strategic communities of mentors, brokers, service advice and direction, and by creating a providers and experts. They typically include supportive environment for business some level of screening, tied to the development experiments. Validation entrepreneur’s affiliation, the venture’s profile provides the critical value-added of or its potential for success. None of the venture acceleration networks. It builds on programs are financed to any significant extent the two other pillars, educating and through upfront user fees. connecting, to help ideas fail early, often and inexpensively. Approach The impact of venture acceleration network programs extends beyond the entrepreneurs Around this set of common features, venture they serve directly to the wider community of acceleration networks experiment with a wide entrepreneurs, investors, and business service range of approaches to financing, providers. They provide investment-ready or management, network creation, selectivity, screened opportunities for potential investors. service delivery and structure. Three main They reduce public and private resources approaches emerge from this variety, invested in nonviable business ideas by although most of the programs do not fall accelerating their path to failure through neatly into any single category. A first market validation. They help match approach aims to commercialize technology 4
  • 5. Nurturing Innovation: Venture Acceleration Networks projects for short-term payoffs (e.g. creating financials, and relatively open in structure and spin-offs). A second approach aims to build a timeline. local self-sustainable innovation ecosystem with broad medium to long-term payoffs (e.g. Programs aiming to build innovation-related creating linkages in the entrepreneurship consultancy markets do not aspire to pick community). A third approach aims to foster a winners but to help businesses grow by market for innovation-related services by connecting them to qualified and vetted building capacity, transparency and efficiency commercial sources of support. They follow a in the service provider market, and raising “hands-off” approach to supporting awareness among SMEs. entrepreneurs, creating analytical tools, and training qualification tools to support Programs aiming to foster short-term R&D innovation-related consultancy, and by commercialization select technology projects marketing the network. Hence, they generally on the basis of their (assumed) technical and operate with small teams. Their light-touch market potential. They often include funding approach means that their models are easily for feasibility testing. Some rely on full-time scalable, although they are also less rich in professional mentors and brokers to provide content. bare-bones project teams with rapid and dedicated support. Because they target Success Factors technologies that are not yet fully out of the lab, they also focus on team-building, bringing Experiments with venture acceleration in management talent from the outside to networks highlight many success factors. complement the technical talent of the project Critical factors include: team. These many roles make these programs The programs are managed by highly- relatively staff and resource-intensive. To networked “magnetic” individual who are minimize costs these programs are structured able to attract mentors, business services around clear milestones and timelines. providers, experts and ventures by virtue of their position in the business Programs aiming to build innovation community. They are well-known ecosystems select projects on the basis of their overachiever entrepreneurs and business venture teams, and their perceived capacity to leaders with significant convening power. benefit from the program and create high- impact ventures. Many have elements of self- The programs start with small “high- selection whereby unfit entrepreneurs are value” networks with very limited made to opt out of the programs. The numbers of high-quality entrepreneurial programs focus on building the skills of the teams and mentors. High-quality networks venture team, recognizing this as a long-term can be self-perpetuating. investment for society. The programs also The programs select mentors who value focus on nurturing and leveraging external their participation in the networks beyond mentor and advisory networks to support the immediate financial reward. They are ventures, rather than rely on in-house capacity. motivated by giving-back to their They are light-weight in terms of staffing and communities, networking with ventures and other mentors, potential investment 5
  • 6. Nurturing Innovation: Venture Acceleration Networks positions in the ventures and potential Challenges management positions. Mentors who derive personal satisfaction from their Venture acceleration network experiments involvements are “sticky” and stay highlight a multitude of challenges. Some face connected with the program and with the challenges linked to the environments where ventures. Giving flexibility to mentors and they operate. Where there is no local pipeline entrepreneurs to select each other creates of coachable ventures or of mentors with the long-lasting relationships and thus expands right mix of skills, experience and connections, the size and sustainability of an programs do not succeed. Programs also face entrepreneurship network. an uphill challenge where there is no local access to complementary forms of public and The programs offer consulting services private support, financial and other. and match-making as a package with mentoring, not as standalone services. This Some venture acceleration networks also ensures that the ventures seek relevant suffer from design issues. Common problems consulting services and are well-prepared are linked to top-down match-making of before prospective meetings. Mentors act mentors and entrepreneurs, which typically as gateways or network hubs to other leads to a mismatch, poor screening of forms of support and as connectors. mentors and advisors, and building programs The programs ensure that non-performing based on pure financial incentives for advisors. entrepreneurs are filtered out. This is either done through extensive screening The Role of the Public Sector processes or by admitting a wide pool of ventures and putting indirect