Expert Hiring Campaign Optimization Tips
Sometimes you have to experiment to discover what works. Join Indeed VP of Client Services Sondra Lavin as she shares creative testing tactics from real-world campaigns and the optimizations that brought clients success. Learn how segmentation, keywords and Indeed's Featured Employer product can enhance your campaign performance. From fine-tuning budgets to tweaking job titles, you’ll leave with an arsenal of strategies for creating effective campaigns. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.
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Expert Hiring Campaign Optimization Tips
- 1. #indeedinteractive Expert Campaign Hacks From the Field Sondra Lavin VP of Client Services Indeed
- 2. #indeedinteractive How to make" data-informed decisions
- 3. #indeedinteractive Assign Make someone in your company accountable for tracking and measuring the effectiveness of your recruitment efforts. #indeedinteractive
- 4. #indeedinteractive Automate Implement automated candidate source tracking with your applicant tracking system (ATS), job distributor or career site builder. #indeedinteractive
- 5. #indeedinteractive Analyze Review your cost-per-applicant and cost-per-hire data to determine which sources perform the best, and which are not performing well. #indeedinteractive
- 6. #indeedinteractive Adjust Optimize your recruitment advertising investments by shifting budget to sites and sources that deliver the best ROI. #indeedinteractive
- 7. #indeedinteractive 6 optimizations to transform your hiring campaigns
- 9. #indeedinteractive Sponsor jobs you really care about Impact of sponsoring jobs in two separate months $0 $10 $20 $30 $40 $50 $/job Aug 14 Feb 15 0% 25% 50% 75% 100% 125% 150% 175% Boost from sponsoring Aug 14 Feb 15 162% boost
- 11. #indeedinteractive Sponsor jobs you really care about Impact of sponsoring jobs in two separate months $0 $10 $20 $30 $40 $50 $/job Aug 14 Feb 15 0% 25% 50% 75% 100% 125% 150% 175% Boost from sponsoring Aug 14 Feb 15 162% boost
- 12. #indeedinteractive Keep things simple Cost reduction from 2013 to 2015 $0 $1 $2 $3 $4 $5 $6 2013 2014 2015 $0 $100 $200 $300 $400 $500 2013 2014 2015 Cost per applicant Cost per hire
- 13. #indeedinteractive Leverage the power of segmentation Clinical Roles Q4 2015 Q1 2016 Change Total Clicks 2,463 5,981 59% Total Sponsored Jobs 113 102 -11% Clicks/Sponsored Jobs 21.79 58.63 63% Average CPC $3.66 $1.38 -165%
- 15. #indeedinteractive Choose the right job title 0 20 40 60 80 100 120 # of Applications CPA 105 59 $71.29 $43.98 Customer Service Representative (test) Call Center Customer Service Representative (control)
- 16. #indeedinteractive Before Change % Change After Change 812 36%1,106 Clicks 195,812 -9%177,543 Impressions 0.40% 50%0.60% Clickthrough Rate $988.31 -4%$950.71 Cost 88 93%170 Applications Conversion Rate 10.80% 43%15.40% “Account Manager” vs. “Account Manager / Sales Representative” Call your jobs what they are
- 17. #indeedinteractive Build your employer brand to " attract the right candidates
- 18. #indeedinteractive Amplify your employer brand Month Budget Applications Company Pages Views February 2016 $1,300 181 9,700 March 2016 $7,400 800 241,845
- 20. #indeedinteractive Amplify your employer brand Month Budget Applications Company Pages Views February 2016 $1,300 181 9,700 March 2016 $7,400 800 241,845
- 21. #indeedinteractive What makes these optimizations possible? #indeedinteractive
- 22. #indeedinteractive How your Client Services team can help #indeedinteractive
- 23. #indeedinteractive Expert Campaign Hacks From the Field Sondra Lavin VP of Client Services Indeed