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INTRO TO INBOUND
MARKETING
GROW YOUR
IMPACT HUB
Hi!
I’m @ItaiBoublil
GLOBAL MARKETING LEAD
#GrowthWithImpactHub
@Itaiboublil Impact Hub
TODAY’S
AGENDA
#GrowthWithImpactHub
@Itaiboublil Impact Hub
INBOUND
MARKETING
PAST
PRESENT
CONCEPTS
DIVE INTO METHODOLOGY
BUILDING YOUR TEAM
#GrowthWithImpact...
@Itaiboublil Impact Hub
LET’S
IN TIME
TRAVEL
#GrowthWithImpactHub
@Itaiboublil Impact Hub
THEN
Marketers had full control
Customers had no choice
but to accept ads, cold
calls, etc
#Growth...
@Itaiboublil Impact Hub
NOW
The Buyer is in full control
The Buyer is armed with all
the tools to do research
The Buyer ca...
@Itaiboublil Impact Hub
Customers’ Solution
Outbound Marketing
#GrowthWithImpactHub
@Itaiboublil Impact Hub
The old rules have
CHANGED
83%
skip
TV ads
91%
unsubscribe
from email
20%
Direct mail
never opened...
@Itaiboublil Impact Hub
ATTRA TING
ATTENTION
U
In order to attract customers
we need to provide them something
they will l...
@Itaiboublil Impact Hub
IN THE REALM OF DIGITAL
People love Content
Blogs Videos
&
Podcasts
Presentations
&
Ebooks
Photos
...
@Itaiboublil Impact Hub
CONTENT STRATEGY
DONE RIGHT
Look how much organic traffic
the site is getting over time.
Impact Hub...
@Itaiboublil Impact Hub
HERE IS A BLOG POST
FROM OCTOBER 2015
Look how much traffic it is still
getting a ~year later
(& co...
@Itaiboublil Impact Hub
MORE CONTENT =
MORE LEADS
Impact Hub Singapore - Lead Generation Strategy
CONTENT THAT PEOPLE
LOVE...
@Itaiboublil Impact Hub
MORE CONTENT =
MORE CUSTOMERS
Impact Hub Singapore - BOFU
CONTENT THAT PEOPLE
LOVE INCREASES YOUR
...
@Itaiboublil Impact Hub
CONTENT
CREATION
FOR WHOM?
#GrowthWithImpactHub
@Itaiboublil #UA2016 Impact Hub
BUYER PERSONAS
@Itaiboublil Impact Hub
Ideation Edi
Pre-founder Inga
Investor Carl
You nee...
@Itaiboublil Impact Hub
CREATING BUYER PERSONAS
WHO WHAT WHY HOW
BACKGROUND
Job? Career path? Family?
DEMOGRAPHICS
Male of...
@Itaiboublil Impact Hub
IDEATION EDI
Demographics
• Female
• Student: 20-30, low to no income.Lives in the city
• Career s...
Identifiers
• Focus on self-development/fulfilment - may lack meaning
• Reads Harvard Business Review, Stanford Social Innov...
@Itaiboublil Impact Hub
IDEATION EDI
Goals
• Turn their idea into action - find customers
• Basic organisational infrastruc...
@Itaiboublil Impact Hub
IDEATION EDI
What can we do?
• Give motivation, courage, support or provide access to
people who c...
@Itaiboublil Impact Hub
IDEATION EDI
MARKETING MESSAGING?
ELEVATOR PITCH?
#GrowthWithImpactHub
@Itaiboublil Impact Hub
PlaceTime
Content
YOUR BUYER
PERSONA
INFORMS YOUR
STRATEGY
#GrowthWithImpactHub
@Itaiboublil Impact Hub
BONUS!
www.makemypersona.com
CREATE YOUR PERSONA ONLINE
#GrowthWithImpactHub
@Itaiboublil Impact Hub
HOW DO YOU DECIDE
WHAT CONTENT
TO CREATE?
