Go Mobile with Drupal & Triple Your User Database

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Tech Talk this time in Hanoi is about Drupal and how it provides mobile solutions.

$Go Mobile with Drupal Reach more users on mobile at a fraction of the cost of proprietary software Tom Tran, Geekpolis tom@geekpolis.com facebook.com/webtomme twitter.com/webtomme linkedin.com/webtomme www.geekpolis.com$

Program
●
●
●
●

About Geekpolis
Drupal: What/Who/Why?
Overview Web - Hybrid - Native
Mobile Web strategies
○ Responsive Web Design (Media queries, Fluid box)
○ Device Detection
■ Separate Mobile site
■ Mobile theme
■ RESS (RWD + server side dynamic markup)

● Hybrid: Demo Titanium, PhoneGap
● Comparing Web vs Hybrid vs Native

Tom Tran
Founder Geekpolis
●
●

Drupal development services
Drupal products for end-users

tom@geekpolis.com
facebook.com/webtomme
twitter.com/webtomme
linkedin.com/webtomme

Consultant, Web Strategy at RICHLTD.com
●
●

2.000 unique visitors in 2008 to over 15.000 in 2011
Drupal webmaster, Design, Content marketing, CRM

Export Consultant at Vinapackingfilms.com
●
●

Build Drupal based website and inbound marketing strategies
From 0 to 7 containers exported monthly in 2012

Marketing Director at JoomlArt.com
●
●

Content strategy, Company Blog serving 250k site members
Branding, Communication and Positioning as global player

Active Community
●
●
●
●

> 1 million members
15k + developers
1k core developers
100k attendees yearly on Drupal events

Collaborative Innovation
● 15k+ free modules
● 1000s themes available
● since 2001

Important factors to consider
●
●
●
●
●
●

Visibility, Distribution
License, rights
Functionality of device
Code
Performance
Cost

Device functionality
- GPS, sharing of location
- Geo-tagging photos taken from phone
- Contact / Addressbook
- Download history
- Files
- Compass

Fluid layouts, Fluid grids
Media queries => define width breakpoints
Fluid, flexible images => picturefill.js

RESS (RWD + Server Side components)
=> depends on user agent detection

Mobile Theme Switching

Device detection
RESS (RWD + Server Side components)
Mobile Theme Switching
Dedicated Mobile site

REST
(REpresentational state transfer)
CREATE: HTTP PUT/article
READ: HTTP GET/article/123 (or /123.json)
UPDATE: HTTP POST /article/123
DELETE: HTTP DELETE /article/123
In Drupal: Modules enabling services/resources
1. Services
2. RESTws,
3. Views Datasource

Linkedin

native

dedicated mobile site =>

Thank You
Tom Tran,
Geekpolis

tom@geekpolis.com
facebook.com/webtomme
twitter.com/webtomme
linkedin.com/webtomme
www.geekpolis.com

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Go Mobile with Drupal & Triple Your User Database

1. Go Mobile with Drupal Reach more users on mobile at a fraction of the cost of proprietary software Tom Tran, Geekpolis tom@geekpolis.com facebook.com/webtomme twitter.com/webtomme linkedin.com/webtomme www.geekpolis.com

2. Program ● ● ● ● About Geekpolis Drupal: What/Who/Why? Overview Web - Hybrid - Native Mobile Web strategies ○ Responsive Web Design (Media queries, Fluid box) ○ Device Detection ■ Separate Mobile site ■ Mobile theme ■ RESS (RWD + server side dynamic markup) ● Hybrid: Demo Titanium, PhoneGap ● Comparing Web vs Hybrid vs Native

3. Tom Tran Founder Geekpolis ● ● Drupal development services Drupal products for end-users tom@geekpolis.com facebook.com/webtomme twitter.com/webtomme linkedin.com/webtomme

4. Consultant, Web Strategy at RICHLTD.com ● ● 2.000 unique visitors in 2008 to over 15.000 in 2011 Drupal webmaster, Design, Content marketing, CRM

5. Export Consultant at Vinapackingfilms.com ● ● Build Drupal based website and inbound marketing strategies From 0 to 7 containers exported monthly in 2012

6. Marketing Director at JoomlArt.com ● ● Content strategy, Company Blog serving 250k site members Branding, Communication and Positioning as global player

8. Active Community ● ● ● ● > 1 million members 15k + developers 1k core developers 100k attendees yearly on Drupal events Collaborative Innovation ● 15k+ free modules ● 1000s themes available ● since 2001

10.

11.

12.

13. Web application or Native?

14. Approaches: Web, Hybrid, Native

15. Important factors to consider ● ● ● ● ● ● Visibility, Distribution License, rights Functionality of device Code Performance Cost

16.

17. Device functionality - GPS, sharing of location - Geo-tagging photos taken from phone - Contact / Addressbook - Download history - Files - Compass

18. Responsive Web Design

19. Billboard Media

20. Fluid layouts, Fluid grids Media queries => define width breakpoints Fluid, flexible images => picturefill.js RESS (RWD + Server Side components) => depends on user agent detection Mobile Theme Switching

21. Device detection RESS (RWD + Server Side components) Mobile Theme Switching Dedicated Mobile site

22. Dedicated mobile optimized site

23. Web Services

24.

25. REST (REpresentational state transfer)

26. REST (REpresentational state transfer) CREATE: HTTP PUT/article READ: HTTP GET/article/123 (or /123.json) UPDATE: HTTP POST /article/123 DELETE: HTTP DELETE /article/123 In Drupal: Modules enabling services/resources 1. Services 2. RESTws, 3. Views Datasource

27. Hybrid : Titanium

28. Hybrid : Phonegap

29. Phonegap

30. Web , Hybrid or Native??

31. Facebook

32. Linkedin native dedicated mobile site =>

33.

34.

35. Thank You Tom Tran, Geekpolis tom@geekpolis.com facebook.com/webtomme twitter.com/webtomme linkedin.com/webtomme www.geekpolis.com