Mark Organ, Founder and CEO of Influitive What if the people most important to your business worked outside of your company? In his keynote, Mark Organ, Influitive CEO and Founder, introduces the “Advocacy Marketing 2.0" framework for mobilizing an army of advocates to help solve challenges in every area of your organization—including product development, customer success and PR.

1. The Messenger is
The Message
[ Advocate Marketing 2.0 ]
Mark Organ
Founder & CEO, Influitive
@markorgan

9. “The
Medium is
the
Message”
- Marshall
McLuhan

10. The Messenger
is The Message

13. “We cannot
solve our
problems with
the same
thinking we
used when we
created them”
- Albert Einstein

15. Advocate
Marketing 2.0
Advocate Marketing 2.0

17. 1. HEAR YOUR ADVOCATES’
PRODUCT VISION.

20. “It’s not about the
fact that this group
is large, but this
group cares.”
- Carl Pei

21. 2. EVERYONE HAS A LITTLE
BIT OF ADVOCATE IN THEM.

23. “There is an
incredible community
around the LEGO
brand and the LEGO
brick, and we didn’t
nurture it well.”
- Jørgen Vig
Knudstorp

25. 3. YOUR ADVOCATES SEE
MORE THAN YOU.
SET THEM FREE.

28. 4. EMPOWER YOUR
ADVOCATES AND THEY WILL
POWER YOUR GROWTH.

32. Advocate Marketing 2.0
1) Hear your advocates’ product vision.
2) Everyone has a little bit of advocate in them.
3) Your advocates see more than you. Set them free.
4) Empower your advocates and they will power your growth.

33. People Have The Power