TUTORIAL 6 Understanding value proposition.pdf

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Understanding your brand

ELEMENTS
OF VALUE
PYRAMID

SIX MOST PROMINENT
VALUES

SIX MOST
PROMINENT
VALUES

SIX MOST PROMINENT VALUES

CASE STUDIES

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TUTORIAL 6 Understanding value proposition.pdf

1. Understanding your brand in the digital age

2. 1. Be consistent 2. Know the audience 3. Communicate the problem you solve “we are a brand that cares about providing sustainable shoes without the harsh cost” 4. Build your character 5. Connect with your community

3. ELEMENTS OF VALUE PYRAMID

4. SIX MOST PROMINENT VALUES

5. SIX MOST PROMINENT VALUES

6. SIX MOST PROMINENT VALUES

7. CASE STUDIES