#GrowthWithImpactHub
@Itaiboublil Impact Hub
COMPELLING
VALUE RELEVANCE TIMELY UNIQE
#GrowthWithImpactHub
@Itaiboublil Impact Hub
QUALITY
TALK TO YOUR PERSONAS
GOALS PROBLEMS & FRUSTRATIONS SPECIFIC NEEDS
#GrowthWithImpactHub
@Itaiboublil Impact Hub@Itaiboublil Impact Hub
PERSONA’S NAME
Content Ideas Content Ideas Content Ideas
Has realised & exp...
@Itaiboublil Impact Hub
ORMULA
PERSONA’S NAME
IDEATION EDI
Edi is a career shifter. She wants to be an
entrepreneur.
Probl...
@Itaiboublil Impact Hub
BONUS!
HEADLINE ANALYSER
coschedule.com/headline-analyzer
#GrowthWithImpactHub
@Itaiboublil Impact Hub
HOW DOES IT ALL
WORK IN INBOUND
MARKETING?
#GrowthWithImpactHub
ATTRACT VISITORS
CONVERT LEADS
CLOSED CUSTOMERS
@Itaiboublil Impact Hub
TOFU
ATTRACT VISITORS
MOFU
CONVERT LEADS
BOFU
CLOS...
@Itaiboublil Impact Hub
ATTRACT VISITORS
CONVERT LEADS
CLOSED CUSTOMERS
TOFU
ATTRACT VISITORS
TOP OF THE FUNNEL
Marketing ...
@Itaiboublil Impact Hub
Blogs Videos
&
Podcasts
Presentations
&
Ebooks
Photos
&
Infographics
CONTENT
ATTRACTS STRANGERS TO...
@Itaiboublil Impact Hub
• Content/Blog
• Keywords/SEO
• Social Media
• Website
• PPC
• Database
• Landing Pages
• Forms
• ...
@Itaiboublil Impact Hub
ATTRACT VISITORS
CONVERT LEADS
CLOSED CUSTOMERS
MIDDLE OF THE FUNNEL
Marketing activities
that inc...
@Itaiboublil Impact Hub
TRAFFIC NO CONVERSION NO IMPACT HUB
$
=+
#GrowthWithImpactHub
@Itaiboublil Impact Hub
• Content/Blog
• Keywords/SEO
• Social Media
• Website
• PPC
• Database
• Landing Pages
• Forms
• ...
1@Itaiboublil Impact Hub
PLACE “SMART FORMS”
TO CAPTURE SMART DATA
#GrowthWithImpactHub
bit.ly/impacthubtakeover
2@Itaiboublil Impact Hub
PLACE “SUBSCRIBE”
FORMS ON YOUR BLOG
#GrowthWithImpactHub
@Itaiboublil Impact Hub
ATTRACT VISITORS
CONVERT LEADS
CLOSED CUSTOMERS
BOTTOM OF THE FUNNEL
Marketing activities
that inc...
@Itaiboublil #UA2016 Impact Hub@Itaiboublil Impact Hub
• Content/Blog
• Keywords/SEO
• Social Media
• Website
• PPC
• Data...
@Itaiboublil Impact Hub
PROSPECT/VISITOR
LEAD
CUSTOMER
DEFINE
YOUR
LIFECYCLE
STAGES
#GrowthWithImpactHub
@Itaiboublil Impact Hub
PROSPECT/VISITOR
LEAD
MQL
DEFINE
YOUR
LIFECYCLE
STAGES
SQL
OPPORTUNITY
CUSTOMER
#GrowthWithImpactH...
@Itaiboublil Impact Hub
SALES + MARKETING =
SMARKETING
#GrowthWithImpactHub
@Itaiboublil Impact Hub
PROSPECT/VISITOR
LEAD
MQL
SQL
OPPORTUNITY
CUSTOMER
MARKETING
SALES
SMARKETING
#GrowthWithImpactHub
@Itaiboublil Impact Hub
MARKETING
TO SALES
SALES
TO MARKETING
Number & quality of
leads required to hit
Impact Hub Revenue...
