2. Enter Your Fashion Your Style (YFYS), a
sustainability app that provides data on fashion
brands and rates them on three parameters:
impact on people in the supply chain,
environmental impact and animal welfare. YFYS
is the largest customer-facing database of
fashion brands that are rated for the criteria
mentioned above. Besides, it has put
mainstream fashion players and upcoming
sustainable fashion brands on the same platform.
Usually, the two cohorts operate in silos.
3. Avoid decision fatigue by
knowing 'what to wear' in
every situation
Create your optimal
"capsule" wardrobe with the
tap of a button
Control your wardrobe and
save time and money
Dress smart, be confident
and look sharp
4. Creating Clothing Designs
Bridging the gap between
online and offline commerce
Delivering a game-like
experience to boost user
engagement
Providing a seamless shopping
experience to customers
Allowing shoppers to chat and
simultaneously shop
5. Research Design
Exploratory Research
Exploratory research is defined as a research used
to investigate a problem which is not clearly
defined. It is conducted to have a better
understanding of the existing problem, but will
not provide conclusive results. For such a
research, a researcher starts with a general idea
and uses this research as a medium to identify
issues, that can be the focus for future research.
Types of Data Collection
Secondary Data Collection (books and internet )
6. 1. Faster buying process
2. Store and product listing creation
3. Cost reduction
4. Affordable advertising and marketing
5. Flexibility for customers
6. Product and price comparison
7. No reach limitations
8. Faster response to buyer/market
demands
9. Several payment modes
10. Enables easy exports
7. Frauds in online shopping
Missing the shopping experience
Lack of significant discounts in online
shops
Delay in delivery
8. Your Fashion Your Style App is a mobile application that
started with the simple desire to help people decide
what to wear. The concept of the App is to provide a
simple yet customizable tool that would, with the press
of a button, address two questions that most of us face
nearly every day:
What do I wear in order to look trendy and feel confident
today?
How do I shop wisely so that the clothes I buy suit me
well and form stunning outfits?
While designing the Your Fashion Your Style App, we had
the goal in mind of creating an application that would
visually demonstrate how a limited number of clothes
can be matched and combined into a surprising number
of outfits for all occasions.