pressure on Venture acceleration networks can address a non-performers to self-select out during number of market and system failures that the course of the program. hamper innovation and entrepreneurship. These market failures are linked to the The programs actively manage trust. They transaction costs, search costs and information achieve this by setting and enforcing clear asymmetries that lead to a less-than-optimal guidelines and expectations for amount of innovation-related services supplied entrepreneurs and advisors. In addition, and sold on the market. They are also linked to they leverage personal networks in tight- the positive externalities of investing in the knit entrepreneurial communities with skills of an investee, since part of those skills abundant social capital, where ethical will be captured by future investors. The violations would cause reputational risk. system failures are linked to capabilities Where there is no such community, they failures -i.e. inadequacies in entrepreneurs’ use self-policing through mentor groups. abilities to act in their own best interest - and Programs supporting ventures far from framework failures related to cultural and relevant markets, sources of financing and social norms. specialized knowledge build bridges to relevant global networks. The public sector can help address these gaps by supporting venture acceleration network experiments. Venture acceleration network 6
  • 7. Nurturing Innovation: Venture Acceleration Networks programs grow in different ways, require different institutional structures and serve different functions depending on the local context. Hence there is no single approach to building these programs and only through experimentation can effective models be identified. The public sector can ensure that it quickly converges to appropriate models by supporting existing network initiatives and partnering with regional stakeholders to create new ones. Support can come in the form of facilitating partnerships between relevant stakeholders, providing financing on a competitive basis, and creating mechanisms for programs to adopt good practices and learn from one another. 7
  • 8. Nurturing Innovation: Venture Acceleration Networks Table 1: Success factors of venture acceleration networks Beneficiaries Human Network Innovation Ecosystem Management Quality of the Network quality Some Mentors as Prerequisites team before size entrepreneurship gateways to Commitment to Connectedness culture and other support the venture to relevant community Screening Quality of the markets Critical mass of mentors idea/technology Connectedness deal flow Mentorship code Connectedness to the entrepreneurship to the Universities of conduct and community entrepreneurship Business trust community environment management Business Complementary Social capital of experience innovation support staff programs Entrepreneurship Screening and Existing filtering-out experience entrepreneurship beneficiaries Motives networks Staff profile Local market demand Dedication to the Complementary program Business partners services Industry sector expertise Venture funding Public-private- Private donor funding sources academic partnerships Public program funding sources Match-making of Quality of innovation advisors & management entrepreneurs consultants Activities that enhance the value of the network Program length and meeting periodicity Meeting coordination & facilitation Host institution brand Enablers Communication of success 8
  • 9. Nurturing Innovation: Venture Acceleration Networks Objective and Approach of the Study The objective of this report is to understand the role, operational models and identify good practices of programs that seek to accelerate innovative entrepreneurship by managing, nurturing and leveraging social and business networks. This report is based on 15 case studies of venture acceleration network programs spanning 43 countries (Table 2). The general findings are presented in Part I while the individual case studies can be found in Part II. The conclusion suggests next steps for operationalizing a venture acceleration network in Russia. The basic selection criteria for the case studies were that the programs rely on networks to help entrepreneurs innovate. The 15 case studies were selected so that as a whole, they represented programs with: Sufficient track record to observe their output, understand their impact and draw lessons from the challenges they faced. A wide variety of business models. Distinct innovation ecosystems, in terms of their geography, enabling environment and supportive institutions. Serve ventures in a variety of sectors and growth stages. 9
  • 10. Nurturing Innovation: Venture Acceleration Networks Table 2: Case study organizations, program and geographic coverage Shorthand name Metro Program Organizations Case study programs used in this Location population launch report (million) date Metropolitan Coverage MaRS Discovery Toronto, Advisory Services MaRS 5.1 2005 District Canada Singapore-MIT Alliance for Research and Technology Catalyst Program SMART Singapore 5.1 2009 (SMART) Innovation Center Santiago, Octantis Mentoring Program Octantis 7.2 2004 Chile University of Michigan Catalyst Resource Ann Arbor, Catalyst RN 0.3 2007 Tech Transfer Networks USA Boulder*, TechStars TechStars TechStars 0.3 2007 USA MIT Venture MIT Venture MIT VMS Boston, USA 4.6 2000 Mentoring Service Mentoring Service Kitchen Cabinet Virginia Biosciences Richmond, Business Advisory VBDC 1.2 2003 Development Center USA Board St. Louis, Innovate VMS Innovate VMS Innovate VMS 2.8 2007 USA The Indus Entrepreneurship Bangalore, Entrepreneurs (TiE), Acceleration Program TiE EAP 6.6 2006 India Bangalore (EAP) National Coverage Entrepreneurship Fast United Carbon Trust Carbon Trust - 2001 Track Kingdom Innovation Network Open Innovation INC Japan Japan - 2010 Corporation Japan Platform DST-Lockheed Martin 2 2 IC India Innovation IC India India - 2007 Growth Multinational Coverage 3 3 European IMP rove All IMP rove - 2006 Union 11 emerging Endeavor All Endeavor - 1998 countries Commercialization USA + Larta Institute Larta - 2004 Assistance Program others *other locations include New York, Seattle and Boston. Source: US Census; Statistics Canada; Department of Statistics Singapore; http://www.world-gazetteer.com. 10
  • 11.
