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Power and Pitfalls of Using Social Media for HR and Marketing

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Social media has permanently transformed the advertising and marketing world. As its use proliferates, companies face increasing business and legal risks associated with both the business use of social media, and employees' personal online conduct as well. This webinar outlines the revised FTC guidelines and what it means for the Marketing and HR functions in enterprises. Jessica Golden Cortes and Vejay G. Lalla, experts from Davis & Gilbert LLP shared their thoughts on the impact of these guides on the business and why enterprises should adhere to these standards. Marketing personnel will gain from this webinar as it helps understand the disclosures that one needs to make for online marketing activities such as blogging and other consumer generated media and word-of-mouth marketing. The webinar also addresses the legal impact of social media in the workplace such as employee monitoring and best practices for controlling associated risks.

Publicada em: Tecnologia
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