Educational webinars are one of the best ways to engage your target audience. Be an educator, build your brand, and collect market intelligence all from the convenience of your office! We are talking about the most cost and time effective method for lead generation, lead nurturing, and driving sales.

2. Educational webinars are one of the best ways to
engage a target audience, generate new leads, and
move prospects through your sales funnel.
This is your chance to be an educator, build your
company brand, and collect market intelligence all
from the convenience of your office!

3. Webinars with InsideScientific
Event
Planning
Content
Formatting
Marketing
Online
Hosting
Content
Follow Up
Review
 expertise and experience
 targeted marketing
to your identified research
areas
 assistance with content,
formatting and creative
 delivery of leads and
market intelligence for
timely, actionable follow-up

4. Event Planning
To kick things off we host a strategy session or
two with your team. By the end of these
meetings we will have a specific topic, target
event dates, potential guest speakers, and will
have discussed how content should be
presented to ensure the greatest impact on
your audience.
After these sessions InsideScientific delivers a
project plan listing all crucial actions and
completion dates.

5. Content Formatting
As part of our service we help craft your
presentation.
To get things started, your staff members and
guest speakers submit rough copy content to
our team. Following, InsideScientific brings
together content from all presenters and
formats a final presentation that embodies
your desired style and corporate brand.

6. Marketing
Simply put… InsideScientific handles all
marketing initiatives.
First, your event is posted to our website.
Then we create an email marketing campaign
dedicated to your webinar and ‘narrow-cast’
to your target market. In addition, we
leverage online channels to promote your
event and spread the word through specific
scientific networks.

7. Online Hosting
Many details go in to hosting and running a
smooth and seamless webinar.
Conveniently, InsideScientific takes care of all
of these details for you and your guest
speakers, including tech-checks for all
presenters and multiple practice runs prior to
your event. All registration logistics and
technical considerations are handled by our
team, and your event will be professionally
moderated by one of our staff.

8. Content Follow Up
Following your event we process your slides and
webinar recording. This content is then hosted
to your own “past-event” page on
insidescientific.com.
Next we follow up with all webinar registrants
providing access to your resources and update
social channels so content can be accessed “on-
demand”. Note: options are available to
continue lead information retrieval from “on-
demand” viewers.

9. Review
Post event you receive an ‘Event Report’,
including registrant contact details, market
intelligence data and event statistics. Data is
presented in consumable packets so your team
can review and start follow-up actions quickly.
For those in an annual campaign we offer
custom formatting for CRM integration and
tailored lead-tracking options. Event service
closes with a client debrief.

10. InsideScientific Actions
 Strategy sessions with client
 Creation of event workflow document
and planning forms
 Creation of event landing page and
registration page
 Dedicated email marketing campaign
 Lead-mining
 Social channel marketing activities
 Tech-checks with all presenters
 Review of rough draft with client and
guest speakers
 Formatting of final presentation
 Hosting of practice sessions with
presenters
 Live hosting and moderation
 Formatting of slide-deck and recording
 Distribution of event resources
 Event report & client debrief

11. Client & Guest Speaker* Actions
1. online planning form – topic, objectives, target market, potential
guest speakers, and possible live dates – 30 min
2. event strategy meeting(s) – 1-3 hrs*
3. submit rough draft content - 1-10 hrs*
4. attend tech-check(s) – 1 hr*
5. attend practice sessions – 1-4 hrs*
6. LIVE SESSION – 2 hrs*
7. complete rough draft Q&A report – 30 min*
7-21 hours

13. Educational webinars with a technical focus are a special
type of virtual event – they are not your run-of-the-mill
online meeting!
It is our belief that successful scientific webinars require
special attention be given to content, the way it is
prepared and delivered, and how the event is marketed.
Fortunately, we have this down to a science.

