1. Nicola Cavalli
NuMediaBiOs – Università di Milano Bicocca
Ledi Media Group - Italy
Online Information
21/11/2012
Nicola Cavalli

2. Datas from Global eBook Monitor - Bowker
Nicola Cavalli

3. Datas from Global eBook Monitor - Bowker
Nicola Cavalli

4. Est. % of total
Country  Total pop % with internet pop purchased
use ebook
m % %
Australia 22 89.8 19
Brazil 203 37.4 7
France 65 69.5 3
Germany 82 79.9 10
India 1189 10.2 2
Japan 127 80.0 6
South Korea 49 82.7 12
Spain 47 62.2 8
UK 62 82.0 17
USA 313 78.3 16
Datas from Global eBook Monitor - Bowker
Nicola Cavalli

5. Datas from Global eBook Monitor - Bowker
Nicola Cavalli

6. % of respondents downloading FREE eBook in past 6 months
53
47
42
32 33
30
25
23
11 11
Base: All online adults
Datas from Global eBook Monitor - Bowker
Nicola Cavalli

7. • Much of the world is catching up now with US in
access to and experience with eBooks
• ‘Free’ in emerging markets still major source of
access to eBooks
• High-tech countries do not always equate to high
eBook penetration – e.g. France and Japan
• While only ~2% of Indian population has purchased
an eBook – that number is > UK with 17%
penetration
• It is always tricky to take this kind of stats to be
completely true but they can help us to forecast
trends
Nicola Cavalli

8. Datas from LJ Annual Ebook Survey 2011
Nicola Cavalli

9. Nicola Cavalli

10. Baker and Taylor estimates
Nicola Cavalli

11. • Trade Market and Public Libraries are
catching up with STM and research
libraries in digital content adoption
• Trade growth will result in helping
STM digital offering to grow further
and become predominat in both
journals and book
Nicola Cavalli

12. eBook Buying
Very likely (4) Fairly likely (3)
29
31
23
17 16
14
21
14
29
12 23
9 18 17 16
15
10 9
6 4
Australia Brazil France Germany India Japan S. Korea Spain UK USA
Base: All online adults
Datas from Global eBook Monitor - Bowker
Nicola Cavalli

13. Free eBook dowloading
Very likely (4) Fairly likely (3)
25 28
33
28
22
19
54 17
19 52
17
34
24 15 25 22 20
17
11
6
Australia Brazil France Germany India Japan S. Korea Spain UK USA
Base: All online adults
Datas from Global eBook Monitor - Bowker
Nicola Cavalli

14. No interest in eBook
Country  No interest past or
future - %
Australia 45
Brazil 16
France 66
Germany 56
India 11
Japan 72
South Korea 26
Spain 38
UK 52
USA 59
Datas from Global eBook Monitor - Bowker
Nicola Cavalli

15. Devices used most often for ereading
PC/laptop Tablet Smartphone Ereader Games console Other
USA 23 29 11 36 1
UK 30 14 15 36 1 4
Spain 47 18 10 22 3
S. Korea 37 18 39 4 3
Japan 59 12 20 11 7
India 76 9 11 23
Germany 46 18 13 22 2
France 50 28 12 8 12
Brazil 72 14 8 2 4
Australia 40 23 22 13 2
0 20 40 60 80 100
Base: All downloaderss
Datas from Global eBook Monitor - Bowker
Nicola Cavalli

16. Where do the buy eBooks?
Amazon/Kindle Publishers Apple iBookstore/iTunes
Indie booksellers High street chains Direct sellers/other
USA 61 4 7 5 13 11
UK 66 4 11 3 6 10
Spain 30 14 7 10 17 23
S. Korea 5 16 20 16 22 22
Japan 13 12 19 16 11 29
India 16 24 11 21 10 19
Germany 43 12 10 12 7 16
France 26 12 20 5 27 11
Brazil 9 23 8 21 21 19
Australia 35 10 23 8 8 17
0% 20% 40% 60% 80% 100%
Base: All paid downloaders
Datas from Global eBook Monitor - Bowker
Nicola Cavalli

17. • Amazon plays a central role in US and UK
eBook distribution, but other world
regions tend to be more fractured…for
now (remember when Amazon entered in
each market)
• Devices are becoming more affordable
and content more pervasive to emerging
economies…so growth will continue to
happen, if infrastructures hold.
Nicola Cavalli

18. • will evolve into providing different
services, such as data-mining, data
presentation, content
aggregation, metrics…..
• PDA, DDA, rental models will become
more popular
Nicola Cavalli

19. • As the academic will evolve into providing
services (conversations, platforms) but
product will remain central
• New products will emerge and become
more popular (apps), more
entertainment products than traditional
books
Nicola Cavalli

20. E-textbook market is at least as large as
consumer market
Higher Education
In US, most e-books are sold as part of online courses, or integrated with
formative assessment systems
Digital sales in US Higher Ed topped $750m in 2010, according to AAP
K-12
Governments around the world are pushing the transition from print to digital
textbooks
E-textbooks are the tip of this iceberg
Truly transformative digital learning requires more than simply ‘e’ing text
books
The focus of the digital transition in education isn’t about ebooks, it’s about
accelerating the transformation of teaching and learning
Nicola Cavalli

21. • As the previous will evolve into providing
services (complete online course
solutions, learning communities, note
sharing, personalization) but (e)-textbook
will remain central
• Rental and chapter sales will grow
(CourseSmart, Amazon, AcademicPub)
Nicola Cavalli

22. nicola.cavalli@gmail.com
nicola.cavalli@gmail.com www.ledigital.it
www.numediabios.eu www.numediabios.eu
@nicolacavalli
Nicola Cavalli