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TUTORIAL 6 Understanding value proposition.pdf
- 1. Understanding your brand in the digital age
- 2. 1. Be consistent 2. Know the audience 3. Communicate the problem you solve “we are a brand that cares about providing sustainable shoes without the harsh cost” 4. Build your character 5. Connect with your community
- 6. SIX MOST PROMINENT VALUES
- 7. CASE STUDIES
- 8. Thank you