  • 12. Nurturing Innovation: Venture Acceleration Networks network members (MaRS). These internal network members can be mobilized quickly and intensively when a need arises, and are usually pro-active, acting as “project scouts” 1. The Role of Venture within a research institution. At the other extreme, one program, IMP3rove, adopts a Acceleration hands-off approach to network facilitation by Networks creating incentives to join a network in the form of standardization of service offerings, professional certifications and market visibility. In between those two extremes lie programs Key findings that draw individuals from existing networks – either from social networks (TechStars) or Venture acceleration networks address alumni networks (MIT VMS) – and formalize market gaps associated with skills, them into networks that serve their specific transaction costs, resource efficiency objectives. Where there are no such pre- and network externalities. existing networks to draw from, other programs assemble and manage new external networks. New networks are necessary in Objectives communities where the entrepreneurship community is not dense (Octantis), and where The venture acceleration networks in the case the networks need to span vast geographic studies can be classified according to their areas (INC Japan nationally, and Endeavor objectives (Figure 1). A first category of globally). programs helps accelerate the commercialization of technology issued from Addressing Market and System Failures R&D, often still at the pre-venture stage (Catalyst RN). A second category focuses on The programs in the case studies play the accelerating the growth of early stage following four roles in promoting innovation ventures, hence on “commercializing” and entrepreneurship: entrepreneurs rather than commercializing Improve entrepreneurial capacity through R&D (TechStars). Yet, a third focuses on experiential learning. accelerating growth in revenue-generating small and medium enterprises (SMEs) Reduce transaction costs and improve (IMP3rove). Many serve more than one of search efficiency between entrepreneurs these objectives. and the resources they need to succeed. Increase public and private resource Programs vary in their level of engagement efficiency by helping business ideas fail with network creation, coordination and early, often and inexpensively. management. At one extreme some programs focus on building strong internal pools of Leverage network externalities by professionalized mentors, brokers and expanding and strengthening networks. advisors, who they complement with external 12
  • 13. Nurturing Innovation: Venture Acceleration Networks Figure 1: Program objectives and business concrete entrepreneurial skills such as business models planning, business plan development, business management, accounting and legal, marketing, Program objective financing, and hiring staff, but also more tacit skills such as negotiating with investors and commercialization acceleration SME growth approaching potential customers (Box 1). In Venture R&D the case of IMP3rove, capacity for innovative entrepreneurship is not built through learning as much as it is through building more effective internal business processes (Box 2). Several of Internalize the network the programs in the case studies have Catalyst RN & education as their primary objectives (MIT consolidate MaRS VMS). The educational role of all mentor informal 2 IC India networks has high externalities. It is not networks possible for any single investor to fully capture SMART the returns of mentoring an entrepreneur. Carbon Trust Most entrepreneurs fail several times before Larta building a successful business. Future investors Octantis Intensity of program engagement with network Create & will thus free-ride on any investment in skills manage new Innovate VMS acquired through mentoring during previous networks INC Japan ventures. This relates to the public good aspect VBDC of building entrepreneurial capacity. Endeavor MIT VMS Consolidate VV existing TiE EAP networks TechStars Facilitate new networks 3 IMP rove through standards & certification Building capacity for innovative entrepreneurship mostly translates to providing business skills through experiential learning and improving internal business processes. Although some programs such as MaRS have classroom learning events and training workshops, most learning takes place through mentorship. Learning involves both 13
  • 14. Nurturing Innovation: Venture Acceleration Networks Box 1: Building entrepreneurial capacity Box 2: Building innovative capacity through through experiential learning. management consulting. Brendan McNaughton is the founder and chief Perficable is a metal-cutter and manufacturer of technical officer of Lifemagnetics, a biotechnology metal parts for cars, furniture and general firm spun out of his research at the University of appliances based in Spain. It was founded in 1999. 3 Michigan with the help of Catalyst RN. The Before it approached IMP rove its objective was to company has five employees. It is currently become more innovative so that it could expand commercializing technology for bacteria into new industries. identification and measurement of patient responses to antibiotics, which will help doctors Perficable had several industry niches that it 3 target treatments at patients more quickly. wanted to target and joined IMP rove for the help it could provide in improving its internal processes In establishing Lifemagnetics Brendan required for encouraging and managing innovation. 3 substantial help with starting and managing the IMP rove highlighted two areas for improvement: business, and then getting connected to people the creation of an innovation plan and the need with the expertise and experience he needed to for collection and analysis of customer feedback in grow the company. Catalyst RN helped with order to improve customer satisfaction. The first 3 Brendan’s and Lifemagnetics’ development in both issue that IMP rove thus helped with was the of these areas. specification of problems that needed solving. While he was at the university Brendan was To try and improve Perficable’s processes in these 3 guided by a mentor (who eventually became two areas, IMP rove helped the firm to develop an Lifemagnetics’ CEO), and then a business start-up innovation plan that involved all the staff and specialist who helped him to write a business plan explored the generation, development and and assess the potential market for his research. evaluation of innovative ideas. In order to improve 3 He was then connected to consultants and other the flow of customer feedback, IMP rove helped experts who were central to the formation of the Perficable to both manage and analyze the client business and management of the technology. responses that they were receiving but previously not managing adequately. Catalyst RN also helped Brendan to find vital sources of funding at each stage of the The innovation and feedback management plans commercialization process. At the start he are still being implemented but it is hoped that received USD 150,000 through two funds at the they will have several important effects, University of Michigan that enabled the particularly in Perficable’s ability to encourage the technology to be prototyped. The network then creation, selection and marketization of innovative connected him to the Walter Coulter Foundation, ideas. It is also hoped that Perficable will soon which gave him a total grant of USD 350,000 over have customer satisfaction strategies in place that three years for support in growing the business. are based on customer feedback. Finally, the network introduced him to a venture capitalist, which has invested in the firm. Source: Engel, K., Diedrichs, E. and Brunswicker, S. 3 (2010) IMP rove: A European Project with Impact: 50 Source: Interview with Brendan McNaughton. Success Stories on Innovation Management, Europe INNOVA Paper No 14. 14
