1. PRICING
Sergio Pinzon

2. A G E N DA
PRESENTATION (NO
FOLLOW UP
QUESTIONS)
REVIEW TRIVIA TUTORIAL HOMEWORK

3. T R I V I A R E S U LT S
1. How Has the Internet Changed Shopping Behaviors?
2. How the Evolution of the Internet has Impacted on Retail Spaces?
3. What are the relevant consideration for FINDINDG & screening potential distributors?
4. What factors will you need to consider for choosing a shipping company?
5. What is grey market?
a) It is a trademark issue
b) A pricing issue
c) A distribution issue
d) All of them
6. What are the causes and solutions of grey markets?

4. PRICE SENSITIVITY

5. $100 $20
They both produce in Bangladesh
REL AT I O NS HI P BET W EEN
I M A GE A ND PRI CE

6. UPSCALE BRANDS
Higher-quality fabrics Small embellishments such as
pockets or contrasting piping
on seams that add to their
costs
More personalized service,
free delivery, credit sales, and
other extras help to upscale
brands

7. M E M O RY C A R D G A M E
Spotify (5) McDonald
Kiosk (3)
The future of
payment (2)
The
pharmaceutical
industry (2)
12 boxes

8. M A G I C B OX
• https://interacty.me/projects/f15f0c34eb1cfc58

9. F U RT H E R D I S C U S S I O N
• Why drugs are not price- sensitive?
• Five big challenges looming for the streaming
music service
• What are the benefits of McDonald’s Self
Ordering Kiosks?
• What are the key trends shaping the payments
Industry?

10. H O M E WO R K
• Read content for week 12 and role play
instructions
• Leave your input in the padlet below
https://padlet.com/sergiopinzon2/international-
marketing-e5ezzfpgpgfjxwru
• Make sure you sign your name in your comments
• Come prepared for your 5 minute role play next
week

11. R E F E R E N C E S
• https://time.com/6257866/big-pharma-patent-abuse-drug-pricing-crisis/
• https://grubbrr.com/the-benefits-of-mcdonalds-self-ordering-kiosks/
• https://www.theguardian.com/technology/2014/may/21/spotify-five-big-challenges-
streaming-music