IT as a Utility Network+ community conference 19-20 June 2014, Southampton (ITaaU Network+) collaboration with Steve Brewer

1. Business Models for CDIT Clusters:
The Transformational Challenge for
Bournemouth Conurbation
David Rees, Visiting Executive Fellow,
Henley Business School, University of Reading
Synopsis of Findings to ITaaU Meeting:
Digital Platforms for Media Production, 10 April 2014

2. © Henley Business School 2014 www.henley.reading.ac.uk
A Bournemouth
Conurbation World Class
Creative Digital Hub
The Transformational
Challenge

3. CDIT Transformation – a Contemporary Challenge
How do you transform this……
Into this……..?
3

4. Anchored CDIT Hub
Dominant Large Corporate(s)
Dependent on one
major client
Anchored CDIT Hub
Dominant Large Corporate(s)
Dependent on one
major client
Evolution of individuals and small enterprises
into a cluster of connected businesses
Internal
Infrastructure
Internal
Infrastructure
Strategic Initiative
Inorganic Cluster Hub
Strategic Initiative
Infrastructure Development
Structured Growth Plan
Strategic Initiative
Infrastructure Development
Strategic Initiative
University Linked Technology Enterprise Hubs
University
Technology
Enterprise Centre
R&D
Partners
Companies
Small
enterprise
cluster
Multiple Hubs
Grass Roots CDIT Hub
Organic Cluster Hub

5. Media City, Salford Quays

7. PMQs – CDIT local expertise
http://www.bbc.co.uk/i/b03xkq7l/
Conor Burns also a key advocate on committee for Culture, Media and Sport

8. Identification of key factors for a
thriving creative digital economy
• Infrastructure (IT, broadband, transport, facilities)
• ‘Place to be’ (social, geographical, physical, emotional)
• Talent ( ‘fused’, graduate, multi-disciplinary)
• Cluster Culture (cooperative, collaborative, competitive)
• Political Advocacy (national/local government)
• Stakeholder Engagement (LEPs, interest groups, etc)

9. Bournemouth Digital Pier
Short scoping study for ESRC.
Recommendations:
1. CDIT Cluster Model Choices
2. Strategic Planning
3. Workshops and pilot projects
4. Regional Support Network

10. Reference
• Bournemouth Digital Pier
– http://www.itutility.ac.uk/files/2014/01/Bournemouth_CDIT_feasibility_study.pdf