Email Trend Watch 2012

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Join us for a look back at what hot trends occurred in email marketing during 2011 and what you can expect to see in 2012.

Business Technology

Email Trend Watch:
Lessons learned in 2011 and
what’s ahead in 2012
Jeanette Brown, MBA

If you can hear me and see my slide, please
note this in the chat box to your right.

If you cannot hear, please try re-dialing in,
and let me know so I can be of assistance.

Design for Mobile

• Define a width of the message
– Mobile only – 100%
– Combination – 600-650 pixels
• Stick to 1 column
• Increase spacing between links
• Image control - <480 pixels
• Subject line - <30 characters
• Include a mobile version link at the top

Recap of 2011

• Integrated Marketing

• Relevancy

• Mobile

Mobile Design

• Readability

• Connectivity

• Text Message

How to use video

• Showcase your group through testimonials
from members.
• Provide a sneak peek into the daily life of the
CEO and other staff members.
• Educate or promote an event.

Create a Strategy
Day 1 –
Month 1 – Focus
Automated
Member Joins on mailed benefits
email is sent to
to confirm they are
new member
receiving them.

Month 9 – Month 6 – Month 3 –
Retention efforts Highlight Highlight
begin benefit benefit

Recap 2012
• Mobile

• Video

• Triggered Mailings

• Deliverability

Let’s Keep the Conversation Going

Jeanette Brown
brown@informz.com

www.informz.com
1.888.371.1842
@informz

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Email Trend Watch 2012

1. Email Trend Watch: Lessons learned in 2011 and what’s ahead in 2012 Jeanette Brown, MBA

2. #Informz

3. If you can hear me and see my slide, please note this in the chat box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.

4. Email Trend Watch: Lessons learned in 2011 and what’s ahead in 2012 Jeanette Brown, MBA

7. Who is Jeanette Brown?

9. 2011

10. Trend #1 Integrated Marketing

11. Move beyond logos

12. Educate Them

13. Integrated Marketing

14. Email and Social Media Together

15. Trend #2 Relevancy

16.

17. Identify Interests

18.

19. Timing Your Messages

20. Targeting Your Messages

21. Timing

22. Trend #3 Mobile

23. Mobile is STILL Hot! 45%

24. Learn Where Members Are Opening

25. Learn Where Members Are Opening

26.

27. Design for Mobile • Define a width of the message – Mobile only – 100% – Combination – 600-650 pixels • Stick to 1 column • Increase spacing between links • Image control - <480 pixels • Subject line - <30 characters • Include a mobile version link at the top

28. Recap of 2011 • Integrated Marketing • Relevancy • Mobile

29. 2012

30. Trend #1 Mobile

31.

32. Mobile Design • Readability • Connectivity • Text Message

33. LOL! OMG!

34. Events

35. Membership Benefits

36. Renewal

37. In Your E-Newsletter

38. Trend #2 Video

39. Video

40. How to use video • Showcase your group through testimonials from members. • Provide a sneak peek into the daily life of the CEO and other staff members. • Educate or promote an event.

41. Trend #3 Automation

42. Create a Strategy Day 1 – Month 1 – Focus Automated Member Joins on mailed benefits email is sent to to confirm they are new member receiving them. Month 9 – Month 6 – Month 3 – Retention efforts Highlight Highlight begin benefit benefit

43. Trigger Mailing

44.

45. Web can help e-mail

46. Trend #4 Deliverability

47. Deliverability

48. Unsubscribe vs Opt Out

49. Add to Safe List

50. Recap 2012 • Mobile • Video • Triggered Mailings • Deliverability

51.

52. Let’s Keep the Conversation Going Jeanette Brown brown@informz.com www.informz.com 1.888.371.1842 @informz