Field-Tested, Client-Approved Campaign Optimizations
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Make your Indeed campaigns even better by incorporating best practices from successful clients. Hear about real-world successes with everything from fine-tuning and testing job titles, to determining the basis for budget allocation decisions, to using Bid Optimizer technology to adjust campaigns automatically. We’ll keep presentations to under a few minutes each to expose you to as much useful information as possible, and you’ll come away with plenty of new ideas for what your team can do to maximise campaign effectiveness with Indeed. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit: United Kingdom - indeed.co.uk/hire Germany - de.indeed.com/recruiting Netherlands - indeed.nl/personeel France - indeed.fr/recrutement Ireland - ie.indeed.com/hire
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Field-Tested, Client-Approved Campaign Optimizations
- 1. Field-Tested, Client-Approved Campaign Optimizations Kevin Walker Director of Employer Insights Steven Haass Regional Director DACH, Client Services Deepa Somasundari Regional Director UK, Client Services Maarten Ridder Regional Manager Benelux, Client Services Diane Melchionne Senior Director of Client Services, International #indeedinteractive
- 2. What does your data look like? #indeedinteractive
- 6. “I take all the candidates in “other” and equally" distribute them across all the sources we use.” #indeedinteractive
- 7. #indeedinteractive What’s the impact of making data-informed decisions?
- 8. Steps to making data-informed decisions 4 #indeedinteractive
- 9. Assign Make someone in your company accountable for tracking and" measuring the effectiveness of your recruitment efforts. 1 #indeedinteractive
- 10. Automate Implement automated candidate source tracking with your" applicant tracking system (ATS), job distributor or career site vendor. 2 #indeedinteractive
- 11. Analyze Review your cost-per-applicant and cost-per-hire data to determine which sources perform the best, and which are not performing well. 3 #indeedinteractive
- 12. Adjust Optimise your recruitment advertising investments by shifting budget to sites and sources that deliver the best ROI. 4 #indeedinteractive
- 13. Tried-and-tested optimisations from" Indeed clients that you should try, too #indeedinteractive
- 14. Steven Haass Regional Director DACH, Client Services #indeedinteractive
- 15. #indeedinteractive Featured Employer Sponsored Job Organic Job #indeedinteractive
- 16. Use Featured Employer to" showcase your brand and jobs Before After % change Clicks 1,398 5,208 273% Impressions 234,837 1,214,144 417% Cost per click €1.02 €0.63 -38% #indeedinteractive
- 18. Broaden your reach by becoming mobile-friendly 3,106 Clicks 9,199 17,941 Applies €12.93 €10.26 Cost Per Application 326 390 #indeedinteractive +20% -20% May 2015 June 2015 October 2015
- 19. Increase relevance with specific job location Before After % change Clicks 1,835 1,475 -20% Impressions 1,320,551 500,118 -62% Click-thru rate 0.10% 0.30% 200% Cost per click €0.55 €0.68 24% Cost per apply €333.57 €77.09 -77% #indeedinteractive
- 20. May 2015 June 2015 October 2015 Improve results by segmenting similar jobs into campaigns #indeedinteractive 446 1,283 5,204 Clicks 10 298 Cost Per Apply €204.44 €20.68 Applies 1067% 2880% -90%
- 21. Deepa Somasundari Regional Director UK, Client Services #indeedinteractive
- 22. Cost Per Click £1.20 £0.90 Cost Per Applicant £84.00 £29.00 Use Bid Optimiser to get the best" performance for your investment Before After #indeedinteractive -25% -65%
- 23. Before After % change Clicks 7,378 24,548 232% Cost Per Click £0.26 £0.08 -69% Cost Per Apply £4.33 £1.92 -55% #indeedinteractive Use a platform that’s integrated with Indeed
- 24. 27,119 31,954 £0.29 £0.22 Target job seekers with specific locations" rather than broad regions or counties £3.42 £2.05 #indeedinteractive Before After Clicks Cost Per Click Cost Per Apply 18% -24% -40%
- 25. Cost Per Apply Optimise budgets by segmenting hard-to-fill jobs #indeedinteractive £10 £4 -24% Before After
- 26. Maarten Ridder Regional Manager Benelux, Client Services #indeedinteractive
- 27. Attract mobile talent and fund campaigns" to reach the target audience Before After % change Clicks 1,969 22,311 1033% Impressions 78,133 2,244,527 2773% Cost €400 €8,800 2100% Application rate 1.00% 3.00% 200% Applications 19 663 3389% Cost per apply €21.05 €13.27 -37% #indeedinteractive
- 28. Segment in group campaigns," step away from single job posting Before After % change Clicks 2,283 7,888 246% Impressions 358,613 1,339,911 274% Cost €1,700.00 €4,500.00 165% Applications 108 394 265% Conversion Rate 4.70% 5.00% 6% Cost per apply €15.81 €11.42 -28% #indeedinteractive
- 29. Specify job locations" to fill jobs outside major population centers Gouda Middelburg Rijswijk Assen Hoorn Leiden Berkel-Enschot Winschoten Bergen op Zoom Increased applicants by 412%
- 32. Diane Melchionne Senior Director of Client Services #indeedinteractive
- 34. Field-Tested, Client-Approved Campaign Optimizations Kevin Walker Director of Employer Insights Steven Haass Regional Director DACH, Client Services Deepa Somasundari Regional Director UK, Client Services Maarten Ridder Regional Manager Benelux, Client Services Diane Melchionne Senior Director of Client Services, International #indeedinteractive
- 35. About Indeed More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. More than 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is a leading source of external hires for thousands of companies. Learn more Join us at Indeed Interactive 2016 United Kingdom indeed.co.uk/hire Germany de.indeed.com/recruiting Netherlands indeed.nl/personeel France indeed.fr/recrutement Ireland ie.indeed.com/hire