  • 15. Nurturing Innovation: Venture Acceleration Networks Reducing transaction costs implies connecting improve them or abandon them. They also entrepreneurs with relevant and trusted allow for entrepreneurs to quickly recognize resources (e.g. lawyers, consultants, their own failure if they do not have the investors, business partners, potential required willingness or ability to take their employees, potential customers). Transaction ventures to the market. Importantly, they help costs can be deal-breakers between early- governments minimize the public resources stage ventures and the external resources they spent on supporting ventures and business need to succeed. Entrepreneurs with limited ideas that do not have a future in the market. experience do not know what types of A comprehensive study of new business resources they need, how to formulate their development in the United States over a 50 needs, and who to trust. The same may hold year period found that 3,000 ideas only lead to true for SMEs in the area of innovation one market success.1 The role of the program management. From their viewpoints the is hence to reduce the time and resources providers of “resources” see early-stage spent on the 2,999 ideas that never make it to ventures and SMEs as a very fragmented the market. They help business ideas fail early, market that requires prohibitive business often and inexpensively. development costs. Moreover, there are information asymmetries due to the lack of Market validation plays a particularly efficient market signals: investors, business important role for young firms and new partners and customers cannot easily markets. Young firms do not have the start-up distinguish promising opportunities from poor capital or time for careful market research (Box opportunities. All programs include 3). And for disruptive innovation, classical mechanisms to reduce transaction costs. Some approaches to market research are often not are passive (IMP3rove’s consultant database) very informative since the markets to be while others are active (IC2’s brokers). researched do not yet exist. Rather what is Programs centering around mentors ensure needed is testing the idea quickly to have that transaction costs are minimized on both market judgment from individuals with unique the supply and demand sides. For example, abilities to “interpret” the market. This may they will only connect a venture to a trusted include talking to potential customers, investor if and when the venture is investment- investors, peers and experts at an early stage, ready. which can be accelerated by tapping into a mentor’s network to help identify potential Rapid market validation leads to increased customers and markets. public and private resource efficiency. The role of the programs is to continuously connect Resource efficiency is best exemplified by the entrepreneurs to resources (experienced “sounding boards” in the program cases entrepreneurs, industry leaders, potential studies. These groups of individuals provide customers, potential investors, technical earnest and rapid feedback to entrepreneurs. experts, consultants, etc.) that can provide These boards are different from the typical them with rapid feedback on their business advisory boards that individual companies ideas and on their ventures. The programs have. allow entrepreneurs to limit the time and 1 Stevens G and Burley J. (1997) 3,000 Raw Ideas = 1 resources they spend on bad ideas, and commercial Success , Industrial Research Institute. 15
  • 16. Nurturing Innovation: Venture Acceleration Networks roles stated above on a sustained basis. Social Box 3: Market validation versus market research networks help entrepreneurs improve their skills, reduce their transaction costs and In a seminal study on the origin and evolution of validate their ideas. Mentors are the key the fastest growing businesses in the United States gateway to entrepreneurial networks. They Amar Bidhé found that they often employ fast- develop the trust relationships with their paced strategies of opportunistic adaptation based mentees that are required for network entry. on rapid market validation: “Entrepreneurs who As network members themselves, mentors start uncertain businesses with limited funds have epitomize the benefits of leveraging networks: little reason to devote much effort to prior planning and research. They cannot afford to they sometimes keep their roles as mentors spend much time or money on the research; the after the program, they sometimes invest in modest likely profits doesn’t merit much; and, the their mentees, they sometimes join their high uncertainty of the business limits its value. ventures as managers, and they sometimes help them broker relationships with investors, Sketchy planning and high uncertainty requires customers, business partners or service entrepreneurs to adapt to many unanticipated providers. In programs with mentors in problems and opportunities. One entrepreneur residence, such as the University of Michigan likens the process of starting a new business to Catalyst Resource Network, a mentor will jumping from rock to rock up a stream rather than frequently serve as the start-up company’s constructing the Golden Gate Bridge from a detailed blueprint. Often, to borrow from Elster’s “acting CEO”. discussion of biological evolution, entrepreneurs adapt to unexpected circumstances in an Impact “opportunistic fashion: their response derives from a spur of the moment calculation made with The rationale for venture acceleration the intention of maximizing immediate cash-flow. networks is grounded on market failures, and Capital-constrained entrepreneurs cannot afford studies on angel investing suggest that to sacrifice short term cash for long term profits. mentoring has a positive effect on investment They have to play rapid-fire pinball rather than a returns (Box 4), but there has yet to be a strategic game of chess.” rigorous evaluation of their economic impact. Source: Amar Bidhé (2000) The Origin and Evolution of Only a few of the programs in the case studies New Businesses. make any attempt to measure impact. Larta is the only program to publish its impact Leveraging networking externalities implies assessments. They suggest that the programs absorbing entrepreneurs into high-value do make contributions to the progress of the networks. Social networks can be difficult to venture in several areas. These include forming penetrate for newcomer entrepreneurs, even new partnerships and deals, raising investment in dense and highly-connected clusters such as and raising revenue. Anecdotal evidence from Silicon Valley.2 Connections to entrepreneurial the case studies suggests that many of the networks help to achieve the three program entrepreneurs benefited in similar ways from other programs. 2 There are now numerous “bridging organizations” in Silicon Valley whose role is to connect outsider entrepreneurs or inexperienced entrepreneurs to relevant networks. 16
