SlideShare uma empresa Scribd logo
1 de 26
We’re Leaking, and
Everything’s Fine
How&WhyCompanies DeliberatelyLeakSecrets.
David R. Hannah
Ian P. McCarthy
Jan Kietzmann
Beedie School of Business at Simon Fraser University
As featured in
Organizations are open systems:
they continuously interact with their
external environments and share
information across their boundaries
(Scott, 1981).
One critically important type of
information sharing is the sharing of
secrets (Hannah et al., 2015).
It appears that some of the most prolific
and careful leakers are also among the
most profitable companies in the world
(Hannah et al., 2015).
The benefits of keeping secrets
Coca-Cola Company has preserved
the value inherent in being the only
manufacturer of Coke and has
benefited accordingly.
The benefits of leaking secrets
John Martellaro, a former senior
marketing manager at Apple,
acknowledged that the firm has
engaged in controlled leaks.
The benefits of leaking secrets
“A senior exec will come in and say- We need to release
this specific information. John, do you have a trusted
friend at a major outlet? If so, call him/her and have a
conversation. Idly mention this information and suggest
that if it were [to be] published, that would be nice. No e-
mails!’”
John Martellaro (2010)
Ultimately, a firm’s choice
regarding whether or not
to leak secrets involves
weighing the risks of a
leak against the potential
returns (Hannah et al., 2015).
The Two
Dimensions of
Leaks
Truthfulness of the information in
the leaked secret
the degree to which it contains
factual or concocted secrets.
1
The signaled intentionality of a
deliberate leak
overt
the company freely admits it purposely
leaked the secret
covert
the company falsely claims the leak was a
mistake or pretends not to know it has
occurred
2
The Four
Types of
Leaks
Dissembling Misdirecting
Informing Provoking
Truthfulness of
the information in
the leaked secret
Factual
Conocted
Overt Covert
The signaled intentionality
of a deliberate leakHannah et al., 2015
Misdirecting
Overt Covert
Factual
Conocted
Leaking secrets to
send others down
the wrong path or
course of action
Misdirecting
Overt Covert
Factual
Conocted
In the 1980s, pet food
manufacturer Ralston leaked
a conocted strategy to bait
competitors into engaging in a
price war for low margin
products, thus allowing
Rolston to consolidate market
share in the high-margin,
premium market.
Dissembling
Overt Covert
Factual
Conocted
Leaking secrets
to misrepresent
and deceive
Dissembling
Overt Covert
Factual
Conocted
Lululemon was forced to
recant claims of the
health benefits of its
seaweed-based clothing.
Consequently the
company’s stock price
and reputation suffered.
Informing
Overt Covert
Factual
Conocted
Leaking secrets to
be transparent,
compliant and
collaborative
Informing
Overt Covert
Factual
Conocted
These leaks can have
marketing value by
getting customers
excited about upcoming
product offerings, such
as the new Star Wars
film.
Provoking
Overt Covert
Factual
Conocted
Leaking secrets
to stimulate and
test reactions
Provoking
Overt Covert
Factual
Conocted
Prior to launching the
iPad, Apple reportedly
was considering a price
point of $1000 and
leaked the information to
gauge public reaction.
A Framework
for Decision
Making
To leak or not to leak?
Are there transparency
requirements or benefits?
Do you perceive other
value in leaking?
Do you wish to covertly
learn from others?
Inform
Y
N
= Do not leak
Y
Y
If found out, will the
consequences be
prohibitive?
Y
N Provoke
N
N
Do you wish to covertly
lead others astray?
Do you wish to
covertly deceive
others?
If found out, will the
consequences be
prohibitive?
If found out, will the
consequences be
prohibitive?
N Y
Misdirect
YN
Y
N
Dissemble
Y
N
Hannah et al., 2015
Firms should recognize that
deliberate leaks can sometimes
create value.
The evidence suggests that firms that leak secrets
may be doing very well; it appears that some of the
most prolific and careful leakers are also among
the most profitable companies in the world
(Hannah et al., 2015).
Read the full paper here
We’re Leaking, and Everything’s Fine
HOW&WHYCOMPANIESDELIBERATELYLEAKSECRETS.
David R. Hannah, Ian P. McCarthy & Jan Kietzmann ꘡ 2015
Beedie School of Business at Simon Fraser University
Dr. Ian
McCarthy
Media
Enquiries
anilp@sfu.ca
@toffeemen68
Professor, Technology and
Operations Management
Beedie School of Business
Simon Fraser University
Ian McCarthy

