1.
© 2014 Information Services Group, Inc. All Rights Reserved
© 2014 Information Services Group, Inc. All Rights Reserved

2.
© 2014 Information Services Group, Inc. All Rights Reserved
Healthcare insurance companies meet the public
$5
million
spent in 2014 marketing healthcare B2C
learning from successful retail
private exchanges and US corporations

3.
© 2014 Information Services Group, Inc. All Rights Reserved
Becoming nimble
Culture change challenge is sweeping
Change or fail
Think out of the box
Scalability and flexibility
Inactivity has led to complexity

4.
© 2014 Information Services Group, Inc. All Rights Reserved
New ways to solve new problems
Differentiation among service providers
For the consumer
For provider interactions
Keep it simple
For new product introduction
For compliance

5.
© 2014 Information Services Group, Inc. All Rights Reserved
Taking more care of more business
Healthcare Payers need to reduce costs wherever possible
Care delivery partnerships with retail and virtual medicine
Wellness organizations to improve service and revenue
Service providers differentiate with population management and cost transparency

6.
© 2014 Information Services Group, Inc. All Rights Reserved
Improvements can be had
Distinguish Yourself
•
More time and strategy is key
•
Make clients your evangelists
Healthcare Payers Notice
•
Competitive & public
•
Wins replicated quickly
•
SP’s should publish successes
>
…
…

7.
© 2014 Information Services Group, Inc. All Rights Reserved
© 2014 Information Services Group, Inc. All Rights Reserved