14. Common Webinar Types
Case Study
This type of webinar is very similar
to the type of presentation a
scientist would give at a
conference. It typically involves 1
or 2 guest speakers showing how
a particular product enabled them
to discover something of value in
their research. The main focuses
of the webinar are the scientific
findings and how your product
enabled these discoveries.
Methods
This type of webinar is effectively
a how-to-guide. It typically
involves one guest speaker
showing how a particular scientific
measurement, or combination of
techniques, are successfully
performed in the lab. The main
focuses of the webinar are best-
practices, potential pitfalls, how to
generate reliable data, and how to
analyze and interpret findings.
Innovation
This type of webinar is for product
launches and new ground-
breaking applications. It typically
involves a technical expert who
can speak on the technology and
a scientist who can share
preliminary findings and describe
the novel technique that has been
validated. The main focus of the
webinar is how this innovation will
advance scientific discovery.

15. Common Webinar Formats
The “Traditional”
As the name suggests, this is a
traditional format that also tends
to be the most common used.
The event is typically 1 hr in
length and structured as follows:
• Welcome and Introduction
• Audience Polling
• Presentation 1 (~15-20 min)
• Audience Polling
• Presentation 2 (~15-20 min)
• Q&A Session with all speakers
The “Flip-Webinar”
This format involves gathering
questions during registration which
are then used to drive the webinar
content. Presenters prepare slides
to answer specific questions.
• Welcome and Introduction
• Audience Polling
• Q&A Session 1 (~15-20 min)
• Audience Polling
• Q&A Session 2 (~15-20 min)
• Closing Remarks
The “Round Table”
Again, questions are gathered
during registration and determine
the focus. However, the session is
more fluid, involving 4-6 experts
sharing thoughts and opinions.
• Welcome and Introduction
• Audience Polling
• Round-Table 1 (~15-20 min)
• Audience Polling
• Round-Table 2 (~15-20 min)
• Closing Remarks

16. Campaigns vs. Individual Webinars
Planning a single webinar, whether independent or part of one of our webinar
series, is a great place to start. However, we believe that a webinar campaign
including a number of educational events over the course of a year should be
the ultimate goal for any company.
An annual campaign dedicated to your brand will increase exposure and
present the greatest opportunity for lead generation, lead nurturing, and
thought leadership. Furthermore, it puts InsideScientific working as an
extension of your team around-the-clock.

17. Webinar Service Individual Webinar Campaign
Webinar Event Landing Page Yes Yes
Pre-event Social Media Marketing Yes Yes
Event Email Marketing Yes Yes
Complete Event Report Yes Yes
Webinar Consultation and Strategy Single Event Comprehensive Strategy
Post-Event Lead Collection Optional Optional
Webinar Cross Promotion No Yes
Post-event Social Media Marketing No Yes
Campaign / Series Email Marketing No 2/year
Formatting of Event Data for Client CRM No Yes
Event Landing Page Banner (Right Skyscraper) $500/year Free

18. Webinar Case Studies

19. Data Sciences International (DSI)
As a recognized leader in physiologic monitoring, DSI offers telemetry, instrumentation,
software, and services to advance science. In particular, DSI is well known for multi-
parameter monitoring, including sensing solutions that offer continuous, real-time
measurements of physiologic endpoints.
The concept of continuous, real-time monitoring versus scheduled
sampling or other forms of wireless data packaging applies to a
variety of DSI products; clearly, the option to have real-time and
complete data streams influences the scientific possibilities that can
be considered when identifying the potential end-points required by
scientists. Therefore, DSI set out to host a webinar on the topic of
continuous, real-time physiologic monitoring with InsideScientific.

20. Webinar Objectives
1. review the differences between continuous,
real-time monitoring and alternate wireless
data collection methods
2. explain how continuous, real-time data for
certain scientific applications is not only
preferred but essential
3. collect market intelligence from a broad
audience regarding their current or planned
telemetry research applications, including
animal models studied, types of signals
monitored, and technology requirements
Data Sciences International (DSI) – Case Study 2014

21. Invites Opened: 1,946
Slide-deck Views*: 99
Recording Views*: 48
* calculated 3 weeks post-event
Marketing
Touch-Points
Unique Companies: 199
Total Registrants: 284
Live Attendees: 99
Percent Attendance: 35%
Registration
& Attendance
Poll Response: 59%
Total Data Entries: 429
Survey Response: 35%
Total Data Entries: 215
Market
Intelligence
Data Sciences International (DSI) – Case Study 2014