@Itaiboublil Impact Hub
STRANGERS PROMOTERS
ATTRACT CONVERT CLOSE DELIGHT
VISITS LEADS CUSTOMERS
Social media
SEO
Keywords...
HIRING FOR THE DARC AGES
Digital
Analytical
Reach
Content
@Itaiboublil Impact Hub#GrowthWithImpactHub
Facebook
Twitter
LinkedIn
Followers
SocialMedia
Information
24/7
Likes
Leads
Shares
Retweets
Content
CTR%
Snapchat
Convers...
ANALYTICAL CHOPS
Marketing
Databases
Customers
Information
Database
Information
Leads
conversion
Metrics
CRM
LandingPages
...
Reach
Celebrity
Famous
ThoughtLeader
Lots Followers
Networking
Information
Known
Likes
Audience
Speaker
Active
Loved by pe...
CONTENT CREATORS
Writer
Journalist
CreativeMind
Experience
GuestBlogger
Information
Blogger
Designer
Lovewriting
Blogger
A...
@Itaiboublil Impact Hub
Digital Content Reach
Analytical Content
Content
PLUG THEM IN
THE FUNNEL
?
#GrowthWithImpactHub
@Itaiboublil Impact Hub
HAVE WE FORGOTTEN ANYTHING?
#GrowthWithImpactHub
@Itaiboublil Impact Hub
The Saleminator
Revenues
Projections
Relentless
CRM
Relationshipbuilder
LeadsEater
Blogger
Designe...
TOP OF THE FUNNEL - TRAFFIC TO SITE
0
15000
30000
45000
60000
Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sep Oc...
Organic Traffic to Website increased by 133.7%
0
150000
300000
450000
600000
595,586
254,949
2014/15 Pre Some Marketing 201...
TOP OF THE FUNNEL - Social Media Growth per channel
0
10000
20000
30000
40000
Aug Sep Oct Nov Dec Jan Feb Mar Apr May June...
Social Media Growth per 4 month
0
20000
40000
60000
80000
Aug Dec Mar Jun Oct
26,060
36,456
42,660
60,857
70,701
SM Commun...
bit.ly/itaimarketing
THANK YOU!
@Itaiboublil Impact Hub#GrowthWithImpactHub
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Intro to Inbound Marketing workshop

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This class is geared toward Impact Hub Makers who seek to find more information about Inbound Marketing, and how to implement it in their local Impact Hub. The class was led by Itai Boublil, the Head of global marketing for Impact Hub Company.

Publicada em: Marketing
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Intro to Inbound Marketing workshop

  1. 1. INTRO TO INBOUND MARKETING GROW YOUR IMPACT HUB
  2. 2. Hi! I’m @ItaiBoublil GLOBAL MARKETING LEAD
  3. 3. #GrowthWithImpactHub
  4. 4. @Itaiboublil Impact Hub TODAY’S AGENDA #GrowthWithImpactHub
  5. 5. @Itaiboublil Impact Hub INBOUND MARKETING PAST PRESENT CONCEPTS DIVE INTO METHODOLOGY BUILDING YOUR TEAM #GrowthWithImpactHub
  6. 6. @Itaiboublil Impact Hub LET’S IN TIME TRAVEL #GrowthWithImpactHub
  7. 7. @Itaiboublil Impact Hub THEN Marketers had full control Customers had no choice but to accept ads, cold calls, etc #GrowthWithImpactHub
  8. 8. @Itaiboublil Impact Hub NOW The Buyer is in full control The Buyer is armed with all the tools to do research The Buyer can make a decision without your help #GrowthWithImpactHub
  9. 9. @Itaiboublil Impact Hub Customers’ Solution Outbound Marketing #GrowthWithImpactHub
  10. 10. @Itaiboublil Impact Hub The old rules have CHANGED 83% skip TV ads 91% unsubscribe from email 20% Direct mail never opened 48% are on do not call lists *Data provided by Hubspot #GrowthWithImpactHub
  11. 11. @Itaiboublil Impact Hub ATTRA TING ATTENTION U In order to attract customers we need to provide them something they will love #GrowthWithImpactHub
