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Datasheet




Infosys in the
Wireless Mobility Space




                          Mar 2009
Infosys’ end-to-end Wireless Capabilities
Infosys Wireless footprint extends across entire ecosystem including wireless service providers, equipment manufacturers
and network providers. Our focus areas include convergent mobile applications, mobile platforms, wireless data network and
access network technologies, business & network operations and consulting services.


           Consulting                 Device & Core                 Applications &                     Business &
            Services                  Communications                  Services                          Network
                                       Technologies                                                    Operations



                                      Powering Rich Customer Experience
          Infosys Innovation Network, Mobile Value Added Services, Wireless Retailing and Infosys mConnect




                                             Plugging IT to Network
                          Enterprise Systems, OSS/BSS Integration, COTS Package implementation,
                                          Provisioning and Business Support Systems




                                            Powering Mobile Network
                            Mobile Service Deployment, Mobile Network Design & Development,
                                    Core Switching, Protocol & Messaging and Softswitch




                                            Powering Mobile Handsets
                          Custom Mobile App Development, Mobile Handset Testing & Certification,
                                  Enterprise Mobility Solutions, Consumer VAS solutions


Infosys Innovation Ecosystem for Mobile Operators
“Enabling faster product innovation, concept validation and time to market”
Infosys’ Innovation Ecosystem enables mobile operators to pursue faster product innovation, concept validation and time
to market. We provide a complete solution proposition with strategic delivery capability for new service and platform ideas.
The Innovation Ecosystem creates an environment in which operators, ISVs, content owners, advertisers are brought together
with infrastructure and platform providers to collaborate and drive new service ideas to market. Innovation Network helps
Mobile Operators to -
   •	 Increase service portfolio diversity and potential revenue opportunities
   •	 Enable quick turn projects to deploy value added services or platform capabilities with minimal impact to IT
   •	 Work with the existing organization to increase service experimentation while reducing risk and managing costs
   •	 Integrate best of breed 3rd parties (ISVs, Developers, Advertisers, Content Providers) with optimized on-boarding
      processes to reduce integration expense
   •	 Provide visibility along the value chain for better service or component launch predictability

2 | Infosys – Datasheet
Developer/ISV              Partner/Service Mgmt                                    Customer                                     On Device

                                                                                               PORTAL



                                    Partner On Boarding                                        Rapid Development                                            Service Delivery




                                                                 Services Distribution




                                                                                                                              Services Execution
         Services Creation




                                    Concept Validation                                     High Velocity Service Launch                               Service Lifecycle Management
                       Domain




                                                                                  Domain




                                                                                                                                             Domain
                                                                                                                                                         Operator Core Service
                                    Rapid Service Pilots                                      Certification & Testing                                         Interfaces

                                   Operator SDK exposing                                                                                                   Analytics & Partner
                                       Core Services                                             Package & Price                                              Settlement



                                     ATTRACT                                                    ENGAGE                                                     MONETIZE

                                                             Conceptual View of the Infosys Innovation Ecosystem


Infosys Wireless Application CoE
Infosys specializes in mobile application development across various mobile platforms namely -
   •	 Google’s Android
   •	 Apple’s iPhone
   •	 RIM’s Blackberry
   •	 Qualcomm’s BREW
   •	 Windows Mobile
Through its Wireless Application Center of Excellence (CoE), Infosys designs and develops direct-2-consumer application,
consumer and enterprise mobility application to help mobile operators and enterprises add mobility to their offerings and
extend various services to the mobile phone.




                                                            Sample Picture Animation Application called “Doodloid”




                                                                                                                                                                     Infosys – Datasheet | 3
Sample Location-based Alert Application called “Genie”


Infosys mConnect
“Mobile enabling the enterprise applications”
Flat World companies can address the challenge of retaining existing customers and acquiring new customers by empowering
their mobile workforce and customers with real-time information. Mobile enablement helps you reach out to consumers and
interact with them in real-time. In addition, it boosts your workforce productivity and reduces transaction costs and time.
However, during mobile deployment, you have to address challenges such as device and browser diversity, ever-changing
wireless technology and multiple implementation issues.
Infosys mConnect is a context-aware, real-time mobile transaction middleware that enables mobile services for internet and
intranet websites and applications. Based on a patent-pending mobile technology, Infosys mConnect seamlessly integrates
evolving technologies , new devices and information delivery channels.




