O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

What investors are looking for in your pitch deck

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Carregando em…3
×

Confira estes a seguir

1 de 18 Anúncio

What investors are looking for in your pitch deck

Baixar para ler offline

For raising money for your business, having an
impressive pitch deck is an essential component. A great pitch deck gets potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment. What are the key elements investors are looking in your pitch deck? Here is the answer

For raising money for your business, having an
impressive pitch deck is an essential component. A great pitch deck gets potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment. What are the key elements investors are looking in your pitch deck? Here is the answer

Anúncio
Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (20)

Quem viu também gostou (19)

Anúncio

Semelhante a What investors are looking for in your pitch deck (20)

Mais de Infocrest (17)

Anúncio

Mais recentes (20)

What investors are looking for in your pitch deck

  1. 1. What Investors are looking for in your Pitch Deck?
  2. 2. Introduction Great startups don’t fund themselves. Raising money from investors for your business is challenging at any stage even for experienced founders with significant propulsion in their company. If you’re raising money for your business, having an impressive pitch deck is an essential component in your fundraising toolkit. A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to investment.
  3. 3. The pitch deck (also known as a slide deck or pitch slide deck ) is the first communication tool to help you raise money with a potential investor. The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity. A pitch deck should consist of 10-15 slides that present the ESSENTIALS of your company. There are two main challenges that you need to balance: Explain and Convince! What is a Pitch Deck?
  4. 4. Goals of your Pitch Deck The goal of your pitch deck is not to raise money. But the real goal of your pitch deck is to get to the next meeting. Your pitch deck and pitch presentation are probably some of the first things that an investor is seeking to learn more about your company. And, because investments rarely are made after just one meeting, your goal is to spark interest in your business.
  5. 5. The story you tell: How you fabricate your slides together into a narration. How you present: How you connect with and read your audience. Guise of your presentation that matter the most
  6. 6. What are the key elements of a Pitch Deck?
  7. 7. Vision and value proposition These are one or two opening, preliminary slides that highlight your business. These slides capture the “essence” of your story. It contains the value that you provide to your customers. Keep it short ,simple, and memorable. A great way to think about this slide is to imagine it as a tweet: describe your business in 140 characters in a way your parents would understand.
  8. 8. The Issue If you aren’t solving some problem in the world, you are going to have a long uphill climb with your business. Use this slide to talk about the problem you are solving and who has the problem. You can talk about the current solutions in the market. Ideally, try and tell a relatable story when you are defining the problem. The more you can make the problem as real as possible, the more your investors will understand your business and your goals
  9. 9. Your Product or Service This is classic storytelling where you build up the problem and describe how bad it is for lots of people. Now your product or service is coming to the rescue to help solve that problem. Drill in on how your products are differentiated. Convince your audience you have a better “mouse trap.” You want to make sure these slides leave no holes in your story or questions unanswered.
  10. 10. Target Market and Opportunity This slide is to expand on who your ideal customer is and how many of them there are. What is the total market size and how do you position your company within the market? If you can find the data, investors will want to know how much people or businesses currently spend in the market to get a sense of the total market size. That is where you tell the story about the scope and scale of the problem you are solving.
  11. 11. Traction Investors want to see that you have proven some aspect of your business model as that reduces risk, so any proof you have that validates that your solution works to solve the problem you have identified is incredibly powerful. You can also talk about your milestones. What major goals have you achieved so far and what are the next major steps you plan on taking? A product or company roadmap that outlines key milestones is helpful here. Along with this, you can show revenue, the number of users, LOIs, contracts, the number of customers, product launches, technological milestones, key hires, etc.
  12. 12. Marketing Strategy Having wowed your audience with your product and business model, proactively articulate a go-to-market strategy. Obviously, the scope of these slides is dependent on your stage of development but clearly, demonstrate you have thought about how to roll out your product and how to capture market share. You need to detail the key tactics that you intend to use to get your product in front of prospective customers.
  13. 13. Crew Crew or a Team That’s what investors are looking for. They are investing in your team and not only in your idea. Markets, business models and products might change over time, but the team should stay. Highlights your team’s strengths, make it clear they are committed to building something big, and they will be great to work with.
  14. 14. Financials Investors will expect to see your sales forecast, profit and loss statement, and cash flow forecast for at least three years. Limit yourself to charts that show sales, total customers, total expenses, and profits. You should demonstrate an appreciation of the capital you are raising and how you intend to deploy it to meet milestones that will be critical for future fundraising.
  15. 15. Competition There is always competition! If not there is no market. Your job is to show how you differentiate from the contest. Describe what key advantages do you have over the competition or is there some “secret sauce” that you have and others don’t? The key here is explaining how you are different than the other players on the market and why customers will choose you instead of one of the other players on the market.
  16. 16. Investment and the next step Investors always want to know how their money is being used and how it is going to help you achieve the goals you are setting out for your business. State how much money has been invested already and by whom over which time frame and show the ownership percentage. Then show how much money you want to raise, what it will be used for (milestones) and where it will get you. If you have part of the investment already committed, state it.
  17. 17. Thank You For any assistance, from creating your initial idle strategy to the visual identity elements, contact us for consultation. We’d love to help you identify and proclaim your story! INDIA 209, The Horizon, 11/5 South Tukoganj, Nath Mandir Road, Indore, Madhya Pradesh 452001, India Phone : +91 7000924851 Email : info@infocrest.in UK 27 Old Gloucester, Street London, WC1N 3AX, United Kingdom Phone : 020 8242 1628 Email : info@infocrest.co.uk

×