20. Lamp Posts and Keys Technological Development driven by regimes, paradigms - even when solutions to problems sought, these may be developed withi the perspective of such opportunities - thus IT, biotech, etc. ?
23. Industrial Evolution 1 OSTRICHES CHICKEN LICKENS PALE GREEN HORNETS BRIGHT GREEN HORNETS ROBIN HOODS GREEN GIANTS Hostile to environmental concerns, activists Keen to argue, contest Declines to take action (might be “scientificaly correct”, but at odds with public/regulatory perceptions)
24. Industrial Evolution 2 OSTRICHES CHICKEN LICKENS Reactive, regulatory response (sometimes, market-driven response) resulting in minor technical changes; environment seen as threatening, compliance dominates
25. Industrial Evolution 3 OSTRICHES CHICKEN LICKENS PALE GREEN HORNETS Reactive, but environment seen as offering some opportunities, not just as a cost. Compliance dominates, but more foresight involved.
26. Industrial Evolution 4 OSTRICHES CHICKEN LICKENS PALE GREEN HORNETS BRIGHT GREEN HORNETS More attention to underlying technologies, seeing these as providing competitive opportunities.
27. Industrial Evolution 5 OSTRICHES CHICKEN LICKENS PALE GREEN HORNETS BRIGHT GREEN HORNETS ROBIN HOODS New technological directions actively sought, seen as providing radical alternatives to existing product lines, possibly completely new businesses.
28. Industrial Evolution 6 OSTRICHES CHICKEN LICKENS PALE GREEN HORNETS BRIGHT GREEN HORNETS ROBIN HOODS GREEN GIANTS Cleaner technological regimes promoted. Firms products challenge other product systems or industrial sectors, providing similar final functionality but avoiding major processes causing environmental damage (e.g. nonCFC / CFC substitute refrigeration, telecomms instead of business travel).