Mais conteúdo relacionado

Mais procurados

Top 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsTop 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsFinworx
 
A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
 
24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your Life24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your LifeRyan Holiday
 
Zuora Sales Deck
Zuora Sales DeckZuora Sales Deck
Zuora Sales DeckRyan Gum
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatVelocity Partners
 
Digital transformation in 50 soundbites
Digital transformation in 50 soundbitesDigital transformation in 50 soundbites
Digital transformation in 50 soundbitesJulie Dodd
 
Employer Brand Thinking
Employer Brand ThinkingEmployer Brand Thinking
Employer Brand ThinkingRCA group
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaborationTable19
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
 
Introducing SlideShare Business
Introducing SlideShare BusinessIntroducing SlideShare Business
Introducing SlideShare BusinessRashmi Sinha
 
LinkedIn sales deck
LinkedIn sales deckLinkedIn sales deck
LinkedIn sales deckSpark Media
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
 
Strategic Relations Sales Deck | 2019 v3
Strategic Relations Sales Deck | 2019 v3Strategic Relations Sales Deck | 2019 v3
Strategic Relations Sales Deck | 2019 v3RICHTER
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of EverythingCharbel Zeaiter
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 

Mais procurados (20)

The AI Rush
The AI RushThe AI Rush
The AI Rush
 
Top 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsTop 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial Advisors
 
A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)
 
24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your Life24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your Life
 
Zuora Sales Deck
Zuora Sales DeckZuora Sales Deck
Zuora Sales Deck
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
 
Digital transformation in 50 soundbites
Digital transformation in 50 soundbitesDigital transformation in 50 soundbites
Digital transformation in 50 soundbites
 
Employer Brand Thinking
Employer Brand ThinkingEmployer Brand Thinking
Employer Brand Thinking
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaboration
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
 
Introducing SlideShare Business
Introducing SlideShare BusinessIntroducing SlideShare Business
Introducing SlideShare Business
 
LinkedIn sales deck
LinkedIn sales deckLinkedIn sales deck
LinkedIn sales deck
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable Headlines
 
Strategic Relations Sales Deck | 2019 v3
Strategic Relations Sales Deck | 2019 v3Strategic Relations Sales Deck | 2019 v3
Strategic Relations Sales Deck | 2019 v3
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
5 Things You Should Be Doing on LinkedIn
5 Things You Should Be Doing on LinkedIn5 Things You Should Be Doing on LinkedIn
5 Things You Should Be Doing on LinkedIn
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of Everything
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 

Destaque

How to work a crowd: Developing crowd capital through crowdsourcing
How to work a crowd: Developing crowd capital through crowdsourcingHow to work a crowd: Developing crowd capital through crowdsourcing
How to work a crowd: Developing crowd capital through crowdsourcingIan McCarthy
 
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
 
8 Things Your VC Won’t Tell You
8 Things Your VC Won’t Tell You8 Things Your VC Won’t Tell You
8 Things Your VC Won’t Tell YouAbhishek Shah
 
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!Eric Jackson
 
Trc investor presentation 05 13 final
Trc investor presentation 05 13 finalTrc investor presentation 05 13 final
Trc investor presentation 05 13 finaltrcsolutions
 
Hugh Campbell - UKBAA Northern Investment Summit presentation
Hugh Campbell - UKBAA Northern Investment Summit presentationHugh Campbell - UKBAA Northern Investment Summit presentation
Hugh Campbell - UKBAA Northern Investment Summit presentationJenny Redman
 
Houlihan Lokey: Valuation in the Delaware Courts
Houlihan Lokey: Valuation in the Delaware CourtsHoulihan Lokey: Valuation in the Delaware Courts
Houlihan Lokey: Valuation in the Delaware CourtsHoulihan Lokey
 
Black Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About SuccessBlack Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About SuccessMatthew Syed
 
