1. Thinking of Supporting or
Extending Fusion Applications
Debra Lilley
UKOUG & Fujitsu
August 2010
The most comprehensive Oracle applications & technology content under one roof

2. Debra lilley
• Deputy Chair UKOUG Board of Directors
• Chair of Product Development Committee IOUC
• Oracle ACE Director, OCP & Master
• Principal Consultant Fujitsu Services
• Working with EBS since 9.4.1 (1996)
• Once was a Financials Consultant now Strategy & Education
• Oracle Magazine ‘ User Group Evangelist of the Year 2008’

3. Why am I here?
“Commitment is doing the thing
you said you would do, long
after the mood you said it in
has left you”

4. Who is my audience?
• Apps User?
• Understand Apps strategy?
• Read the white paper?
• Already a Fusion Developer?
• Oracle?
• Attended my session last year?

5. Agenda
• Introduction
– Me & Audience segmentation
• Fusion Apps
– What is it, the strategy, update
• Technical ‘bit’
– FMW, the vision
– The Barriers
• Understanding the Technology in Fusion Apps
• Infusion
• Upgrading
– Prep, plan, approach
• How does this relate to you?

6. Objectives
If you understand today, how
Fusion Applications will work,
how the tools are here now and
think about how you can
improve the investment of your
organization you can build the
business case to invest in those
skills today and be ahead of the
game.

7. Warnings, Acknowledgements and Apologies
• My interpretation
• Based on the Oracle Whitepaper ‘The Evolutionary Path:
Things You Can Do Today to Prepare for Oracle Fusion
Applications ‘ by Nadia Bendjedou
• Working Closely with Oracle Development

8. Fusion Applications
According to Oracle,
Fusion Applications are • We understand Fusion Applications to be taking the
being developed to unify ‘best of the best’ functionality from traditional
best-of-business applications built or acquired by Oracle and delivering
them in the next generation tools available today, but
capabilities from all more than that it is delivering this to the end user in a
Oracle Applications in a single experience, everything together in one place.
complete suite delivered • But you don’t need to use everything Oracle, their
on Oracle's open Complete, Open and Integrated strategy means that
technology. where you have a need or desire for something else it
http://www.oracle.com/a can simply be slotted in.
pplications/fusion.html

9. Oracle Applications Strategy
Lifetime Applications Fusion
Support Unlimited Applications
You don’t have to upgrade ever Continued Product Releases
Next Generation Adaptability
again!
Customer Driven Roadmaps
There are rules and starting points
but no more simple upgrades Next Generation Productivity
based on Desupport matrix
Dedicated Development Teams
There is also a cost in Oracle
Next Generation Manageability
Support No Forced Upgrade to Fusion

10. Oracle Fusion Applications
Design Principles
Next Generation ADAPTABILITY
• Optimize business flows with process configurability and applications extensibility
• Easily integrate with other applications with native SOA
• Provide business users with flexible organizational modeling
Next Generation PRODUCTIVITY
• Drive optimal operational decisions with embedded business intelligence
• Empower information workers with rich, pervasive, personalized user experience
• Connect people to people with Enterprise 2.0-enabled business processes
Next Generation MANAGEABILITY
• Improve efficiency with centralized financial management components
• Protect information privacy and ensure statutory compliance with centralized security, audit
and controls
• Achieve superior ownership experience with unmatched manageability
Oracle Graphics

11. What’s in it?
• Core Financials, HR, Projects, Inventory, CRM and some aspects of Sales and
Marketing. The core HR will include large country payroll, talent management,
compensation workbench
• Data Model – EBS and Siebel
• Features and Functions – PeopleSoft , there are 4 changes to the data model (DFF’s
won over chart fields but will be enhanced):
– Trees
– Date effective
– Set ID and Business Unit (like EBS Org ID)
– Person Model – multiple assignments and roles
• Lots of Web 2.0 i.e. performance management
– Social networking around managers who share same issues
– Staff who have same objectives

12. Fusion Update
• Still under Non Disclosure
• But we know some things
– Quarterly Questions
• Part of Inner Circle Program
– Sneak previews
• Oracle Open Worlds 2008
– Demos
– No dates
– Some scope information

13. Social CRM Applications
Oracle Sales Campaigns
Empowers sales reps to create
sophisticated html
campaigns in email and
track the results of their
campaigns Oracle Sales Library
Oracle Sales Prospector
Provides a shared library to
Offers insight on what to sell facilitate finding and
next based on analysis of sharing of sales content
buying patterns of
customers with similar
attributes

14. Where is Oracle?
• Tomas Kurian article Jan 2009
• http://www.informationweek.com/news/software/int
egration/showArticle.jhtml?articleID=212800207&
subSection=Application+optimization
• Larry Ellison
– Showcased Fusion Applications at Oracle
Open World 2009
– Promised Release – Calendar 2010

15. Sneak Preview

16. Oracle Graphics

17. Oracle Graphics

18. Fusion Applications
To get this functionality it is all
about the technology

19. Oracle Strategy
The most important part is
integrated; Fusion is all about
the integration of data, but to
have integration you need
standards across all your data
sources - the open, and as
everything you need is
available from Oracle (or they
will buy it) Oracle is complete.
Oracle Graphics

20. Oracle Fusion Middleware for Applications
Market-Leading, Certified, Hot-
Pluggable - For a Lower TCO
Oracle Fusion Middleware for
Applications applies Oracle's
market-leading middleware
portfolio to the leading business
applications. Extend the business
value of your applications across
user communities, lines of
business, and organizations.

