旅游产品的六个要素.ppt

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IcelandLVJQ

Six elements of a tourism product.

Travel

可进入性
• 主要指交通，但不限
于交通方面
• 各种新式的交通
• 一个目的地通常需要
解决多方面的交通问
题
5

可进入性（续）
• 航空
– 进入一个境外目的地的
主要方式
– 促进国内与国际旅游
6

可进入性（续）
• 公路
– 国内旅游：私家车、摩
托车、旅游巴士
– 国际旅游：从机场到酒
店的交通、旅游巴士、
驻车服务、公共交通
7

可进入性（续）
• 标识系统
– 指示方向（目的地、
景区、设施）
– 路牌与街道牌
– 步行者指示牌
10

可进入性（续）
• 便捷的通讯条件
• 手续的繁简程度
• 旅游地的社会条件
– 旅游地的民族文化中是
否具有排外性因素
– 社区居民对旅游开发的
态度
– 社会治安状况、管理水
平等
12

旅游吸引物
• 旅游资源
• 推的因素 push
• 拉的因素 pull
• 可以对旅行的决定产
生影响
13

旅游活动
• 旅游者参与或进行不
同类型的活动
• 旅游目的地须满足多
样化的旅游活动需求
• 两种基本类型
– 积极的
– 消极的
16

旅游活动（续）
• 积极的旅游活动
– 住宿设施可以提供一些
– 商业公司也可以组织、
包装一些活动
– 吸引那些精力充沛的旅
游者
17

旅游活动（续）
• 消极的旅游活动
– 提供者也可以是住宿设
施、商业公司
– 适合那些精力不太充沛
的旅游者，如身体虚弱
者及多数老年人
18

康乐设施
• 缺失：
– 上世纪八、九十年代
“白天看庙，晚上睡觉”
• 娱乐设施：剧院、酒
店、酒吧、夜店等
• 健身及运动设施
19

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