  12. 12. @Itaiboublil Impact Hub IN THE REALM OF DIGITAL People love Content Blogs Videos & Podcasts Presentations & Ebooks Photos & Infographics #GrowthWithImpactHub
  13. 13. @Itaiboublil Impact Hub CONTENT STRATEGY DONE RIGHT Look how much organic traffic the site is getting over time. Impact Hub Singapore Website Revamped DRIVE TRAFFIC #GrowthWithImpactHub
  14. 14. @Itaiboublil Impact Hub HERE IS A BLOG POST FROM OCTOBER 2015 Look how much traffic it is still getting a ~year later (& continue getting) Hubbington Post - Impact Hub Singapore EVERGREEN #GrowthWithImpactHub
  15. 15. @Itaiboublil Impact Hub MORE CONTENT = MORE LEADS Impact Hub Singapore - Lead Generation Strategy CONTENT THAT PEOPLE LOVE INCREASES YOUR LEADS #GrowthWithImpactHub
  16. 16. @Itaiboublil Impact Hub MORE CONTENT = MORE CUSTOMERS Impact Hub Singapore - BOFU CONTENT THAT PEOPLE LOVE INCREASES YOUR CUSTOMERS #GrowthWithImpactHub
  17. 17. @Itaiboublil Impact Hub CONTENT CREATION FOR WHOM? #GrowthWithImpactHub
  18. 18. @Itaiboublil #UA2016 Impact Hub BUYER PERSONAS @Itaiboublil Impact Hub Ideation Edi Pre-founder Inga Investor Carl You need to create a Buyer Persona based on your ideal customer #GrowthWithImpactHub
  19. 19. @Itaiboublil Impact Hub CREATING BUYER PERSONAS WHO WHAT WHY HOW BACKGROUND Job? Career path? Family? DEMOGRAPHICS Male of female? Age? Income? IDENTIFIERS Demeanour? Communications preferences ? GOALS Primary goal? Secondary goal? CHALLENGES Primary Challenge? Secondary challenge? WHAT CAN WE DO …to help our persona achieve their goals? …to help our persona overcome their challenge? REAL QUOTES About goals, challenges, etc COMMON OBJECTIONS Why wouldn’t they join your Impact Hub? MARKETING MESSAGING How would describe your solution to your persona? ELEVATOR PITCH Sell your persona on your Impact Hub. #GrowthWithImpactHub
  20. 20. @Itaiboublil Impact Hub IDEATION EDI Demographics • Female • Student: 20-30, low to no income.Lives in the city • Career shifter: 30-45, middle income (average annual: €35K) to extremely wealthy (Europe), upper middle income to higher (US) • Lives in capital cities, urban locations Background • Two scenarios: • Student: no job or a job of great dissatisfaction, possibly just out of school. • Career Shifter: well educated, 5 years of work experience in a mid-level management corporate job leading a small team, now questioning what it would be like to be entrepreneur • Single or in relationship with no kids (career shifter may be starting family) #GrowthWithImpactHub
  21. 21. Identifiers • Focus on self-development/fulfilment - may lack meaning • Reads Harvard Business Review, Stanford Social Innovation Review • Student: Active on all social media, international/spent a semester abroad, busy/social, curious/interested, sustainability-/equity-driven, want social impact but undefined type, hypocritical (want to do good but lifestyle may differ - drive, fly, emit CO2), high expectations, attends summer entrepreneurship programs/camps • Career Shifter: Active on LinkedIn, has Facebook, maybe Twitter. More focused/in tune with reality/mature; unsatisfied with career; has lots of skills; seeking a clear, fast, focused, plan; attends premier social enterprise conferences/ networking events; rediscovering courses/programs (e.g. Starting Your Business) @Itaiboublil Impact Hub IDEATION EDI #GrowthWithImpactHub