22. Traditional Applications Estate
Silo’d Siebel Silo’d Silo’d
reporting Analytics reporting reporting
EBS Siebel PeopleSoft Bespoke
Financials CRM HR App
Oracle DB Oracle DB Oracle DB Oracle DB?
Each Application Ran in its own silo. Data moved between applications via
interfaces often requiring manipulation of data and sometimes via more
‘modern’ technology such as ODBC connections and EDI

23. Service Orientated Architecture - Wiki
• In computing, Service-oriented architecture (SOA) provides methods for systems
development and integration where systems group functionality around business
processes and package these as interoperable services.
• SOA also describes IT infrastructure which allows different applications to exchange
data with one another as they participate in business processes. Service-orientation
aims at a loose coupling of services with operating systems, programming languages
and other technologies which underlie applications.
• SOA separates functions into distinct units, or services, which developers make
accessible over a network in order that users can combine and reuse them in the
production of business applications.
• These services communicate with each other by passing data from one service to
another, or by coordinating an activity between two or more services. Many
commentators[who?] see SOA concepts as built upon and evolving from older
concepts of distributed computing and modular programming.

24. Fusion Technology - SOA
EBS Siebel PeopleSoft Bespoke
Financials CRM HR App
Oracle DB Oracle DB Oracle DB Oracle DB?
Business Process Execution Language BPEL is the workflow
Applications Integration Architecture AIA is the Oracle integrated approach to SOA
The AIA Foundation Pack gives you the building blocks
Process Integration Packs PIPs gives you the prebuilt integration

25. FMW Analogy and Explanation

26. Traditional Enterprise Reporting
Silo’d Siebel Silo’d Silo’d
reporting Analytics reporting reporting
EBS Siebel PeopleSoft Bespoke
Financials CRM HR App
Oracle DB Oracle DB Oracle DB Oracle DB?
Warehouse
‘enterprise’ reporting
Each Application Ran in its own silo, with separate reporting. If you wanted data
from multiple applications to be reported on together, you needed to extract it
to a warehouse and then have separate reporting on that.

27. Business Intelligence - Wiki
• Business intelligence (BI) refers to skills, knowledge, technologies, applications, quality, risks,
security issues and practices used to help a business to acquire a better understanding of market
behavior and commercial context. For this purpose it undertakes the collection, integration,
analysis, interpretation and presentation of business information. By extension, "business
intelligence" may refer to the collected information itself or the explicit knowledge developed from
the information.
• BI applications provide historical, current, and predictive views of business operations, most often
using data already gathered into a data warehouse or a data mart and occasionally working from
operational data. Software elements support the use of this information by assisting in the
extraction, analysis, and reporting of information. Common functionality of business intelligence
applications includes reporting, OLAP, analytics, dashboards, scorecards, data mining, corporate
performance management (CPM), and predictive analysis.
• BI applications tackle sales, production, financial, and many other sources of business data for
purposes that include, notably, business performance management. BI operatives may gather
information on comparable companies to produce benchmarks.
• Business intelligence — the term dates at least to 1958 — aims to support better business
decision-making.[1] Thus one can also characterize a BI system as a decision support system
(DSS):[2] BI is sometimes used interchangeably with briefing books, report and query tools and
executive information systems. In general, business intelligence systems are data-driven DSS.

28. Enterprise Performance Management - Wiki
• Business performance management (BPM) (or Corporate performance management,
Enterprise performance management, Operational performance management, Business
performance optimization) is a set of processes that help organizations optimize their business
performance. It is a framework for organizing, automating and analyzing business methodologies,
metrics, processes and systems that drive business performance.
• BPM is seen as the next generation of business intelligence (BI). BPM helps businesses make
efficient use of their financial, human, material and other resources.
• For years, owners have sought to drive strategy down and across their organizations, they have
struggled to transform strategies into actionable metrics and they have grappled with meaningful
analysis to expose the cause-and-effect relationships that, if understood, could give profitable
insight to their operational decision makers.
• Now corporate performance management (CPM) software and methods allow a systematic,
integrated approach that links enterprise strategy to core processes and activities. “Running by
the numbers” now means something as planning, budgeting, analysis and reporting can give the
measurements that empower management decisions.