4 | Infosys – Datasheet
Infosys mConnect is versatile and caters to the diverse needs of enterprises in B2B, B2C and B2E segments.
The benefits of Infosys mConnect include:
   •	 Accelerated enablement of website functionality on mobile devices
   •	 New devices do not require upgrades
   •	 Little or no maintenance
   •	 Leveraging a new channel for increased business, improved customer service and improved employee communication
   •	 Lower cost of mobile enablement, maintenance and support

Infosys Enterprise Mobility Solution
“Is your enterprise mobile?”
Internet and web-enabling have greatly enhanced the accessibility of enterprise applications. Mobile devices are ushering
in the next wave in ubiquitous accessibility of applications. They act as a catalyst in enabling decision makers to access
information from anywhere at anytime. Driving business productivity and future readiness in this scenario requires
enterprises to exploit rapidly evolving technology and provide their workforce the necessary tools to enable business on the
move.
Infosys’ Enterprise Mobility Solution offers a technologically advanced, secure, scalable and cost effective approach to
implement mobile applications. The approach addresses the technological complexity and helps in designing a context-aware
and user-centric application, while minimizing the risk of significant up-front investment. Our Enterprise Mobility Solution
combines domain expertise with a strong grasp of mobile technology. It also spans the solution cycle right from assessment to
solution conceptualization and implementation. The key areas addressed by the solution are - Mobile Strategy Formulation,
Mobile Infrastructure design, Mobile Technology migration, Mobile device management, Mobile application development,
Mobile data synchronization and Enterprise Intranet on the Move.
Our solution is available across different industries and domains.
                                                                                                  Insurance/
                             Solution               Utilities        Retail       Healthcare
                                                                                                  Investment
                      Mobile Force Automation
                      Warehouse Automation
                         Yard Automation
                            Mobile POS
                          Store Opeations
                      Warehouse Automation
                         Point of Care Apps
                     Pharma Supply Chian Apps
                          Express Claims
                      Sales Force Automation


Wireless Handheld Validation Services
The Infosys Wireless Handheld Device Validation Lab provides end-to-end validation services that extend the capabilities of
equipment manufacturers, operators and service providers. Infosys provides different approaches to maximize the efficiency
and accuracy of validation to enable delivery of superior value added services to the market quickly and impeccably across
multiple devices and networks. Leveraging its world-leading project management skills and deployment of a wide variety of
testing approaches, Infosys is able to achieve significant reductions in time-to-market. Infosys understands that every handset
is unique and, consequently, uses clearly defined and agreed criteria to implement the most effective testing program for each
device.



                                                                                                         Infosys – Datasheet | 5
• Development of pre-conformance and interoperability test cases
                                            • Validation of the protocol stack for GSM / GPRS / CDMA / UMTS / 3G+
                            OEM /             technologies
                           Semicon          • Tailored test script development for specific operator requirements
                                            • Validation services for operator interoperability & field test
                                            • Logo certification


                                            • Interoperability testing of devices in a live & simulated network
                                              environment
                           Operator         • Application integration services
                                            • End-to-end service validation
                                            • Onsite live network field testing for network critical test programs


                                            •   Application validation and performance testing
                          Application       •   Content conformance across multiple devices and networks
                                            •   Porting across all OS and handset types
                           Provider         •   Stress and load testing for applications and servers
                                            •   Logo certification programs (Symbian, Microsoft, Java etc.)