  22. 22. @Itaiboublil Impact Hub IDEATION EDI Goals • Turn their idea into action - find customers • Basic organisational infrastructure. • Support in strengthening personal motivation Challenges • Gain visibility and recognition for her work • Access to new clients/investors/partners • Resources to finance herself and her Startup • Affordable and efficient workspace #GrowthWithImpactHub
  23. 23. @Itaiboublil Impact Hub IDEATION EDI What can we do? • Give motivation, courage, support or provide access to people who can all that. • Connect them with not just entrepreneurs but SOCIAL entrepreneurs. • Assess their ideas - program: show up with an idea, go through process to figure out whether or not it has the ability to make it - potential awards (Social Impact Awards, central Europe) • Special membership focused on incubation acceleration (some IH’s have this) • Access to knowledge: business help desk/coaching/ skillshares/work bench/office hours • Summerpreneurship - recruit interns for hub members, act as cohort, attend sessions/programs • Job boards (especially for students) #GrowthWithImpactHub
  24. 24. @Itaiboublil Impact Hub IDEATION EDI MARKETING MESSAGING? ELEVATOR PITCH? #GrowthWithImpactHub
  25. 25. @Itaiboublil Impact Hub PlaceTime Content YOUR BUYER PERSONA INFORMS YOUR STRATEGY #GrowthWithImpactHub
  26. 26. @Itaiboublil Impact Hub BONUS! www.makemypersona.com CREATE YOUR PERSONA ONLINE #GrowthWithImpactHub
  27. 27. @Itaiboublil Impact Hub HOW DO YOU DECIDE WHAT CONTENT TO CREATE? #GrowthWithImpactHub
  28. 28. @Itaiboublil Impact Hub COMPELLING VALUE RELEVANCE TIMELY UNIQE #GrowthWithImpactHub
  29. 29. @Itaiboublil Impact Hub QUALITY TALK TO YOUR PERSONAS GOALS PROBLEMS & FRUSTRATIONS SPECIFIC NEEDS #GrowthWithImpactHub
  30. 30. @Itaiboublil Impact Hub@Itaiboublil Impact Hub PERSONA’S NAME Content Ideas Content Ideas Content Ideas Has realised & expressed symptoms of potential problem or opportunity AWARENESS CONSIDERATION Has clearly defined and given a name to their problem or opportunity DECISION Has defined their solution strategy, method, or approach. Problem or opportunity that the above persona needs help with. ORMULA LIFE CYCLE STAGES #GrowthWithImpactHub
  31. 31. @Itaiboublil Impact Hub ORMULA PERSONA’S NAME IDEATION EDI Edi is a career shifter. She wants to be an entrepreneur. Problem: - Doesn’t like working in her company because she wants to work for herself - Coming up with an idea - She doesn’t know if her idea is a good one - Questions about opportunity cost - She lacks of courage to make the 1st step - Doesn’t have support or encouragement from family, friends, partner Content Ideas • Beginner’s Guide to shifting careers • Blog post: how to come up with the courage to leave your corporate job Content Ideas • Template: Calculate the opportunity cost for starting your Startup • Webinar: the process of ideation; Learn how the Pros do it! Content Ideas • Event: networking event - talk to real entrepreneurs • Meet our co-founders one on one. Ask questions, get answers! Has realised & expressed symptoms of potential problem or opportunity AWARENESS CONSIDERATION Has clearly defined and given a name to their problem or opportunity DECISION Has defined their solution strategy, method, or approach. TRUST LEVEL #GrowthWithImpactHub
  32. 32. @Itaiboublil Impact Hub BONUS! HEADLINE ANALYSER coschedule.com/headline-analyzer #GrowthWithImpactHub
