2. Problem Statement
Lack of facilities/resources in imparting quality primary education and absence of application-oriented
learning
Present State of Primary education
NGOs
Govern
ment
CSR
Government
Schools
School
Teachers
• The drop out rate of children at primary level is 28.7 % according to the Statistics
of School Education 2010-2011
• Primary schools within reach of 1 km for 90% population have just 1 or two class
rooms with almost no running water or toilets
• Of the 200 million children in the age group 6-14, it is estimated that 59 million
are out of school. Of these 35 million are girls
• Lack of functional literacy and numeric skills in students of age group 6-14, even
in most educationally advanced States, Maharashtra & Tamil Nadu
• Less than 2 teachers are available in the rural areas to teach a class size of around
100 students
• Teacher apathy & absenteeism are the main causes of lack of effectiveness
• Over 99 percent of the 7.95 lakh teachers who appeared for the latest Central
Teacher Eligibility Test, a benchmark for teacher eligibility, failed to clear the exam
Based on the constraints,
there is a need for an
effective, sustainable &
technology oriented
teaching model
• RTE has helped reduce the number of out-of-school children from 20 million in
2000, to 2.3 million in 2006 and 1.67 million in 2010-11.
• Different rules and regulations of the RTE are not given required publicity
• The Act has provision for appointing only contract teachers and for denying
dignified salaries with social security
• 71% of surveyed NGOs have highest needs around AV equipment and
computer/desktop/laptops
• 65% of surveyed NGOs expressed the need for specialised educational software
• 82% of surveyed NGOs have highest need in teaching and training staff, followed
closely (76%) by fund-raising, sales and marketing
• Most of the IT & BPO companies invest in educational initiatives of different types
as part of their CSR initiatives
• Limited reach & lack of sustenance and effectiveness in CSR initiatives undertaken
3. Proposed Solution
Develop a state-of-art curriculum, methods and modes of teaching involving all stakeholders of
education
Prakash
E-ducation
model
Government
Funds for State-of-art
Computer/TV Lab, Basic
infrastructure, maintenance,
Wifi internet, educational
resources
Concepts
• Montessori approach
• Hole-in-the-wall concept
• Khan Academy method
NGO
• Volunteers recruitment
& training through
offline and online modes
• Model implementation
in rural areas
Corporate
• Employee engagement for
training, curriculum &
educational software, portal
development, volunteering
• Contribution of Computer
Systems, Monetary Funding
Citizens
• Campus Ambassadors for
Social Media Marketing,
Volunteering, On-Ground
Activities
• Contribution of educational
videos through Youtube
Advantages over existing system
• A highly organized model ensuring proper coordination and utilization of various stakeholders in imparting quality
primary education
• A low cost model due incorporation of technology & application oriented and practical methods of teaching
• Minimal involvement and interaction of human resources and optimized use of existing resources
• Leveraging existing social media tools such as Facebook, Youtube for awareness and contribution among
technology enabled individuals
4. Benefits of Prakash model?
Innovational learning (Using Titan Concept)
• Learning algebra and geometry with the help of toys and models
• Usage of recycled material for all art and craft purposes
• Use of poems to teach concepts in geometry, science and
geography
• Use of newspaper for sketching/ painting for pre-primary level
students
• Students writing autobiography
• Creative book reviews with paintings, encouraging reading habit at
an early age
• Children of workers and employees are taught together under the
same roof thus fostering principles of equality
ducation
Hole-in-the wall concept
• groups of children learn on their own without any
direct intervention (Minimally Invasive Education)
• Children using Learning Stations require little or no
inputs from teachers and learnt on their own by the
process of exploration, discovery and peer coaching
• More effectual method over Conventional pedagogy
which focuses on the teacher's ability to disseminate
information in a classroom setting
• Without any formal education, children begin to grasp
the complexities of scientific and mathematical
concepts
E-learning using Khan Academy method
• Platform for coaching: Tracking of students and their history as they
change tutors, Tracking of topics and their reception by class
• Variety of subjects can be accessed from any part of world through
a PC with internet
• Youtube hosting of educational videos involves low cost outsourcing
• E-learning can track students for their whole academic life
• Results in Finer statistics meaning better usage of resources:
Teacher is able to stay with students currently left behind, discover
problematic areas
• Proficient students can tutor weak students on a given topic
inculcating peer learning
• Children are able to control the rate at which information presented
because of pause/play feature available in videos
Possible Intangible/Indirect benefits