Infosys Wireless Retailing & e-Commerce Capabilities
Traditionally, mobile operators used the retail store for customer acquisition. Subsequently, they gravitated towards the web
store to capitalize on the wide reach and low overhead costs of doing business on the Internet. Wireless operators are now
trying to increasingly leverage their presence across channels (web, store, kiosks) to expand their reach across customer
segments.
Infosys helps Wireless operators deliver more value to and derive more value from customer interactions by revolutionizing
wireless sales and enabling operators to combine personal touch with the convenience of technology. Infosys has a very
strong expertise in the following areas of Wireless retailing:
   •	 Multi-channel Ordering and Fulfillment Process
   •	 Flexible pricing solutions (that provides dynamic pricing based on location, channel, customer)
   •	 Design and develop Self-Help kiosks to utilize customers’ idle time in the Stores
   •	 Optimize Sales processes across channels (web, store, kiosks)
Infosys also specializes in designing and delivering Value Added Services (VAS) and Mobile Content Storefronts for Wireless
Operators. Infosys can help operators design and build robust e-Commerce storefronts for Mobile VAS and Content sales
with standardized “rules” for 3rd parties to integrate into operator’s service model. Infosys capabilities span the solution
lifecycle right from assessment to solution conceptualization and implementation.

Infosys Mobile Convergence Lab
The Wireless Center at Infosys’s SETLabs (Software Engineering and Technology Labs), our research group, pursues multiple
R&D projects in the wireless domain, with a research bias towards various services characterized by mobility, wireless
connectivity and smart spaces (an environment that interacts with users and devices). Driven by the convergence of multiple
wireless technologies around mobile devices and an industry trend to integrate mobility as “one of many channels” in a large
IT solution, our wireless research focuses on mobile platforms, wireless data network and access network technologies, core
switching, network management & planning, service provider infrastructure and wireless applications.
SETLabs is responsible for tracking key technologies and applications that enable “Anytime Anywhere Anything” access to
information services. Infosys has built a carrier-class software infrastructure and portfolio of ‘building-block’ components
and applications in the wireless space that enable our customers, and its strategic partners to ‘mobilize’ businesses extremely
rapidly and cost effectively.



6 | Infosys – Datasheet
About the Infosys Communications, Media & Entertainment (CME) practice
The Infosys Communication Media and Entertainment (CME) practice delivers business solutions to global players
offering their services in Wireline, Wireless, Cable & Broadband and Media & Entertainment segments. Infosys believes
that companies should change their operational priorities to win in a business world being flattened by globalization,
demographics, technology and regulation. Infosys’s CME practice partners with the leading communications, media and
entertainment companies around the world, helping them transform their services, operations and business to drive faster
innovation, and monetize their information assets.
At Infosys, our CME practice works with -
   •	 7 of the top 10 CSPs worldwide
   •	 5 of the top 6 North American telecom companies
   •	 4 of the top 6 European telecom companies
   •	 1 of the top 5 Asia-Pacific telecom companies
   •	 3 major cable Multiple System Operators (MSOs)
   •	 2 major ISPs
   •	 Top US based media house
to launch new products and services, improve customer and IT operations, enhance competitiveness, identify and address
new market opportunities, and lower operating cost across the enterprise.

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Wireless Enterprise Mobility Solutions