The inner workings of Digital Disruption
The inner workings of Digital DisruptionThe inner workings of Digital Disruption
The inner workings of Digital DisruptionPlatform Revolution
 
Why Boards Matter: Building and Developing a World Class Board of Directors
Why Boards Matter:  Building and Developing a World Class Board of DirectorsWhy Boards Matter:  Building and Developing a World Class Board of Directors
Why Boards Matter: Building and Developing a World Class Board of DirectorsJim Citrin
 
SpringOwl's 99 Page Presentation On Turning Around Viacom
SpringOwl's 99 Page Presentation On Turning Around ViacomSpringOwl's 99 Page Presentation On Turning Around Viacom
SpringOwl's 99 Page Presentation On Turning Around ViacomEric Jackson
 
The new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategyThe new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategyPlatform Revolution
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching EssentialsMichael Parker
 
Software is Eating Bio
Software is Eating BioSoftware is Eating Bio
Software is Eating Bioa16z
 
Beyond the Gig Economy
Beyond the Gig EconomyBeyond the Gig Economy
Beyond the Gig EconomyJon Lieber
 
Mobile Is Eating the World (2014)
Mobile Is Eating the World (2014)Mobile Is Eating the World (2014)
Mobile Is Eating the World (2014)a16z
 
2015 Global Innovation 1000 study: Innovation’s New World Order
2015 Global Innovation 1000 study: Innovation’s New World Order2015 Global Innovation 1000 study: Innovation’s New World Order
2015 Global Innovation 1000 study: Innovation’s New World OrderPwC's Strategy&
 
Culture Code: Creating a Company You Love
Culture Code: Creating a Company You LoveCulture Code: Creating a Company You Love
Culture Code: Creating a Company You LoveDharmesh Shah
 

Destaque (20)

How to work a crowd: Developing crowd capital through crowdsourcing
How to work a crowd: Developing crowd capital through crowdsourcingHow to work a crowd: Developing crowd capital through crowdsourcing
How to work a crowd: Developing crowd capital through crowdsourcing
 
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
 
8 Things Your VC Won’t Tell You
8 Things Your VC Won’t Tell You8 Things Your VC Won’t Tell You
8 Things Your VC Won’t Tell You
 
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!
 
Trc investor presentation 05 13 final
Trc investor presentation 05 13 finalTrc investor presentation 05 13 final
Trc investor presentation 05 13 final
 
Hugh Campbell - UKBAA Northern Investment Summit presentation
Hugh Campbell - UKBAA Northern Investment Summit presentationHugh Campbell - UKBAA Northern Investment Summit presentation
Hugh Campbell - UKBAA Northern Investment Summit presentation
 
Houlihan Lokey: Valuation in the Delaware Courts
Houlihan Lokey: Valuation in the Delaware CourtsHoulihan Lokey: Valuation in the Delaware Courts
Houlihan Lokey: Valuation in the Delaware Courts
 
Black Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About SuccessBlack Box Thinking - The Surprising Truth About Success
Black Box Thinking - The Surprising Truth About Success
 
The inner workings of Digital Disruption
The inner workings of Digital DisruptionThe inner workings of Digital Disruption
The inner workings of Digital Disruption
 
European Unicorns 2016
European Unicorns 2016European Unicorns 2016
European Unicorns 2016
 
Why Boards Matter: Building and Developing a World Class Board of Directors
Why Boards Matter:  Building and Developing a World Class Board of DirectorsWhy Boards Matter:  Building and Developing a World Class Board of Directors
Why Boards Matter: Building and Developing a World Class Board of Directors
 
SpringOwl's 99 Page Presentation On Turning Around Viacom
SpringOwl's 99 Page Presentation On Turning Around ViacomSpringOwl's 99 Page Presentation On Turning Around Viacom
SpringOwl's 99 Page Presentation On Turning Around Viacom
 
The new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategyThe new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategy
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 
Software is Eating Bio
Software is Eating BioSoftware is Eating Bio
Software is Eating Bio
 
Beyond the Gig Economy
Beyond the Gig EconomyBeyond the Gig Economy
Beyond the Gig Economy
 
Mobile Is Eating the World (2014)
Mobile Is Eating the World (2014)Mobile Is Eating the World (2014)
Mobile Is Eating the World (2014)
 
