1. SIEN1000 Innovation and
Entrepreneurship Foundation
Tutorial 3

2. Sergio Pinzon
♦ Philanthropist
♦ Industrialengineer
♦ Master of commerce major marketing and strategic
managementandIndustrialmaintenance
♦ Lecturer for 10 years now. I have taught at Torrens university
UBSSandUsyd
♦ Currently working for Usyd as HR consultant, Senior Project
OfficerandTutor
♦ Entrepreneurinthehospitalityindustryandmarketing:Exotikand
P&Co

3. Ground rules
We are all on time We should all come
prepared for each
tutorial
Active participation is
also key.
Remember, it's OK to
make mistakes and
ask questions

4. The use of mobile phone
and laptops in class

5. Today’s agenda
• Recap: A closer look at
Entrepreneurship – some key points
• Exercise 1: Pilot Your Purpose
• Exercise 2: Sustainable Development
Goals
• Recap and look forward to Module 4

6. Entrepreneurship as a process

7. How do I come up with a good
business Idea?

8. Finding your passion, strengths
and weaknesses
• Think deeply about all the things that give you joy
• What do you do in your spare time?
• What are your hobbies?
• What types of newspaper and magazine articles or Internet blogs do you
read?
• To help refine your self-analysis, talk to people in your sphere of influence
(your parents)
• What are your greatest strengths?
• What weaknesses do they think you are blind to?
• What activities over the years have given you the greatest joy?

9. Pilot Your
Purpose
• Entrepreneurship is about more than
starting a new company
• It is also about creating value from
ideas.
• This involves using different types of
resources to make an impact (for
ourselves, and for others).

10. Exercise 1: Pilot Your Purpose

11. Let’s figure out:
• What do you want in life?
• What do you have that can help you achieve this goal?
• Who can you help by achieving your goals?
Finding your passion, strengths and weaknesses
• What do you do in your spare time?
• What are your hobbies?
• What types of newspaper and magazine articles or Internet blogs do you read?
• What are your greatest strengths?
• What weaknesses do they think you are blind to?
• What activities over the years have given you the greatest joy?
Exercise 1: Pilot Your Purpose

12. What is
sustainability?
What are the
sustainable
development goals?

13. The importance of
searching yourself
• You may realize that you are passionate about something
but haven’t yet developed the skill set to successfully
translate that passion into a viable business
• Maybe you need to reassess how you can develop your
skills and that might mean sacrifices

14. Homework context
• Your had to choose one SDG you wanted
to focus on for this exercise
• Identify innovations (e.g., social,
technological, public, private, etc.) that
can help address this SDGs
• You were asked to decide on the most
relevant / useful innovation for addressing
your chosen SDG

15. Homework. Sustainable Development Goals
(PADLET)
1. Think back to week 1, when you identified the SDG you think is most important, and the SDG you think is
most relevant to your interests / studies / future career.
- How can entrepreneurship help address this SDG?
2. Using our basic process model of entrepreneurship, describe the steps you would take as an
entrepreneur to address the SDG
• How can technological innovations, such as AI and blockchain, be leveraged to advance your goals?
• In what ways can public-private partnerships help you to address your goals?
3. Can you provide examples of small businesses that have successfully incorporated social and
environmental responsibility into their business models, and what impact have they had on the SDGs?

16. Important
•Group formation details posted on Canvas
•See Canvas>Announcements; Canvas>Discussion threads
•Identify your top 3 SDGs in order of preference, along with your full
name and student number
•Complete this task by Friday 25th August, 23:59
•Make sure you post in the Discussion thread set up for your tutorial
and not in any other thread.

17. Recap: main points for
this week
• Entrepreneurship, like innovation, can
be understood as a process
• Entrepreneurship applies to many
sectors and activities – not just the
individual trying to start a small
business
• The importance of entrepreneurship
to social and sustainable endeavours.

18. Module 4 – A Historical Perspective on
Innovation & Entrepreneurship
• Adopt a historical perspective on innovation and entrepreneurship
• Understand that innovations can have unexpected and profound effects
• Reflect on the present-day implications of a historical perspective on
innovation and entrepreneurship.
• Review: Canvas content; required readings
• Lecture: in-person, at F07.03.375, Carslaw Building, Carslaw Lecture Theatre
375
- Guest speaker details (In Module 4.2: Lecture details)
• Reflection and preparation for Tutorial 4: Detailed in Module 4.3 on Canvas