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Enterprise Social Networking in IBM Ian McNairn – Program Director Web Innovation 26 th October 2009

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Agenda <ul><li>Why we need Social Networking </li></ul><ul><li>How we got to where we are now </li></ul><ul><li>Social Networking in use in IBM today </li></ul>

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But first a bit about IBM …. and myself ….

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3D What I say Other’s opinions What I’m doing What I seek What I am doing NOW How I have ‘tagged’ myself What others think I know about How others have ‘tagged’ me What interests me in other people How I have ‘tagged’ other people What I am researching NOW What pages I have ‘bookmarked’ view of a person Tagging gives you a

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My Bio in a Wordle tagcloud Wordle is written by Jonathan Feinberg

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IBM has a workforce of over 500,000 of whom almost 50% are mobile <ul><li>350K+ employees </li></ul><ul><li>200K+ contractors </li></ul><ul><li>170 countries </li></ul><ul><li>2,000 locations </li></ul><ul><li>70+ acquisitions since 2002 </li></ul><ul><li>50% < 5 years experience </li></ul>IBM Locations Mobile Employees

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What does our working environment look like ? <ul><li>> 90 % Laptops </li></ul><ul><li>100 % Internet access from office </li></ul><ul><li>74 % company mobile phone </li></ul><ul><li>> 40 % in share desk </li></ul><ul><li>73 % managers have “remote employees” </li></ul><ul><li>> 50 % e-learning </li></ul><ul><li>IBM Intranet : 1st information source for IBMers </li></ul><ul><li>> 90 % e-recruiting </li></ul>

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Why we need Social Networking

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The Pace of Technical Innovation is Accelerating Internet 0 25 50 100 125 150 75 Years 0 50 100 Electricity Radio Television VCR PC Cellular % Penetration Adoption of new technologies are taking hold at double or triple previous rates Automobile Telephone

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Evolution of w3.ibm.com ODW Next Self-deployment, Mobility, web 2.0 % stickiness Corporate Communications Common Function Personalization Participation CONSUME CONTRIBUTE 1996 1998 2000 2002 2004 2006 2008 Launch of w3.ibm.com Corporate news and links 17k page views/day Version 2.0 Standard design and navigation 38k page views/day Versions 3 & 4 Bluepages, MyNews, Web tools, Info Central 500k page views/day Versions 5 & 6 Profile, Dynamic Content, Taxonomy, Integrated Search 1m page views/day ODW R1 &R2 Business Portals, Personalization 2m page views/day ?

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People Places Things &quot;I need someone to explain this to me&quot; &quot;I need to find information&quot; &quot;We need a place to collaborate&quot; What is the underlying issue ? Tacit Context Explicit

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People and Communities are the key …

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From Hierarchies and Teams … Reservoir Shapiro Exploration & Production Explorations Williams Drilling Taylor Production Stock Senior Vice President Jones G & G Cohen Petrophysical Cross Production O’Brien Paine Smith Andrews Moore Hughes Miller Ramirez Bell Cole Hussain Kelly Sen Paine Smith Moore Hughes Miller Ramirez Bell Cole Hussain Kelly Sen Cohen Jones Cross Taylor Williams Shapiro O’Brien Stock Andrews Paine Hughes Miller Bell Cole Hussain Cohen Taylor Williams Shapiro Andrews Extended Community who leverage Cole’s knowledge to do their jobs Social Network Analysis … to Networked Communities

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How do you work? <ul><li>Think about how often you connect to someone to: </li></ul><ul><li>Find information </li></ul><ul><li>Get an answer to a question </li></ul><ul><li>Ask for advice </li></ul><ul><li>Bounce off an idea </li></ul><ul><li>Get another opinion </li></ul><ul><li>The reality is that: </li></ul><ul><li>There is too much information for us to manage it by ourselves </li></ul><ul><li>Information from people is richer </li></ul><ul><li>We all need to connect and feel connected </li></ul>

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Why I use Social Software? <ul><li>Find experts </li></ul><ul><li>Connect with co-workers </li></ul><ul><li>Re-connect with people </li></ul><ul><li>Find information/answers </li></ul><ul><li>Consume expertise/knowledge of others </li></ul><ul><li>Stay informed </li></ul><ul><li>Share information </li></ul><ul><li>Socialize with my co-workers, peers & friends </li></ul><ul><li>Organize myself </li></ul>Photo credit: Ian McNairn www.mcnairn.com Heath McCarthy, IBM Lotus Solutions Architect <ul><li>Find People </li></ul><ul><li>Find Information </li></ul><ul><li>Share </li></ul><ul><li>Socialize </li></ul><ul><li>Market myself </li></ul>

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Social Software is everywhere Photo credit: Ian McNairn www.mcnairn.com

