Discover how technology integrates print as a necessary and important component of omnichannel marketing. Learn how forward-thinking brands are using print with mobile and AR technologies to captivate and influence users. Find out how the neuroscience of touch elevates memory recall, emotional pull, and perception of the brand. Be prepared for a sensory experience with case history from brands that have mastered the science of touch by leveraging the impacts of haptics on customer behavior. Learn: • Why print is now, more than ever, an effective medium for brand marketers. • How print outranks digital on the haptics scale. • Case studies from top brands that integrate print and digital for optimal customer experiences. This presentation was given at Information Development World on May 16, 2017 Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017. http://www.informationdevelopmentworld.com

1. The Channel of Print

5. Why Print?
Connecting content in print
Print & Neuromarketing
Haptics – Neuroscience of touch
Blending Content
Print and digital integration

7. Direct Mail
Influences purchasing decisions

12. “A large percentage of adults in the world can’t read.”
“The only way they’re going to be able to read
is if they have access to printed materials.”
“You can’t learn how to read purely through digital
format like you can through physical books.”

13. Middle Class Communities
15 books / child
Underdeveloped/Impoverished
1 book / 300 children

14. Haptics – Print & Neuromarketing

16. “Most screens, e-readers, smart phones, and tablets
interfere with intuitive navigation of a text.”
Scientific American