Healthcare insurance companies spent $5 million on marketing to consumers in 2014. They are learning from successful retail strategies used by private health exchanges and US corporations. Healthcare payers need to reduce costs wherever possible and form care delivery partnerships with retailers and providers of virtual medicine and wellness services to improve customer service and generate revenue.

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© 2014 Information Services Group, Inc. All Rights Reserved

2. © 2014 Information Services Group, Inc. All Rights Reserved
Healthcare insurance companies meet the public
$5
million
spent in 2014 marketing healthcare B2C
learning from successful retail
private exchanges and US corporations

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Becoming nimble
Culture change challenge is sweeping
Change or fail
Think out of the box
Scalability and flexibility
Inactivity has led to complexity

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New ways to solve new problems
Differentiation among service providers
For the consumer
For provider interactions
Keep it simple
For new product introduction
For compliance

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Taking more care of more business
Healthcare Payers need to reduce costs wherever possible
Care delivery partnerships with retail and virtual medicine
Wellness organizations to improve service and revenue
Service providers differentiate with population management and cost transparency

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Improvements can be had
Distinguish Yourself
•
More time and strategy is key
•
Make clients your evangelists
Healthcare Payers Notice
•
Competitive & public
•
Wins replicated quickly
•
SP’s should publish successes
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7. © 2014 Information Services Group, Inc. All Rights Reserved
© 2014 Information Services Group, Inc. All Rights Reserved