• Even parents of urban & suburban communities will
be motivated to send their children to govt. schools
providing a sustainable revenue model for school
(Arvind Eyecare model)
• Reduced absenteeism of School Teachers/children
because of computer learning experience
5. Phases of Model Implementation
Planning Phase
Prakash Labs are wifi or internet enabled labs with proper power backup which will be constructed in
primary schools. It will contain Audio/Visual equipment, Computers and other educational resources
Activity Stakeholder Facts/Figures
• Integration of Prakash Model in Sarva Shiksha Abhiyan
• Allocation of Funds and resources for construction of
Labs in schools, audio-visual equipment, basic
infrastructure such as internet connection, toilets, power,
repairs
Government • Rs. 403 crore to be spent durinf 2013-2014 during the
flagship programme, SSA
• A sum of Rs.73.60 crore will be provided for major
repairs of 826 schools
• Supply of proper functioning computers with pre-
installed operating systems and computer accessores
(headphones) to the Labs
Corporate • Maitree, the CSR arm of TCS, has already developed a
portal for supplying second hand computers to
schools
• Development of educational software based on
NGO/School Teacher Inputs
• Development of Prakash Website for online volunteer
recruitment, syllabus, forums, information of schools &
NGOs involved, progress updates, volunteer & NGO login,
software training for volunteers, training manual
downloads
• Employee engagement for development of portal,
software
Corporate,
Govt. School,
NGO
• Indian IT & BPO industry provides direct employment
to about 2.8 million
• IIT Bombay has developed an educational software
for primary school kids
• Infosys, TCS, Wipro have highest ratings in Karmoyog
CSR Survey
• 2% of three-year average annual profit to be spent for
CSR activities
• Devise syllabus/curriculum incorporating application
oriented techniques (playway, Montessori) e-learning
methods(Khan Academy)
NGO,
Corporate
• Khan Academy Urdu/Hindi is already available in
youtube
• The Titan School initiative has the made use of
innovative methods of teaching fostering self-
development and confidence at an early agae
• Approval of the new syllabus as the standard syllabus of
primary schools where Prakash model is implemented
Government
6. Activity Stakeholder
• Setting up of Computer Systems and installation of
educational software in the Labs
Corporate
• Training of government school teachers regarding
basic applications of computer usage, software,
internet
Corporate,
NGO
• Devising a 1 hour per week volunteering
programme for nearby NGO/primary govt. school
in which volunteers will be grouped and sent for
training and teaching purposes based on
availability.
• Volunteer management handled by SPOCs
assigned for every class in the school
• Promotion of Volunteering programme in the
offices of the company
Corporate
• Inviting applications for volunteering in the online
e portal & volunteer management
• promotion of Prakash website in Facebook
• Setting up of youtube channel and inviting
contributions from public for recording teaching
videos and uploading them in the channel (based
on perimeters specified and quality)
NGO
• Starting the Campus Ambassador programme
across various colleges for engaging college
students in volunteering, social media marketing,
sales and on-ground activities of spreading
awareness of Prakash model
NGO
Activity Stakeholder
• Maintenance of Prakash website/portal,
youtube content
Corporate,
NGO
• Maintenance of basic facilities in the school
• Maintenance and supply of educational
resources required for students
Government
• Online/Paper Tests conducted on a regular
basis for students and results maintained in the
portal database
• Students progress report maintained in the
portal & accessible to every teacher(volunteer)
for review & analysis
NGO,
Corporate
Implementation Phase
Monitoring Phase
Salient Features of the Prakash teaching concept
• At Pre-primary level, the focus will be on pre reading and
pre writing skills catering to social, emotional, physical,
cognitive and language development. The classes will have
activities which will facilitate self directed learning which
will reduce the dependency on teachers and increase
confidence of kids
• At primary level, the approach will be interdisciplinary in
nature with prime focus on team work and collaborative
learning thus fostering multiple intelligences. Also
importance to Art, music, sports will be given
• “rote learning” will be eliminated by exposing them to
educational videos of maths & science which will make
interactions in the classroom more personal, effective and
learning at student’s pace. Also videos will be available in
vernacular language format
7. Volunteer Allocation & Management Process
Central
Management
System handled by
NGOS
Volunteer
Recruitment drives
through NGOS
Employee
Engagement
Programme in CSR
activities
Volunteer Source
Online recruitment of
Volunteers through
portal
Scalability of Prakash Model
• The model can be stretched across rural primary schools if implementation in
urban schools proves successful and additional teachers are recruited
• The model can be extended to upper primary and secondary govt. schools (Eg.
