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QR Codes Explained
- 1. What are they & How do they help
- 2. A QR Code is a 2 dimensional bar code that has a Web address or phone number embedded. Using a Smart Mobile Phone with a QR code reader, the user is directed to a web site to view an offer, or connects to a call center. Think of it as a gateway to the vast number of mobile devices
- 5. What Kind of Results Can You Expect From QR codes? Wayne Landon Infocomm Print 213 W Institute Place Chicago, IL 60610 [email_address] 312-953-2206
Notas do Editor
- If your organization produces display advertising that is at eye level and you would like a response from the viewer you should include a QR code on the display. It cost you nothing more to produce and can improve your responses.
- A QR code can be read by a smart phone and link the user to your web site or connect them to your call center.
- Try this technology on your own. Just google “QR code generator” and put your web site or phone number in the text box. Print the result and then google “QR code reader “ Download the reader for your model of smart phone and then try it.
- You have just reached one of the gateways to the vast cell phone network. If your audience is young, you won’t have to explain it to them.
- QR Code campaign for the movie District 9 was conducted by Agency Magma at their expense, to demonstrate the viability of such a campaign.. The results are very impressive. You can get the complete campaign study at the link below. As you ponder including QR codes in your next campaign ,consider the following statistics published in the USA Today New Year 2011 Edition: Percentage of Americans with cell phones or wireless 93% Percentage of Cell phone users with smart phones 29.7% Mobile text messages sent from June 2009 – June 2010 - 1.8 Trillion Mobile multimedia messages sent during the same time frame 56.3 Billion Percentage of the Global Population with access to mobile networks 90%