One of InTechnology’s Cloud experts, Stefan Haase, looks at the current status quo among end users and Cloud providers as well as the impact of Iaas & Saas on the cloud and its users. http://www.intechnology.co.uk/resource-centre/webcast-managed-cloud-services.aspx

1. CLOUD STATE OF PLAY ANALYSIS; STATUS QUO AMONG END USERS AND CLOUD PROVIDERS / STEFAN HAASE / PRODUCT DIRECTOR / DATA CLOUD SERVICES / THE CLOUD CIRCLE /

2. CLOUD IN THE YEAR 2010 / Public offering

3. CLOUD IN THE YEAR 2011 / Mixture of private & hybrid

4. WHAT THE END USER SEES IN THE CLOUD /

5. THE WINNERS ARE / Public Cloud Out of the box Easy to use / standard deployment But NO customisation Private / hybrid Cloud Tailored to requirements & flexible Data protected within territory SLA & 24/7 service support Customers & end users

6. UPTAKE RATES / SaaS Very successful at consumer level Some success in certain industries IaaS Has seen higher adaption for B2B Next step into Cloud for organisations Clean lines of demarcation In-house IT to drive end users & Apps • Education • Media

7. IaaS – SaaS CASE STUDY / Cloud based document management system Intra-business collaboration tool Innovative delivery – purely Cloud based Driven by customer requirements Highly available

8. IaaS – SaaS CASE STUDY / Cloud based document management system Access from anywhere Protected across multiple data centres InTechnology = IaaS to NetDocuments NetDocuments = SaaS to end user clients

9. GROWTH AREAS / IDC predicts that Cloud computing will be one of the fastest growing IT markets in 2011 Cloud computing services will grow by 30% vs. global IT spend increase of 6% in 2011 Companies will increasingly run IT services on private Cloud platforms in 2011

10. GROWTH AREAS / Compound annual growth rate of 26% between 2011 - 2014 The UK Cloud computing market, including application provisioning, will rise in value from £5.8bn in 2010 to £10.4bn in 2014 Most of the spend going on the private Cloud

11. DELIVERABLES vs EXPECTATIONS / Gap is closing Multi-tenancy is accepted Business critical apps are hosted in the Cloud Cloud business model is widely accepted Some concern among end users remain Security Latency Exit strategy

12. MARKET CHANGES – USERS / Increased adoption Increased customisation Increased integration Changing access methods & choice offerings Increasing number of ISV’s move their offering into the Cloud

13. MARKET CHANGES – SUPPLIERS / Energy efficient data centre builds Green data centres Reducing costs & risk Reducing carbon footprint Data centres as investment opportunities

14. SUPPLIERS OF THE YEAR WILL BE / ISV’s who expand into the Cloud Service providers who offer • End-to-end solutions • Migration at customer pace • Customer driven customisation • Utility charging models

15. SUMMARY / Cloud in the year 2011 Current winners – public vs. private SaaS vs IaaS uptake Growth area predictions Market changes • Users and suppliers

16. STEFAN HAASE / PRODUCT DIRECTOR / DATA CLOUD SERVICES / THANK YOU /