  • 17. Nurturing Innovation: Venture Acceleration Networks Box 4: The effect of mentoring on angel investment returns Attracting investment is a key part of the growth of any startup, but so is the expertise that it can draw on. Entrepreneurs negotiating the stages of founding and developing a business can benefit substantially from the advice of experienced investors, hence the potential effects of mentoring during angel funding and other early- stage investments. A recent study examined some of the effects of this mentoring on the performance of startups that had attracted angel investment in the United Kingdom. The study examined the activities of angels in 31 investment groups. It specifically looked at the exits they had made from their investments, mostly from the year 2000 onwards. There was substantial knowledge in the group, as the median level of experience of investing was five years while the median number of years spent with a large company was 13. In the sample there were just over 1,000 separate investments with 406 exits. The average investment size per investor was £42,000 and the average number of investments was six. The median pre- investment valuation of the firms that received money was £875,000 while the mean was £1.7 million. Among the investors in the sample more entrepreneurial experience was significantly correlated with better investment outcomes. In particular, those who had been involved in three or more ventures were less likely to lose money and were better able to make several-fold returns on their investments. Furthermore, angels who made investments in areas in which they had already had prior involvement were also much less likely to see their investments fail. This suggests that acuity for spotting and then guiding the growth of a venture is important to its success. In places where there are few entrepreneurs with much depth of expertise it thus makes sense for the ones who do to provide much-needed mentoring. The study examined both the amount of due-diligence performed by the investors and the level of involvement they took in their investments. The study found that investments where the investor had spent at least 20 hours of due diligence were much less likely to fail (another study in the US found that investments that were subject to more than 20 hours of due diligence showed an overall return of 5.9 times while those subject to less than 20 hours showed an overall return of 1.1 times). Therefore, mentors, if given the time to properly work with a venture, can use their expertise to investigate its fundamentals and provide commensurately detailed and useful advice. The study also found some interesting results for investor involvement. It found that board membership, where appropriate, had strong positive effects on outcomes, as did regular involvement with the venture. The 40% of passive investors in the sample experienced more failures than the active investors, and the more active an investor was in terms of frequency of interaction the more likely the investment was to have a positive outcome (in the US study, investors who interacted with the managers of a venture a few times a month recorded an overall investment return multiple of 3.7 times; those who only interacted a few times a year produced an overall multiple of 1.3 times). All of this evidence would suggest that more involvement is always better than less, if it were not for the results where angels had taken management roles. However, in the UK study, the 13% of investments where this had happened enjoyed significantly poorer returns. Clearly, this would suggest that the involvement of an experienced mentor can contribute substantially to the growth of a venture, but that the degree of involvement needs to be managed appropriately. Source: Wiltbank RE, Siding with the Angels: Business Angel Investing – Promising Outcomes and Effective Strategies, NESTA, 2009. Wiltbank R and Boeker W, Returns to Angel Investors in Groups, 2007. 17
  • 18. Nurturing Innovation: Venture Acceleration Networks roles but emphasize one over the others (Table 2. Using Networks to 4). Support Figure 2: Overlapping roles in venture Entrepreneurs acceleration networks Sounding boards Key findings Service providers To manage trust and expectations, programs clearly differentiate mentors from service providers. Mentors Brokers are of limited efficacy unless complemented with mentoring roles. Mentors act as gateways to other forms of Brokers / Connectors support and as connectors. Mentors from the wider business Table 3: Relationships between advisor roles, community are more likely to sustain and profiles and incentives evolve their relationships with their mentees than full-time professional Role Typical profile Main incentives mentors. Sounding A variety of Giving-back, board industry entrepreneurial expertise excitement, keeping up with tech. trends, Individual Roles within the Networks investments, business opportunities The case studies reveal the existence of the Service Specialized Business opportunities, four roles displayed in Figure 2: mentors, provider expert salary, fees brokers, service providers and sounding Broker / Business Salary, fees, boards. As shown in the figure, although Connector development entrepreneurial network members can serve several of these professional, excitement management roles simultaneously or consecutively, this is consultant with not the case of mentors and service providers. strong networks Mentors do not serve as either current or Mentor Serial Giving-back, prospective service providers (i.e. receiving entrepreneur entrepreneurial with strong excitement, keeping up upfront payment for a service) for the networks with technology, angel companies. Table 3 summarizes the typical investing, management profile and incentives of the different roles in roles the networks. Most networks combine a mix of 18
  • 19. Nurturing Innovation: Venture Acceleration Networks Sounding boards validate or deny Table 4: Program network roles assumptions made by the ventures and Network roles provide strategic insight. The role of sounding boards is played to at least some extent by providers Sounding Programs Mentors Brokers Service boards most advisors in the programs. A key function of mentors is to act as sounding boards. But the relationship of a sounding board with an Carbon Trust entrepreneur need not be as deep and Catalyst RN sustained as with a mentor. Sounding boards Endeavor 2 IC India can provide valuable business or technical 3 IMP rove feedback while having limited interactions with INC Japan entrepreneurs. Many entrepreneurs in Larta’s Innovate VMS programs consider the Industry Feedback Larta Session, which occurs only once during the MaRS MIT VMS course of a program, the highlight of the Octantis program. During these sessions individuals SMART from a wide range of backgrounds ranging TechStars from IP lawyers to industry experts provide TiE EAP VBDC group feedback on the entrepreneur’s business strategy. VBDC’s Business Advisory Boards Network focus: ■ = primary, ■ = secondary. meet with the entrepreneurs for as little as six times per year for 90 minutes. Throughout the Service providers provide a wide range of TechStars program, ventures have services and have arm’s length relationships opportunities to setup meetings and network with companies. Two programs, IMP3rove and with individuals who provide them with Carbon Trust, are entirely dedicated to targeted feedback on their business ideas. fostering relationships between service Most are successful entrepreneurs or providers and companies. Other service represent companies in related sectors. providers span areas ranging from law to banking, technology validation, marketing and graphic design. In the case of MaRS and IC2, some of the business services providers are part of the program staff. The program staff and mentors often play a key role in connecting early stage ventures to trusted resources and helping them articulate their demands. Without proper references, inexperienced entrepreneurs can easily fall prey to disreputable service providers. The role of brokers (or connectors) is to orient and introduce the companies to individuals with relevant value added. In most case studies the program management staff play 19