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Social Networking usage by IBMers Population percentage 2008 < 5 year tenure 20-30 Retirees 10-20 45% 26% 12% 13% 4% Percent of group actively using Social Networks 100 50 25 0 75 5 - 10 30+ 26% of current IBM population ~ 60% of employees are actively using social networking – mostly outside IBM Source: Dave Newbold, IBM DE 2008 estimates for US based population

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The Benefits of Web2.0 Social Networking <ul><li>For Individuals , It’s about: </li></ul><ul><li>Being and staying “ in the loop ” </li></ul><ul><li>Being “ top of mind ” for special projects, interesting work (Statistics show that more than 70 percent of jobs are found and filled through networking ) </li></ul><ul><li>Increased visibility, efficiency & productivity </li></ul><ul><li>Improved opportunities to contribute </li></ul><ul><li>Being efficient by tapping into other’s expertise as mentors or consultants </li></ul><ul><li>Innovation through brainstorming and collaboration </li></ul><ul><li>For Organizations , It’s about: </li></ul><ul><li>Improving the productivity of knowledge workers – since their work is highly collaborative and social </li></ul><ul><li>Getting everyone involved in innovation through collaboration </li></ul><ul><li>Making everyone’s talent accessible to the organization </li></ul><ul><li>Improving efficiency by leveraging the expertise of everyone </li></ul><ul><li>Improved social capital </li></ul><ul><li>Creates a dynamic environment that will provide sustainable business advantage through employee satisfaction & retention </li></ul><ul><li>Improves with size </li></ul>

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Outside the Company

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Why run <ul><li>Increase innovation </li></ul><ul><li>Increase employee cohesiveness </li></ul><ul><li>Increase work quality </li></ul><ul><li>Increase knowledge sharing </li></ul><ul><li>Reduce Risk </li></ul>Social Software internally?

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The security case for Social Software inside the firewall Intranet <----------------Application location-------------> Internet Intranet <--------- Access from ----------> Internet No Control Full Control Can I trust my staff not to make mistakes? How much can I safely share? Inside Outside

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Inside the Organisation

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How we got to where we are now

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Social Software Tools Landscape

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IBM’s internal innovations Communities Blogs Dogear Activities Profiles 1998 2003 2009 Persona Bluepages Connections Profiles BlueGroups Community tools Community Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear Instant Collaboration UAM OpenActivities Connections Activities Activity Explorer Cattail Files Connections Files Beehive

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Social Networking in use in IBM today

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Lotus Connections http://www.ibm.com/software/lotus/products/connections/ Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments. Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Bookmarking Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Profiles Quickly find the people you need by searching across your organization and connecting to others. Microblogging Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues. Wikis Files Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings. All your social software needs ready for business Homepage Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients

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<ul><li>Depth of insight </li></ul><ul><li>Content </li></ul><ul><li>Status </li></ul><ul><li>Contact </li></ul><ul><li>Other (similar) people </li></ul><ul><li>Communities </li></ul>

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Reputation and meta-data

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Making the Connection 1 step away from a referral 9 steps away – unworkable!

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How do you re-discover information? <ul><li>the problem is …. </li></ul><ul><li>You use multiple PCs </li></ul><ul><li>Various browsers </li></ul><ul><ul><li>try synchronising IE, FF, Opera, Safari </li></ul></ul><ul><li>Endlessly long lists </li></ul><ul><li>What hierarchy do you use? </li></ul><ul><ul><li>Lion – Africa/Cat or Cat/Africa or Smoking/Matches </li></ul></ul><ul><li>How do you share them with others? </li></ul><ul><li>How do you keep them current? </li></ul><ul><li>You have to remember which list or browser you saved it into </li></ul>Bookmarking … … Social Bookmarking

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So how does Social Bookmarking WORK ? See public bookmarks Subscribe to them Be kept informed

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How we Social Bookmark from ANYWHERE

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Navigating by tags

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Search for an expert or a document

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<ul><li>Collaboration 2.0 available to 500K of us </li></ul><ul><li>Homepage: total number of unique users 38,238 </li></ul><ul><li>Profiles: 589,513 profiles; 1m searches per week in BluePages </li></ul><ul><li>Communities: 2,737 public & 1,635 private communities; 116,946 unique members </li></ul><ul><li>Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags </li></ul><ul><li>Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users </li></ul><ul><li>Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users </li></ul><ul><li>Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares </li></ul><ul><li>Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views </li></ul><ul><li>Instant Messaging: 12m per day </li></ul><ul><li>Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year </li></ul><ul><li>$700K savings per month in reduced travel </li></ul><ul><li>Significant reduction in phonemail, email server costs </li></ul>Social Software usage in IBM Return on Investment Source: Gina Poole, IBM SWG VP Social Computing

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www.LotusLive.com

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LotusLive

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Questions ? [email_address] +44 7980 445749