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How 13 events saw the power of mobile from end to end

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A live engagement experience: how 13 Locaweb events saw the power of mobile from end to end

Publicada em: Tecnologia
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How 13 events saw the power of mobile from end to end

  1. 1. A live engagement experience: how 13 Locaweb events saw the power of mobile from end to end
  2. 2. Ruby Conf, PHP Community e Encontro Locaweb With the focus of bringing quality content and networking to internet professionals and entrepreneurs, Locaweb organizes some events annually. The RubyConf and PHP Community are geared for developers, while the Locaweb Meetup is focused on entrepreneurs. The events have already had editions in cities like: Belo Horizonte, Recife, Curitiba, Porto Alegre, São Paulo and Minas Gerais. The events include lectures, workshops and a fair which offers products and services to the community of connected developers and entrepreneurs.
  3. 3. Challenges The staff event organization has challenge of synchronizing three types of events with different targets. Another challenge was to generate interactions and engage the different audiences of each event. In addition, they wanted to run giveaways during the event for the participants. The Locaweb events has tree event types with two target audiences: ● RubyConf and PHP Community: geared for developers. ● Locaweb Meetup: focused on entrepreneurs. Each target audience has differing interests which makes the event agenda a bit complex. Other factor was to enable and improve networking possibilities among participants. A solution used in past events has not provided solutions with chat, feedback and integration with Twitter.
  4. 4. Platform and Services Event management The event management platform is the digital tool with which Locaweb can manage and integrate its planning activities. White label and multi- events, currently it has more than 50 integrated functionalities. Locaweb can follow and approve actions and comments during the event, from start to finish. The management team can choose the features according to the relevance and target audience of each event, create a custom experience for each individual attendee. The platform helped giveaways during the event, integrating the app feed with the event's hashtag on Twitter.
  5. 5. Platform and Services Platform Multi-events Locaweb acquired the full InEvent Live App solution to manage all its events. All future and past event data can accessed and analyzed at any time in a single environment. The multi-events feature allowed the Locaweb staff to manage their events with a single setup of their configurations. They also had with the application available for Android and iOS, with support for Portuguese, English and Spanish.
  6. 6. Mobile platform The app was customized for events according to the visual identity chosen by the event organization. The integration of the app with Twitter was performed for this event. The news feed was used for updates during the event, networking and event agenda, which was customized according to the event and target audience of the event. The event agenda was one of the most important points because they had five parallel activities in different rooms. Locaweb's event management team were able to upload all the sessions on the agenda so attendees could identify the room without looking at a printed schedule. Also, materials were made available throughout the event, similar to a directory of files, where participants could safely download the content.
  7. 7. Interactions 243.615 App downloads 2.573 Engagement 79% Numbers of 13 events
  8. 8. Benefits of using the solution Access to all events on a single platform, with end-to-end management. Management of agendas with 2 types of events aimed at different audiences. Improvement of the attendee experience with interactions in an exclusive app. Live engagement actions with social networks through the whole event.
  9. 9. Questions? Count on us! We are always ready to ask your questions just to get in touch. Address USA Headquarters Centerville Rd., 400, Wilmington, Delaware USA Email contato@inevent.us Telefone (11) 3213-2245 | Ramal 1090 Site inevent.us Blog blog.inevent.us LATAM Headquarters Rua Ernesto de Oliveira, 361, São Paulo Brasil Empower companies to create Incredible experiences!