2015 Global Innovation 1000 study: Innovation’s New World Order
2015 Global Innovation 1000 study: Innovation’s New World Order2015 Global Innovation 1000 study: Innovation’s New World Order
2015 Global Innovation 1000 study: Innovation’s New World Order
 
Culture Code: Creating a Company You Love
Culture Code: Creating a Company You LoveCulture Code: Creating a Company You Love
Culture Code: Creating a Company You Love
 
Digital Storytelling for Social Impact
Digital Storytelling for Social ImpactDigital Storytelling for Social Impact
Digital Storytelling for Social Impact
 

Semelhante a We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak Secrets

We’re leaking, and everything’s fine: How and why companies deliberately leak...
We’re leaking, and everything’s fine: How and why companies deliberately leak...We’re leaking, and everything’s fine: How and why companies deliberately leak...
We’re leaking, and everything’s fine: How and why companies deliberately leak...Ian McCarthy
 
Reflecting on Marketing Accountability
Reflecting on Marketing AccountabilityReflecting on Marketing Accountability
Reflecting on Marketing AccountabilityAlain Thys
 
Planning For The Future of Planning
Planning For The Future of PlanningPlanning For The Future of Planning
Planning For The Future of PlanningCharlie Quirk
 
The Price Of Apple Stock Prices
The Price Of Apple Stock PricesThe Price Of Apple Stock Prices
The Price Of Apple Stock PricesValerie Burroughs
 
Corporate-Espionage
Corporate-EspionageCorporate-Espionage
Corporate-EspionageSam
 
Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...MarketingForum
 
Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
 
Growing Your Business In The Modern Economy: 6 VCs Weigh In
Growing Your Business In The Modern Economy: 6 VCs Weigh InGrowing Your Business In The Modern Economy: 6 VCs Weigh In
Growing Your Business In The Modern Economy: 6 VCs Weigh InEric Dahl
 
1.Intorduction To begin with, we have decided to come up with a.docx
1.Intorduction To begin with, we have decided to come up with a.docx1.Intorduction To begin with, we have decided to come up with a.docx
1.Intorduction To begin with, we have decided to come up with a.docxchristiandean12115
 
012 Essay Example Maxresdefault Compariso
012 Essay Example Maxresdefault Compariso012 Essay Example Maxresdefault Compariso
012 Essay Example Maxresdefault ComparisoJennifer Letterman
 
Project: Superbrand
Project: SuperbrandProject: Superbrand
Project: SuperbrandHavasWWSpain
 
The Future 100 Trends and change to watch in 2016
The Future 100 Trends and change to watch in 2016The Future 100 Trends and change to watch in 2016
The Future 100 Trends and change to watch in 2016Filipp Paster
 
The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016Boris Loukanov
 
The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016WiseKnow Thailand
 
The future-100 / Trends-and-change-to-watch-in-2016
The future-100 / Trends-and-change-to-watch-in-2016The future-100 / Trends-and-change-to-watch-in-2016
The future-100 / Trends-and-change-to-watch-in-2016Allan V. Braverman
 
The Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportThe Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportTurbineMauritius
 
JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016Brian Crotty
 
19594884 proctor-gamble-powerpoint-strategic-overview
19594884 proctor-gamble-powerpoint-strategic-overview19594884 proctor-gamble-powerpoint-strategic-overview
19594884 proctor-gamble-powerpoint-strategic-overviewGanesh MK
 

Semelhante a We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak Secrets (20)

Leaking secrets
Leaking secretsLeaking secrets
Leaking secrets
 
We’re leaking, and everything’s fine: How and why companies deliberately leak...
We’re leaking, and everything’s fine: How and why companies deliberately leak...We’re leaking, and everything’s fine: How and why companies deliberately leak...
We’re leaking, and everything’s fine: How and why companies deliberately leak...
 
Reflecting on Marketing Accountability
Reflecting on Marketing AccountabilityReflecting on Marketing Accountability
Reflecting on Marketing Accountability
 
Planning For The Future of Planning
Planning For The Future of PlanningPlanning For The Future of Planning
Planning For The Future of Planning
 
The Price Of Apple Stock Prices
The Price Of Apple Stock PricesThe Price Of Apple Stock Prices
The Price Of Apple Stock Prices
 
Corporate-Espionage
Corporate-EspionageCorporate-Espionage
Corporate-Espionage
 
Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...
 
Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...Influencer marketing for brands what you tube and instagram can teach you abo...
Influencer marketing for brands what you tube and instagram can teach you abo...
 
Growing Your Business In The Modern Economy: 6 VCs Weigh In
Growing Your Business In The Modern Economy: 6 VCs Weigh InGrowing Your Business In The Modern Economy: 6 VCs Weigh In
Growing Your Business In The Modern Economy: 6 VCs Weigh In
 
1.Intorduction To begin with, we have decided to come up with a.docx
1.Intorduction To begin with, we have decided to come up with a.docx1.Intorduction To begin with, we have decided to come up with a.docx
1.Intorduction To begin with, we have decided to come up with a.docx
 
012 Essay Example Maxresdefault Compariso
012 Essay Example Maxresdefault Compariso012 Essay Example Maxresdefault Compariso
012 Essay Example Maxresdefault Compariso
 
Project: Superbrand
Project: SuperbrandProject: Superbrand
Project: Superbrand
 
The Future 100 Trends and change to watch in 2016
The Future 100 Trends and change to watch in 2016The Future 100 Trends and change to watch in 2016
The Future 100 Trends and change to watch in 2016
 
The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016
 
The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016
 
The future-100 / Trends-and-change-to-watch-in-2016
The future-100 / Trends-and-change-to-watch-in-2016The future-100 / Trends-and-change-to-watch-in-2016
The future-100 / Trends-and-change-to-watch-in-2016
 
The Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportThe Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend Report
 
JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016
 
Kfc Case Study Essay
Kfc Case Study EssayKfc Case Study Essay
Kfc Case Study Essay
 
19594884 proctor-gamble-powerpoint-strategic-overview
19594884 proctor-gamble-powerpoint-strategic-overview19594884 proctor-gamble-powerpoint-strategic-overview
19594884 proctor-gamble-powerpoint-strategic-overview
 

Mais de Ian McCarthy

The open academic: Why and how business academics should use social media to ...
The open academic: Why and how business academics should use social media to ...The open academic: Why and how business academics should use social media to ...
The open academic: Why and how business academics should use social media to ...Ian McCarthy
 
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...Ian McCarthy
 
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...Standardization in a Digital and Global World: State-of-the-Art and Future Pe...
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...Ian McCarthy
 
Open branding: Managing the unauthorized use of brand-related intellectual pr...
Open branding: Managing the unauthorized use of brand-related intellectual pr...Open branding: Managing the unauthorized use of brand-related intellectual pr...
Open branding: Managing the unauthorized use of brand-related intellectual pr...Ian McCarthy
 
Does getting along matter? Tourist-tourist rapport in guided group activities
Does getting along matter? Tourist-tourist rapport in guided group activitiesDoes getting along matter? Tourist-tourist rapport in guided group activities
Does getting along matter? Tourist-tourist rapport in guided group activitiesIan McCarthy
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
 
What Next for Rowing? Exploring the Discontinuous Side of Change
What Next for Rowing? Exploring the Discontinuous Side of ChangeWhat Next for Rowing? Exploring the Discontinuous Side of Change
What Next for Rowing? Exploring the Discontinuous Side of ChangeIan McCarthy
 
Social media? It's serious! Understanding the dark side of social media
Social media? It's serious! Understanding the dark side of social mediaSocial media? It's serious! Understanding the dark side of social media
Social media? It's serious! Understanding the dark side of social mediaIan McCarthy
 
Leveraging social capital in university-industry knowledge transfer strategie...
Leveraging social capital in university-industry knowledge transfer strategie...Leveraging social capital in university-industry knowledge transfer strategie...
Leveraging social capital in university-industry knowledge transfer strategie...Ian McCarthy
 
Do your employees think your slogan is “fake news?” A framework for understan...
Do your employees think your slogan is “fake news?” A framework for understan...Do your employees think your slogan is “fake news?” A framework for understan...
Do your employees think your slogan is “fake news?” A framework for understan...Ian McCarthy
 