  33. 33. @Itaiboublil Impact Hub HOW DOES IT ALL WORK IN INBOUND MARKETING? #GrowthWithImpactHub
  34. 34. ATTRACT VISITORS CONVERT LEADS CLOSED CUSTOMERS @Itaiboublil Impact Hub TOFU ATTRACT VISITORS MOFU CONVERT LEADS BOFU CLOSING CUSTOMERS THE INBOUND FUNNEL #GrowthWithImpactHub
  35. 35. @Itaiboublil Impact Hub ATTRACT VISITORS CONVERT LEADS CLOSED CUSTOMERS TOFU ATTRACT VISITORS TOP OF THE FUNNEL Marketing activities that increases brand awareness. This is known as Demand Generation #GrowthWithImpactHub
  36. 36. @Itaiboublil Impact Hub Blogs Videos & Podcasts Presentations & Ebooks Photos & Infographics CONTENT ATTRACTS STRANGERS TO YOUR WEBSITE #GrowthWithImpactHub
  37. 37. @Itaiboublil Impact Hub • Content/Blog • Keywords/SEO • Social Media • Website • PPC • Database • Landing Pages • Forms • Calls to Action • Email • Lead Scoring • Workflows • CRM Integrations • Personalised Emails • Workshops • e-books • Power of Free • Social Media Strangers Visitors Leads Customers Promoters Attract Convert Close Delight #GrowthWithImpactHub
  38. 38. @Itaiboublil Impact Hub ATTRACT VISITORS CONVERT LEADS CLOSED CUSTOMERS MIDDLE OF THE FUNNEL Marketing activities that increase visits to leads conversion. This is known as Lead Generation MOFU CONVERT LEADS #GrowthWithImpactHub
  39. 39. @Itaiboublil Impact Hub TRAFFIC NO CONVERSION NO IMPACT HUB $ =+ #GrowthWithImpactHub
  40. 40. @Itaiboublil Impact Hub • Content/Blog • Keywords/SEO • Social Media • Website • PPC • Database • Landing Pages • Forms • Calls to Action • Email • Lead Scoring • Workflows • CRM Integrations • Personalised Emails • Workshops • e-books • Power of Free • Social Media Strangers Visitors Leads Customers Promoters Attract Convert Close Delight #GrowthWithImpactHub
  41. 41. 1@Itaiboublil Impact Hub PLACE “SMART FORMS” TO CAPTURE SMART DATA #GrowthWithImpactHub bit.ly/impacthubtakeover
  42. 42. 2@Itaiboublil Impact Hub PLACE “SUBSCRIBE” FORMS ON YOUR BLOG #GrowthWithImpactHub
  43. 43. @Itaiboublil Impact Hub ATTRACT VISITORS CONVERT LEADS CLOSED CUSTOMERS BOTTOM OF THE FUNNEL Marketing activities that increase leads to customers conversion. This is known as ClosingBOFU CLOSED CUSTOMERS #GrowthWithImpactHub
  44. 44. @Itaiboublil #UA2016 Impact Hub@Itaiboublil Impact Hub • Content/Blog • Keywords/SEO • Social Media • Website • PPC • Database • Landing Pages • Forms • Calls to Action • Email nurturing • Lead Scoring • Workflows • CRM Integrations • Closed Loop Analytics • Personalised Emails • Workshops • e-books • Power of Free • Social Media Strangers Visitors Leads Customers Promoters Attract Convert Close Delight #GrowthWithImpactHub
  45. 45. @Itaiboublil Impact Hub PROSPECT/VISITOR LEAD CUSTOMER DEFINE YOUR LIFECYCLE STAGES #GrowthWithImpactHub
  46. 46. @Itaiboublil Impact Hub PROSPECT/VISITOR LEAD MQL DEFINE YOUR LIFECYCLE STAGES SQL OPPORTUNITY CUSTOMER #GrowthWithImpactHub
  47. 47. @Itaiboublil Impact Hub SALES + MARKETING = SMARKETING #GrowthWithImpactHub
  48. 48. @Itaiboublil Impact Hub PROSPECT/VISITOR LEAD MQL SQL OPPORTUNITY CUSTOMER MARKETING SALES SMARKETING #GrowthWithImpactHub
  49. 49. @Itaiboublil Impact Hub MARKETING TO SALES SALES TO MARKETING Number & quality of leads required to hit Impact Hub Revenue goals? Speed & Depth follow-up that makes economic sense Slide format inspired by Hubspot LINK IT #GrowthWithImpactHub
