With growing competition, increasing digital marketing spend and shrinking margins, merchants have to take the right decision all the time. As a store owner, not only do you have to look at multiple dimensions across campaigns, visitors, customers, products, payments and returns but also master the underlying technologies that run them.
We recently organized a #Webinar titled "Business Decisions that can Help Boost E-commerce Sales" on 24th April. The key points covered in the Webinar were:
1. Decision touch points around what to sell, how to sell and whom to sell
2. What data you need to make informed decisions
3. How to get reliable and meaningful data
4. How to use that data to increase sales This is a Free Webinar and we encourage you to attend it.
#Business #Ecommerce #Sales
Integrate your line of business applications under one single platform: https://www.appseconnect.com/integrations/
3. THE SPEAKERS
4 Decades of Collective Experience in building Ecommerce applications at scale
Ravi, an alumnus of IIT-Kharagpur, has spent over 22 years working in
companies like Ford, Chrysler, Yahoo, Southwest and last in PayPal –
first in building enterprise software, then on architecting and deploying
big data solutions scaling to Petabytes of data. In PayPal, he built next-
gen AI-enabled merchant insights platform.
At Clove.AI, he manages the product roadmap as well as the
engineering, ensuring that it is scalable, secure and relevant to
customer needs.
Ravi Madhira
IIT Kharagpur, Texas A & M
Founder
Srikanth has over 20 years of experience working across financial
services, retail and cybersecurity (last including where he helped banks
track and shut down card fraudsters). He spent the last 6 years in
PayPal, working across risk, fraud and product development, managing
the development of products with transaction volumes running into tens
of billions of dollars.
At Clove.AI, he takes care of sales and operations, focusing on ensuring
the product reaches as wide a market as would be right for it.
Srikanth Parthasarathy
MBA Marketing & Finance
Co-Founder
15. An average mid-market
Ecommerce merchant
generates > 2 Mn / year
data points from multiple
data sources
Dashboards from
multiple sources
Access to Data
Science expertise
Complexity in data
aggregation & curation
No actionable growth
recommendations
CHALLENGES TODAY
19. ECommerce merchant selling
exclusive women’s wear and
maternity wear
Business Challenge
Poor Campaign Performance
Low returning customers
Understand drop-offs
Solution
Ad Spend Optimization Recommendations
Customer segmentation & Retargeting
Identify drop-off customers across purchase funnel
Site Improvements
# of SKUs : > 3500+
Average Traffic: > 25000 per month
Platform: Magento
Payment: PayPal and more
Ad Spend: > $70,000 p.a.
Target Region: US, UK, India, EU
Results
Revenue from
Targeting
Drop-off users
+5%
Increase in
Returning
Users
+10%
CASE STUDY
20. To learn more about Ecommerce Insights Solution, get in touch at:
info@clove.ai
For Ecommerce integration related requirements, get in touch at:
sales@appseconnect.com
Thank You
Editor's Notes
Improve operational efficiencies
Increase productivity
Drive greater profitability
Reduce costs and eliminate waste
Harness forecasting capabilities for smarter purchasing
Optimize eCommerce site search, experience, and conversion rates
Streamline shipping and fulfilment
Use data analysis
Optimize your mobile site
Spend on PPC and SEO
Personalize the experience
Make it easy to buy
Build brand awareness
Connect and Analyze your Ad data together
Look at your competitors (using tools like SEMRush) and make sure you are in the right bucket
Check your organic searches
Create custom landing pages
Segment users and offer differentiated messaging
Focus on getting customers to return
Provide special offers to those who are likely to churn out
Provide benefits to frequent buyers
Improve Accessibility
Optimize page load speed ( <3 secs)
Size content properly
Space between links
Avoid plugins
Implement Accelerated Mobile Pages
Simplify the checkout process
Make it fast and easy
Figure out if they are returning and their preferred payment options
Bring all data to one place (Use a tool like Clove.AI)
Understand what’s happening in your site, what your customers are doing and why they are dropping off
Use heatmaps to know what customers are looking at
Know your customer’s preferred shopping pattern (Device, Day, Time of day etc.)
Promote your brand across channels
Leverage social media channels to publicize your brand
Search ads lift top-of-mind awareness
Instrument your site to collect data
Use Google Tag Manager and Enhanced Analytics at the very least
Right UTM
Use drop downs for valid locations
1. What are merchants doing todaya. Hire a 3rd party to do this. They use simple tools to solve some of the problemsb. They hire 2-3 people inhouse who use excel or some basic tools to navigate this maze.
Determine metrics that are most important to your business decisions
Establish ways to accurately track that information
Integrate all your data into a centralized dashboard for increased visibility
Run actionable reports based on your data analysis
Implement operational and tactical changes based on your data reports
Determine metrics that are most important to your business decisions
Establish ways to accurately track that information
Integrate all your data into a centralized dashboard for increased visibility
Run actionable reports based on your data analysis
Implement operational and tactical changes based on your data reports
Many businesses are choosing third-party applications to manage processes like order fulfillment, warehouse management, accounting, shipping, customer management etc. along with their E-Commerce platform.
To manage the business processes efficiently and make all those systems work as “one”, an integration platform is required.
APPSeCONNECT Integration Platform transforms your business by seamlessly integrating your E-commerce store with a host of other applications like ERP, CRM, POS, etc.