  • 20. Nurturing Innovation: Venture Acceleration Networks the role of brokers, by matching companies as management. Marketing, IPR, etc., through with appropriate mentors, service providers learning by doing, rather than form curricula. and investors. In the case of Carbon Trust, And their final closely related role is subcontracted consulting companies connect psychosocial support. This relates to value the ventures with trusted service providers systems, self-worth, personal advice and issues while the staff connect them to sources of of interpersonal relationships. In the city of capital. Brokers seldom appear in a pure form Austin in the United States, the IC2 mentors in the case studies. Connections to relevant coach Mexican entrepreneurs of the techBA on individuals often comes tied with coaching on the cultural side of doing business in the US. why and how to approach them. In the case of Many mentors report this as the largest the IC2 India program, US-based brokers challenge for innovative ventures entering the prepare Indian entrepreneurs for meetings, US market. Finally, mentors act as role mentor attend the meetings with them and offer and help further a local culture of feedback after each meeting. Endeavor’s entrepreneurship. Mentor Capital Program is dedicated to connecting middle-income country Some part-time mentors continue their entrepreneurs to sources of capital but as its relationships with their mentees after the name indicates, includes a predominant course of the programs, through continued mentoring component. The need for brokers mentoring, as angel investors or in also depends on the accessibility of local management positions. Often, when resources. InnovateVMS for example operates mentorship is not done as a full-time in a mid-sized town with a very strong tight occupation, such as in IC2 or MaRS, the interest knit networked community where everyone of the mentor in the venture goes beyond the knows everyone. Brokers, as a separate group, life of the program. Many keep an informal are not needed. relationship with the mentee, thus raising the value-for-money of the program. In the case of Mentors have the broadest roles, acting as TechStars, one of the mentors invested in at sounding boards and brokers, and bringing in least two companies over a few years. Some knowledge and psychosocial support. While mentors view the mentorship program as a they act as sounding boards by challenging the “very-long interview” for prospective entrepreneur’s assumptions, they do not judge investments. In other cases, the entrepreneurs their business ideas but rather guide them realize the value-added of the mentors and through the idea validation process through invite them to join their companies in repetitive interactions. As one mentored management positions. However, in none of entrepreneurs stated “it’s good to bounce the case studies were any of these outcomes ideas off experienced people.” As brokers, they explicit objectives of the programs. To the generally draw from their social networks to contrary, most programs made efforts not to make appropriate introductions. This leads to a raise the expectations of the ventures as to the reputational stake in the quality of the future role of the mentors in their companies. entrepreneur. In this way mentors are much Ventures are often discouraged from more than advisors or coaches. They are proactively seeking investments from their trusted collaborators. As educators, they help mentors in order to maintain a relationship of build the mentee’s competencies in areas such trust. 20
  • 21. Nurturing Innovation: Venture Acceleration Networks In their networks, each program relies on a market relationships with the ventures they different mix of sounding boards, service serve in the form of either service fees or providers, brokers and mentors. Each of these equity stakes. The case studies show that the has a different expected impact on the most effective mentor-mentee relationships entrepreneur (Table 5). are guided by social norms (Box 5), although mentors often have professional (i.e. non- Table 5: Program focus and expected impact social) motives. Members of the extended network are typically service providers or Expected impact relate to beneficiaries on the basis of market norms, i.e. they have or expect clear business Transaction Program Networks efficiency Resource Capacity focus opportunities with the beneficiaries. Sounding costs boards are in a more ambiguous situation, between the core and extended networks. Sounding boards Figure 3: Typical organization venture acceleration network Service providers Brokers Sounding boards Core Extended Program mentor network of Mentors management or service broker providers Impact: ■ = high, ■ = moderate. network The typical venture acceleration network is organized around a professionally-staffed Relations Relations hips hips nucleus, a core network of mentors or guided by guided brokers, and an extended network of service non- by market market providers and technical experts (Figure 3). norms norms Members of the core network have direct institutional, personal or contractual ties to the program management. Members of the extended network either have ties to the Beneficiaries, typically in the program management or to its core network. same geographical or virtual business community In most programs, the beneficiaries, early- stage ventures or small businesses, are in the same community as the core and extended network members. These are either geographic communities or communities by way of a common institution (e.g. university graduates). With exceptions, the mentors or brokers in the core network do not have direct 21
  • 22. Nurturing Innovation: Venture Acceleration Networks and accelerate the failure of “bad” ideas and Box 5: Social norms versus market norms the regeneration of new ones. We live simultaneously in two different worlds – one where social norms prevail, and the other Some programs do not incorporate where market norms dictate behavior. Social standardized milestones but agree to them on norms are those based on intangible costs or an individual basis with the venture. These benefits such as a feeling, reputation and how we milestones typically relate to specific aspect of think of ourselves, while market norms revolve the ventures, such as fundraising, marketing, around more concrete costs and benefits such as strategic planning, etc. A few of the programs wages, prices or rents. In communities based on social norms, people often contribute because of are completely open-ended and have no time their passion for the topic or devotion to a limits, such as MIT VMS, IMP3rove, MaRS and product, group or individual. They provide Endeavor. Regardless of program timeframes feedback and ideas because they want to see the and milestones, in all cases where there is a group or individual succeed. mentorship relationship, the mentor requests the venture to do some incremental Source: Ariely, Dan. Predictably Irrational: The Hidden “homework” before the next meeting. The Forces that Shape our Decisions. Harper Collins. New mentor always expects something back from York NY. 2008. the company. Pressure to deliver this “homework” ensures that ventures that are Program Processes not committed to the program opt out. Clear program milestones and timelines Minimum guidelines for meeting frequencies infuse performance pressure on the ventures. can ensure that programs not lose Most programs support entrepreneurs over momentum. These can vary from every week predetermined timeframes, from as little as (TechStars) to every six to eight weeks (VBDC). three months (TechStars) to 24 months Weekly meetings require more commitment (Catalyst RN). Some, of these programs have from the mentor, and therefore a strong informal or formal pre-defined milestones that network. In the case of the Larta programs, entrepreneurs are expected to meet. The mentors are expected to meet for 22 hours TechStars program is divided into a mentor over a 9 month program but they typically match-making phase, a product development exceed this amount. In a few cases (MIT VMS) phase and a pitch phase, which ends with an the entrepreneurs and their mentors agree on investor pitching event. In Larta’s programs, the meeting frequency on their own. entrepreneurs are expected to work on semi- tailored strategic documents during the course Programs based on service providers tend to of the program and present their strategies in be open-ended in their objectives. In those pre-scheduled industry feedback sessions. That programs, there is no engagement timeline or said, in both of those programs there is milestones for the venture. Rather, the venture considerable leeway to tailor the mentorship is entitled to a certain number of hours of or advice to entrepreneurs’ needs. Milestones service provider “credit” which they can use as are used to put pressure on the entrepreneur they see fit. This entitlement is either formally specified by the (Carbon Trust) or provided on 22
