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IQ Telecom - Spotlight On Mobile Trends

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IQ Telecom shines a spotlight on some of the major current trends in the mobile industry.

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Publicada em: Tecnologia
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IQ Telecom - Spotlight On Mobile Trends

  1. 1. VAS engineers, Product Engineers, Project Managers WWW.ITQTELECOM.COMDECEMBER 2015 MOBILE TRENDS SPOTLIGHT ON... MOBILE OPERATORS Android Developers, iOS Developers, UI / UX Specialists, Content Specialists MOBILE APPS Application Developers (C#, Java) MOBILE SOFTWARE MOBILE TRENDS 24% 24% of UK adults are planning to upgrade in 2015 90% More than 90% of smartphones purchased in the UK will be upgrades One billion smartphone upgrades purchased globally generating around £180 billion in sales 1bn 31 Around 30-33 million NFC phones will be used monthly (or more regularly) to make contactless mobile in-store payments “Which one area is the single most exciting opportunity for your company over the next 12 months?” Big data Customer experience Mobile Content marketing Social Personalisation Multichannel campaign management Marketing automation Video 19% 15% 14% 13% 13% 11% 7% 6% 3% 3% 4% 10% 10%10% 10% 15% 18% 20% 10% All sectors Telecom “BY 2017, BRITONS WILL BE SPENDING MORE THAN 3 HOURS A DAY GLUED TO THEIR SMARTPHONES.” EMARKETER SKILLS TRENDS

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