  • 1. Datasheet Infosys in the Wireless Mobility Space Mar 2009
  • 2. Infosys’ end-to-end Wireless Capabilities Infosys Wireless footprint extends across entire ecosystem including wireless service providers, equipment manufacturers and network providers. Our focus areas include convergent mobile applications, mobile platforms, wireless data network and access network technologies, business & network operations and consulting services. Consulting Device & Core Applications & Business & Services Communications Services Network Technologies Operations Powering Rich Customer Experience Infosys Innovation Network, Mobile Value Added Services, Wireless Retailing and Infosys mConnect Plugging IT to Network Enterprise Systems, OSS/BSS Integration, COTS Package implementation, Provisioning and Business Support Systems Powering Mobile Network Mobile Service Deployment, Mobile Network Design & Development, Core Switching, Protocol & Messaging and Softswitch Powering Mobile Handsets Custom Mobile App Development, Mobile Handset Testing & Certification, Enterprise Mobility Solutions, Consumer VAS solutions Infosys Innovation Ecosystem for Mobile Operators “Enabling faster product innovation, concept validation and time to market” Infosys’ Innovation Ecosystem enables mobile operators to pursue faster product innovation, concept validation and time to market. We provide a complete solution proposition with strategic delivery capability for new service and platform ideas. The Innovation Ecosystem creates an environment in which operators, ISVs, content owners, advertisers are brought together with infrastructure and platform providers to collaborate and drive new service ideas to market. Innovation Network helps Mobile Operators to - • Increase service portfolio diversity and potential revenue opportunities • Enable quick turn projects to deploy value added services or platform capabilities with minimal impact to IT • Work with the existing organization to increase service experimentation while reducing risk and managing costs • Integrate best of breed 3rd parties (ISVs, Developers, Advertisers, Content Providers) with optimized on-boarding processes to reduce integration expense • Provide visibility along the value chain for better service or component launch predictability 2 | Infosys – Datasheet
  • 3. Developer/ISV Partner/Service Mgmt Customer On Device PORTAL Partner On Boarding Rapid Development Service Delivery Services Distribution Services Execution Services Creation Concept Validation High Velocity Service Launch Service Lifecycle Management Domain Domain Domain Operator Core Service Rapid Service Pilots Certification & Testing Interfaces Operator SDK exposing Analytics & Partner Core Services Package & Price Settlement ATTRACT ENGAGE MONETIZE Conceptual View of the Infosys Innovation Ecosystem Infosys Wireless Application CoE Infosys specializes in mobile application development across various mobile platforms namely - • Google’s Android • Apple’s iPhone • RIM’s Blackberry • Qualcomm’s BREW • Windows Mobile Through its Wireless Application Center of Excellence (CoE), Infosys designs and develops direct-2-consumer application, consumer and enterprise mobility application to help mobile operators and enterprises add mobility to their offerings and extend various services to the mobile phone. Sample Picture Animation Application called “Doodloid” Infosys – Datasheet | 3
  • 4. Sample Location-based Alert Application called “Genie” Infosys mConnect “Mobile enabling the enterprise applications” Flat World companies can address the challenge of retaining existing customers and acquiring new customers by empowering their mobile workforce and customers with real-time information. Mobile enablement helps you reach out to consumers and interact with them in real-time. In addition, it boosts your workforce productivity and reduces transaction costs and time. However, during mobile deployment, you have to address challenges such as device and browser diversity, ever-changing wireless technology and multiple implementation issues. Infosys mConnect is a context-aware, real-time mobile transaction middleware that enables mobile services for internet and intranet websites and applications. Based on a patent-pending mobile technology, Infosys mConnect seamlessly integrates evolving technologies , new devices and information delivery channels. 4 | Infosys – Datasheet
  • 5. Infosys mConnect is versatile and caters to the diverse needs of enterprises in B2B, B2C and B2E segments. The benefits of Infosys mConnect include: • Accelerated enablement of website functionality on mobile devices • New devices do not require upgrades • Little or no maintenance • Leveraging a new channel for increased business, improved customer service and improved employee communication • Lower cost of mobile enablement, maintenance and support Infosys Enterprise Mobility Solution “Is your enterprise mobile?” Internet and web-enabling have greatly enhanced the accessibility of enterprise applications. Mobile devices are ushering in the next wave in ubiquitous accessibility of applications. They act as a catalyst in enabling decision makers to access information from anywhere at anytime. Driving business productivity and future readiness in this scenario requires enterprises to exploit rapidly evolving technology and provide their workforce the necessary tools to enable business on the move. Infosys’ Enterprise Mobility Solution offers a technologically advanced, secure, scalable and cost effective approach to implement mobile applications. The approach addresses the technological complexity and helps in designing a context-aware and user-centric application, while minimizing the risk of significant up-front investment. Our Enterprise Mobility Solution combines domain expertise with a strong grasp of mobile technology. It also spans the solution cycle right from assessment to solution conceptualization and implementation. The key areas addressed by the solution are - Mobile