Mobile solutions are all about experiences, and we design experiences at InnovationM. Anybody can create a set of screens on mobile (there is an SDK available!), but when that app goes in the hand of the user, is it simple, intuitive and pleasing enough for the user to stay with it and come back to solve his problem or entertain himself? If you want to build Mobile Experiences, InnovationM can provide you the best solution. http://blogs.innovationm.com/mobile-experience-officer-meo-at-innovationm/

1. 1
Meet the:
Mobile Experience Officer
(MEO)
August 2013
InnovationM UX Series

2. 2
InnovationM - Overview
Overview
InnovationM provides specialized design, consulting & development services in the mobility
space, with a deep focus on UX/UI Design.
Founded: 2010
Company Size : 30
Market Focus: India and North America
Target Segment: Enterprise Mobile Solutions (primary) and Consumer Apps (secondary)
Headquartered in Noida, India with presence in US.
www.innovationm.com
Services
- Mobile Technology Consulting
- Mobile Solution Development
- User Experience (UX) & UI Design
InnovationM in Top 10 Mobile Development Companies in India.
Press Release here.
- SourcingLine - a Washington, DC-based research firm focused on IT services

3. 3
InnovationM Team
Ashish Seth
Co-Founder & Head of Mobile Services
http://www.linkedin.com/pub/ashish-seth/a/844/125
Manish Seth
Co-Founder & VP Technology
http://www.linkedin.com/pub/manish-seth/4/2a4/760
Patrice McAree
Strategic Advisor – North America
www.linkedin.com/in/patricemcaree
Ashish takes care of mobile strategy and business development. His responsibility is to guide
customer in building a mobile roadmap and strategy, and support their teams in building
mobile solutions.
Manish is the chief mentor & designer for all mobile technology efforts within the company. He
provides strategic direction to the company in terms of focus areas and competencies in
mobile.
Based in US, Patrice advises InnovationM on strategic business development, sales and
marketing strategies and is substantially contributing in expanding InnovationM mobile
consulting & development business in North America.

4. 4
Clients

5. 5
Setting the Stage…
In this world of "quick app" development, the importance of ‘user experience design’
is undermined.
Mobile solutions are all about experiences, and we design experiences at
InnovationM. Anybody can create a set of screens on mobile (there is an SDK
available!) but when that app goes in the hand of the user, is it simple, intuitive and
pleasing enough for the user to stay with it and come back to solve his problem or
entertain himself?
At InnovationM, we don’t build ‘college apps’ or ‘app in day’ - we let design take its
course (we call it flow-brainstorming-iterations) because the end product is not just
meant to be liked by the end users but by us as well.
We invite you to meet one of our Mobile Experience Officers - MEO!

6. 6
Mobile solutions which builds the “Client
Brand”, easy to use, super UI and
technologically advanced.
Beauty with a Purpose1
2 Simple & Consistent
3 Superb Technology & Future Proof
InnovationM Design Philosophy

7. 7

8. 8
Beauty with a Purpose
• Sleek and aesthetically pleasing
• Transitions are fast and clear
• Layout and typography are crisp and
meaningful
• Provides sensible, beautiful defaults
• The appearance of the app integrates with
its purpose!
1

9. 9
2 Simple & Consistent
• Easy to understand & make life easier
• Users should intuitively grasp the most
important features (even for the first time
use)
• App has controls that are familiar and
predictable
• Uses virtual objects and actions as
metaphors for objects and actions in the real
world
• Only shows what & when we need it
• Does not overwhelm with too many choices,
keeps things simple & consistent!

10. 10
3
• Does multitasking & makes important things
fast
• Provides notifications & feedbacks (subtle
animations, sound…)
• Only interrupts when it's important
• Does heavy lifting
• Responds to gestures & multi-touch
• Highly customizable
• Open & Extensible Architecture – Future
Proof!
Superb Technology & Future Proof

11. 11
Best Practice: Challenge the Best
What we encourage in my team is to spend 4 hours a week downloading various
mobile applications on phones and tablets and just study the various design
patterns, principles used in them. Then discuss and challenge each of them and
explore how those can be improved. The end result is that you learn a lot. This,
however, should not prevent us to look at standard design guidelines from Apple
and Android.

12. 12
Best Practice: Build it for the User, not the Client
A mobile solution success hinges on just one thing: how users perceive it. “Does the
mobile solution give me value? Is it easy to use? Is it pleasant to use?” These are the
questions that run through the minds of users as they interact with our products,
and they form the basis of their decisions on whether to become regular users. At
InnovationM, we build mobile solutions for the user and in all our designs UX/UI is
the core.

13. 13
Best Practice: Take Responsible Decisions for the Client
We do not teach mobile design to our clients but we show them that we understand
what they hired us for. More difficult than the design itself is to take design
decisions for a product which clients love the most. It’s a responsible job that we
take up at InnovationM!

14. 14
So, who is the Mobile Experience Officer (MEO) at
InnovationM?
It’s Everyone!
Every Designer,
Every Developer, and
Every QA.
It’s not just the designer who is responsible for a better design but everyone involved
in the project is. Without this “culture”, InnovationM would just be building apps,
not experiences!

15. 15
THANK YOU