A design project for the rented civil bike I designed for the municipality of Tel Aviv. For more work please contact me through my Linkedin account: https://il.linkedin.com/in/illaigescheit

1. Bicycs Ads Simple ads in motion
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2. Bicycs Ads Simple ads in motion
Why Now?
Currently rental bikes are a huge trend inTel Aviv and Jaffa. My
assumption is that it won’t stay only inTel Aviv and will develop
to other cities like Herzelia and Givataim and maybe abroad.
Why to put Ads on Rental Bikes?
The rental bikes have two states: Static and in motion.They allow
exposure to people all around the city, wehether they sit in a
coffee shop, walking in the street, or renting a bike.
The population exposed is not only the ones renting the bikes.
People walking next to a rental station, look at the bikes and are
exposed to the ads naturally.
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Hopewemadeyousmile:-)
Cheap and Simple
Bicycs Ads is a low-cost advertising for
small and large businesses to encourage
small businesses to grow
This is the simple
Configuration.
Another configuration
is a spiral like device that
can encase several ads.
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3. Business Potential
All the blue signs represent
rental bikes stations.
In each station there are
at least 10 pairs of
bikes. After countnig the no.
of stations inTel Aviv:
North ofTel Aviv =33 Stations
Center ofTel Aviv =64 Stations
South of Tel Aviv = 17 Stations
Jaffa = 17 Stations
TelAviv
Givataym
Herzelya
Haifa
Beer- Sheva
Ramat Hasharon
and more...
Ashdod
33+64+17+17=131
X 10
1310
655 businesses per
cycle
in 15 cities
655 X 15 = 9,825
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4. Living Ads
In motion
Bysics Ads are living ads.They have lives
on their own.They travel the city and move from one place to another.Their positon
reflects the motion of the people inTel Aviv and other cities. When they rest in their
place they allow people to check them out from a close range. But on the go, they
will will allow a quick look to make people curious about the ad, and to check it while
at rest.
In placeEverywehre
yougo
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5. Simple Design with Many Benefits
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6. TechnicalOverview
The technical configuration is only two hooks connected
to the upper two holes of the bike’s ramp.
This allows quick and simple assembly of the Bysics Ads
configuration on the bikes without harming the shape
of the bikes.
HOOKConfiguration
Ads connection to the HOOK device
To connect the ads on the Hook device you just have
to move it downwards, place the ad and then close
the hooks by pulling them up.
HOOKs connection to the bikes
goodo

7. Bicycs Ads
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Encouraging Small businesses to have dynamic ads
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Technical Prototype

8. Full interaction
The biker or just another person passing by the bikes will be able to interact with the ads. He can
tilt it and just read. It’s easy and simple for him.
TouchReadMovePlay
goodo
The Bysics Ads can also include a 3D barcode
and by scanning the barcode with a smartphone
directly from the ad, one can simply go to the
website or get a discount cupon
The Bysics Ads can also
fit to multiple ads, so the
one can just go through
several ads when
approaching
the bikes
Multiple Ads

9. !"
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