What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Jonah Berger, author of “Contagious: Why Things Catch On,” shows how to use social influence to spread ideas and create viral traction for your next marketing campaign.
Visit to a blind student's school🧑🦯🧑🦯(community medicine)
Chat with Jonah Berger on Contagious Content
1. Chat with Jonah Berger
author of “Contagious: Why
Things Catch On”
April 30, 2013
2. 2
Jim Williams
VP Marketing, Influitive
Your Presenters
Jonah Berger
Assistant Professor of Marketing
Wharton School
University of Pennsylvania
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7. “Word of mouth generates more than twice the
sales of paid advertising in categories as diverse as
skincare and mobile phones”
--McKinsey Quarterly
Jonahberger.com@j1berger @influitive #jonahchat
10. Focus on the message,
not the messenger.
A formula.
Engineer content to make it more
viral or talkable
Craft Contagious Content
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A new way to measure word-of-mouth marketingwom - #1 influencer of B2B purchase decisions, 84% of people said wom influences purchase decisions http://www.forrester.com/2011+Social+Technographics174+For+Business+Technology+Buyers/fulltext/-/E-RES58564
East village
If it is difficult to get people will (a) want to get it and (b) tell others they got itRue LaLaSmartBargainsNew Apple products
Its so bad its good?Easy to parody?300 million views 2011
Sales were down 25%Increased from 300 to 500 million
In mid-1999, Apple unveiled its new consumer laptop, the iBook G3. Available in a variety of bright, bold colors and sold with integrated wireless networking, it was a huge commercial success. But things change quickly in the world of technology and two years later Apple debuted the next generation of this popular laptop. It provided a more compact design, using only half the volume of its predecessor with 30% less weight. It also had a high resolution screen and an extra USB port
If you had to pick someone to make a viral video, Ken Craig probably wouldn’t be your first guess. But Ken Craig is 86 years old. And the video that went viral? It’s about shucking corn.10 million