1.
info.nl goes SXSW
impressions
Photography by Local Androids

2.
We are:
Iskander Smit - @iskandr
Rene Samsen - @renesamsen
Won van Kalsbeek - @wonvankalsbeek

3.
https://vimeo.com/91069015

4.
AMS

5.
Salons: every 1st Friday, starting April 1,
next conference December 2, 2016

6.
Tool: development
Research & valorisation with TaSST project
Photography by Local Androids, Model Leonie Baauw

7.
making IoT work
connectable .io

8.
Austin eXperience

9.
Statistics SXSW Interactive
1.250 sessies
3,825 participants from 85 foreign countries
2.700 speakers
Media in Attendance: 3,389

10.
Exhibition

11.
Form follows me

12.
Form follows function

13.
Form follows emotion

14.
Form follows me

15.
Digital self

16.
Living two lives

17.
Intergrated reality

18.
Sell 1 computer for $1000,-

19.
Sell 1000 computer for $1,-

20.
Single function computers

21.
Single function
computers

22.
New responsibilities designers

23.
Iron Man Interfaces, next generation interfaces

24.
Zero learning curve computing

25.
VR vs AR

26.
“Computers are so amazing we
forget about who terrible they are”
- Meron Gribetz

27.
New role designers

28.
Human-Centered Design: Why Empathy Isn't Enough
Designing Experiences Offline and Online

29.
Happiness = reality - expectations

30.
“Now that we can do anything,
what should we do?”
- Bill Buxton

31.
Design for friction

32.
Design for skill-building

33.
Design for skill-building

34.
Design for collisions

35.
Design for collisions

36.
Design for self-reflection

37.
Design for self-reflection

38.
Design for confrontation

39.
New duty designers

40.
Get the Message! The Rise of Conversational UI

41.
Social media vs messaging apps

42.
App design vs Bot design

43.
“Kids, today, think every screen is a
touchscreen. Tomorrow they will be
expecting any machine to answer like Siri”
- Chris Messina

44.
New opportunities designers

45.
Personal insights

46.
SapientNitro
Share the story
Data driven
Caring for the end user

47.
Airbnb
Share the story
Data driven design
Caring for end user

48.
Netflix
Frustrations
Data driven design
Caring for end user
Teams

49.
New responsibilities designers
New role designers
New duty designers
New opportunities designers

50.
2016. The year
of BigAI
Reflections on SXSW, Iskander Smit

51.
And a year of new interactions
Parihug

52.
The AlphaGo Moment
January 2016 tipping point: Google AIs beat number 1 Go Player
The moment Artificial Intelligence became more than just a helpful tool

53.
But it is a bumpy road
Tay.ai of Microsoft discontinued after turning into a racist

54.
The Conversational UI
Uber in Messenger

55.
Works 2 ways:
computers understand people
communication,
and people become more
understanding of computer logic.

56.
Uber via Amazon Echo
The Verge:https://www.youtube.com/watch?v=o26xCTP6n2Q

57.
We are going from utilities to service.
Phone as portal into the service. App
design becomes service design

58.
”
“
Speaking to things
the next generation will do with
What this generation does with touch,
Chris Messina, Uber, SXSW 2016
conversations with things

59.
Grote titel van
twee regels
Ondertitel van maximaal 1 regel
Jibo

60.
Is it human or is it a bot? We don’t
know. The bots become part of the
life.
Is it human if you have a relation?

61.
IoT is crucial for conversational UI.
Use everything that is available to
understand the user.

62.
It’s a machine world
On machine learning

63.
A new paradigm
Machine learning for designers

64.
We are still far away from real
understanding AIs. Big data is not
enough. Other concepts needed

65.
The AI should be designed by
designers not (only) engineers
optimising existing processes.

66.
Robots

67.
Asian domination

68.
What is a robot? Is everything AI a
robot? Or should it have a kind of
presence and act. Does it matter?

69.
Becoming our next best friend?

70.
Robots have a low status as
servants/slaves.
Research Wendy Ju

71.
Wearables? Fashion tech.

72.
Grote titel van
twee regels
Ondertitel van maximaal 1 regel

73.
Grote titel van
twee regels
Ondertitel van maximaal 1 regel

74.
Haptics, notifications are the killer
function for wearables. Not from
yourself per se but on a distance

75.
Adaptive & haptic products
Workshop

76.
You need to make wearables that
make it possible to create meaning
with it.
Making sense out of the sensor.

77.
Looking forward to 2017

78.
The Hardware Startup
Is hard.

79.
Hardware then and now. It becomes
more lean and flexible like software.
In it’s own way.
The Hardware Startup

80.
Hardware as a platform
Every product

81.
Product as a platform
Bosch SoftTec

82.
Product as a platform
Home Depot

83.
To conclude

84.
Everything AI

85.
Partnering with our technology

86.
Using unintended interfaces

87.
Post digital has arrived
and IoT found its meaning

88.
Thanks!

89.
Get in touch with us!
contact@info.nl | t: +31 20 530 91 00
St. Antoniesbreestraat 16
1011 HB Amsterdam, The Netherlands
www.info.nl