29. Fusion Technology - BI
Oracle Business Intelligence Enterprise Edition
EBS Siebel PeopleSoft Bespoke
Financials CRM HR App Warehouse
Oracle DB Oracle DB Oracle DB Oracle DB?
OBIEE truly is enterprise as not only can it have many sources but they can be combined in reports
Oracle Business Applications OBIA is pre built extracts, warehouse and reports

30. Fusion Technology - Hyperion
Oracle Business Intelligence Enterprise Edition
EBS Siebel PeopleSoft Bespoke Hyperion
HR Warehouse
Financials CRM App Apps
Oracle DB Oracle DB Oracle DB Oracle DB?
Essbase
Hyperion is part of the OBIEE Plus Suite
Full Integration is planned but Essbase is already a supported source into OBIEE

31. Fusion Technology – The Vision
experience
enterprise or single ‘user’
enterprise or single ‘user’
Web Center to give true
Web Center to give true
OBIEE to give true BI & EPM
EBS Siebel PeopleSoft Bespoke
Financials CRM HR App
Oracle DB Oracle DB Oracle DB Oracle DB?
Enterprise Hyperion
Warehouse Apps /
Essbase
SOA to give true enterprise data orchestration

32. Web Center
Oracle Graphics
Oracle Graphics

33. Some of the Barriers
• Objects
• Data
• Security
• Managing the portfolio

34. Common Objects & Values
1234 A231
123 AA345
An object and value in one
system may not look like
15678
15678 that in another but they can
represent the same thing, H234
34452 how do you know?
ddef
7867 1234
3578

35. Common Object Modules
Oracle Graphics

36. Master Data Management
Oracle Graphics
Oracle Graphics

37. Identity Management
Without Single Sign On the Single
User Experience could not
happen

38. Oracle Enterprise Manager
• Manage what you have today
• Oracle Application Management Packs
– For Apps Unlimited Applications
• Plug each step of your Fusion
Technology adoption into your
centralised management

39. Fusion Technology for the IT Estate
. .
From This ………….To This

40. Business Process Management
Oracle Graphics

41. Understanding the
Technology –
let’s revisit Fusion
Applications

42. Fusion
Applications
Structure
Slide taken from Steve
Miranda ACE Director
Briefing Jan 2010

43. What is a Standards-Based Architecture?
When the business needs a new or
redesigned process
Business people adapt existing
applications
Because applications are built as a
modular set of re-usable
services Slide taken from
Steve Miranda
Based on open standards to ensure ACE Director
Briefing Jan 2010
interoperability

44. Infusion
Seeing Fusion technology in existing applications
Fusion Apps are written in
11g FMW , most components
Are available for use with
Existing applications TODAY

45. Infusion Example
Oracle Graphics

46. Integrating the Enterprise
Integrated business processes
Integrated user experience
Slide taken from Steve
Miranda ACE Director
Briefing Jan 2010
Integrated business intelligence

47. 10 Things You Can Do Today to Prepare for the
Next Generation Applications
A Keep Current with the Oracle Applications Releases Applications Best Practices
B Inventory your Enterprise Business Assets
C Prepare your Roadmap for the Future
Leverage Future-Proof Solutions and Technology Today
Extend the Value of Oracle Applications Unlimited
1 Rethink your “Customization” Strategy
2 Consolidate your Master Data
3 Embrace SOA-Based Integration
4 Extend your Business Intelligence Applications Portfolio
5 Adopt Enterprise Reporting & Publishing White Paper from Dr. Nadia
Bendjedou Oracle
6 Secure your Global Enterprise
7 Increase Information Worker’s Productivity
8 Centralize your Document Management
9 Consider Grid Infrastructure
10 Centralize your Applications Lifecycle Management

48. Think about…
• Knowing what you know now what can you do in your
organization?
• Get your own vision
• Take small steps to get there
• Have you taken some already?

49. Summary
• Fusion Applications are best:
– Processes
– Technology
– User experience
• Fusion does not have to be one
traditional solution
– it integrates
• Fusion Technology is available now

50. Acknowledgements
• Fujitsu for supporting my user group work with UKOUG
• Nadia Bendjedou, Director of Applications Technology, Oracle Corporation
• Cliff Godwin for his support
• Markus Zirn and Nishit Rao FMW4APPS who have worked to help
Applications people (like me) understand the technology
• Duncan Mills, senior director of product management for Oracle's
Application Development Tools - including the JDeveloper IDE, and the
Oracle Application Development Framework and his team especially Grant
Ronald.
• Steve Miranda SVP Fusion Applications – ACE Briefings
• Insync for having me back and the ACE program for making it happen

51. Questions

52. And Finally….
• Where will we be in 5 – 10
years time?
• Today at 11.45 in room 107

53. Tell us what you think…
• http://feedback.insync10.com.au