The document summarizes key findings from IRI's Q4 2016 Consumer Connect survey of over 2,000 consumers regarding their financial outlooks and purchasing behaviors. Some of the main findings include: 1) 70% of consumers expect their household financial health to improve in the next six months, while 30% expect it to deteriorate; 2) Optimistic households are willing to pay more for products with premium features, while households expecting financial declines engage in more cost-saving shopping behaviors; 3) Consumers expecting financial gains are also more open to paying premiums for online shopping conveniences.

1. Shoppers’ Financial Outlooks and
Purchasing Behaviors 2017
IRI Consumer Connect™ Survey
Q4 2016

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Survey Methodology
• IRI’s Consumer Connect survey provides a quarterly snapshot
of shoppers’ behaviors and attitudes as they directly relate to
their strategies for learning about, purchasing and utilizing
CPG and health care products, as well as information regarding
perceptions of economic conditions and their ability to provide
for their families.
• Consumer Connect is an internet-based survey of more than
2,000 respondents from a nationally representative panel of
participants.
• For more results, visit the IRI website.

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Seventy percent of consumers expect their household
financial health to improve in the next six months.
Source: IRI Consumer Connect™ Survey, Q4 2016
11%
18%
38%
33%
65+
55-64
35-54
18 - 34
21%
25%
24%
24%
$100K+
$55K-$99K
$35K-$55K
<$35K
14%
61%
24%
3%
Hispanic
White/Caucasian
Black/African
American
Asian
Younger… From across income segments…
From diverse ethnic backgrounds…
Tweet this: 70 percent of consumers expect their household financial health to improve in the next 6
months #ConsumerConnect @IRIWorldwide

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Thirty percent of consumers expect their household
financial health to deteriorate in the next six months.
Source: IRI Consumer Connect™ Survey, Q4 2016
25%
22%
45%
8%
65+
55-64
35-54
18-34
9%
15%
10%
55%
$100K+
$55K-$99K
$35K-$55K
<$35K
7%
82%
7%
3%
Hispanic
White/Caucasian
Black/African
American
Asian
Older… From lower-earning households…
From predominantly Caucasian background…
Tweet this: 30% of consumers expect their household financial health to deteriorate in the next 6 months
#ConsumerConnect @IRIworldwide

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Optimistic households will pay more for products with
bells and whistles.
Willingness to Pay a Premium for Products
% of Consumers
14%
17%
19%
22%
35%
19%
29%
32%
41%
49%
30%
40%
43%
57%
62%
Anti-aging beauty care products
Natural and organics food/beverages
Household cleaners with environmentally friendly
ingredients
Food and beverages with additional benefits
OTC medications that treat multiple symptoms
Improving Finances
Total
Deteriorating Finances
Source: IRI Consumer Connect™ Survey, Q4 2016
Tweet this: Optimistic households will pay more for products with bells and whistles #ConsumerConnect
@IRIworldwide

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They will also pay more to join the e-tail world.
Willingness to Pay a Premium for Online
% of Consumers
18%
6%
20%
10%
33%
18%
Buy online and receive home delivery
Buy online and pick up in store
Improving Finances
Total
Source: IRI Consumer Connect™ Survey, Q4 2016
Tweet this: Optimistic households will pay more for premium products they can buy online
#ConsumerConnect #ecommerce @IRIworldwide

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Households that expect their finances to deteriorate are
more entrenched in money-saving behaviors than the
general population.
Shopping Behaviors
% of Consumers
61%
64%
75%
77%
85%
50%
57%
68%
72%
81%
Compare prices in retailers' websites to find the
lowest price
Visit multiple retailers to keep grocery bill low
Compare prices in retailers' weekly circulars to find
the lowest price
Try new lower-priced brands to save money
Buy private label to save money
Total Deteriorating
Finances
Source: IRI Consumer Connect™ Survey, Q4 2016
Tweet this: Households that expect finances to deteriorate, more entrenched in money-saving
behaviors than gen. pop. #ConsumerConnect @IRIworldwide

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Contact
Shelley Hughes
Vice President, Media Relations
Shelley.Hughes@iriworldwide.com
Susan Viamari
Vice President, Thought Leadership
Susan.Viamari@iriworldwide.com
Tweet this: Shoppers’ Financial Outlooks and Purchasing Behaviors 2017
#ConsumerConnect @IRIworldwide – Read the full report here