O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

SXSW 2018 trends

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Carregando em…3
×

Confira estes a seguir

1 de 32 Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (20)

Semelhante a SXSW 2018 trends (20)

Anúncio

Mais recentes (20)

Anúncio

SXSW 2018 trends

  1. 1. SXSW 2018 TRENDs. Inês Almeida APD BEST OF THE NEXT - MAY 2018
  2. 2. Consumer Human-centred Design Technology 2020 Macro Trends. Source: SXSW 2018
  3. 3. Global Consumer Trends WGSN & Facebook
  4. 4. Consumer trend: When a brand gets things exactly right at the right time. CarlaBuzasi,WGSN
  5. 5. Global consumer drivers 2020. New majorities are the old minorities 5G force Crowd-based capitalism Demographic blurred lines A new universal language
  6. 6. New majorities are the old minorities. Muslim Millennials to be a quarter of the world’s population (2.8 billion) by 2050. Spending power: • 300bn on travel by 2026 • 327bn on apparel 2019 • 213bn on beauty by 2021 Source: WGSN trends
  7. 7. Geo & demographic blurred lines. • 360M take part in cross-border e-commerce. • Traditional gender roles don’t apply. • 15% increase in gender identity blur year-on- year. • The rise of omnicultural identities. • The age you become old is increasing. • Sex doesn’t sell. Time’s up for portraying women as sex symbols. Source: Facebook trends
  8. 8. 5G force. By 2020, 50% of all online sales globally ($250bn ) will come from mobile commerce. Over 85% of customer interactions will be held with no human interference. Source: WGSN & Facebook trends
  9. 9. Crowd-based capitalism. $335bn estimated global value of the sharing economy by 2025. Long-term effects on government regulation, civic planning and the future of work. Source: WGSN trends
  10. 10. A new universal language. Time on Instagram increased +80% year-on- year. People gaze 5x more at video than static content. 1 in 5 facebook videos is a live broadcast. Live videos generate 10x interactions and comments. Source: Facebook trends
  11. 11. New consumer tribes 2020. Imperfectionists & localtivists Source: WGSN Augmentalists
  12. 12. Imperfectionists & localtivists. • Buying and living locally. Local activism, not clicktivism. Belief in community and sustainability. • Distrust of large institutions. No interest or enthusiasm for trends. • Value context over content. They are over brand stories and want authentic action from businesses. • Wealth care – They are not about discounts; they are looking for brands that stand for something. • Crypto-currency adopters. Source: WGSN
  13. 13. Augmentalists. • Celebrate technological progress. • Part of the reinvented, augmented workforce. • Artificial intelligence + Human intelligence. Source: WGSN
  14. 14. Human-Centred Design Trends Fjord
  15. 15. Design outside the lines. “There’s a new obligation—and a new opportunity—for companies to engage with people differently.” Tanarra Schneider, Fjord. World’s 1st affordable 3D printed home may solve homelessness.
  16. 16. Design outside the lines. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  17. 17. Design outside the lines. Tech is fading into the background. Amplify the human potential in the space. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  18. 18. Design outside the lines. Are you violating someone’s privacy? Rethink the design context: ethics and experience. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  19. 19. Design outside the lines. From product companies to data companies. Who watches the watchmen? You are accountable. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  20. 20. Design outside the lines. We are using tech to replace instead of amplify what we do. Augmented intelligence over Artificial Intelligence. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  21. 21. Design outside the lines. Blockchain has tremendous potential. Act now – understand it. Focus on trust. Consider the implications. Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  22. 22. Design outside the lines. Companies are expressing ethics. Is it just marketing? Source: Fjord Physical fights back Computers have eyes Slaves to the algorithm A machine’s search for meaning In transparency we trust The ethics economy
  23. 23. Key Technology Trends Future Today Institute
  24. 24. Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Wired brainsFaceprint Source: Amy Webb No interfaces, just human-like interactions. Beginning of the end of smartphones
  25. 25. Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Voice, vision and brain to computer interfaces will empower humans to interact with machines in their own terms. Wired brains No interfaces, just human-like interactions. Source: Amy Webb Beginning of the end of smartphones
  26. 26. Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Cortana, Google, Siri, Alexa and Bixby ever-present. Wired brains No interfaces, just human-like interactions. Beginning of the end of smartphones
  27. 27. Beginning of the end of smartphones Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Lays the groundwork for conversations with machines. Wired brains No interfaces, just human-like interactions.
  28. 28. Beginning of the end of smartphones Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Your unique Voiceprint divulges your health, age, emotional state and: • the size of the room you’re in, • how many people are in the room. Wired brains No interfaces, just human-like interactions. Source: Amy Webb
  29. 29. No interfaces, just human-like interactions. Beginning of the end of smartphones Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Face++, the world’s largest face- recognition tech platform, used by more than 300k developers in 150 countries to identify faces. Sentiment detection, racial profiling and fraud detection are part of the data sets. Wired brains
  30. 30. Beginning of the end of smartphones Digital assistants become ubiquitous Machine reading comprehension and translation Voiceprint Faceprint Wired brains No interfaces, just human-like interactions. Productisation of brain to machine interfaces. Applications including prosthetic limbs, tele- robotics, and neurogaming.
  31. 31. Other tech trends. AI is the next era of computing Cryptocurrency for everyone Splinternets * Not comprehensive. Due to time, I have deliberately excluded genomics-based business models,. Augmented reality everywhere
  32. 32. Thank you. Inês Almeida Chief Transformation Officer ialmeida@apdgroup.com

×