22. IonOptix
IonOptix has been making quality ratiometric fluorescence and cell dimensioning data
acquisition systems for life science researchers since 1990. They are well known for their
calcium and contractility systems, and have recently introduced new equipment including
FluorPlex – a highspeed ratiometric multi-bath tissue fluorometry system – and
MyoStretcher – a force measurement system to attach, stretch, and load single muscle
cells to study physiologic and functional properties.
It is the latter system that IonOptix decided was best suited for a
project with InsideScientific, whereby an educational webinar would
play a central role in generating awareness regarding their new
technology and showing researchers specifically how they could use
the MyoStretcher in a variety of single cell research applications.

23. Webinar Objectives
1. Introduce the system including MyoTak
adhesive, showing what is unique and novel
about the equipment and techniques.
2. Review how to attach, load, and stretch single
cell samples, specifically ventricular myocytes.
Use picture and video to demonstrate the
process including the use of MyoTak.
3. Review interesting examples of single cell
force measurements – specifically, how to
create force-length loops and relate these
measurements to cardiovascular dysfunction
IonOptix – Case Study 2014

24. Invites Opened: 2,586
Slide-deck Views*: 146
Recording Views*: 150
* calculated 3 weeks post-event
Marketing
Touch-Points
Unique Companies: 180
Total Registrants: 255
Live Attendees: 155
Percent Attendance: 61%
Registration
& Attendance
Poll Response: 73%
Total Data Entries: 395
Survey Response: 45%
Total Data Entries: 321
Market
Intelligence
IonOptix – Case Study 2014

25. What our clients say…
I cannot overstate the amount and
quality of work InsideScientific put
in to our event. Thanks to them
our webinar ran smoothly and
professionally. InsideScientific
created full reports that provided
us with valuable post-event
information for our sales team to
follow up on...
All told, we couldn't be happier
with the webinar and the resulting
boost in sales traffic
Joe Soughayer, PhD – Business
Manager, IonOptix
Thank you again for the
flawless webinar
experience. Our sales
manager called it our best
marketing investment so
far!
If it had not been for your
superb marketing and
managerial skills we would
have not been able to pull
this off.
Katja Karelina – CEO,
Neurotar
The professionals at InsideScientific
delivered exactly what they said
they would, and more. From day
one of greenlighting their proposal
their team managed all aspects of
planning and execution…
The feedback we have received
from the webinar has been
phenomenal, providing us a rich
repository of prospects, new
customers and feedback that will
benefit our bottom line."
Tom Hampton, PhD – President & CSO,
Mouse Specifics, Inc.

26. What our clients say…
Our webinar with InsideScientific
proved to be a great way to reach
a large number of targeted
scientists, including potential
clients we would otherwise not
encounter. Just as important are
the lasting collaterals (webinar
recording, slide-deck and Q&A
report) that have already proven
to be extremely valuable and will
help us generate leads and
educate our clients for years’ to
come.
Gerry Herrera, PhD – President,
Living Systems Instrumentation
InsideScientific's extensive
knowledge of the preclinical
research market uniquely
positioned them to attract many
new biomedical researchers to our
event with effectiveness not
typically possible with other
Marketing companies...
It was an absolute pleasure to
work with InsideScientific to deliver
our webinar and we recommend
them to others in our space as a
valuable Marketing tool.
Jessica Grenwis – Manager, Channel
Marketing, Data Sciences International
Our first experience, in doing a
webinar with InsideScientific,
went so well that we
immediately signed up to do
another…
Not only did we end up with
great webinars we also greatly
benefited from InsideScientific’s
marketing efforts. Their process
allowed us to engage our
audience during the event and
the webinars continue to have
an impact.
Trent Lund, President
Stoelting Co.

27. Some of our webinar partners…

28. To learn more about our webinar services
please contact our team directly by email at:
info@insidescientific.com
webinars • workshops • market research • creative