Getting the Candidate Experience Right on Mobile
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Get an inside look at how a talent leader approaches the candidate experience in this session with Jennifer Terry, AT&T Director of Talent Acquisition and expert on recruitment trends and technology. She’ll share stories about attracting and evaluating talent at AT&T by combining recruitment technology innovations and data insights to create an appealing candidate experience. Rob Williams, Director of MoBolt Product Sales at Indeed, chimes in to talk about the growing role of mobile in providing a seamless application process. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.
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Getting the Candidate Experience Right on Mobile
- 1. #indeedinteractive How a Talent Leader Approaches the Candidate Experience Jennifer Terry Director of Talent Acquisition AT&T Rob Williams Director of Product Sales Indeed
- 2. Getting the Candidate Experience Right Jennifer Terry Director of Talent Acquisition AT&T #indeedinteractive
- 3. What we were hearing #indeedinteractive 0% 5% 10% 15% 20% 25% 30% 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars >50% Respondents rated the application experience less than 4 stars Source: 2014 Candidate Experience Awards Overall Application Rating
- 4. 0% 5% 10% 15% 20% 25% 30% 35% More than 90 min 61-90 min 31-60 min 16-30 min 5-15 min Less than 5 min What we were hearing #indeedinteractive 42% Respondents said that it took over 30 min to apply Source: 2014 Candidate Experience Awards Time to Complete Application
- 5. What we did #indeedinteractive Number of Required Fields 0 10 20 30 40 50 60 70 80 After Before
- 6. Why do we care #indeedinteractive 27% 73% 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Q1-Q2 2014 Q3-Q4 2014 Complete Applications Incomplete Applications 27% 73% 21% 71%
- 7. Why do we care #indeedinteractive @CPA of $6.50 6 month savings of $360,000
- 9. Rob Williams Director of Product Sales Indeed #indeedinteractive
- 10. Mobile has changed the candidate experience. #indeedinteractive
- 11. Mobile job search around the world 40% Canada 48% USA 54% UK 49% Netherlands 83% Korea 74% Japan 58% Singapore 36% India 70% South Africa42% Chile 54% Australia
- 12. 25-28 29-34 80% 74% 63% 35-45 People of all ages want to apply on mobile #indeedinteractiveSource: Indeed 18-24 Over 45 52% 31% Breakdown by Age
- 13. Job search is a perfect mobile application It’s important It’s often private People wait for the right jobs to come to them People want to apply immediately
- 14. #indeedinteractive Non mobile-friendly Account creation Long forms Resume upload Too often, the apply process is not perfect
- 15. #indeedinteractive Your mobile apply process increasingly determines the candidates that will apply Can you read this?
- 16. #indeedinteractive Your mobile apply process increasingly determines the candidates that will apply Email this job?
- 17. #indeedinteractive Your mobile apply process increasingly determines the candidates that will apply Upload a resume?
- 18. #indeedinteractive Your mobile apply process increasingly determines the candidates that will apply Type out my entire resume ?
- 19. Create a memorable candidate experience. #indeedinteractive
- 20. #indeedinteractive The job seeker experience should be viewed as a journey
- 21. #indeedinteractive 51% of applications submitted on Indeed now come from mobile 51%
- 22. 0% 20% 40% 60% 80% 100% 0 5 10 20 30 40 45+ Series 1 #indeedinteractive Keep it simple – complex applications screen out talent # of online screener questions Reductionin Applications 88.7% 70.8% 50.0% 44.1% 17.2%16.5%
- 24. #indeedinteractive The most successful employers optimize the experience at every step The right job seekers find your jobs The best candidates apply to your job …And complete their applications
- 25. Our target is moving. #indeedinteractive
- 26. About Indeed More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. More than 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies (sources: SilkRoad & iCIMS). For more information, visit indeed.com. Learn more indeed.com/hire blog.indeed.com
Editor's Notes
- Application Drop Off Jan-Jun 2014: 27% On 1.1M applies, that’s over 310,000 incomplete applications In June we reduced the required fields in our application by nearly 50% (is this accurate???) In the second half of the year we reduced out drop off rate to just over 21%. While that doesn’t look like a HUGE improvement, it resulted in over 55k additional applications. At an average CPA of $6.50 we saved over $360,000!
- Application Drop Off Jan-Jun 2014: 27% On 1.1M applies, that’s over 310,000 incomplete applications In June we reduced the required fields in our application by nearly 50% (is this accurate???) In the second half of the year we reduced out drop off rate to just over 21%. While that doesn’t look like a HUGE improvement, it resulted in over 55k additional applications. At an average CPA of $6.50 we saved over $360,000!
- Application Drop Off Jan-Jun 2014: 27% On 1.1M applies, that’s over 310,000 incomplete applications In June we reduced the required fields in our application by nearly 50% (is this accurate???) In the second half of the year we reduced out drop off rate to just over 21%. While that doesn’t look like a HUGE improvement, it resulted in over 55k additional applications. At an average CPA of $6.50 we saved over $360,000! In the first quarter of 2015 we have gotten it down to 19%
- Application Drop Off Jan-Jun 2014: 27% On 1.1M applies, that’s over 310,000 incomplete applications In June we reduced the required fields in our application by nearly 50% (is this accurate???) In the second half of the year we reduced out drop off rate to just over 21%. While that doesn’t look like a HUGE improvement, it resulted in over 55k additional applications. At an average CPA of $6.50 we saved over $360,000! In the first quarter of 2015 we have gotten it down to 19%
- Application Drop Off Jan-Jun 2014: 27% On 1.1M applies, that’s over 310,000 incomplete applications In June we reduced the required fields in our application by nearly 50% (is this accurate???) In the second half of the year we reduced out drop off rate to just over 21%. While that doesn’t look like a HUGE improvement, it resulted in over 55k additional applications. At an average CPA of $6.50 we saved over $360,000! In the first quarter of 2015 we have gotten it down to 19%
- Turbo Tax
- This slide is useful to highlight that all cohorts utilize Mobile, and it is reasonable to assume that depending on which cohort a seeker is a member of may dictate amount of application form completed on mobile V’s desktop. But importantly in EVERY cohort the apply journey could start on mobile. AND increasingly they ARE….
- How does it look to job seekers when an employer doesn’t provide a good mobile experience? It’s not very pretty. Jobs are hard to find and view – and the mobile-savvy consumer does not have a lot of patience for that type of experience. Despite the fact that we all know this intuitively, a study from the Financial Times and Incentivated, a mobile marketing company, found that two-thirds of companies in the FTSE 100 still have websites that are difficult to use on smartphones.
- How does it look to job seekers when an employer doesn’t provide a good mobile experience? It’s not very pretty. Jobs are hard to find and view – and the mobile-savvy consumer does not have a lot of patience for that type of experience. Despite the fact that we all know this intuitively, a study from the Financial Times and Incentivated, a mobile marketing company, found that two-thirds of companies in the FTSE 100 still have websites that are difficult to use on smartphones.