The Department of Primary and Secondary Education and the Indian Institute
of Management Bangalore (IIMB) will jointly launch tele-education in
government schools
• Model is scalable across other poor nations such as Africa, Bangladesh
Association of NGOs
with Colleges for
student volunteers
IT infrastructure
managed by IT
companies
• Teaching/language/day/loc
ation preference taken
from volunteer
• Volunteers mapped based
on the nearest location
from their office/home
• Maximum Contribution of
2 hours per volunteer per
week on rotation basis
• School of 200 students will
require 10 volunteers per
day
• Each Volunteer will have
login credentials to track
progress of every student
assigned under him/her
• Training of
students/teachers will
require additional
volunteers for 3 months
after which volunteers will
be required only for
teaching pre-primary kids
For coverage of 78250 Urban
Primary Government
Schools of India, a total of
7,80,000 volunteers per day
are required
8. TotalFundingRequired
Lab Setup Costs:
Rs.1 lac per school
IT Hardware costs:
Rs. 15000 per System
IT Software costs:
Rs. 5000 per system
Educational Aid Costs:
Rs. 2 lacs per school
Total number of Govt.
primary schools in India
(urban) = 78250
Total number of systems
required per school = 40
Estimated Total Costs=
78250*1100000 =
8607 crores
Total Funding required
(Calculated for Urban Primary Govt. Schools)
Proposed sources of Funding
Corporate
• The new companies bill, in the process of
being notified into law requires companies
to spend 2% of three-year average annual
profit for CSR activities
• The CSR norms would be applicable to
companies having either net worth of Rs
500 crore or more; turnover of Rs 1,000
crore or more; or net profit of Rs 5 crore
or more
Estimated Total Costs=
78250*300000 =
2347 crores
If technology costs are
borne by Corporate
World Bank
• The World Bank today approved two
education projects worth USD 1.05 billion
(4800 crores) for India, designed to boost
the number of children enrolling in and
completing elementary school, and to
improve quality of engineering education
across the country
• The Bank has supported the SSA with
total grants of USD 1.1 billion since 2003
Government
• Union govt can incorporate the
funding in its education budget after
having implemented in one of the
States for feasibility testing purpose
Phlanthrophists
• According to Bain’s Indian
Philanthropy report, contribution
from donors would increase over
20% if significant impact is created
9. • Inconsistent supply of
volunteers from NGOs and
companies
• Lack of volunteers for teaching
in rural primary school
Challenges and Mitigation Factors
Challenges & Risks Mitigation Factors
Government
• Recruitment of additional teachers in primary
schools and improving present teacher student
ratio of 4:200
• Improvement of salaries of teachers and
upgrade of B.Ed Exam
• Govt sponsored internships for students
Company
• Addition of CSR as one of value addition
activities in employee’s performance evaluation
• Utilization of IT employees in bench
• Insufficient contribution of
video lessons in vernacular
languages, videos having poor
quality, content, depth
• Some companies may not
consider the model as worth
spending
Government
• Association with Universities for course content
delivery by professors, teachers, students
• Government recognized awards for contribution of
volunteering hours/course content development
NGOs/Companies
• Awareness/ Advertising Campaigns such as
Marathon, Flash Mobs
• Supply of computers systems
by companies may not keep
pace with the demand
Government
• Free distribution of “Akaash” tablets to primary
schools
• Integration with existing Govt.
prescribed curriculum can take
time due to multiple layers of
bureaucracy involved in
approval process
NGO/Companies
• A pilot project recognized by Govt. should be
implemented in one of the States and the results
should be submitted along with a proposal to the
Central Govt. for full phase implementation
10. • http://www.business-standard.com/article/economy-policy/right-to-
education-act-has-failed-the-no-fail-policy-anil-sadgopal-
113050400584_1.html
• http://www.thehindu.com/news/cities/Madurai/advantages-and-
disadvantages-of-rte-act/article4735501.ece
• http://www.thehindubusinessline.com/industry-and-
economy/education/india-at-the-bottom-rungs-of-education-ladder-
unesco/article4800996.ece
• http://www.thehindubusinessline.com/industry-and-
economy/education/average-indian-spends-only-5-years-at-school-
world-bank/article4778677.ece
• http://www.thehindu.com/news/national/karnataka/teleeducation-
to-be-launched-in-government-schools-soon/article4955475.ece
• http://www.slideshare.net/futurescape/indian-it-companies-csr-
initiatives-on-education
• http://www.thehindu.com/news/national/kerala/rs403-crore-for-
primary-education-sector/article4791232.ece
• http://www.thehindu.com/features/education/world-bank-provides-
105-bn-to-improve-education-in-india/article258063.ece
• http://www.pavansoni.net/2011/09/titans-of-tomorrow.html
• http://articles.timesofindia.indiatimes.com/2013-06-
26/mumbai/40205974_1_bmc-schools-civic-schools-nitin-wadhwani
• http://www.indianexpress.com/story-print/1080891/
• http://guardianlv.com/2013/09/khan-academy-could-change-
education/
• http://timesofindia.indiatimes.com/business/india-business/CSR-
should-bring-smile-to-people-not-profit-for-companies-Sachin-
Pilot/articleshow/22204015.cms
Appendix
Press Articles Reports
• Bain’s Indian Philanthropy Report 2013
• Deloitte Report: URGENT NEEDS OF NGOs IN
THE EDUCATION SECTOR
• Karmayog CSR Ratings 2010
• Seventh All India School Education Survey by
NCERT
• Elementary Education in Inda: Progress toward
UEE, 2011-2012