Making sense of text: artificial intelligence-enabled content analysis
Making sense of text: artificial intelligence-enabled content analysisMaking sense of text: artificial intelligence-enabled content analysis
Making sense of text: artificial intelligence-enabled content analysisIan McCarthy
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
 
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...Ian McCarthy
 
Masterclass: Confronting indifference to truth
Masterclass: Confronting indifference to truthMasterclass: Confronting indifference to truth
Masterclass: Confronting indifference to truthIan McCarthy
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
 
Deepfakes: Trick or Treat?
Deepfakes: Trick or Treat?Deepfakes: Trick or Treat?
Deepfakes: Trick or Treat?Ian McCarthy
 
Social media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social mediaSocial media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social mediaIan McCarthy
 
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...The propensity and speed of technology licensing: at LUISS Guido Carli Univer...
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...Ian McCarthy
 
Seven steps for framing and testing a research paper
Seven steps for framing and testing a research paperSeven steps for framing and testing a research paper
Seven steps for framing and testing a research paperIan McCarthy
 
Being a Business School Professor
Being a Business School ProfessorBeing a Business School Professor
Being a Business School ProfessorIan McCarthy
 

Mais de Ian McCarthy (20)

The open academic: Why and how business academics should use social media to ...
The open academic: Why and how business academics should use social media to ...The open academic: Why and how business academics should use social media to ...
The open academic: Why and how business academics should use social media to ...
 
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...
 
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...Standardization in a Digital and Global World: State-of-the-Art and Future Pe...
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...
 
Open branding: Managing the unauthorized use of brand-related intellectual pr...
Open branding: Managing the unauthorized use of brand-related intellectual pr...Open branding: Managing the unauthorized use of brand-related intellectual pr...
Open branding: Managing the unauthorized use of brand-related intellectual pr...
 
Does getting along matter? Tourist-tourist rapport in guided group activities
Does getting along matter? Tourist-tourist rapport in guided group activitiesDoes getting along matter? Tourist-tourist rapport in guided group activities
Does getting along matter? Tourist-tourist rapport in guided group activities
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshit
 
What Next for Rowing? Exploring the Discontinuous Side of Change
What Next for Rowing? Exploring the Discontinuous Side of ChangeWhat Next for Rowing? Exploring the Discontinuous Side of Change
What Next for Rowing? Exploring the Discontinuous Side of Change
 
Social media? It's serious! Understanding the dark side of social media
Social media? It's serious! Understanding the dark side of social mediaSocial media? It's serious! Understanding the dark side of social media
Social media? It's serious! Understanding the dark side of social media
 
Leveraging social capital in university-industry knowledge transfer strategie...
Leveraging social capital in university-industry knowledge transfer strategie...Leveraging social capital in university-industry knowledge transfer strategie...
Leveraging social capital in university-industry knowledge transfer strategie...
 
Do your employees think your slogan is “fake news?” A framework for understan...
Do your employees think your slogan is “fake news?” A framework for understan...Do your employees think your slogan is “fake news?” A framework for understan...
Do your employees think your slogan is “fake news?” A framework for understan...
 
Making sense of text: artificial intelligence-enabled content analysis
Making sense of text: artificial intelligence-enabled content analysisMaking sense of text: artificial intelligence-enabled content analysis
Making sense of text: artificial intelligence-enabled content analysis
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshit
 
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...
 
Masterclass: Confronting indifference to truth
Masterclass: Confronting indifference to truthMasterclass: Confronting indifference to truth
Masterclass: Confronting indifference to truth
 
Confronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshitConfronting indifference toward truth: Dealing with workplace bullshit
Confronting indifference toward truth: Dealing with workplace bullshit
 
Deepfakes: Trick or Treat?
Deepfakes: Trick or Treat?Deepfakes: Trick or Treat?
Deepfakes: Trick or Treat?
 
Social media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social mediaSocial media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social media
 
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...The propensity and speed of technology licensing: at LUISS Guido Carli Univer...
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...
 
Seven steps for framing and testing a research paper
Seven steps for framing and testing a research paperSeven steps for framing and testing a research paper
Seven steps for framing and testing a research paper
 
Being a Business School Professor
Being a Business School ProfessorBeing a Business School Professor
Being a Business School Professor
 

Último

Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 

Último (20)

Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 

We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak Secrets