  • 23. Nurturing Innovation: Venture Acceleration Networks an ad-hoc basis by the program (TechStars, Larta). Matching entrepreneurs with several mentors can offer a broader variety of perspectives 3. Creating Strong and connections than a single mentor, and creates checks and balances on conflicts of Networks interest. SMART Singapore assigns two mentors per venture, MIT VMS assigns three to four while VBDC finds that eight to ten is an Key findings optimal number. In the case of TechStars there is typically a lead mentor, who spends more Networks built around highly-networked time with the venture, and non-lead mentors, individuals and prestigious institutions who only meet occasionally. MIT VMS and result in network member commitment VBDC offer group mentoring sessions, whereby and in longer-lasting bonds. entrepreneurs meet with several mentors Networks built on financial compensation simultaneously. This ensures that can be rapidly mobilized but their internal entrepreneurs benefit from discussions from bonds are ephemeral and trust can be mentors who do not agree on certain points. lower. Some entrepreneurs expressed their confusions when faced with differing opinions Successful networks start small and high- among mentors, but also acknowledged the quality and progressively build attracting benefits of different viewpoints. Importantly, power. meeting in groups can help protect entrepreneurs from conflicts of interest. In groups, mentors are subject to peer pressure Features of Attractive Networks and less likely to try to exploit their position for unethical gains, such as selling a service to the To be effective, programs need to create mentor or investing in a competing company. strong networks that are attractive to both Assigning multiple mentors also increases the their members and the entrepreneurs they chances that ventures will be left with some serve. Networks need to have a high enough mentorship if mentors are too busy to attend value proposition to attract high-quality many meetings. VBDC assigns eight to ten members and keep them engaged. The case mentors per venture knowing that only 70 studies reveal a variety of strategies (Table 6): percent will likely attend any particular meeting. But large groups can also introduce Remunerating network members: Most rigidities in the program due to coordination examined programs do not remunerate problems. For this reason VBDC schedules a their external network members, and minimum of only six mentor sessions per year. when they do it is for a fee that falls short of the actual value of their time. Larta and Octantis compensate their mentors. In the case of Larta, a possible reason is the tight time constraints under which programs 23
  • 24. Nurturing Innovation: Venture Acceleration Networks operate under government contracts. As the ground up, programs that benefit from soon as they win a contract Larta must one can generally create a more attractive rapidly mobilize mentors to serve and hence selective network. For example, hundreds of firms and are accountable for being associated with the MIT brand offers their mentors vis-à-vis their government an attractive value proposition to mentors. clients. This is not the case for programs Over several decades TiE has built up an such as MIT VMS where mentors do not exclusive “by-invitation-only” brand. In commit to specific hours spent with the new EU member states, consultants were ventures. Remuneration is also required also attracted to the “EU” branding that for service providers who are expected to they could leverage by participating in the conduct research or analytical work for the IMP3rove network. ventures (Carbon Trust, Catalyst RN). It is Leveraging local social capital: Some of the also used to quickly build up a network and networks that have the greatest attractive its beneficiaries up to a critical mass. power have at their core highly-connected During its startup phase, IMP3rove paid super-achiever “champions”, typically the consultants to conduct assessments and founder or manager of the program. They short consultations with enterprises. As for have social and business roles in their full-time mentors and brokers, they are communities that bestow upon them always paid at market rates (MaRS, IC2). significant social capital and hence the Sounding boards are never paid as their capacity to mobilize a network. They play strength lies in being completely the roles of mentors, connectors, brokers, independent and representing potential sounding boards, business partners, business partners, customers and investors and sometimes even politicians investors. in their local communities. TechStars and Offering networking opportunities: Many its four founders is a case in point. of the programs, specifically those that are Accumulating this type of social capital can rooted in local communities, attract their be easier in tight-knit entrepreneurial members by offering them networking communities such as Boulder, the home of opportunities with other mentors and TechStars. To a lesser extent, most other service providers. MIT VMS hosts periodic mentor programs in the case studies meetings for all of the mentors. TiE hosts leverage an internal champion’s social networking events for its members. Many capital. As social capital often diminishes of Endeavor’s local mentors are attracted with geographic distances, it is more by the prospect of networking with its difficult to leverage beyond local global mentors who are global business community networks. leaders. The value of networking is highest Providing access to unique ventures: when the network is exclusive and Mentors tend to be more willing to work associated with a prestigious brand name with promising ventures that have a or a network “champion”, which connects chance to succeed, i.e. ventures with to the next point. unique market or technological value Leveraging a prestigious brand: Although a propositions. One reason is that mentors high-value brand is difficult to build from put their own reputation at stake by 24
  • 25. Nurturing Innovation: Venture Acceleration Networks connecting their mentees within own Table 6: Strategies to build a mentor/advisor social networks. A second is that unique network ventures offer opportunities for learning Strategies about new markets and technologies. A Remuneration third is that mentors derive more Social capital Networking Customers Program excitement from the prospect of success. Ventures Learning Brand And a fourth is that some mentors are interested in investing or taking up management positions in high-potential Carbon Trust Catalyst RN ventures. All of the programs hence have Endeavor some amount of selectivity with their 2 IC India ventures. Sounding boards typically have 3 IMP rove some of the same interests as mentors, for INC Japan example finding new ventures to invest in. Innovate VMS Larta Service providers may also have incentives MaRS to lock-in relationships with promising MIT VMS ventures that will grow to become their Octantis customers in the future, which relates to SMART TechStars the next point. TiE EAP Providing access to customers: When VBDC service providers are included in the network, it is always the case that they are Market Relationships in Human Networks drawn by potential customers. This is not the case for mentors. Sounding board The case studies reveal that upfront financial members may also be in search of compensation is not sufficient to build strong customers, but this does not appear to mentor or sounding board networks. Mentors typically be their primary intentions. who see value from networking within their entrepreneurial community do not need Offering learning opportunities: some of additional financial incentives. Moreover, the the programs enhance the attractiveness introduction of financial compensations limits of their networks by offering the sustainability of the mentor-mentee entrepreneurship or innovation-related relationship. When the mentor-mentee learning opportunities to their participants relationship is predominantly based on market- through short training courses and norms the relationship can weaken when the presentations. This is the case of TiE and program comes to an end and financial IMP3rove. rewards are terminated. At the far end of the financial compensation spectrum are mentors and brokers who are employed by a program on a full-time basis. In such cases, the relationship with the firm seldom outlasts the program. In the case of MaRS, professional mentors occasionally left for other careers, 25