Strategy Formulation, Mobile Infrastructure design, Mobile Technology migration, Mobile device management, Mobile application development, Mobile data synchronization and Enterprise Intranet on the Move. Our solution is available across different industries and domains. Insurance/ Solution Utilities Retail Healthcare Investment Mobile Force Automation Warehouse Automation Yard Automation Mobile POS Store Opeations Warehouse Automation Point of Care Apps Pharma Supply Chian Apps Express Claims Sales Force Automation Wireless Handheld Validation Services The Infosys Wireless Handheld Device Validation Lab provides end-to-end validation services that extend the capabilities of equipment manufacturers, operators and service providers. Infosys provides different approaches to maximize the efficiency and accuracy of validation to enable delivery of superior value added services to the market quickly and impeccably across multiple devices and networks. Leveraging its world-leading project management skills and deployment of a wide variety of testing approaches, Infosys is able to achieve significant reductions in time-to-market. Infosys understands that every handset is unique and, consequently, uses clearly defined and agreed criteria to implement the most effective testing program for each device. Infosys – Datasheet | 5
  • 6. • Development of pre-conformance and interoperability test cases • Validation of the protocol stack for GSM / GPRS / CDMA / UMTS / 3G+ OEM / technologies Semicon • Tailored test script development for specific operator requirements • Validation services for operator interoperability & field test • Logo certification • Interoperability testing of devices in a live & simulated network environment Operator • Application integration services • End-to-end service validation • Onsite live network field testing for network critical test programs • Application validation and performance testing Application • Content conformance across multiple devices and networks • Porting across all OS and handset types Provider • Stress and load testing for applications and servers • Logo certification programs (Symbian, Microsoft, Java etc.) Infosys Wireless Retailing & e-Commerce Capabilities Traditionally, mobile operators used the retail store for customer acquisition. Subsequently, they gravitated towards the web store to capitalize on the wide reach and low overhead costs of doing business on the Internet. Wireless operators are now trying to increasingly leverage their presence across channels (web, store, kiosks) to expand their reach across customer segments. Infosys helps Wireless operators deliver more value to and derive more value from customer interactions by revolutionizing wireless sales and enabling operators to combine personal touch with the convenience of technology. Infosys has a very strong expertise in the following areas of Wireless retailing: • Multi-channel Ordering and Fulfillment Process • Flexible pricing solutions (that provides dynamic pricing based on location, channel, customer) • Design and develop Self-Help kiosks to utilize customers’ idle time in the Stores • Optimize Sales processes across channels (web, store, kiosks) Infosys also specializes in designing and delivering Value Added Services (VAS) and Mobile Content Storefronts for Wireless Operators. Infosys can help operators design and build robust e-Commerce storefronts for Mobile VAS and Content sales with standardized “rules” for 3rd parties to integrate into operator’s service model. Infosys capabilities span the solution lifecycle right from assessment to solution conceptualization and implementation. Infosys Mobile Convergence Lab The Wireless Center at Infosys’s SETLabs (Software Engineering and Technology Labs), our research group, pursues multiple R&D projects in the wireless domain, with a research bias towards various services characterized by mobility, wireless connectivity and smart spaces (an environment that interacts with users and devices). Driven by the convergence of multiple wireless technologies around mobile devices and an industry trend to integrate mobility as “one of many channels” in a large IT solution, our wireless research focuses on mobile platforms, wireless data network and access network technologies, core switching, network management & planning, service provider infrastructure and wireless applications. SETLabs is responsible for tracking key technologies and applications that enable “Anytime Anywhere Anything” access to information services. Infosys has built a carrier-class software infrastructure and portfolio of ‘building-block’ components and applications in the wireless space that enable our customers, and its strategic partners to ‘mobilize’ businesses extremely rapidly and cost effectively. 6 | Infosys – Datasheet
  • 7. About the Infosys Communications, Media & Entertainment (CME) practice The Infosys Communication Media and Entertainment (CME) practice delivers business solutions to global players offering their services in Wireline, Wireless, Cable & Broadband and Media & Entertainment segments. Infosys believes that companies should change their operational priorities to win in a business world being flattened by globalization, demographics, technology and regulation. Infosys’s CME practice partners with the leading communications, media and entertainment companies around the world, helping them transform their services, operations and business to drive faster innovation, and monetize their information assets. At Infosys, our CME practice works with - • 7 of the top 10 CSPs worldwide • 5 of the top 6 North American telecom companies • 4 of the top 6 European telecom companies • 1 of the top 5 Asia-Pacific telecom companies • 3 major cable Multiple System Operators (MSOs) • 2 major ISPs • Top US based media house to launch new products and services, improve customer and IT operations, enhance competitiveness, identify and address new market opportunities, and lower operating cost across the enterprise.