This document compares the weight loss programs of Weight Watchers and Jenny Craig. It discusses how each program provides social support and packaged meals or recipes. Weight Watchers focuses on behavior changes through group meetings and a points-based eating plan, while Jenny Craig emphasizes one-on-one support and pre-packaged meals for convenience. Both programs aim to maximize customer satisfaction through discounts, celebrity endorsements, and flexibility in meeting individual needs and lifestyles.

1. Case study ofweight watchers’intl vs. Jenny CraigGroup 02 Prepared by:Monali Barot{20110143} Inderjit kaur {20110142} Pranay Lokare {20110854} 1 6/27/2011

2. Steps in the Consumer Decision Process. 2 6/27/2011

3. Value creation by Weight Watchers’ Have cognitive space. Plan is simple and focused on behavior, food ,exercise and support. Use PROPOINTS PLAN. Forming strong customer bonds by adding social benefits[organising group meeting to encourage them for weight loss, sharing of recipes, experiences] Adding structural ties by providing food scales,cookbooks,waterbottles,snacks and desserts available at most of the grocery stores. Recipes for self preparation also available instead of packed food. Long term membership with one time cost for advice and support for maintaining weight. Offering special assistance to males by discussing link between obesity and erectile dysfunction. Technology oriented techniques to point values of food at any place. 24*7 connect to registered dietitian. Design the food schedule on the basis of cultural, social and personal factors. Give weekly propoints allowance: hello to wine ,food and fun. The costs for Weight Watchers were based on individuals attending weekly sessions for 6 months followed by monthly sessions for a further 18 months and the effectiveness was based on published scientific literature i.e.. High perceived benefits. 6/27/2011 3

4. Value creation by Jenny Craig. Organize the program by framing lifestyle profile. Add social benefits by planning the program fit to your lifestyle . {e.g. Jenny Craig In-Centre,jenny Craig For Men ,jenny Craig Type 2, Jenny Craig At Home ,Jenny Craig Silver ,Jenny Craig For Teens} One-on-one support to keep you on track It offers food/body/mind programs to add structural ties. Program allows you to participate in the Jenny Craig Program from the convenience of your own home Provide packed food to reduce meal prep time. It offers social reinforcement and flexibility which convert their customers to clients Create different program for different genders by tweaking Use peripheral route for promotion.[Jason Alexander as their spokesperson] The cost of Jenny Craig depends on several things – which plan you choose, which menu items you select, and so on. They have a short term plan and longer term plans, so you can choose the option that is right for you! 4 6/27/2011

5. Attribute model for weight loss program 6/27/2011 5

6. Maximizing Customer satisfaction by Weight watchers’ Weight watchers’ can start giving discounts on food items, cookbooks etc. on achieving desired weekly targets. By diversifying their business by adding new programs for body and mind like SPA, Beauty treatments. They can use peripheral route to attract customer by using celebrity to promote brand. More Socializing their programs: Arranging debate, competition , TV shows on diet food by famous chefs or Dietitian. 6/27/2011 6

7. Maximizing Customer satisfaction by Jenny Craig Jenny Craig can start attracting more customer by introducing group meeting with other people, this will motivate customer and give opportunity to share their experience. Jenny Craig should consider price reducing factor, as it is pocket squeezer for many people. Need to suggest home made diet recipes rather than just providing packed diet food as some customers prefer homemade meals only. Should focus on technology support to avail their fitness training, using camera equipped cell phone Avoid the use of false tactics{mispresentation of information used in ad against Weight Watchers} to earn profit for the sake of brand positioning that create negative stereotype for Jc. 6/27/2011 7

8. Factors affecting the tendency of the customer The program is designed as for all group of customers either female or male as mostly couples like to join together Reasonable price would be at the priority. Meetings or programs is in nearby areas so that can reach easily Accessibility of expert guidance anytime –anywhere Have availability of food recipes for packed and home made both the items. 6/27/2011 8

9. The program of our choice is of Weight Watcher’s Special focused program on the basis of sexual differentiation Assurity to maintain weight lost by regular time to time guidance. It is safe to keep it long term Meetings are free of cost Party permissible, friend flexible and life-ready Propoints Plan is an easy way for us to achieve weight loss without compromising lifestyle. 6/27/2011 9

10. Weekly ProPoint allowance. It is not dieting to be hungry but it is weight loss program to be approved by life.{e.g. Eating fruit when you're hungry without having to count it. Enjoying whatever you like off the menu... and dessert, too! .Eating a variety of fresh and colorful foods from every food group.} 24/7 access to the Plan Manager - your personal food and exercise Tracker Weight Watchers At HomeFollow Weight Watchers in the comfort of your own home. Weekly phone consultations help you right through your weight-loss journey. 10 6/27/2011