  • 26. Nurturing Innovation: Venture Acceleration Networks leaving the ventures “orphaned” during some reputational risk in the mentor’s or brokers time. business networks. However, this bottom-up approach is not easily scalable in the short run. Sounding boards do not expect to commit much time –their marginal costs of Network Development Typologies participation in the program are low - and do not expect fees. In fact, the most effective The case studies bring out three approaches to sounding boards have genuine interests in the developing venture acceleration networks. ventures they are advising as networking, “Personality-driven” networks: regional, learning and investment opportunities. bottom up, pro-bono program guided by social norms, often coupled with In contrast, service providers expect to have professional motives. or to develop commercial relationships with the companies. Developing a mentor network “Institution-driven” networks: regional, and a service provider network require very institution-based program guided by social different approaches. To services providers, norms, often coupled with professional small businesses –and to an even greater motives. extent early stage ventures- represent a “Market-driven” networks: national and fragmented market that imposes high business transnational, top-down program guided development costs. For innovation by market norms. management consultants, the costs of Most programs use elements of each “educating” SME clients to stimulate demand approach. are prohibitive. Thus, service providers have high incentives to reduce their search costs and transaction costs by joining a network that Personality-driven networks have at their offers them ready access to clients. core highly-networked individuals who are champions for the programs. These Building an effective network of service champions have high-standing as business providers is easier to achieve although less leaders or successful entrepreneurs in their regional communities, inspire trust, and have scalable through trusted referrals than significant social capital (Box 6) to draw from. through standardization and certification. Demand for innovation management The exemplary “personality-driven” network is consultant training and certification can be TechStars. The co-founders are prominent entrepreneurs and investors in the tight-knit weak without first building a critical mass of Boulder, USA business community. They draw demand from enterprises. Conversely, opening a network to un-vetted service providers members of their mentor and service provider decreases the overall attractiveness of the network from their close primary social network and trusted referrals from that network. The case studies suggest that referrals from trusted mentors and brokers are network (Figure 4). The network is sufficiently effective at connecting entrepreneurs to interconnected to be self-policing. Any violation of trust or unethical behavior via the trusted service providers. They are more likely to guide entrepreneurs towards service mentees will be socially sanctioned. The providers that match their needs and face a quantity and quality of the members and inter- 26
  • 27. Nurturing Innovation: Venture Acceleration Networks linkages in the network, and the credibility of relationships are typically long-lasting, the network “champion” makes participation extending beyond the life of the venture in network activities such as mentoring and program. Unlike in fee-based market advising an attractive prospect. Hence, relationships, mentors invest themselves as relationships between the mentors and partners of the ventures. ventures in the program become network relationships and benefit from its high level of embedded social capital. As such, these Box 6: Entrepreneurship and social capital Social capital is a concept that refers to the value derived from connections within and between social networks. These relationships are built on mutual belonging and trust. Benefits from social capital are derived through the goodwill that members of networks feel toward each other. The question of whether entrepreneurs are more likely to succeed if they have access to greater resources and information has been extensively studied – for the social capital field this has meant looking at the connections that entrepreneurs have to networks of people who have been in business, are party to knowledge on a sector that might be useful, or can provide connections to financiers. Studies have shown that the personal networks that entrepreneurs can draw on add “external resources” to the “internal resources” of ambition and ideas that they already have. One prominent theory divides the relationships that provide these extra resources into three types: structural, relational and cognitive. The structural aspect is essentially the ability that entrepreneurs have to access things through a network. The more access and the bigger or more extensive the network, the better it is. The relational aspect refers to the quality of the relationships in that network – how much mutual respect, trust and friendliness there is between the people involved. Finally, these networks are changed by the extent of shared norms and ideas – the cognitive aspect. A good example of this is the tolerance of entrepreneurial spirit and the risks attached to it. The more it is accepted the more a network is likely to be open to failure. Interestingly, some studies have found that these factors work together in certain ways and that some of them might benefit particular types of entrepreneurs more than others. For example, there is evidence to suggest that budding entrepreneurs need to first start using their ties, then to start contributing to the norms and views of their network, and by doing so develop bonds of trust with people who can provide valuable support. Furthermore, high-tech entrepreneurs have been found to gain substantially from relationships and networks that have strong, trusting connections which give them the access to information and knowledge that they need. Sources: Putnam, Robert. Bowling alone: Collapse and Revival of American Community. Simon & Schuster, New York NY. 2000. Ferragina, Emanuele, “A new concept generated from an old idea. Rethinking Social Capital in relation to income inequalities,” Barnett Papers in Social Research, University of Oxford, 2009. Ostgaard TA and Birley S, “Personal Networks and Firm Competitive Strategy: A Strategic or Coincidental Match,” Journal of Business Venturing, 9, pp 281-305, 1994. Nahapiet J and Ghoshal S, “Social Capital, Intellectual Capital and the Organizational Advantage,” Academy of Management Review, 23(2), pp 242-266, 1998. Liao J and Welsch H, “Roles of Social Capital in Venture Creation: Key Dimensions and Research Implications,” Journal of Small Business Management, 43 (4), pp 345-362, 2005. 27