7. How to Bootstrap Your Business
1 CONVICTION
2 MICRONICHE
3 SERVICIZE
4 HIGH PRICES
5 SYSTEMATIC SCALE
8. Raising Money – Some tips
1 CONVICTION
2 BEAUTIFUL STORY
3 A. B. P. (ALWAYS BE PITCHING)
4 GET FEEDBACK & CONNECTIONS
5 FIRM, BUT COACHABLE
9. Raising Money: Convertibles
GREAT FOR EARLY
ROUNDS
Assume Cap & Discount
Rolling Closes Many Investors Dislike
Variable Terms Options Unpriced
Low Cost More Dilutive
(if progress is SLOW)
Less Dilutive
(if progress is FAST)
10. Raising Money: VC / Series A/B
Long Lead Time
Herd-like Behaviour
Loss of Control
Overhead to
Manage
$ $ $, $ $ $ ,$ $ $
Intros & recruiting
help
11. Disruptive Trends in Fundraising:
The Great Blurring
STAGE: A and SEED
GEOGRAPHY: SF/SV, Northeast, R.O.W
ACTORS: ANGEL, SUPERANGEL &
VC