  50. 50. @Itaiboublil Impact Hub STRANGERS PROMOTERS ATTRACT CONVERT CLOSE DELIGHT VISITS LEADS CUSTOMERS Social media SEO Keywords Blogging Smart forms Landing Pages Calls-to-Action CRM Lead Scoring Email nurturing Smart content Events Social media love THE INBOUND METHODOLOGY #GrowthWithImpactHub
  51. 51. HIRING FOR THE DARC AGES Digital Analytical Reach Content @Itaiboublil Impact Hub#GrowthWithImpactHub
  52. 52. Facebook Twitter LinkedIn Followers SocialMedia Information 24/7 Likes Leads Shares Retweets Content CTR% Snapchat Conversion SMM Instagram Success DIGITAL CITIZEN @Itaiboublil Impact Hub#GrowthWithImpactHub
  53. 53. ANALYTICAL CHOPS Marketing Databases Customers Information Database Information Leads conversion Metrics CRM LandingPages Forms CTR% Automation Convert Close Metrics Success @Itaiboublil Impact Hub#GrowthWithImpactHub
  54. 54. Reach Celebrity Famous ThoughtLeader Lots Followers Networking Information Known Likes Audience Speaker Active Loved by people Sharecause Network Blogger Community Success @Itaiboublil Impact Hub#GrowthWithImpactHub
  55. 55. CONTENT CREATORS Writer Journalist CreativeMind Experience GuestBlogger Information Blogger Designer Lovewriting Blogger Active Love writing ContentCreator ‘GSD’ Person Blogger Journalist Writer @Itaiboublil Impact Hub#GrowthWithImpactHub
  56. 56. @Itaiboublil Impact Hub Digital Content Reach Analytical Content Content PLUG THEM IN THE FUNNEL ? #GrowthWithImpactHub
  57. 57. @Itaiboublil Impact Hub HAVE WE FORGOTTEN ANYTHING? #GrowthWithImpactHub
  58. 58. @Itaiboublil Impact Hub The Saleminator Revenues Projections Relentless CRM Relationshipbuilder LeadsEater Blogger Designer Quotas SellSellSell Active SQLs ContentCreator ‘GSD’ Person CRM Closer Sales #GrowthWithImpactHub
  59. 59. TOP OF THE FUNNEL - TRAFFIC TO SITE 0 15000 30000 45000 60000 Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sep Oct 45,591 58,729 45,340 39,514 31,695 39,602 43,541 45,171 17,182 37,894 38,909 34,707 35,993 40,222 41,485 15,847 18,714 19,184 19,682 17,927 22,660 22,259 25,885 24,201 23,586 22,882 22,225 2014/15 Some Marketing 2015/16 = Inbound Marketing Google Penalty @Itaiboublil Impact Hub#GrowthWithImpactHub
  60. 60. Organic Traffic to Website increased by 133.7% 0 150000 300000 450000 600000 595,586 254,949 2014/15 Pre Some Marketing 2015/16 Inbound Marketing @Itaiboublil Impact Hub#GrowthWithImpactHub
  61. 61. TOP OF THE FUNNEL - Social Media Growth per channel 0 10000 20000 30000 40000 Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sep Oct 0 0 0 0 0 245 641 731 1,103 1,428 1,658 1,875 2,104 2,330 2,482 7,210 7,403 8,120 8,450 8,710 8,996 9,630 9,721 9,930 10,189 10,374 10,554 10,704 10,913 11,139 6,230 8,145 9,557 10,498 12,345 12,967 13,334 15,259 16,317 17,994 19,485 20,264 21,977 22,250 22,519 12,345 13,123 13,416 13,946 14,867 15,206 15,503 16,352 19,693 23,052 28,665 31,207 33,270 33,493 33,791 Facebook Twitter LinkedIn Instagram Google + YouTube @Itaiboublil Impact Hub#GrowthWithImpactHub
  62. 62. Social Media Growth per 4 month 0 20000 40000 60000 80000 Aug Dec Mar Jun Oct 26,060 36,456 42,660 60,857 70,701 SM Community growth @Itaiboublil Impact Hub#GrowthWithImpactHub
  63. 63. bit.ly/itaimarketing THANK YOU! @Itaiboublil Impact Hub#GrowthWithImpactHub

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