Keep it simple!
Having reviewed a lot of sustainability strategies over the past months, it strikes me how difficult it seems to be for companies to limit their ambitions to save the world to a few sustainability topics where they can really make a difference.
One good example of simple and focused sustainability efforts I have found with @ingridzeegers at C&A... Just compare it with what H&M does.
... And actually I have seen the results in a C&A shop last weekend, where Bio Cotton was everywhere in the Boys collection! <3
content can be found on corporate websites by H&M and C&A
